Picnic Valuation, Funding & Investors

Picnic is valued at $1.5B as of June 2019.

Last Picnic valuation

$1.5B

Seed · Jun 2019

Last Picnic funding round

$5M

Series A · Oct 2024

Cumulative funding Picnic raised

$60M

across 10 funding rounds

Key investors in Picnic

  • Vulcan Capital
  • Flying Fish Partners
  • Creative Ventures
  • Alumni Ventures
  • Thursday Ventures
  • Draper Associates

Picnic Overview

About Picnic

Picnic engineers food production robotics, including the Pizza Production System for commercial kitchens that automates custom pizza assembly from chef-specified ingredients and recipes at high volumes.


Founded

2016

HQ

United StatesSeattle, WA

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Valuation

$1.5B (Jun 2019)

Picnic Valuation

Picnic is currently valued at $1.5B, based on its seed round in June 2019.

Picnic valuation by funding round

Picnic valuation by funding round
DateStageValuation
Jun 2019Seed$1.5B

Picnic Funding History

Picnic has raised a total of $60M across 10 funding rounds.

Picnic's first fundraising round was a $2M seed round in December 2016. The most recent completed round was a $5M Series A in October 2024.

Picnic funding rounds

Picnic funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2024Series AVulcan Capital (lead); Creative Ventures; Flying Fish Partners; Thursday Ventures; Unlock Venture Partners$5M-Picnic Works is a Seattle-based food production automation company specializing in intelligent robotic technology for the food service and hospitality sectors. Its products include the PPS Leonardo™ and PPS Michelangelo™, designed for high-volume environments such as university campuses, live venues, military bases, retailers, stadiums, and pizzerias. The company serves customers like the U.S. Navy Kitsap base, Indian Wells Tennis Garden, T-Mobile Park, and Moto Pizza, with a recent pilot program with one of the world’s largest retailers. On October 29, 2024, Picnic Works raised $5 million in a funding round led by Cercano Management, with participation from new investor Unlock Venture Partners and existing investors Thursday Ventures, Flying Fish Ventures, and Creative Ventures. The funds will support scaling operations, ramping up production, accelerating delivery capabilities, expanding support infrastructure, and meeting demand across North America for 18-24 months. This brings Picnic's total funding to about $25 million since its founding in 2016. Under CEO Michael Bridges, who joined in May 2023, Picnic aims to address labor shortages, improve productivity, reduce food waste, and enhance consistency in food production. The company employs about 20 people and focuses on reallocating labor while boosting efficiency and customer satisfaction in robotics and automation for the food industry.
Nov 2022Series AAlumni Ventures$14M--
Jul 2021Series ABranded Hospitality$4M--
May 2021Series AThursday Ventures (lead); Creative Ventures; Flying Fish Partners; Alumni Ventures; Vulcan Capital$16M-Picnic is a Seattle-based foodtech company developing the Picnic Pizza System, a robotic automated pizza assembly line designed for high-volume production in settings like restaurants, schools, stadiums, hospitals, and convenience stores. The modular system customizes to specific recipes, connects to conveyor ovens, and addresses labor shortages, food waste, and operational efficiencies in foodservice kitchens. Picnic raised a $16.3 million Series A round on May 18, 2021, led by Thursday Ventures with participation from Creative Ventures, Flying Fish Partners, and Vulcan Capital. This funding included a $3 million bridge from the prior fall and supports team expansion, commercial operations, and production ramp-up. The company announced partnerships with Orion Land Mark for convenience store pizza supply, Ethan Stowell Restaurants for Seattle pop-ups, National Service Cooperative for support services, and Baseline Hardware Financing for customer financing. Picnic garnered industry recognition including the National Restaurant Show’s Kitchen Innovations 2021 Award and GeekWire 2021 finalist for Hardware/Gadget/Robotics. It planned deployments and production increases in 2021 amid rising interest in restaurant automation post-COVID-19.
Oct 2020Series ACreative Ventures; Flying Fish Partners; Vulcan Capital; Arnold Venture Group$3M-Picnic, a Seattle startup building an automated pizza-making robot, raised $3 million from existing investors in October 2020. Vulcan Capital, Flying Fish Partners, Creative Ventures, Arnold Venture Group and other backers put additional money into the company, following a $5 million seed round closed in November 2019. The company said the new capital would fund product development, response to customer interest, new hires and marketing as it prepared a commercial rollout of its machine. Picnic, previously known as Otto Robotics and Vivid Robotics, makes an automated food preparation device that can produce up to 300 customized 12-inch pizzas per hour. Chief executive Clayton Wood said demand rose during the pandemic from restaurants and food preparers looking for ways to prepare food with less human contact and help struggling restaurants weather lost sales. Competitors in food automation at the time included XRobotics and DaVinci Kitchen, while Miso Robotics, Zume and large chains were also pursuing kitchen robotics.
Sep 2020Pre-seed-$200K--
Nov 2019SeedCreative Ventures (lead); Flying Fish Partners; Vulcan Capital$5M-Picnic is a Seattle-based robotics startup developing automated food production systems, notably a modular pizza assembly robot capable of producing up to 300 12-inch pizzas per hour. The company operates on a robotics-as-a-service model with subscription payments and integrates software for data analytics to improve consistency, speed, and reduce waste. Early customers included Centerplate for large event venues and Zaucer Pizza chain. On November 19, 2019, Picnic raised $5 million in additional seed funding led by Creative Ventures, with participation from Flying Fish Partners and Vulcan Capital. The funding supports product development for the next iteration of the pizza robot, hiring, marketing, and additional pilots. This followed the October 2019 launch of its pizza assembly system, which fits into existing kitchen layouts including food trucks and kiosks. Picnic also strengthened its team with hires including Kennard Nielsen as VP of engineering, with experience at Kindle Fire, Nike Fuelband, Xbox, and Doppler Labs, and Mike McLaughlin as VP of product, with prior roles at Starbucks, Concordia Coffee Systems, and BUNN.
Jun 2019Seed-$6M$1.5BPicnic is an online grocery delivery startup based in Amsterdam, Netherlands, founded in 2015, that uses AI for logistics optimization and delivers via small electric vans from local distribution warehouses. The company operates in the e-commerce category with over 2000 employees. In its Series funding round around 2019, Picnic raised $383M led by Bill Gates with participation from HPE Growth, achieving a $1.5B valuation. Funds were allocated to accelerate product development, expand the team, and scale operations globally. This aligns with the EUR 200M Series C round in November 2019 aimed at enhancing technological capabilities and expanding market presence. Picnic expanded into Germany in 2018 and later France in 2021, serving customers across Europe with a focus on sustainable delivery.
Jul 2018SeedVulcan Capital (lead); Daniel Scrivner; Paul Allen$5M-Vulcan Capital, with individual investors including Paul Allen and Daniel Scrivner, backed the Seattle robotics startup then known as Otto Robotics in a $4.9 million round disclosed in July 2018. According to an SEC filing cited in press coverage, 19 investors took part in the offering. The company used the occasion to rebrand as Vivid Robotics and to focus on food automation. It had previously raised $1.5 million in January 2017 from Draper Associates and Vulcan Capital. The business was founded in 2016 by mechanical engineer Garett Ochs and builds robotic systems for preparing food. It later took the name Picnic and developed an automated pizza assembly system for restaurants and venues. Financial terms beyond the amount raised were not disclosed.
Dec 2016SeedDraper Associates (lead); Alliance of Angels; Wisemont Capital; Vulcan Capital$2M-Alliance of Angels, Draper Associates, Vulcan Capital and Wisemont Capital invested in Picnic in a seed round of about USD 1.5 million in December 2016. Picnic, also known as Picnic Works, is a Seattle-based food robotics company founded in 2016 that built automated pizza assembly stations for restaurants, stadiums and other food service operators. Its system was sold as a subscription service covering the equipment and ongoing maintenance. The seed funding financed early product development before the company unveiled its pizza robot publicly in 2019 and raised a larger seed round led by Creative Ventures that year. Financial terms beyond the round size were not disclosed.

Who has invested in Picnic?

13 investors have backed Picnic across its funding rounds, including Vulcan Capital, Flying Fish Partners, Creative Ventures, Alumni Ventures, Thursday Ventures and Draper Associates.

Lead investors include Vulcan Capital, Thursday Ventures, Creative Ventures and Draper Associates.


Picnic Investors

Investors in Picnic by funding rounds participated
InvestorHQRoundsRoleFirst check
Vulcan CapitalUnited StatesSeattle, WA6LeadDec 2016
Creative VenturesUnited StatesSan Francisco, CA4LeadNov 2019
Flying Fish PartnersUnited StatesSeattle, WA4ParticipantNov 2019
Thursday VenturesUnited StatesSan Francisco, CA2LeadMay 2021
Alumni VenturesUnited StatesManchester2ParticipantMay 2021
Alliance of AngelsUnited StatesSeattle, WA1ParticipantDec 2016
Branded HospitalityUnited StatesNew York City, NY1ParticipantJul 2021
Daniel ScrivnerUnited StatesBoulder, CO1ParticipantJul 2018
Paul AllenUnited StatesSeattle, WA1ParticipantJul 2018
Wisemont CapitalUnited StatesSeattle, WA1ParticipantDec 2016
Unlock Venture PartnersUnited StatesSeattle, WA1ParticipantOct 2024

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Picnic Competitors

Picnic competitors include listed companies like Zen Technologies and Harbin Boshi Automation, and private ones like PuduTech, Arda, HAI ROBOTICS and Mashgin.

Public and private companies comparable to Picnic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
PuduTechChinaShenzhenPrivate--$1.5B-
ArdaUnited StatesSan Francisco, CAPrivate--$1.5B-
HAI ROBOTICSChinaShenzhenPrivate--$1.5B-
MashginUnited StatesSan Francisco, CAPrivate--$1.5B-
Zen TechnologiesIndiaIndiaPublicly listed$72M$27M$1.5B13.4x
Harbin Boshi AutomationChinaChinaPublicly listed$425M$107M$1.6B3.2x

Picnic Public Comps

Picnic is still privately-owned, but its public comps include Zen Technologies, SADAFCO, Honasa Consumer, Carabao Group, Fraser and Neave, Kernel Holding, Allient, Googol Technology, DCM Shriram and Yankershop Food Co.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Zen Technologies$72M$27M19.7x13.4x52.9x38.4x
SADAFCO$800M$161M1.7x1.7x8.5x11.1x
Honasa Consumer$251M$26M5.9x5.2x56.3x46.3x
Carabao Group$653M$115M2.3x2.2x13.3x11.5x
Fraser and Neave$1.8B$301M1.5x-9.3x-
Kernel Holding$4.4B$555M0.5x0.5x3.7x4.0x
Allient$554M$67M2.9x2.7x23.9x19.3x
Googol Technology$83M$14M18.6x18.5x108.9x90.3x

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Common questions about Picnic

When was Picnic founded?Picnic was founded in 2016.
Where is Picnic headquartered?Picnic is headquartered in Seattle, WA, United States.
Is Picnic publicly listed?No, Picnic is a private, VC-backed company.
What is Picnic's valuation?Picnic was last valued at $1.5B in its seed round in June 2019.
How much funding has Picnic raised?Picnic has raised $60M across 10 funding rounds.
What was Picnic's last funding round?Picnic's last funding round was a $5M Series A in October 2024, led by Vulcan Capital.
Who are Picnic's investors?Picnic's investors include Vulcan Capital, Creative Ventures, Flying Fish Partners, Thursday Ventures, Alumni Ventures, Alliance of Angels, Branded Hospitality, Daniel Scrivner, Paul Allen, Wisemont Capital and 3 others.
Which companies are comparable to Picnic?Companies comparable to Picnic include PuduTech, Arda, HAI ROBOTICS, Mashgin, Zen Technologies and Harbin Boshi Automation.

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