SEMrush Acquisition, Valuation & Financials

DoubleVerify Holdings Inc is a digital media measurement and analytics software platform. Its solutions provide advertisers with unbiased data analytics that enable them to increase the effectiveness, quality, and return on their digital advertising investments. Its DV Authentic Ad, a proprietary metric of digital media quality, measures whether a digital ad was delivered in a brand-suitable environment, fully viewable, by a real person, and in the intended geography. The company's software interface, DV Pinnacle, delivers these metrics to customers in real time, allowing them to access critical performance data on their digital transactions. Geographically, the company operates in the United States and also has a presence in Germany, Singapore, France, Canada, Japan, and other countries.

Bloomreach is an Amsterdam-headquartered provider of the Commerce Experience Cloud for digital commerce. Discovery delivers AI-powered search and merchandising, Content manages headless CMS sites, and Engagement unifies customer data platforms with marketing automation. It powers experiences for over 850 brands including Albertsons, Staples, Puma, Bosch, and Marks & Spencer, integrating with partners like Salesforce, SAP, and Accenture.

VideoAmp is an adtech company headquartered in Los Angeles and New York. It provides media measurement, data, and software that help advertisers and media owners plan and value ad spend across TV, streaming, and digital video, positioning its tools as an alternative media currency to incumbents like Nielsen. Its platform is used by major media holding companies, publishers, independent agencies, and advertisers to optimize campaigns based on audience and performance data.

Sprout Social Inc develops a cloud software that brings together social messaging, data and workflows in a unified system of record, intelligence, and action. It has a centralized, secure and powerful platform that can scale horizontally across an organization to drive maximum business value. The firm generates majority revenue from software subscriptions.

Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.

Aleph Group is a global infrastructure provider accelerating digital advertising and fintech in over 130 high-growth markets. Operating from 90 offices with exclusive partnerships to more than 55 platforms like Google and Meta, it integrates media and payments for compliant transactions. Its Digital Ad Expert program, endorsed by UNESCO, has trained 850,000 learners across 140 countries since inception.

InMobi is a Bangalore-headquartered mobile advertising technology company that operates the Miip platform connecting advertisers with publishers through programmatic buying and audience insights. The company powers personalized ad experiences across apps and mobile web in over 20 markets worldwide. InMobi also runs Glance, a lockscreen content platform available on Android devices in India and Southeast Asia delivering news, sports, and entertainment feeds. Discovery, another InMobi service, enables marketers to build mobile-first consumer relationships via contextual data signals. The firm partners with brands like Unilever and Procter & Gamble for performance-driven campaigns.

Iterable is a San Francisco-based marketing platform, founded in 2013, that helps enterprises build personalized, cross-channel customer experiences across email, push notifications, SMS, in-app messaging, and other digital channels. The AI-powered platform combines customer insights, analytics, and automation to support brands, including Calm, in engaging more than 3 billion consumers across over 30 countries. Iterable has expanded internationally, including a London office opened to support growth across Europe.

LTK, formerly RewardStyle and LIKEtoKNOW.it, is a Dallas-based creator commerce platform that lets influencers turn social media recommendations into shoppable posts. The platform connects creators, brands, and shoppers in a three-sided marketplace available on web and app, working with thousands of creators and retailers across more than 100 countries. Founded in 2010 by Amber Venz Box and Baxter Box, LTK reports that shoppers have purchased billions of dollars in products posted by its creators.

Moloco is a Redwood City, California-headquartered mobile advertising technology company that delivers machine learning-powered programmatic solutions for app developers and publishers worldwide. The platform optimizes user acquisition, retention, and monetization through real-time bidding on networks like Google AdMob and Facebook Audience Network, processing over 5 trillion data signals monthly. Founded in 2013, Moloco powers campaigns for brands such as Uber, Lyft, and Booking.com, achieving recognition through awards from AppsFlyer and Sensor Tower for performance marketing excellence across iOS and Android ecosystems.

Marketingforce Management Ltd is engaged in marketing and sales SaaS solution provider in China. It delivers marketing and sales SaaS solutions through the Marketing Force platform to enterprises. The company offers cloud-based SaaS products to enterprises to enable effective and efficient marketing and sales management, and also offers two signature SaaS products, T Cloud and True Client, which combine a series of functional modules respectively to address the pain points faced by enterprises in marketing and sales activities. The group is engaged in two segments: AI+ SaaS business and Precision marketing. Key revenue is generated from the AI+SaaS business.

Sansan Inc develops and delivers cloud-based card management services. It serves corporations and individuals.

Algolia is a Paris-headquartered search-as-a-service API powering site search, discovery, and recommendation engines for e-commerce and media sites. It delivers sub-100 millisecond query responses using hybrid AI and vector search across text, images, and voice inputs. Algolia integrates with platforms like Shopify, WordPress, and Salesforce, serving brands such as Lacoste, Twitch, and Stripe from data centers in 15 regions worldwide. Founded in 2012, it supports merchandising rules and personalization for mobile apps and voice assistants.

Dialpad is a San Francisco-headquartered AI communications platform offering cloud phone systems, contact centers, and sales tools powered by VoiceAI for real-time transcription and sentiment analysis. Founded in 2011, it serves over 25,000 organizations including Okta and Garry's Mod with Dialpad Sell for coaching, UberConference for meetings, and integrations across 300 apps for voice, video, SMS, and messaging.

Apollo.io is a San Francisco-headquartered go-to-market platform founded in 2015. It equips sales teams with a database of 275 million contacts and AI agents for prospecting, enrichment, and engagement. The platform automates sequences across email, calls, and LinkedIn, serving clients like Autodesk, Snowflake, and HubSpot. Apollo's Data Cloud verifies B2B leads in real-time and integrates with CRM systems such as Salesforce and Outreach.

Cresta is a Palo Alto-headquartered AI platform coaching contact center agents in real time for sales and customer service interactions. The software analyzes voice calls from platforms like Amazon Connect and provides sentiment-based guidance during conversations with clients such as BT and American Airlines. Cresta processes millions of interactions monthly across North American and European operations.

Affle 3i Ltd Formerly Affle India Ltd is engaged in the technology business across the globe. The company is engaged in a fragmented advertising and marketing tech ecosystem by providing an end-to-end integrated mobile marketing platform. The company's AI-powered deep learning algorithms and advanced platform solutions transform ads into consumer recommendations delivering enhanced engagement. The company has single segment of ‘business of providing services in advertisement and software development’. Geographically the company operates in India only.

LiveRamp Holdings Inc is a technology company that helps companies build enduring brand and business value by collaborating responsibly with data. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp offers a connected customer view with clarity and context while protecting brand and consumer trust. The Company provides a data collaboration platform, essentially acting as a data collaboration hub where businesses can securely share and manage first-party consumer data with trusted partners while prioritizing data privacy and ethics.