Mercedes-AMG F1 (Toto Wolff's 15% stake) Revenue, Valuation, Funding & Investors

Mercedes-AMG F1 (Toto Wolff's 15% stake) is valued at $6B as of November 2025, a 7.1x multiple on its last reported $846M revenue.

Last Mercedes-AMG F1 (Toto Wolff's 15% stake) valuation

$6B

Secondary · Nov 2025

Mercedes-AMG F1 (Toto Wolff's 15% stake) revenue

$846M

Secondary · Nov 2025

Key investors in Mercedes-AMG F1 (Toto Wolff's 15% stake)

  • George Kurtz

Mercedes-AMG F1 (Toto Wolff's 15% stake) Overview

About Mercedes-AMG F1 (Toto Wolff's 15% stake)

The Mercedes-AMG Petronas Formula One Team is a premier motorsport organization competing in the FIA Formula One World Championship, serving as the factory team for Mercedes-Benz. Established in its current form in 2010 following the acquisition of Brawn GP, the team operates from bases in Brackley (operations) and Brixworth (power units), UK, spanning 60,000 square meters and employing over 2,000 staff members focused on engineering, innovation, and performance. It holds a German racing license and emphasizes technology transfer from racing to road cars, particularly in hybrid systems and sustainable fuels.


HQ

United KingdomUnited Kingdom

Status

Privately held

Customer focus

B2B & B2C

Revenue model

Advertising

Revenue

$846M (Nov 2025)

Valuation

$6B (Nov 2025)

Sectors

Mercedes-AMG F1 (Toto Wolff's 15% stake) Valuation

Mercedes-AMG F1 (Toto Wolff's 15% stake) is currently valued at $6B, based on its secondary sale in November 2025.

The $900M round included George Kurtz.

Mercedes-AMG F1 (Toto Wolff's 15% stake) valuation by funding round

Mercedes-AMG F1 (Toto Wolff's 15% stake) valuation by funding round
DateStageValuationRevenue Multiple
Nov 2025Secondary$6B7.1x

Mercedes-AMG F1 (Toto Wolff's 15% stake) Revenue

Mercedes-AMG F1 (Toto Wolff's 15% stake)'s latest recorded revenue is $846M, as of its secondary sale in November 2025. At a $6B valuation, that implies a 7.1x revenue multiple.

Mercedes-AMG F1 (Toto Wolff's 15% stake) revenue by funding round

Mercedes-AMG F1 (Toto Wolff's 15% stake) revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2025$846M$6B7.1xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Mercedes-AMG F1 (Toto Wolff's 15% stake) Funding History

Mercedes-AMG F1 (Toto Wolff's 15% stake) has 1 recorded secondary share sale and no primary funding rounds.

Mercedes-AMG F1 (Toto Wolff's 15% stake) funding rounds

Mercedes-AMG F1 (Toto Wolff's 15% stake) funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2025SecondaryGeorge Kurtz$900M$6BMercedes-AMG F1 is a Formula One team co-owned by Mercedes-Benz, Toto Wolff, and Ineos, each holding one-third stakes. In November 2025, Toto Wolff sold 15% of his one-third ownership stake—equating to 5% of the team—to CrowdStrike CEO George Kurtz at a record team valuation of $6 billion. Kurtz joined as a team owner, technology advisor, and member of the strategic steering committee, while Wolff retained his roles as team principal and CEO, with team governance unchanged. The transaction netted Wolff approximately $300 million and surpassed prior benchmarks, including McLaren Racing's $4.06 billion valuation and Ineos's 2020 acquisition of a 33% stake for $273 million. Mercedes-AMG F1 reported record 2024 revenue of £636 million ($858 million), supporting the $6 billion valuation at approximately seven times revenue. The budget cap has driven profitability, positioning Mercedes among the world's most valuable sports teams. Kurtz, a racer and Mercedes-AMG ambassador, emphasized F1's growth potential. Wolff highlighted the team's sustainable business model, strong cash flows, and increasing revenues as foundations for soaring valuations.

Who has invested in Mercedes-AMG F1 (Toto Wolff's 15% stake)?

1 investor has backed Mercedes-AMG F1 (Toto Wolff's 15% stake) across its funding rounds, including George Kurtz.


Mercedes-AMG F1 (Toto Wolff's 15% stake) Investors

Investors in Mercedes-AMG F1 (Toto Wolff's 15% stake) by funding rounds participated
InvestorHQRoundsRoleFirst check

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Mercedes-AMG F1 (Toto Wolff's 15% stake) Competitors

Mercedes-AMG F1 (Toto Wolff's 15% stake) competitors include listed companies like MSG Sports and Manchester United, and private ones like Suning Sports, BSE Global, Cleveland Cavaliers and Liverpool FC.

Public and private companies comparable to Mercedes-AMG F1 (Toto Wolff's 15% stake)
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
BSE GlobalUnited StatesNew York City, NYPrivate--$6B-
Cleveland CavaliersUnited StatesCleveland, OHPrivate$438M$121M$5.5B12.6x
Liverpool FCUnited KingdomLiverpoolPrivate$948M$133M$7.1B7.5x
MSG SportsUnited StatesUnited StatesPublicly listed$1.2B$39M$9.5B9.2x
Manchester UnitedUnited KingdomUnited KingdomPublicly listed$895M$302M$3.4B4.8x

Mercedes-AMG F1 (Toto Wolff's 15% stake) Public Comps

Mercedes-AMG F1 (Toto Wolff's 15% stake) is still privately-owned, but its public comps include Manchester United, Atlanta Braves Holdings, MSG Sports, Juventus FC, Ollamani, Borussia Dortmund, Fenerbahce SK, Olympique Lyon, Parken Sport and TKO.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Manchester United$895M$302M4.9x4.8x14.4x14.5x
Atlanta Braves Holdings$732M$98M5.6x5.3x42.0x62.0x
MSG Sports$1.2B$39M9.1x9.2x267.1x402.4x
Juventus FC$602M$125M2.1x2.2x10.1x10.3x
Ollamani$378M$39M2.1x1.9x20.5x11.3x
Borussia Dortmund$606M$133M0.7x0.8x3.1x3.6x
Fenerbahce SK$176M$17M2.3x-22.9x-
Olympique Lyon$187M($101M)6.1x-(11.3x)-

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Common questions about Mercedes-AMG F1 (Toto Wolff's 15% stake)

Where is Mercedes-AMG F1 (Toto Wolff's 15% stake) headquartered?Mercedes-AMG F1 (Toto Wolff's 15% stake) is headquartered in United Kingdom.
Is Mercedes-AMG F1 (Toto Wolff's 15% stake) publicly listed?No, Mercedes-AMG F1 (Toto Wolff's 15% stake) is a private, VC-backed company.
What is Mercedes-AMG F1 (Toto Wolff's 15% stake)'s valuation?Mercedes-AMG F1 (Toto Wolff's 15% stake) was last valued at $6B in its secondary sale in November 2025.
Who are Mercedes-AMG F1 (Toto Wolff's 15% stake)'s investors?Mercedes-AMG F1 (Toto Wolff's 15% stake)'s investors include George Kurtz.
What is Mercedes-AMG F1 (Toto Wolff's 15% stake)'s revenue?Mercedes-AMG F1 (Toto Wolff's 15% stake)'s latest recorded revenue is $846M (November 2025).
What is Mercedes-AMG F1 (Toto Wolff's 15% stake)'s revenue multiple?Mercedes-AMG F1 (Toto Wolff's 15% stake)'s latest valuation implies a 7.1x revenue multiple ($6B valuation on $846M of revenue).
Which companies are comparable to Mercedes-AMG F1 (Toto Wolff's 15% stake)?Companies comparable to Mercedes-AMG F1 (Toto Wolff's 15% stake) include Suning Sports, BSE Global, Cleveland Cavaliers, Liverpool FC, MSG Sports and Manchester United.

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