Olaplex Holdings Acquisition, Valuation & Financials

Olaplex Holdings was acquired by Henkel for $1.4B in March 2026, a 3.3x multiple on $423M of revenue.

Olaplex Holdings acquisition price

$1.4B

Acquired by Henkel · Mar 2026

Olaplex Holdings revenue at acquisition

$423M

Last twelve months · Mar 2026

Olaplex Holdings revenue multiple at acquisition

3.3x

EV/Revenue · Mar 2026

Olaplex Holdings EBITDA multiple before the deal

15.2x

EV/EBITDA · last month listed · Jul 2026

Olaplex Holdings Overview

About Olaplex Holdings

Olaplex Holdings Inc is a science-enabled, technology-driven beauty company. It offers science-backed solutions that improve hair health. It identifies the majority of consumers' relevant haircare concerns in collaboration with the community of professional hairstylists and consumers and strives to address them through its proprietary technology and innovation capabilities. It offers products through an omnichannel platform that serves professional, specialty retail, and DTC channels. The company derives its revenue through the sale of its hair care products. The company generates the majority of revenue from Professional sales channels followed by Specialty Retail and then DTC. Geographically the company generates the majority of its revenue from the International market.


Founded

2021

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2B & B2C

Revenue model

Product sales

Revenue

$423M (Mar 2026)

Valuation

$1.4B (acquired Mar 2026)

Olaplex Holdings Acquisition

Olaplex Holdings was acquired by Henkel for $1.4B on 25 March 2026.

The acquisition price implies a 3.3x revenue multiple on $423M of revenue.

Olaplex Holdings acquisition details
AcquirerDateTypePriceEV/Revenue
25 Mar 2026Strategic M&A$1.4B3.3x

Olaplex Holdings as a Public Company

Olaplex Holdings traded as NAS: OLPX before it was taken private. Its acquisition was announced in March 2026. July 2026 is its last month on record as a listed company, with a market cap of $1.4B and an enterprise value of $1.4B.

Last-twelve-month revenue was $426M, with EBITDA of $94M (22% margin), and the shares traded at 3.3x EV/Revenue and 15.2x EV/EBITDA.

Over the 4 years before that, its market cap fell from $11B in July 2022 to $1.4B, while revenue fell from $730M to $426M.

Olaplex Holdings market cap while listed

Olaplex Holdings EV/Revenue (LTM) while listed

Olaplex Holdings financials and trading multiples by year while listed
As ofMarket capRevenue (LTM)EBITDA (LTM)EBITDA marginEV/RevenueEV/EBITDA
Jul 2026$1.4B$426M$94M22%3.3x15.2x
Jul 2025$926M$422M$107M25%2.4x9.3x
Jul 2024$1.4B$454M$162M36%3.4x9.4x
Jul 2023$2.4B$627M$337M54%4.2x7.9x
Jul 2022$11B$730M$476M65%16.0x24.6x

Market cap, enterprise value and last-twelve-month figures are month-end values, up to the last month Olaplex Holdings traded.

Acquisitions by Olaplex Holdings

Olaplex Holdings has acquired 1 company to date.

Last acquisition by Olaplex Holdings was on August 26th 2025. Olaplex Holdings acquired Purvala Bioscience for $11M.


Latest Acquisitions by Olaplex Holdings

Purvala Bioscience
Description
Purvala Bioscience is a biotechnology firm engineering bioinspired formulations for hair care and cosmetics. The company creates protein- and peptide-based compositions that enable straightening, shaping, and conditioning without harsh chemicals like formaldehyde. Its technologies draw from natural biological mechanisms to deliver durable results on diverse hair types. Purvala targets professional salons and consumer markets with environmentally sustainable products that minimize damage and support hair health.
HQ CountryUnited States
HQ City
-
Deal Date26 Aug 2025
Valuation$11M
EV/Revenue
EV/EBITDA

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Olaplex Holdings Competitors

Olaplex Holdings competitors include listed companies like Savers Value Village, Bilia, Intercos and Jamieson Wellness, and private ones like Away and Grupo Cimed.

Public and private companies comparable to Olaplex Holdings
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AwayUnited StatesNew York City, NYPrivate$150M-$1.4B9.3x
Grupo CimedBrazilSão PauloPrivate--$1.4B-
Savers Value VillageUnited StatesUnited StatesPublicly listed$1.7B$180M$1.4B1.6x
BiliaSwedenSwedenPublicly listed$4.1B$292M$1.4B0.5x
IntercosItalyItalyPublicly listed$1.2B$159M$1.4B1.2x
Jamieson WellnessCanadaCanadaPublicly listed$589M$95M$1.4B2.6x

Olaplex Holdings Public Comps

Olaplex Holdings is no longer listed, but its public comps include Savers Value Village, Bilia, Intercos, Jamieson Wellness, Edgars Stores, National Vision, NEXTAGE, Daya Intiguna Yasa, Sally Beauty Holdings and Premier Investments.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Savers Value Village$1.7B$180M1.6x1.6x15.3x10.3x
Bilia$4.1B$292M0.6x0.5x7.9x7.8x
Intercos$1.2B$159M1.2x1.2x9.4x8.0x
Jamieson Wellness$589M$95M2.9x2.6x17.8x13.5x
Edgars Stores$34M$9M43.3x-166.8x-
National Vision$2B$159M1.0x1.0x12.6x9.4x
NEXTAGE$4.2B$162M0.5x0.4x12.4x9.2x
Daya Intiguna Yasa$447M$146M3.1x2.7x9.6x9.0x

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Common questions about Olaplex Holdings

When was Olaplex Holdings founded?Olaplex Holdings was founded in 2021.
Where is Olaplex Holdings headquartered?Olaplex Holdings is headquartered in New York City, NY, United States.
Is Olaplex Holdings publicly listed?No, Olaplex Holdings was acquired by Henkel in March 2026.
Who acquired Olaplex Holdings?Olaplex Holdings was acquired by Henkel in March 2026.
How much was Olaplex Holdings acquired for?Olaplex Holdings was acquired for $1.4B in March 2026, a 3.3x revenue multiple.
Which companies are comparable to Olaplex Holdings?Companies comparable to Olaplex Holdings include Away, Grupo Cimed, Savers Value Village, Bilia, Intercos and Jamieson Wellness.
What was Olaplex Holdings' market cap before the acquisition?Olaplex Holdings had a market cap of $1.4B in July 2026, its last month on record as a listed company, trading at 3.3x EV/Revenue.
What was Olaplex Holdings' revenue as a public company?Olaplex Holdings' last reported twelve-month revenue was $426M (July 2026), with EBITDA of $94M.
How many companies has Olaplex Holdings acquired?Olaplex Holdings has acquired 1 company, including Purvala Bioscience.
What was the largest acquisition by Olaplex Holdings?The $11M acquisition of Purvala Bioscience in August 2025 is the largest acquisition Olaplex Holdings has made to date.

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