- Companies
- NotCo
NotCo Valuation, Funding & Investors
NotCo is valued at $1.5B as of December 2022.
Last NotCo valuation
$1.5B
Series D · Dec 2022
Last NotCo funding round
$70M
Series D · Dec 2022
Cumulative funding NotCo raised
$423M
across 6 funding rounds
Key investors in NotCo
Kaszek
Bezos Expeditions
SOSV
L Catterton
IndieBio
Future Positive
About NotCo
NotCo is a Chilean food technology company founded in 2015 by Matias Muchnick, Pablo Zamora and Karim Pichara and based in Santiago. It uses an artificial intelligence platform named Giuseppe to analyse the molecular structure of animal-based foods and find plant combinations that match their taste and texture. Its brands include NotMilk, NotMayo, NotBurger, NotIceCream and NotChicken, sold in Chile, Argentina, Brazil, Colombia and the United States. The company raised more than US$350 million from Kaszek, Bezos Expeditions, L Catterton, Tiger Global and others and was valued at US$1.5 billion in 2021. It now licenses its artificial intelligence to other food manufacturers, and a joint venture with Kraft Heinz was announced in 2021. In June 2026 Molinos Rio de la Plata agreed to buy its business in Argentina and Uruguay.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
Valuation
$1.5B (Dec 2022)
NotCo Valuation
NotCo is currently valued at $1.5B, based on its Series D in December 2022. Read the announcement ↗
The $70M round was led by Princeville Capital, with participation from Cleveland Avenue, Future Positive, Trousdale Ventures, Kaszek, Marcos Galperin and 5 other investors.
NotCo's valuation has grown 5.0x from $300M at its Series C in September 2020 to $1.5B in December 2022, across 3 priced rounds.
NotCo valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2022 | Series D | $1.5B |
| Jul 2021 | Series D | $1.5B |
| Sep 2020 | Series C | $300M |
NotCo Funding History
NotCo has raised a total of $423M across 6 funding rounds.
NotCo's first fundraising round was a $3M Series A in July 2018. The most recent completed round was a $70M Series D in December 2022.
NotCo funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2022 | Series D | Princeville Capital (lead); Cleveland Avenue; Future Positive; Trousdale Ventures; Kaszek; Marcos Galperin; L Catterton; Bezos Expeditions; Tiger Global; The Craftory; Union Square Hospitality Group | $70M | $1.5B | NotCo is a Chilean foodtech company using proprietary AI called Giuseppe to develop plant-based alternatives to dairy, meat, eggs, and other animal products, replicating their taste, texture, and functionality from plant ingredients. The company has launched products like NotMilk, NotBurger, NotMeat, NotIceCream, NotChicken, and NotMayo in markets including the US, Brazil, Argentina, Chile, and Colombia, positioning itself as the fastest-growing food tech in Latin America. In December 2022, NotCo closed a $70 million Series D+ or D1 extension round led by Princeville Capital, with participation from Bezos Expeditions, Tiger Global, L Catterton, Kaszek, Future Positive, The Craftory, Marcos Galperin, and others, bringing total fundraising to $305 million. The round was completed at the same share price and post-money valuation of $1.5 billion as its prior $235 million Series D in July 2021, reaffirming its unicorn status amid a tougher funding environment. Proceeds will fuel a new B2B platform, licensing Giuseppe to other CPG brands, ingredient suppliers, and tech providers to accelerate plant-based innovation, building on partnerships like the Kraft Heinz Not Company joint venture. Princeville Capital's Joaquin Rodriguez Torres joined the board, highlighting NotCo's unique AI technology and growth track record. NotCo paused expansions into plant-based fish and Europe/Asia to focus resources, while planning a potential IPO in 2025, delayed from initial targets. The company disrupts massive food segments simultaneously with AI-driven product development to address climate challenges and industry inefficiencies. |
| Jul 2021 | Series D | Tiger Global (lead); Future Positive; Roger Federer; Kaszek; Enlightened Hospitality Investments; DFJ Growth; L Catterton; Endeavor Catalyst; Bezos Expeditions; Ahmir Khalib Thompson; Lewis Hamilton; SOSV | $235M | $1.5B | NotCo is a Chilean food tech company founded in 2015 that uses proprietary AI technology named Giuseppe to analyze molecular structures and develop plant-based alternatives to animal products, such as NotMilk, NotMayo, NotBurger, NotIceCream, and upcoming NotChicken and imitation salmon. The products aim to replicate the taste, texture, and functionality of animal-based foods while addressing environmental issues like livestock damage and salmon farming impacts in Chile. NotCo operates in retail and foodservice across Chile, Argentina, Brazil, the U.S., and plans expansion to Europe and Asia. On July 26, 2021, NotCo raised $235 million in a Series D funding round led by Tiger Global, achieving a $1.5 billion post-money valuation and unicorn status as the first Chilean company to do so. New investors included DFJ Growth Fund, ZOMA Lab, Lewis Hamilton, Roger Federer, Questlove (Ahmir Khalib Thompson), and Endeavor Catalyst, with follow-on investments from Bezos Expeditions, Enlightened Hospitality Investments, Future Positive, Kaszek Ventures, L Catterton, and SOSV. This brought total funding to over $330-350 million, following a prior $85 million Series C nine months earlier. The funds are earmarked to accelerate U.S. growth, enter new product categories like fake chicken and salmon, scale AI technology, and launch in Europe and Asia. NotCo holds five U.S. patents for its AI and reports strong traction, including 5% market share for NotBurger at Burger King in Chile and three times annual sales growth over the prior four years, though specific revenue or ARR figures are not disclosed. CEO Matias Muchnick highlighted the AI's speed in product development as a competitive edge against players like Beyond Meat, Impossible Foods, Nestle, and Archer-Daniels-Midland. Tiger Global partner Scott Shleifer praised NotCo's market share gains and potential for sustained growth through innovation and geographic expansion. The company eyes an IPO in 2-3 years, leveraging Tiger's expertise, amid rising plant-based demand where 92% of U.S. pandemic trial users plan to continue purchases. |
| Jun 2021 | Strategic investment | Enlightened Hospitality Investments (lead) | - | - | NotCo announced in early June 2021 an investment from Enlightened Hospitality Investments, the growth equity fund in which the restaurateur Danny Meyer, founder of Shake Shack, is a partner. The announcement said the investment would help the company expand in the United States, including New York foodservice. It came nine months after NotCo's US$85 million Series C and as its NotMilk product reached more than 3,000 stores in the first half of 2021. NotCo is a Chilean food technology company founded in 2015 that uses an artificial intelligence platform named Giuseppe to develop plant-based versions of milk, meat, ice cream and mayonnaise. The investment preceded the US$235 million Series D led by Tiger Global in July 2021, in which the same fund participated again. |
| Sep 2020 | Series C | Future Positive (lead); L Catterton (lead); General Catalyst; Cleveland Avenue; Humbolt Capital; IndieBio; Kaszek; Endeavor Catalyst; Bezos Expeditions; MAYA Capital; The Craftory; Bossa Invest | $85M | $300M | NotCo is a Chilean foodtech company using AI (named Giuseppe) to create plant-based alternatives to animal products like milk (NotMilk), burgers (NotBurger), yogurt, cheese, and mayonnaise, focusing on replicating taste, texture, and functionality with plants for sustainability and affordability. The company entered the US market in 2020 with NotMilk and later launched NotBurger and NotChicken in 2022/2023, pivoting some products to shelf-stable formats. In September 2020, NotCo raised $85M in a Series C round led by Future Positive and L Catterton, with participation from investors including Bezos Expeditions, Bossa Invest, Cleveland Avenue, Endeavor Catalyst, General Catalyst, Humbolt Capital, IndieBio, Kaszek, MAYA Capital, and The Craftory; prior rounds included $3M Series A in December 2017, $30M Series B in March 2019, and a $3M venture round in July 2018, bringing total funding to around $366M as of later reports. NotCo is shifting toward a B2B model, expecting most future revenue from licensing its AI for product formulation, SaaS services, cost reduction, and concept generation to CPG partners across categories, beyond just plant-based foods, while maintaining its own branded products and relationships with flavor houses. |
| Mar 2019 | Series B | Bezos Expeditions (lead); The Craftory (lead); IndieBio; Kaszek; SOSV; MAYA Capital | $30M | - | NotCo, the Chilean food technology company, raised a US$30 million financing round in March 2019 led by The Craftory, a newly launched investment fund. Bezos Expeditions, the family office of Jeff Bezos, joined the round, as did existing investors Kaszek Ventures and IndieBio. The Craftory said the money would fund new product development such as milk and ice cream and the company's expansion into Mexico and the United States later that year. NotCo was founded in 2015 and makes plant-based alternatives to mayonnaise, milk, ice cream and meat using an artificial intelligence platform named Giuseppe, which analyses molecular structures to find plant combinations that match animal products. Its first product, NotMayo, made from garbanzo beans, was sold in about 1,000 stores across Chile at the time. The round followed a US$3 million investment from Kaszek and IndieBio. |
| Jul 2018 | Series A | Kaszek (lead); IndieBio; SOSV | $3M | - | NotCo, a Chilean foodtech company, develops plant-based alternatives to animal products using AI software called Giuseppe to match plant proteins to animal-based structures. The company raised $3 million from Kaszek Ventures and SOS Ventures to expand manufacturing capacity and launch products like NotMayo, with plans for milk, yogurt, ice cream, and meat replacements across Latin America. IndieBio, a Silicon Valley biotech accelerator, also participated in this seed round, following NotCo's time in the IndieBio program and graduation in September 2017. At the time, NotCo could produce 64 tons per month of mayonnaise and aimed to build local processing plants in target markets like Brazil and Argentina. This funding supported a pivot to become a brand company with social currency in the plant-based food space. |
Who has invested in NotCo?
23 investors have backed NotCo across its funding rounds, including Kaszek, Bezos Expeditions, SOSV, L Catterton, IndieBio and Future Positive.
Lead investors include Princeville Capital, Tiger Global, Enlightened Hospitality Investments, Future Positive, L Catterton and 3 other investors.
NotCo Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Jul 2018 | ||
| 4 | Lead | Mar 2019 | ||
| 3 | Lead | Sep 2020 | ||
| 3 | Participant | Jul 2018 | ||
| 3 | Lead | Sep 2020 | ||
| 3 | Participant | Jul 2018 | ||
| 3 | Lead | Mar 2019 | ||
| 2 | Participant | Sep 2020 | ||
| 2 | Lead | Jun 2021 | ||
| 2 | Participant | Sep 2020 | ||
| 2 | Lead | Jul 2021 | ||
| 2 | Participant | Mar 2019 | ||
| 1 | Participant | Sep 2020 | ||
This data is available for Pro users. Sign up to see all 23 NotCo investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialNotCo Competitors
NotCo competitors include listed companies like Nomad Foods and Ingredion, and private ones like Perfect Day, Believer Meats, Eat Just and Oatside.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.5B | - | ||
| Publicly listed | $3.4B | $405M | $1.7B | 1.2x | ||
| Private | - | - | $900M | - | ||
| Private | - | - | $750M | - | ||
| Private | $37M | - | $705M | - | ||
| Publicly listed | $7.2B | $1.2B | $6.1B | 1.0x |
NotCo Public Comps
NotCo is still privately-owned, but its public comps include Nomad Foods, Applied Nutrition, Oatly, Jyong Biotech, Beyond Meat, ABVC BioPharma, Local Bounti, Steakholder Foods, Next Meats Holdings and Marfrig.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $3.4B | $405M | 1.2x | 1.2x | 9.9x | 7.4x | |||
| $143M | $39M | 6.6x | 4.1x | 24.3x | 15.8x | |||
| $862M | ($39M) | 0.9x | 0.8x | (19.9x) | 38.3x | |||
| - | ($3M) | - | - | (59.4x) | - | |||
| $275M | $266M | 1.3x | 1.4x | 1.4x | (2.7x) | |||
| - | ($8M) | - | - | (4.1x) | - | |||
| $48M | ($39M) | 10.5x | 10.5x | (13.0x) | - | |||
| - | ($7M) | - | - | (2.9x) | - | |||
This data is available for Pro users. Sign up to see all NotCo competitors and their valuation data. Start Free Trial | ||||||||
Common questions about NotCo
| When was NotCo founded? | NotCo was founded in 2015. |
| Where is NotCo headquartered? | NotCo is headquartered in Santiago, Chile. |
| Is NotCo publicly listed? | No, NotCo is a private, VC-backed company. |
| What is NotCo's valuation? | NotCo was last valued at $1.5B in its Series D in December 2022. |
| How much funding has NotCo raised? | NotCo has raised $423M across 6 funding rounds. |
| What was NotCo's last funding round? | NotCo's last funding round was a $70M Series D in December 2022, led by Princeville Capital. |
| Who are NotCo's investors? | NotCo's investors include Kaszek, Bezos Expeditions, Future Positive, IndieBio, L Catterton, SOSV, The Craftory, Cleveland Avenue, Enlightened Hospitality Investments, Endeavor Catalyst and 13 others. |
| Which companies are comparable to NotCo? | Companies comparable to NotCo include Perfect Day, Nomad Foods, Believer Meats, Eat Just, Oatside and Ingredion. |
See companies similar to NotCo
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




