Simple Feast Valuation, Funding & Investors

Simple Feast is valued at $119M as of April 2021.

Last Simple Feast valuation

$119M

Pre-seed · Apr 2021

Last Simple Feast funding round

$3M

Pre-seed · Apr 2021

Cumulative funding Simple Feast raised

$104M

across 5 funding rounds

Key investors in Simple Feast

  • Balderton Capital
  • 14W
  • Sweet Capital
  • byFounders
  • Kinnevik
  • Prehype

Simple Feast Overview

About Simple Feast

Simple Feast is a Copenhagen-headquartered direct-to-consumer service offering plant-based meal kits and jarred foods. Weekly Boxes provide three vegetarian or vegan dinners with minimal prep, while monthly Comfort Food Boxes deliver ready-to-heat meals. Founded in 2015, the company sources organic ingredients from Danish farms and ships nationwide. Simple Feast's cookbook app features 500+ recipes, serving 20,000 subscribers focused on sustainable nutrition.


Founded

2015

HQ

DenmarkCopenhagen

Status

Privately held

Customer focus

B2C

Revenue model

Subscription, Product sales

Valuation

$119M (Apr 2021)

Simple Feast Valuation

Simple Feast is currently valued at $119M, based on its pre-seed round in April 2021.

Simple Feast valuation by funding round

Simple Feast valuation by funding round
DateStageValuation
Apr 2021Pre-seed$119M

Simple Feast Funding History

Simple Feast has raised a total of $104M across 5 funding rounds.

Simple Feast's first fundraising round was a $12M Series A in August 2018. The most recent completed round was a $3M pre-seed round in April 2021.

Simple Feast funding rounds

Simple Feast funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2021Pre-seed-$3M$119MSimple Feast is a Danish plant-based food delivery startup offering subscription-based meals in biodegradable boxes. It raised a $33M Series B round in 2019 led by 14W, with participation from Balderton Capital and others, bringing total funding north of $50M at that time. The company had previously secured Series A funding and was self-funded initially, with backers including Sweet Capital and byFounders. Simple Feast launched in early 2017, focusing on unprocessed plant-based fast food amid climate and health trends, and planned U.S. expansion in 2020. By 2022, it raised over $80M total including a €2M crowdfunding but filed for bankruptcy in September, citing supply chain issues and customer decline amid economic pressures, resulting in 150 job cuts.
Apr 2021Undisclosed stageBalderton Capital; 14W; Sweet Capital$45M-Simple Feast is a Copenhagen-based subscription meal delivery service founded in late 2014 by Jakob Jønck Nordenhof and Thomas Stilling Ambus. The company delivers ready-to-eat, organic, plant-based meals in weekly boxes designed to be prepared in 10 minutes, with menus developed by chefs from acclaimed European restaurants. In April 2021, Simple Feast launched a crowdfunding campaign that had raised nearly €2 million with approximately one week remaining in the raise, welcoming over 600 new investors and exceeding its target by nearly twice. The crowdfunding was positioned as a democratization initiative allowing customers and community members to own shares in the company. Prior to the 2021 crowdfunding campaign, Simple Feast had raised $12 million in Series A led by Balderton Capital with participation from 14W, Sweet Capital, and ByFounders. In 2019, the company had raised $33 million in a Series B round led by 14W with existing investors Balderton Capital, Sweet Capital, and ByFounders also participating. By the time of the 2021 campaign, Simple Feast operated in Denmark, Sweden, and Los Angeles, with reported year-over-year meal delivery growth of 110 percent and plans to expand further into the United States.
Feb 2021Series AKinnevik (lead)$11M--
Sep 2019Series B14W (lead); Balderton Capital; byFounders; Sweet Capital$33M-Simple Feast is a Copenhagen-based company offering a subscription service for ready-to-eat, plant-based, organic meals delivered weekly in biodegradable boxes, prepared by chefs and ready to heat and serve in 10 minutes. The meals promote sustainable, climate-friendly eating to combat global warming and lifestyle diseases, competing with meal kits like HelloFresh and restaurants by focusing exclusively on plant-based options. On September 18, 2019, Simple Feast raised a $33M (DKK 225M) Series B funding round led by 14W, with participation from existing investors Balderton Capital, Sweet Capital, and byFounders. This followed a $12M Series A in 2018 led by Balderton with 14W participating. The new capital was earmarked for international expansion, particularly into the US market, and enhancing R&D for food innovation and sustainability improvements like FSC-approved packaging and organic produce. The company operates in Denmark and Sweden, delivering family-style dinners for three evenings per week. One source mentioned a $35M figure, likely a rounding variation of the $33M confirmed elsewhere. Simple Feast positions itself at the intersection of meal delivery and plant-based food trends, emphasizing taste, convenience, and environmental impact without compromises.
Aug 2018Series ABalderton Capital (lead); 14W; Prehype; byFounders; Sweet Capital; Christian Dörffer$12M-Simple Feast is a Danish startup offering subscription-based delivery of ready-to-eat, plant-based, organic meals in sustainable packaging, targeting families with pre-cooked dinners ready in 10 minutes. The company raised a $12 million Series A funding round on August 22, 2018, led by Balderton Capital, with participation from 14W, Sweet Capital, byFounders, and others. The funds supported expansion of its weekly meat-free meal box deliveries. Simple Feast differentiates from services like HelloFresh by focusing exclusively on plant-based food to address climate change and promote sustainable eating. Subsequent rounds included a $33 million raise in 2025 from 14W and existing investors like Balderton for US market entry and R&D.

Who has invested in Simple Feast?

7 investors have backed Simple Feast across its funding rounds, including Balderton Capital, 14W, Sweet Capital, byFounders, Kinnevik and Prehype.

Lead investors include Kinnevik, 14W and Balderton Capital.


Simple Feast Investors

Investors in Simple Feast by funding rounds participated
InvestorHQRoundsRoleFirst check
Balderton CapitalUnited KingdomLondon3LeadAug 2018
14WUnited StatesUnited States3LeadAug 2018
Sweet CapitalSwedenStockholm3ParticipantAug 2018
byFoundersDenmarkCopenhagen2ParticipantAug 2018
PrehypeUnited StatesNew York City, NY1ParticipantAug 2018

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Simple Feast Competitors

Simple Feast competitors include listed companies like Beyond Meat and Oatly, and private ones like Kite Hill, Voyage Foods, Heura Foods and Next Gen Foods.

Public and private companies comparable to Simple Feast
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Kite HillUnited StatesSan Francisco, CAPrivate--$121M-
Voyage FoodsUnited StatesSan Francisco, CAPrivate--$85M-
Heura FoodsSpainBarcelonaPrivate$9M-$80M-
Next Gen FoodsSingaporeSingaporePrivate--$180M-
Beyond MeatUnited StatesUnited StatesPublicly listed$275M$266M$201M1.7x
OatlySwedenSwedenPublicly listed$862M($39M)$395M1.0x

Simple Feast Public Comps

Simple Feast is still privately-owned, but its public comps include Demae-Can, Jyong Biotech, RIDE ON EXPRESS Holdings, My Food Bag, WM Tech, Beyond Meat, Matvareexpressen, ABVC BioPharma, Local Bounti and DSM Fresh Foods.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Demae-Can$255M($32M)----
Jyong Biotech-($3M)--(65.0x)-
RIDE ON EXPRESS Holdings$153M$9M0.2x0.2x4.0x-
My Food Bag$93M$9M0.5x0.5x5.3x5.1x
WM Tech$175M$19M0.5x0.5x4.2x2.9x
Beyond Meat$275M$266M1.6x1.7x1.7x(3.2x)
Matvareexpressen$53M$3M0.7x0.7x13.5x13.5x
ABVC BioPharma-($8M)--(4.6x)-

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Common questions about Simple Feast

When was Simple Feast founded?Simple Feast was founded in 2015.
Where is Simple Feast headquartered?Simple Feast is headquartered in Copenhagen, Denmark.
Is Simple Feast publicly listed?No, Simple Feast is a private, VC-backed company.
What is Simple Feast's valuation?Simple Feast was last valued at $119M in its pre-seed round in April 2021.
How much funding has Simple Feast raised?Simple Feast has raised $104M across 5 funding rounds.
What was Simple Feast's last funding round?Simple Feast's last funding round was a $3M pre-seed round in April 2021.
Who are Simple Feast's investors?Simple Feast's investors include Balderton Capital, 14W, Sweet Capital, byFounders, Prehype, Kinnevik and Christian Dörffer.
Which companies are comparable to Simple Feast?Companies comparable to Simple Feast include Kite Hill, Voyage Foods, Heura Foods, Next Gen Foods, Beyond Meat and Oatly.

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