Sanity Funding, Investors & Competitors

Automattic is a San Francisco-headquartered technology company powering the open-source WordPress ecosystem. It operates WordPress.com hosting millions of sites, WooCommerce for online stores serving Shopify alternatives, and Tumblr following its 2019 acquisition. Additional products include Jetpack security plugins and Day One journaling app. Founded in 2005, Automattic supports a global network of plugins and themes.

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Contentstack is a San Francisco-headquartered composable Digital Experience Platform delivering headless CMS, commerce, and personalization capabilities. It powers content experiences for enterprises such as Vogue, Puma, and Wendy's via API-first architecture. A founding MACH Alliance member since 2020, Contentstack emphasizes microservices-based, cloud-native SaaS for scalable, high-traffic sites with integrations to Adobe and Salesforce.

AudioEye Inc is a software solution provider delivering immediate ADA and WCAG accessibility compliance at scale. Through patented technology, subject matter expertise and proprietary processes, it is eradicating all barriers to digital accessibility, helping creators get accessible and supporting them with ongoing advisory and automated upkeep. Trusted by the ADP, Tommy Hilfiger, A360 Media, Samsung, Landry’s and others. It helps everyone identify and resolve issues of accessibility and enhance user experiences, automating digital accessibility for the widest audiences.

Rokt is a Sydney-headquartered e-commerce platform that embeds personalized native advertisements into checkout and transactional flows on partner websites. Founded in 2012, the company operates across North America, Europe, Asia-Pacific, and Latin America, serving retailers and brands such as Expedia, Qantas Airways, and Rakuten. Rokt's AI-driven system analyzes consumer intent at the point of purchase to deliver relevant post-transaction offers, boosting revenue through high-conversion messaging. The platform integrates with major publishers including eBay and Hotels.com, powering experiences across travel, insurance, and retail verticals.

Bloomreach is an Amsterdam-headquartered provider of the Commerce Experience Cloud for digital commerce. Discovery delivers AI-powered search and merchandising, Content manages headless CMS sites, and Engagement unifies customer data platforms with marketing automation. It powers experiences for over 850 brands including Albertsons, Staples, Puma, Bosch, and Marks & Spencer, integrating with partners like Salesforce, SAP, and Accenture.

Framer is a no-code website builder empowering designers to create responsive sites via visual canvas editing. Features encompass animations, CMS collections, SEO tools, and e-commerce through Frameshop integration. San Francisco-headquartered since evolving from prototyping software in 2013, it hosts a marketplace of 5,000 templates and plugins syncing with Notion and Airtable for agencies building portfolios and landing pages.

GigaCloud Technology Inc provides end-to-end and B2B e-commerce solutions for large parcel merchandise. Its B2B e-commerce platform, which is referred to as the GigaCloud Marketplace, integrates everything from discovery, payments, and logistics tools into one easy-to-use platform. It offers online and offline integrated cross-border transaction and delivery services for furniture and large merchandise. Its marketplace seamlessly connects manufacturers in Asia with resellers in the U.S., Asia, and Europe to execute cross-border transactions with confidence, speed, and efficiency. It offers a truly comprehensive solution that transports products from the manufacturer's warehouse to end customers, all at one fixed price. It earns the majority of its revenue from the United States.

Infomart Corp is a Japan-based provider of business-to-business e-commerce software solutions. The firm's operations are organized in six segments: Application Service Provider (ASP) Ordering, which offers ordering systems and online document processing services; ASP Written Standards, which uploads written standards online; ASP Negotiation for groupware; ASP Ordering and Operation for food wholesale companies; Cloud Service, which offers a data delivery system for food wholesale companies; and Overseas, which offers solutions to overseas markets.

Substack is a San Francisco-headquartered platform empowering writers to publish subscription newsletters, podcasts, and videos. It handles payments, email delivery, and analytics, allowing creators to retain 90 percent of revenue while building direct audience relationships. Popular among journalists from The Free Press and economists like Noah Smith, Substack supports over 3 million paid subscriptions across politics, tech, and culture topics.

Hotmart is a Brazil-headquartered content distribution platform founded in 2011 that facilitates sales of digital products like online courses, ebooks, videos, and software. Market leader in Latin America, the company operates offices in Spain, Colombia, Mexico, and the Netherlands while expanding globally through affiliate commission models.

Swiftly is a vertical SaaS platform transforming grocery retail into digital media businesses. Its Swiftly Stack unifies POS, loyalty, e-commerce, and mobile data for identity resolution, audience targeting, and attribution. Retailers including independents and chains monetize inventory through self-serve campaigns for CPG brands like Procter & Gamble and Unilever.

Rezolve AI PLC is an AI-powered solutions company, specializing in enhancing customer engagement, operational efficiency, and revenue growth for the retail and e-commerce sectors. The company's product, Brain Commerce, powered by its proprietary Large Language Model (LLM) brainpowa, transforms the online shopping experience. By surpassing traditional site search and product discovery tools, Brain Commerce improves conversion rates, increases average order value (AOV), and reduces cart abandonment. The company has one reportable segment, which is cloud-based services. Geographically, the company generates revenue from Canada, the United States, Mexico, Australia, the United Kingdom, and Japan, with the majority of revenue generated from the United States.

Riskified Ltd has built a next-generation eCommerce risk management platform that allows online merchants to create trusted relationships with their consumers. It generates revenue by granting merchants access to its eCommerce risk management platform and reviewing and approving eCommerce transactions for legitimacy. Its merchants include some of the ecommerce brands including Wayfair, Lastminute.com, SHEIN, and Macy’s. Its merchants operate in a variety of verticals, including Payments, Money Transfer & Crypto, Tickets & Travel, Electronics, Home, Fashion & Luxury Goods, General Retail and Food. The company derived maximum revenue from Israel.

Auction Technology Group PLC is a digital marketplace operator that powers the discovery and sale of curated secondary goods through trusted online platforms. The Group operates curated auction and list-price marketplaces and provides value-added services, including seller marketing, integrated payments, shipping solutions, cross-listing capabilities, white-label auction technology, and partner network services. Its operations are organised into two reportable segments: Arts & Antiques and Industrial & Commercial, across which it operates multiple specialist marketplaces. The majority of revenue is generated from the Arts & Antiques segment. Geographically, it serves the United Kingdom, Mexico, Germany, and the United States, with the majority of revenue generated from the United States.

Postscript is a Toronto-headquartered e-commerce SMS marketing platform integrated with Shopify, BigCommerce, and Magento. The service enables brands to send automated text campaigns for abandoned carts, shipping updates, and promotions, featuring segmentation tools and A/B testing. Postscript provides real-time analytics on delivery rates, open rates, and revenue attribution. Adopted by over 30,000 DTC merchants including Brooklinen and Glossier, it processes billions in attributed sales annually. Founded in 2018, the company expanded into MMS capabilities and international markets including Canada, UK, and Australia.

Vtex provides a software-as-a-service digital commerce platform for enterprise brands and retailers. Its platform enables customers to execute their commerce plan, including building online stores, integrating and managing orders across channels, and creating marketplaces to sell products from third-party vendors. It generates maximum revenues from Brazil followed by Latin America and the rest of the world.

ADA is a Singapore-headquartered provider of AI-powered customer service automation platforms tailored for e-commerce brands across Asia. The company delivers end-to-end conversational commerce tools that handle marketing automation, content personalization, store operations, and messaging integrations with platforms like Shopify and Zendesk. ADA serves major retailers such as Zalora and Lazada, enabling real-time customer interactions through chatbots and voice assistants. With a focus on Southeast Asia, ADA supports multilingual capabilities in English, Bahasa, Thai, and Vietnamese to drive sales conversions and operational efficiency.