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- Mercedes-AMG F1 (Toto Wolff's 15% stake)
Mercedes-AMG F1 (Toto Wolff's 15% stake) Revenue, Valuation, Funding & Investors
Mercedes-AMG F1 (Toto Wolff's 15% stake) is valued at $6B as of November 2025, a 7.1x multiple on its last reported $846M revenue.
Last Mercedes-AMG F1 (Toto Wolff's 15% stake) valuation
$6B
Secondary · Nov 2025
Mercedes-AMG F1 (Toto Wolff's 15% stake) revenue
$846M
Secondary · Nov 2025
Key investors in Mercedes-AMG F1 (Toto Wolff's 15% stake)
George Kurtz
Mercedes-AMG F1 (Toto Wolff's 15% stake) Overview
About Mercedes-AMG F1 (Toto Wolff's 15% stake)
The Mercedes-AMG Petronas Formula One Team is a premier motorsport organization competing in the FIA Formula One World Championship, serving as the factory team for Mercedes-Benz. Established in its current form in 2010 following the acquisition of Brawn GP, the team operates from bases in Brackley (operations) and Brixworth (power units), UK, spanning 60,000 square meters and employing over 2,000 staff members focused on engineering, innovation, and performance. It holds a German racing license and emphasizes technology transfer from racing to road cars, particularly in hybrid systems and sustainable fuels.
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Advertising
Revenue
$846M (Nov 2025)
Valuation
$6B (Nov 2025)
Sectors
Mercedes-AMG F1 (Toto Wolff's 15% stake) Valuation
Mercedes-AMG F1 (Toto Wolff's 15% stake) is currently valued at $6B, based on its secondary sale in November 2025.
The $900M round included George Kurtz.
Mercedes-AMG F1 (Toto Wolff's 15% stake) valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2025 | Secondary | $6B | 7.1x |
Mercedes-AMG F1 (Toto Wolff's 15% stake) Revenue
Mercedes-AMG F1 (Toto Wolff's 15% stake)'s latest recorded revenue is $846M, as of its secondary sale in November 2025. At a $6B valuation, that implies a 7.1x revenue multiple.
Mercedes-AMG F1 (Toto Wolff's 15% stake) revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2025 | $846M | $6B | 7.1x | Secondary |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Mercedes-AMG F1 (Toto Wolff's 15% stake) Funding History
Mercedes-AMG F1 (Toto Wolff's 15% stake) has 1 recorded secondary share sale and no primary funding rounds.
Mercedes-AMG F1 (Toto Wolff's 15% stake) funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2025 | Secondary | George Kurtz | $900M | $6B | Mercedes-AMG F1 is a Formula One team co-owned by Mercedes-Benz, Toto Wolff, and Ineos, each holding one-third stakes. In November 2025, Toto Wolff sold 15% of his one-third ownership stake—equating to 5% of the team—to CrowdStrike CEO George Kurtz at a record team valuation of $6 billion. Kurtz joined as a team owner, technology advisor, and member of the strategic steering committee, while Wolff retained his roles as team principal and CEO, with team governance unchanged. The transaction netted Wolff approximately $300 million and surpassed prior benchmarks, including McLaren Racing's $4.06 billion valuation and Ineos's 2020 acquisition of a 33% stake for $273 million. Mercedes-AMG F1 reported record 2024 revenue of £636 million ($858 million), supporting the $6 billion valuation at approximately seven times revenue. The budget cap has driven profitability, positioning Mercedes among the world's most valuable sports teams. Kurtz, a racer and Mercedes-AMG ambassador, emphasized F1's growth potential. Wolff highlighted the team's sustainable business model, strong cash flows, and increasing revenues as foundations for soaring valuations. |
Who has invested in Mercedes-AMG F1 (Toto Wolff's 15% stake)?
1 investor has backed Mercedes-AMG F1 (Toto Wolff's 15% stake) across its funding rounds, including George Kurtz.
Mercedes-AMG F1 (Toto Wolff's 15% stake) Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Mercedes-AMG F1 (Toto Wolff's 15% stake) investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialMercedes-AMG F1 (Toto Wolff's 15% stake) Competitors
Mercedes-AMG F1 (Toto Wolff's 15% stake) competitors include listed companies like MSG Sports and Manchester United, and private ones like Suning Sports, BSE Global, Cleveland Cavaliers and Liverpool FC.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2.6B | - | ||
| Private | - | - | $6B | - | ||
| Private | $438M | $121M | $5.5B | 12.6x | ||
| Private | $948M | $133M | $7.1B | 7.5x | ||
| Publicly listed | $1.2B | $39M | $9.5B | 9.2x | ||
| Publicly listed | $895M | $302M | $3.4B | 4.8x |
Mercedes-AMG F1 (Toto Wolff's 15% stake) Public Comps
Mercedes-AMG F1 (Toto Wolff's 15% stake) is still privately-owned, but its public comps include Manchester United, Atlanta Braves Holdings, MSG Sports, Juventus FC, Ollamani, Borussia Dortmund, Fenerbahce SK, Olympique Lyon, Parken Sport and TKO.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $895M | $302M | 4.9x | 4.8x | 14.4x | 14.5x | |||
| $732M | $98M | 5.6x | 5.3x | 42.0x | 62.0x | |||
| $1.2B | $39M | 9.1x | 9.2x | 267.1x | 402.4x | |||
| $602M | $125M | 2.1x | 2.2x | 10.1x | 10.3x | |||
| $378M | $39M | 2.1x | 1.9x | 20.5x | 11.3x | |||
| $606M | $133M | 0.7x | 0.8x | 3.1x | 3.6x | |||
| $176M | $17M | 2.3x | - | 22.9x | - | |||
| $187M | ($101M) | 6.1x | - | (11.3x) | - | |||
This data is available for Pro users. Sign up to see all Mercedes-AMG F1 (Toto Wolff's 15% stake) competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Mercedes-AMG F1 (Toto Wolff's 15% stake)
| Where is Mercedes-AMG F1 (Toto Wolff's 15% stake) headquartered? | Mercedes-AMG F1 (Toto Wolff's 15% stake) is headquartered in United Kingdom. |
| Is Mercedes-AMG F1 (Toto Wolff's 15% stake) publicly listed? | No, Mercedes-AMG F1 (Toto Wolff's 15% stake) is a private, VC-backed company. |
| What is Mercedes-AMG F1 (Toto Wolff's 15% stake)'s valuation? | Mercedes-AMG F1 (Toto Wolff's 15% stake) was last valued at $6B in its secondary sale in November 2025. |
| Who are Mercedes-AMG F1 (Toto Wolff's 15% stake)'s investors? | Mercedes-AMG F1 (Toto Wolff's 15% stake)'s investors include George Kurtz. |
| What is Mercedes-AMG F1 (Toto Wolff's 15% stake)'s revenue? | Mercedes-AMG F1 (Toto Wolff's 15% stake)'s latest recorded revenue is $846M (November 2025). |
| What is Mercedes-AMG F1 (Toto Wolff's 15% stake)'s revenue multiple? | Mercedes-AMG F1 (Toto Wolff's 15% stake)'s latest valuation implies a 7.1x revenue multiple ($6B valuation on $846M of revenue). |
| Which companies are comparable to Mercedes-AMG F1 (Toto Wolff's 15% stake)? | Companies comparable to Mercedes-AMG F1 (Toto Wolff's 15% stake) include Suning Sports, BSE Global, Cleveland Cavaliers, Liverpool FC, MSG Sports and Manchester United. |
See companies similar to Mercedes-AMG F1 (Toto Wolff's 15% stake)
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