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- Eat Just
Eat Just Valuation, Funding & Investors
Eat Just is valued at $750M as of August 2015.
Last Eat Just valuation
$750M
Series D · Aug 2015
Last Eat Just funding round
$25M
Undisclosed stage · Aug 2022
Cumulative funding Eat Just raised
$463M
across 7 funding rounds
Key investors in Eat Just
Khosla Ventures
Founders Fund
Collaborative Fund
Horizons Ventures
Radicle Impact
AME Cloud Ventures
About Eat Just
Eat Just is a San Francisco-headquartered developer of plant-based foods, best known for JUST Egg, a mung bean protein liquid egg substitute that scrambles, fries, and bakes like chicken eggs. Cholesterol-free and non-GMO, the product uses 93% less land than conventional eggs and is sold in grocery chains worldwide including Walmart and Tesco since its 2018 commercial launch.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Product sales
Valuation
$750M (Aug 2015)
Eat Just Valuation
Eat Just is currently valued at $750M, based on its Series D in August 2015.
The $120M round included Hedosophia.
Eat Just's valuation has grown 2.6x from $286M at its Series C in December 2014 to $750M in August 2015, across 2 priced rounds.
Eat Just valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Aug 2015 | Series D | $750M |
| Dec 2014 | Series C | $286M |
Eat Just Funding History
Eat Just has raised a total of $463M across 7 funding rounds.
Eat Just's first fundraising round was a $1M seed round in May 2013. The most recent completed round was a $25M undisclosed-stage round in August 2022.
Eat Just funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2022 | Undisclosed stage | C2 Capital Partners (lead) | $25M | - | Eat Just, Inc., a San Francisco-based food technology company founded in 2011, develops plant-based alternatives like JUST Egg and cultivated meat under GOOD Meat. On August 16, 2022, it announced a $25 million investment and strategic partnership with C2 Capital Partners, an Alibaba-backed private equity firm established in 2018 to support companies scaling in China. This marked C2's first investment in the alternative protein sector, aimed at accelerating Eat Just's growth in China through go-to-market strategies, sales, branding, consumer insights, hiring, and regulatory support. The funding supports Eat Just's expansion in China, where JUST Egg launched on e-commerce platforms like Alibaba's Tmall in 2019 and is available through Shanghai street vendors. The company has held preliminary discussions with Chinese officials for GOOD Meat, which already received regulatory approval in Singapore. China, the world's largest egg producer (over 30% of global market) and meat consumer (about 30%), aligns with Eat Just's products included in the national food security blueprint. C2 leverages Alibaba's ecosystem for logistics, omni-channel sales, distribution, and last-mile delivery. Eat Just, formerly Hampton Creek, has raised over $400 million historically from investors like Khosla Ventures and Horizons Ventures. China contributes about 5% of its global sales, with conventional eggs and meat as primary competitors due to lower prices. The partnership positions Eat Just to educate consumers and scale amid rising ESG interest among young Chinese. |
| Mar 2021 | Undisclosed stage | Qatar Investment Authority (lead); Vulcan Capital; Charlesbank Capital Partners | $200M | - | Eat Just, formerly Hampton Creek, is a San Francisco-based food tech company founded in 2011, specializing in plant-based alternatives like JUST Egg made from mung bean protein and cell-cultured meat under GOOD Meat, which received the world's first regulatory approval for cultivated chicken in Singapore in December 2020. The company raised $200 million in a funding round on March 23, 2021, led by Qatar Investment Authority with participation from Charlesbank Capital Partners and Vulcan Capital, bringing total funding to over $650 million. Proceeds will expand production capacity for plant-based egg and cell-based chicken products, accelerate R&D, and grow the brand in international markets including the US, Canada, and China. JUST Egg has seen strong traction, available in over 20,000 retail points and 1,000 foodservice locations, with sales equivalent to 100 million eggs and reaching 1 million US households. Achievements include becoming the top-selling frozen breakfast item at a major US supermarket and No. 1 in the natural channel for its folded format launched in April 2020, plus partnerships like Dicos in China and Peet’s Coffee. The company reported record-breaking retail sales for its 12-ounce pourable format in early 2021. Post-round, Eat Just was reportedly targeting a Q4 2021 or early 2022 IPO at a $3 billion valuation according to an investor, as noted in late 2021 reports. A prior valuation of $1.2 billion was referenced from the previous year, with GOOD Meat separately raising $170 million in May 2021. The funding added QIA and Charlesbank to the board, positioning Eat Just to scale amid rising demand for alternative proteins. |
| Aug 2015 | Series D | Hedosophia | $120M | $750M | - |
| Dec 2014 | Series C | Horizons Ventures (lead); Khosla Ventures (lead) | $90M | $286M | Eat Just (formerly Hampton Creek Foods) is a San Francisco-based food technology company founded in 2011 by Josh Tetrick and Josh Balk that develops plant-based alternatives to conventional egg products. The company's flagship product, Just Egg, competes in the rapidly growing plant-based food market alongside other products including Just Mayo (eggless mayonnaise) and other plant-based foods. In December 2014, the company completed a Series C funding round that raised $95.03 million at a post-money valuation of $286.25 million. The round was co-led by Horizons Ventures (investment firm of Hong Kong businessman Li Ka-shing) and Khosla Ventures, with participation from prominent investors including Marc Benioff (Salesforce founder), Eduardo Saverin (Facebook co-founder), Bryan Johnson (Braintree founder), and the Far East Organization. By late 2014, Just Mayo had achieved significant retail distribution across major U.S. grocery chains including Whole Foods, Walmart, Target, Costco, Safeway, and Kroger, as well as international expansion into Hong Kong's largest grocery retailer PARKnSHOP. The company employed 62 people at the time and had signed partnership agreements with six Fortune 500 companies. Proceeds from the Series C were allocated toward accelerating product development, expanding scientific research capabilities, and geographic expansion into Western Europe and Asia. |
| Feb 2014 | Series B | Horizons Ventures (lead); Scott Banister; Radicle Impact; AME Cloud Ventures; Khosla Ventures; Hadi Partovi; Collaborative Fund; Kat Taylor; Ash Patel; Ali Partovi | $23M | - | Eat Just, formerly known as Hampton Creek Foods, is a San Francisco-based food technology company developing plant-based alternatives to animal products, starting with egg replacements like Just Mayo. On February 17, 2014, it raised $23 million in a Series B funding round led by Horizons Ventures, with participation from investors including AME Cloud Ventures, Ali and Hadi Partovi, Collaborative Fund, Khosla Ventures, Scott Banister, Ash Patel, Kat Taylor, and others. This brought the company's total funding to $30 million at that time. The funds were intended to accelerate growth in North America, expand operations to Asia, pursue strategic partnerships, and grow the team. At the time, Hampton Creek had signed partnership agreements with six Fortune 500 companies, including major food manufacturers and retailers, and was rolling out products like Just Mayo at Whole Foods, with plans for Eat the Dough and Just Scramble launches. The company emphasized creating healthier, more affordable, and environmentally friendly food options to meet global demands. |
| Sep 2013 | Series A | Radicle Impact; Khosla Ventures; Founders Fund; Collaborative Fund | $4M | - | - |
| May 2013 | Seed | Founders Fund | $1M | - | - |
Who has invested in Eat Just?
16 investors have backed Eat Just across its funding rounds, including Khosla Ventures, Founders Fund, Collaborative Fund, Horizons Ventures, Radicle Impact and AME Cloud Ventures.
Lead investors include C2 Capital Partners, Qatar Investment Authority, Horizons Ventures and Khosla Ventures.
Eat Just Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Sep 2013 | ||
| 2 | Participant | Sep 2013 | ||
| 2 | Lead | Feb 2014 | ||
| 2 | Participant | May 2013 | ||
| 2 | Participant | Sep 2013 | ||
| 1 | Participant | Feb 2014 | ||
| 1 | Lead | Mar 2021 | ||
| 1 | Participant | Feb 2014 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Feb 2014 | ||
| 1 | Participant | Aug 2015 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Lead | Aug 2022 | ||
This data is available for Pro users. Sign up to see all 16 Eat Just investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialEat Just Competitors
Eat Just competitors include listed companies like Oatly and Agthia Group, and private ones like Oatside, Believer Meats, Perfect Day and v2food.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $37M | - | $705M | - | ||
| Private | - | - | $900M | - | ||
| Private | - | - | $600M | - | ||
| Private | - | - | $559M | - | ||
| Publicly listed | $862M | ($39M) | $395M | 1.0x | ||
| Publicly listed | $1.3B | $126M | $754M | 0.8x |
Eat Just Public Comps
Eat Just is still privately-owned, but its public comps include Agthia Group, Westrock Coffee, Carozzi, First Milling, Juhayna Food Industries, Suedwestdeutsche, Coca-Cola Embonor, Yantai Shuangta Food, Atlantic Grupa and Once Upon a Farm.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.3B | $126M | 0.8x | 0.8x | 8.8x | 7.2x | |||
| $1.2B | $14M | 1.3x | 1.3x | 107.9x | 17.7x | |||
| $1.7B | $217M | 0.9x | - | 6.8x | - | |||
| $306M | $110M | 3.5x | 3.3x | 9.7x | 9.5x | |||
| $574M | $79M | 1.6x | 1.4x | 11.4x | 9.5x | |||
| $396M | $74M | 1.8x | - | 9.5x | - | |||
| $1.4B | $172M | 0.7x | - | 5.7x | - | |||
| $316M | $32M | 2.9x | - | 28.7x | - | |||
This data is available for Pro users. Sign up to see all Eat Just competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Eat Just
| When was Eat Just founded? | Eat Just was founded in 2011. |
| Where is Eat Just headquartered? | Eat Just is headquartered in San Francisco, CA, United States. |
| Is Eat Just publicly listed? | No, Eat Just is a private, VC-backed company. |
| What is Eat Just's valuation? | Eat Just was last valued at $750M in its Series D in August 2015. |
| How much funding has Eat Just raised? | Eat Just has raised $463M across 7 funding rounds. |
| What was Eat Just's last funding round? | Eat Just's last funding round was a $25M undisclosed-stage round in August 2022, led by C2 Capital Partners. |
| Who are Eat Just's investors? | Eat Just's investors include Khosla Ventures, Radicle Impact, Horizons Ventures, Founders Fund, Collaborative Fund, Scott Banister, Qatar Investment Authority, AME Cloud Ventures, Vulcan Capital, Hadi Partovi and 6 others. |
| Which companies are comparable to Eat Just? | Companies comparable to Eat Just include Oatside, Believer Meats, Perfect Day, v2food, Oatly and Agthia Group. |
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