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- Planted Foods
Planted Foods Funding, Investors & Competitors
Planted Foods has raised $139M across 6 funding rounds, most recently a $72M Series B in September 2022.
Last Planted Foods funding round
$72M
Series B · Sep 2022
Cumulative funding Planted Foods raised
$139M
across 6 funding rounds
Key investors in Planted Foods
Joyance Partners
Vorwerk Ventures
Good Seed Ventures
Re:food
Movendo Capital
Be8 Ventures
Blue Horizon Corporation
ETH Zurich Foundation
About Planted Foods
Planted Foods is a Zürich, Switzerland-headquartered ETH spinoff founded in 2019, producing plant-based meat alternatives from pea protein, rapeseed oil, sunflower seeds, and water to replicate the texture and flavor of chicken, beef, and pork. Distributed in supermarkets across Switzerland, Germany, and Austria, its products emphasize high protein content and sustainability.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Planted Foods Funding History
Planted Foods has raised a total of $139M across 6 funding rounds.
Planted Foods' first fundraising round was a $7M seed round in October 2019. The most recent completed round was a $72M Series B in September 2022.
Planted Foods funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Sep 2022 | Series B | L Catterton (lead); Yann Sommer; Re:food; TEV Ventures; ETH Zurich Foundation; Be8 Ventures; Vorwerk Ventures; Movendo Capital | $72M | Planted Foods, a Swiss foodtech startup and ETH Zurich spin-off founded in July 2019, develops clean-label biostructured meat alternatives from proteins like peas, oats, and sunflowers using a novel biostructuring process combining protein structuring and fermentation to mimic the texture and bite of real meat. The company closed its Series B financing round of CHF 70 million on September 1, 2022, led by L Catterton, with participation from existing investors including Vorwerk Ventures, Gullspång re:food, Movendo Capital, Be8 Ventures, ACE, ETH Zurich Foundation, Joyance, and Yann Sommer, plus new investor Tengelmann Ventures. This round brings total capital raised to over $100 million. Planted plans to use the proceeds to launch a new line of whole-cut products, such as plant-based chicken breast, expand internationally into additional European markets in 2023, and scale production capacity. The company's products are available in restaurants and retail in Switzerland, Germany, Austria, France, Italy, the UK, and through its pan-European web store, positioning it as Europe's fastest-growing alternative protein company focused on natural ingredients free of unnatural additives. Investors, particularly L Catterton Managing Partner Michael Farello, highlighted Planted's scalability, consumer appeal, and potential to drive healthier, more sustainable food systems amid rising adoption of alternative proteins. |
| Aug 2021 | Undisclosed stage | Good Seed Ventures; Re:food; Joyance Partners; Be8 Ventures; Vorwerk Ventures; Movendo Capital | $21M | Planted Foods is an ETH Zurich spin-off founded in July 2019 that creates natural, plant-based meat products using biostructured alternatives to conventional animal meat. The company is known for products such as breaded schnitzel and pulled pork substitutes, made without artificial ingredients and featuring natural fiber structure. In March 2021, Planted closed a Series A financing round (CHF 17 million according to sources) co-led by Vorwerk Ventures and Blue Horizon Ventures, with participation from Swiss football star Yann Sommer, Good Seed Ventures, Gaydoul Group, ETH Foundation, Joyance Partners, and other existing investors. The round was complemented by a debt facility from Credit Suisse. In August 2021, Planted completed a pre-Series B financing round (CHF 19 million) with investors including Vorwerk Ventures, Gullspång Re:food, Movendo Capital, Good Seed Ventures, Joyance, ACE & Company, and Be8 Ventures, again complemented by additional growth funding from Credit Suisse. The capital from these rounds was designated for international expansion across markets including Germany, Austria, France, the UK, and Italy, as well as for scaling production capacity and developing new product lines. By September 2022, Planted had raised its Series B round of CHF 70 million led by L Catterton, bringing total funding to approximately $125.7 million. The company was recognized as one of the fastest-growing alternative protein companies in Europe during this period. |
| Aug 2021 | Series A | Good Seed Ventures; Re:food; Joyance Partners; Be8 Ventures; ACE & Company; Vorwerk Ventures; Movendo Capital | $21M | Planted Foods is a Swiss alternative protein startup founded in July 2019 by Pascal Bieri, Lukas Böni, Christoph Jenny, and Eric Stirnemann, developing clean-label, bio-structured plant-based meat products that serve as 1:1 replacements for chicken, beef, and other meats without special preparation. The company's products, including a new veggie schnitzel and plans for 'whole' or 'prime' cuts, were available in Switzerland, Austria, Germany, and France through retailers like Coop, Spar, Edeka, and Migros as of mid-2021. In August 2021, Planted raised CHF 19 million (about $21 million) in a 'pre-B' funding round from Gullspång Re:food, Vorwerk Ventures, Movendo Capital, Joyance Partners, ACE & Company, Good Seed Ventures, and Be8 Ventures, described as a follow-on to its March 2021 CHF 17 million ($18 million) Series A. The funds supported international expansion into new European markets in Q3/Q4 2021, scaling operations, launching new products like schnitzel, and preparing for potential U.S. entry pending COVID-19 travel restrictions. The company demonstrated strong early traction in core markets and was positioning for further growth amid rising demand for plant-based proteins. Later, in 2022, Planted raised a larger Series B round exceeding €70 million led by L Catterton, with participation from existing investors including Vorwerk Ventures, Gullspång Re:food, Movendo, Be8 Ventures, and ACE, plus new backers like Tengelmann Ventures and ETH Zürich Foundation, to accelerate international expansion, launch whole-cut products, and build additional production capacity. This followed recognition as Europe's fastest-growing alternative protein company with early success in the UK and Italy. The global plant-based meat market was valued at nearly €8 billion in 2022, projected to reach €15.5 billion by 2027, amid competition from players like Beyond Meat, Impossible Foods, and others in a sector seeing massive funding, such as Impossible's $500 million round and NotCo's $235 million at $1.5 billion valuation in 2021. Planted focused on European dominance before broader global moves, leveraging investor confidence in its product innovation and market execution. |
| Mar 2021 | Series A | Blue Horizon Corporation (lead); Vorwerk Ventures (lead); Yann Sommer; Good Seed Ventures; Joyance Partners; Gaydoul Group; Stephan Schmidheiny; ETH Zurich Foundation; Credit Suisse | $18M | Planted Foods, a Zurich-based ETH Zurich spin-off founded in 2019 by Pascal Bieri, Lukas Böni, Christoph Jenny, and Eric Stirnemann, produces all-natural plant-based meat alternatives using proteins from peas, oats, and sunflowers, without additives, chemicals, GMOs, antibiotics, or hormones. The company offers products mimicking chicken and pork, sold in over 3,000 retail locations across Switzerland (Coop, Migros), Germany (EDEKA), and Austria (Spar), with expansions into France in early summer 2021 and planned entry into the UK, Europe's largest meat substitute market with about EUR 500 million in sales. On March 8, 2021, Planted Foods closed a CHF 17 million (approx. US$18.1-18.3 million) Series A funding round co-led by Blue Horizon Ventures and Vorwerk Ventures, with participation from Yann Sommer, Stephan Schmidheiny, Good Seed Ventures, Gaydoul Group, ETH Zurich Foundation, Joyance Partners, and debt financing from Credit Suisse. The funds are allocated to international expansion, broadening the product range, and advancing R&D, particularly in fermentation technologies to improve structure, taste, and create new clean, natural plant-based products. Planted has demonstrated rapid growth, winning Venture Kick Stage 3 in 2020 and topping the TOP 100 Swiss Startup Award 2021. |
| Mar 2020 | Seed | Venture Kick | $100K | - |
| Oct 2019 | Seed | Good Seed Ventures; Social Starts; Joyance Partners; Mica Ventures; HILTI; ETH Zurich; Blue Horizon Corporation | $7M | Planted Foods AG, an ETH Zurich spin-off founded in 2019, develops all-natural plant-based meats that mimic the taste, texture, and mouthfeel of animal meat using proteins and fibers from yellow split peas. The company launched with planted.chicken and planned pulled pork products. On October 23, 2019, Planted Foods raised 7 million Swiss francs in a seed round led by investors including Blue Horizon Corporation, Hiltl AG (noted as HILTI in query), Good Seed Ventures, Mica Ventures, Joyance Partners, and the ETH Foundation, along with private investors. The funding supported scaling production capacity by over ten times, accelerating research and development for tastier products, and expanding beyond Switzerland into key European markets to meet demand. Planted partnered with casual eateries and fine dining in Switzerland and aimed to grow its partner network internationally. |
Who has invested in Planted Foods?
20 investors have backed Planted Foods across its funding rounds, including Joyance Partners, Vorwerk Ventures, Good Seed Ventures, Re:food, Movendo Capital and Be8 Ventures.
Lead investors include L Catterton, Blue Horizon Corporation and Vorwerk Ventures.
Planted Foods Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | Oct 2019 | ||
| 4 | Participant | Oct 2019 | ||
| 4 | Lead | Mar 2021 | ||
| 3 | Participant | Aug 2021 | ||
| 3 | Participant | Aug 2021 | ||
| 3 | Participant | Aug 2021 | ||
| 2 | Participant | Mar 2021 | ||
| 2 | Participant | Mar 2021 | ||
| 2 | Lead | Oct 2019 | ||
| 1 | Participant | Oct 2019 | ||
| 1 | Participant | Mar 2020 | ||
| 1 | Participant | Oct 2019 | ||
| 1 | Participant | Mar 2021 | ||
This data is available for Pro users. Sign up to see all 20 Planted Foods investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialPlanted Foods Competitors
Planted Foods competitors include listed companies like Hebei Yangyuan Zhihui and Ingredion, and private ones like Impossible Foods, Believer Meats, Eat Just and Oatside.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $796M | $254M | $8.1B | 8.4x | ||
| Private | $460M | - | $7B | 15.2x | ||
| Publicly listed | $7.2B | $1.2B | $6.2B | 1.0x | ||
| Private | - | - | $900M | - | ||
| Private | - | - | $750M | - | ||
| Private | $37M | - | $705M | - |
Planted Foods Public Comps
Planted Foods is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $48B | $18B | 8.5x | 8.3x | 22.8x | 24.1x | |||
| $109B | $19B | 2.9x | 2.8x | 16.2x | 14.4x | |||
| $94B | $16B | 2.4x | 2.3x | 14.5x | 11.8x | |||
| $59B | $20B | 3.9x | 3.6x | 11.7x | 10.0x | |||
| $58B | $12B | 2.9x | 2.8x | 13.6x | 12.4x | |||
| $8.3B | $2.5B | 10.1x | 9.0x | 33.3x | 28.9x | |||
| $39B | $4.7B | 2.6x | 2.5x | 21.4x | 14.9x | |||
| $7.8B | $3.5B | 6.9x | 6.3x | 15.2x | 14.0x | |||
This data is available for Pro users. Sign up to see all Planted Foods competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Planted Foods
| When was Planted Foods founded? | Planted Foods was founded in 2019. |
| Where is Planted Foods headquartered? | Planted Foods is headquartered in Zurich, Switzerland. |
| Is Planted Foods publicly listed? | No, Planted Foods is a private, VC-backed company. |
| How much funding has Planted Foods raised? | Planted Foods has raised $139M across 6 funding rounds. |
| What was Planted Foods' last funding round? | Planted Foods' last funding round was a $72M Series B in September 2022, led by L Catterton. |
| Who are Planted Foods' investors? | Planted Foods' investors include Good Seed Ventures, Joyance Partners, Vorwerk Ventures, Re:food, Be8 Ventures, Movendo Capital, Yann Sommer, ETH Zurich Foundation, Blue Horizon Corporation, Social Starts and 10 others. |
| Which companies are comparable to Planted Foods? | Companies comparable to Planted Foods include Hebei Yangyuan Zhihui, Impossible Foods, Ingredion, Believer Meats, Eat Just and Oatside. |
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