SOCi Funding, Investors & Competitors

SOCi has raised $238M across 7 funding rounds, most recently a $120M undisclosed-stage round in March 2023.

See full SOCi profile

Last SOCi funding round

$120M

Undisclosed stage · Mar 2023

Cumulative funding SOCi raised

$238M

across 7 funding rounds

Key investors in SOCi

  • Vertical Venture Partners
  • Blossom Street Ventures
  • Grayhawk Capital
  • Ankona Capital Partners
  • JMI Equity
  • Cobre Capital
  • Silicon Valley Growth Syndicate
  • GrowthX

SOCi Overview

About SOCi

SOCi is an AI-powered marketing platform built for multi-location brands, helping enterprises manage localized marketing campaigns, social media, reputation, and advertising across hundreds or thousands of store locations while keeping messaging consistent with national brand standards. Founded in 2012 and based in San Diego, the platform serves more than 700 enterprise customers, including Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford.


Founded

2012

HQ

United StatesUnited States

Website

soci.ai

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

SOCi Funding History

SOCi has raised a total of $238M across 7 funding rounds.

SOCi's first fundraising round was a $2M seed round in November 2014. The most recent completed round was a $120M undisclosed-stage round in March 2023.

SOCi funding rounds

SOCi funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2023Undisclosed stageJMI Equity (lead); Blossom Street Ventures; Renew Group; Vertical Venture Partners; Lakewood & Company$120MSOCi is a marketing platform designed for multi-location brands, helping them scale marketing initiatives across multiple locations and optimize performance with AI-driven tools like SOCi Genius. In March 2023, SOCi raised $120 million in a financing round led by JMI Equity, with participation from Vertical Venture Partners, Blossom Street Ventures, and Renew Group Private Limited. The funding, announced around March 7, 2023, consisted of a mix of debt and equity and was intended to support investment in revolutionary AI marketing products, mergers and acquisitions, customer success, and international expansion. SOCi, serving over 700 enterprise customers including Ace Hardware, Jersey Mike’s, Pet Supplies Plus, and Ford, positioned itself as the category leader in multi-location marketing amid a challenging economic environment where many firms struggled to raise capital. JMI Equity highlighted SOCi's strong performance and innovation as key attractors. Prior to this, SOCi had raised in earlier rounds, including a Series D of $80 million in January 2021 led by Ankona Capital Partners and JMI Equity, bringing total funding to nearly $240 million at that point and over $281 million across 11 rounds per some trackers.
Jan 2021Series DAnkona Capital Partners (lead); JMI Equity (lead); J. Douglas Winter; Afif Khoury$80MSOCi is an AI-powered all-in-one marketing platform built for multi-location marketers, helping enterprises manage localized marketing campaigns that align with national brand values while providing community-specific messaging. Founded in 2012 and based in San Diego, the company focuses on serving multi-location franchises and brands. On January 21, 2021, SOCi closed a Series D investment round of $80 million led by JMI Equity, a growth equity firm focused on enterprise software companies. Additional participants included existing investor Ankona Capital Partners, along with personal investments from SOCi CEO and co-founder Afif Khoury and Seismic co-founder and CEO Doug Winter (who also serves on SOCi's board). As of the Series D round, SOCi had raised a cumulative total of $237.25 million across multiple funding rounds. The company planned to use the Series D proceeds to significantly accelerate growth through investments in sales and marketing teams, an aggressive product innovation lineup, and strategic M&A activity. Post-money valuation at the time of the Series D round was not publicly disclosed by the company or investors, though secondary market data sources suggest valuations in the $240M range. The exact post-money valuation remains unavailable from primary press releases and official disclosures.
Dec 2019Series CAnkona Capital Partners (lead); Grayhawk Capital (lead); Vertical Venture Partners (lead); Blossom Street Ventures$15MSOCi raised $15 million in an oversubscribed Series C funding round in December 2019, co-led by Vertical Venture Partners, Grayhawk Capital, and Ankona Capital Partners, with participation from Blossom Street Ventures. The funding aimed to develop AI capabilities, expand into new markets, build products for localized marketing strategies, and grow sales and marketing efforts. SOCi, founded in 2012, provides an all-in-one SaaS platform for multi-location marketers to manage social marketing and address enterprise localized marketing challenges. Prior to this round, SOCi completed a Series B raising $10.5 million in August 2018 led by Ankona Capital Partners and Vertical Venture Partners to accelerate growth and expand its customer base.
Aug 2018Series BAnkona Capital Partners (lead); Vertical Venture Partners (lead); Blossom Street Ventures; Grayhawk Capital; Cobre Capital; GrowthX$11MSOCi is a social and reputation management platform for multi-location businesses, enabling enterprises to manage their online presence across hundreds or thousands of store locations. The company helps customers like Ace Hardware and Sport Clips manage brand consistency, respond to reviews, share marketing assets, and run localized ad campaigns. In August 2018, SOCi closed a Series B funding round of $10.5 million led by Ankona Capital Partners and Vertical Venture Partners. The company had raised approximately $35 million cumulatively since its founding in 2012 by the time of its December 2019 Series C round. SOCi was recognized as one of Inc. Magazine's 500 fastest-growing companies and received Street Fight's recognition as the best social media platform in its 2019 Innovator Awards.
Apr 2017Series AGrayhawk Capital (lead); Vertical Venture Partners (lead); Seed San Diego; Peninsula Ventures; Stanford University; Cobre Capital$9MSOCi raised $8.5 million in its Series A round in April 2017 led by Grayhawk Capital and Vertical Venture Partners, with participation from other investors including Cobre Capital, Peninsula Ventures, Seed San Diego, and Stanford University. The funding aimed to enhance product development and increase market penetration for its SaaS platform focused on social media marketing.
Feb 2016SeedPeter Fisher (lead); Silicon Valley Growth Syndicate; Doug Hecht; Trevor Healy; David Klein; GrowthX; Taner Halicioglu$2M-
Nov 2014SeedPeter Fisher (lead); Silicon Valley Growth Syndicate$2M-

Who has invested in SOCi?

20 investors have backed SOCi across its funding rounds, including Vertical Venture Partners, Blossom Street Ventures, Grayhawk Capital, Ankona Capital Partners, JMI Equity and Cobre Capital.

Lead investors include JMI Equity, Ankona Capital Partners, Grayhawk Capital, Vertical Venture Partners and Peter Fisher.


SOCi Investors

Investors in SOCi by funding rounds participated
InvestorHQRoundsRoleFirst check
Vertical Venture PartnersUnited StatesSan Francisco, CA4LeadApr 2017
Blossom Street VenturesUnited StatesDallas, TX3ParticipantAug 2018
Ankona Capital PartnersUnited StatesLos Angeles, CA3LeadAug 2018
Grayhawk CapitalUnited StatesPhoenix, AZ3LeadApr 2017
Silicon Valley Growth SyndicateUnited StatesSan Francisco, CA2ParticipantNov 2014
Cobre CapitalUnited StatesPhoenix, AZ2ParticipantApr 2017
Peter FisherUnited StatesSan Diego, CA2LeadNov 2014
GrowthXIndiaBangalore2ParticipantFeb 2016
JMI EquityUnited StatesBaltimore, MD2LeadJan 2021
J. Douglas WinterUnited StatesSan Diego, CA1ParticipantJan 2021
Doug HechtUnited StatesSan Diego, CA1ParticipantFeb 2016
Seed San DiegoUnited StatesSan Diego, CA1ParticipantApr 2017
Peninsula VenturesUnited StatesSan Francisco, CA1ParticipantApr 2017

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by SOCi

SOCi has acquired 1 company to date.

Last acquisition by SOCi was on July 29th 2021. SOCi acquired Brandify for undisclosed valuation.


Latest Acquisitions by SOCi

Brandify
Description
Brandify is a provider of location-based digital marketing solutions established in 1997 as Where2GetIt, powering over 300 brands across more than 4.5 million brick-and-mortar locations worldwide. Under CEO Manish Patel, it offers brand score platforms, local SEO, advertising, mobile technologies, and social marketing tools to enhance online presence and drive foot traffic.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date29 Jul 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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SOCi Competitors

SOCi competitors include listed companies like Affle 3i, Rezolve AI, Zeta Global and Appier Group, and private ones like Clay and Seismic.

Public and private companies comparable to SOCi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Affle 3iIndiaIndiaPublicly listed$282M$67M$2.3B6.7x
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
Zeta GlobalUnited StatesUnited StatesPublicly listed$1.3B$39M$7.6B4.5x
Appier GroupJapanJapanPublicly listed$281M$44M$1B2.9x
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x
SeismicUnited StatesSan Diego, CAPrivate$250M-$3B12.0x

SOCi Public Comps

SOCi is still privately-owned, but its public comps include Alphabet, Meta, Palantir, Salesforce, Snowflake, AppLovin, Z.ai, Baidu, IonQ and HubSpot.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Alphabet$403B$176B10.2x8.7x23.3x19.0x
Meta$201B$104B8.8x7.4x17.0x12.7x
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
AppLovin$5.5B$4.3B19.7x14.7x25.2x17.6x
Z.ai$108M($658M)422.9x65.9x(69.4x)(73.0x)
Baidu$19B$3.3B1.3x1.4x7.8x8.0x

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Common questions about SOCi

When was SOCi founded?SOCi was founded in 2012.
Where is SOCi headquartered?SOCi is headquartered in United States.
Is SOCi publicly listed?No, SOCi is a private, VC-backed company.
How much funding has SOCi raised?SOCi has raised $238M across 7 funding rounds.
What was SOCi's last funding round?SOCi's last funding round was a $120M undisclosed-stage round in March 2023, led by JMI Equity.
Who are SOCi's investors?SOCi's investors include Vertical Venture Partners, Blossom Street Ventures, Ankona Capital Partners, Grayhawk Capital, Silicon Valley Growth Syndicate, Cobre Capital, Peter Fisher, GrowthX, JMI Equity, J. Douglas Winter and 10 others.
Which companies are comparable to SOCi?Companies comparable to SOCi include Affle 3i, Rezolve AI, Zeta Global, Appier Group, Clay and Seismic.
How many companies has SOCi acquired?SOCi has acquired 1 company, including Brandify.

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