Mercedes-AMG Petronas F1 Team Acquisition & Valuation

Mercedes-AMG Petronas F1 Team was acquired by Mercedes-Benz and Mubadala in November 2009.

Mercedes-AMG Petronas F1 Team acquisition price

Undisclosed

Acquired by Mercedes-Benz, Mubadala · Nov 2009

Mercedes-AMG Petronas F1 Team revenue

$846M

Secondary · Nov 2025

Key investors in Mercedes-AMG Petronas F1 Team

Mercedes-AMG Petronas F1 Team Overview

About Mercedes-AMG Petronas F1 Team

Mercedes-AMG Petronas F1 Team is a Formula One racing team based in Brackley, Northamptonshire, and operates as Mercedes-Benz Grand Prix Limited. The team descends from British American Racing, which became the Honda team and then Brawn GP before Mercedes-Benz and Abu Dhabi's Aabar Investments bought it in 2009 and it raced as Mercedes GP from 2010. It designs and builds its own chassis and uses power units produced by Mercedes-AMG High Performance Powertrains in Brixworth. The team earns its income mainly from sponsorship and partnership agreements, Formula One prize money and commercial rights revenue, and licensing of its brand. It is owned in equal parts by Mercedes-Benz, team principal and chief executive Toto Wolff and INEOS, with a further minority shareholder. The team has won multiple constructors and drivers world championships.


Founded

2010

HQ

United KingdomBrackley

Status

Acquired

Customer focus

B2B & B2C

Revenue model

Advertising

Revenue

$846M (Nov 2025)

Valuation

$6B (Nov 2025)

Sectors

Mercedes-AMG Petronas F1 Team Acquisition

Mercedes-AMG Petronas F1 Team was acquired by Mercedes-Benz and Mubadala for an undisclosed price on 16 November 2009.

Daimler AG, the parent of Mercedes-Benz, and Abu Dhabi's Aabar Investments bought a combined 75.1% of the Brawn GP Formula One team, as announced on 16 November 2009. Daimler took 45.1% and Aabar 30%, while team principal Ross Brawn and chief executive Nick Fry kept the remaining 24.9% in partnership with management. Reports put the price paid by the partnership at about £110 million for the 75.1% stake, and a Daimler filing later valued its own 45.1% at a fair value of about £77 million, payable in stages over five years. The team was rebranded Mercedes GP for the 2010 season, marking the return of a Mercedes works team, and Daimler at the same time agreed to sell its 40% stake in McLaren. Brawn GP had won both world championships in 2009, its only season, after Brawn bought it from Honda for £1 in March 2009. The team is based in Brackley, England, and later became the Mercedes-AMG Petronas Formula One team.

Mercedes-AMG Petronas F1 Team acquisition details
AcquirerDateType
16 Nov 2009Strategic M&A

Sources: en.wikipedia.org, en.wikipedia.org, pitpass.com, motorbeam.com

Mercedes-AMG Petronas F1 Team Valuation

Mercedes-AMG Petronas F1 Team is currently valued at $6B, based on its secondary sale in November 2025. Read the announcement ↗

The $300M round included George Kurtz.

Mercedes-AMG Petronas F1 Team's valuation has grown 7.1x from $849M at its secondary sale in December 2020 to $6B in November 2025, across 2 priced rounds.

Mercedes-AMG Petronas F1 Team valuation by funding round

Revenue multiple
Mercedes-AMG Petronas F1 Team valuation by funding round
DateStageValuationRevenue Multiple
Nov 2025Secondary$6B7.1x
Dec 2020Secondary$849M1.7x

Mercedes-AMG Petronas F1 Team Revenue

Mercedes-AMG Petronas F1 Team's latest recorded revenue is $846M, as of its secondary sale in November 2025. At a $6B valuation, that implies a 7.1x revenue multiple.

Revenue grew from $495M in December 2020 to $846M in November 2025, while the revenue multiple moved from 1.7x to 7.1x.

Mercedes-AMG Petronas F1 Team revenue by funding round

Mercedes-AMG Petronas F1 Team revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2025$846M$6B7.1xSecondary
Dec 2020$495M$849M1.7xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Mercedes-AMG Petronas F1 Team Funding History

Mercedes-AMG Petronas F1 Team has 5 recorded secondary share sales and no primary funding rounds.

Mercedes-AMG Petronas F1 Team funding rounds

Mercedes-AMG Petronas F1 Team funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2025SecondaryGeorge Kurtz$300M$6BMercedes-AMG F1 is a Formula One team co-owned by Mercedes-Benz, Toto Wolff, and Ineos, each holding one-third stakes. In November 2025, Toto Wolff sold 15% of his one-third ownership stake—equating to 5% of the team—to CrowdStrike CEO George Kurtz at a record team valuation of $6 billion. Kurtz joined as a team owner, technology advisor, and member of the strategic steering committee, while Wolff retained his roles as team principal and CEO, with team governance unchanged. The transaction netted Wolff approximately $300 million and surpassed prior benchmarks, including McLaren Racing's $4.06 billion valuation and Ineos's 2020 acquisition of a 33% stake for $273 million. Mercedes-AMG F1 reported record 2024 revenue of £636 million ($858 million), supporting the $6 billion valuation at approximately seven times revenue. The budget cap has driven profitability, positioning Mercedes among the world's most valuable sports teams. Kurtz, a racer and Mercedes-AMG ambassador, emphasized F1's growth potential. Wolff highlighted the team's sustainable business model, strong cash flows, and increasing revenues as foundations for soaring valuations.
Dec 2020SecondaryINEOS$283M$849MINEOS, the chemicals group controlled by Sir Jim Ratcliffe, agreed to buy a one-third stake in the Mercedes-AMG Petronas Formula One team, as announced by the team on 18 December 2020. INEOS paid £208 million for its 33.33% stake, valuing the team at about £624 million. As part of the transaction Daimler reduced its holding from 60% to one-third, while team principal Toto Wolff increased his shareholding from 30% to one-third, creating three equal partners. Wolff also agreed to stay on as chief executive and team principal for another three years. The deal added to INEOS's sports holdings, which also included the INEOS Grenadiers cycling team, OGC Nice and the Britannia America's Cup team, and the ownership change took effect in January 2022. Based in Brackley, England, Mercedes had won seven consecutive constructors' championships by the end of 2020.
Nov 2012SecondaryNiki Lauda; Mercedes-Benz; Toto Wolff$70M-Daimler agreed to buy Abu Dhabi-based Aabar Investments' 40% shareholding in the Mercedes Formula One team, as reported on 19 November 2012, taking full control of Mercedes-Benz Grand Prix Limited. Company filings show that Daimler UK Limited agreed a purchase price of £44 million for the stake, raising its holding from 60% to 100%. Daimler paid £40.4 million in cash, and the balance was settled by waiving a contractual penalty owed by Aabar over a cancelled order. Aabar had invested in the team in November 2009, when it and Daimler bought 75.1% of Brawn GP, and it rose to 40% when the partners bought out management in 2011. Aabar had also sold its remaining shareholding in Daimler itself in October 2012. With the purchase, Daimler's total outlay for the team since 2009 came to about £140 million. The team is based in Brackley, England, and races as the Mercedes-AMG Petronas Formula One team.
Mar 2011SecondaryMercedes-Benz; Mubadala--Daimler UK Limited and Aabar Investments agreed in March 2011 to buy the remaining 24.9% of Mercedes-Benz Grand Prix Limited held by the team's management, led by Ross Brawn and Nick Fry. The purchase lifted Daimler's holding from 45.1% to 60% and Aabar's from 30% to 40%, giving the two partners full ownership of the Formula One team ahead of the 2011 season. According to company filings, Daimler paid about £19.9 million for its additional 14.9% stake. The management shareholders had kept their minority when Daimler and Aabar bought 75.1% of Brawn GP in November 2009. The team raced as Mercedes GP from 2010 with drivers Michael Schumacher and Nico Rosberg and is based in Brackley, England. Aabar sold its 40% to Daimler in late 2012, leaving the German carmaker as sole owner.
Nov 2004SecondaryHonda--Honda agreed in mid-November 2004 to buy 45% of British American Racing (BAR), the Brackley-based Formula One team, from British American Tobacco, which had founded and owned the team; completion slipped to January 2005 because of issues with minority shareholders. Terms were not disclosed. Honda had supplied BAR's engines since 2000, and the purchase followed the team's best season, when it finished second in the 2004 Constructors' Championship behind Ferrari. Tightening restrictions on tobacco advertising had fuelled expectations that BAT would sell the team, which carried its Lucky Strike and 555 brands. As part of the deal David Richards left as team principal and was replaced by Nick Fry, and Prodrive's management contract with the team was ended early. BAT had created the team in 1997 by providing most of the equity to buy the Tyrrell team for £30 million, with Craig Pollock, Adrian Reynard and Rick Gorne as minority partners. Honda bought the remaining 55% in September 2005 and renamed the team Honda Racing F1 from 2006. The same team later became Brawn GP in 2009 and the Mercedes works team from 2010.

Who has invested in Mercedes-AMG Petronas F1 Team?

7 investors have backed Mercedes-AMG Petronas F1 Team across its funding rounds, including Mercedes-Benz, Mubadala, Honda, George Kurtz, INEOS and Toto Wolff.


Mercedes-AMG Petronas F1 Team Investors

Investors in Mercedes-AMG Petronas F1 Team by funding rounds participated
InvestorHQRoundsRoleFirst check
Mercedes-BenzGermanyStuttgart2ParticipantMar 2011
Niki LaudaAustriaVienna1ParticipantNov 2012
George KurtzUnited StatesSan Jose, CA1ParticipantNov 2025
HondaJapanTokyo1ParticipantNov 2004
INEOSUnited KingdomLondon1ParticipantDec 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Mercedes-AMG Petronas F1 Team Competitors

Mercedes-AMG Petronas F1 Team competitors include listed companies like MSG Sports and Sportradar, and private ones like Suning Sports, BSE Global, WME and Monumental Sports & Entertainment.

Public and private companies comparable to Mercedes-AMG Petronas F1 Team
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
BSE GlobalUnited StatesNew York City, NYPrivate$367M-$6B16.3x
WMEUnited StatesLos Angeles, CAPrivate$1.7B-$5.5B3.2x
Monumental Sports & EntertainmentUnited StatesWashington, DCPrivate--$7.2B-
MSG SportsUnited StatesUnited StatesPublicly listed$1.2B$39M$7.5B7.7x
SportradarSwitzerlandSwitzerlandPublicly listed$1.4B$597M$4B2.3x

Mercedes-AMG Petronas F1 Team Public Comps

Mercedes-AMG Petronas F1 Team is no longer listed, but its public comps include MSG Sports, Sportradar, Manchester United, Atlanta Braves Holdings, MSG Rangers, Cannae Holdings, Juventus FC, Ollamani, Borussia Dortmund and TKO.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
MSG Sports$1.2B$39M7.5x7.7x220.2x285.3x
Sportradar$1.4B$597M2.7x2.3x6.5x9.8x
Manchester United$910M$321M5.2x5.0x14.7x16.3x
Atlanta Braves Holdings$732M$98M5.6x5.3x42.2x79.8x
MSG Rangers$341M($24M)7.9x7.9x(113.8x)(106.3x)
Cannae Holdings$424M($162M)2.0x2.2x(5.3x)(16.8x)
Juventus FC$586M$121M1.9x2.1x9.1x9.9x
Ollamani$348M$36M2.3x1.9x22.3x11.2x

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Common questions about Mercedes-AMG Petronas F1 Team

When was Mercedes-AMG Petronas F1 Team founded?Mercedes-AMG Petronas F1 Team was founded in 2010.
Where is Mercedes-AMG Petronas F1 Team headquartered?Mercedes-AMG Petronas F1 Team is headquartered in Brackley, United Kingdom.
Is Mercedes-AMG Petronas F1 Team publicly listed?No, Mercedes-AMG Petronas F1 Team was acquired by Mercedes-Benz and Mubadala in November 2009.
Who acquired Mercedes-AMG Petronas F1 Team?Mercedes-AMG Petronas F1 Team was acquired by Mercedes-Benz and Mubadala in November 2009.
What is Mercedes-AMG Petronas F1 Team's valuation?Mercedes-AMG Petronas F1 Team was last valued at $6B in its secondary sale in November 2025.
Who are Mercedes-AMG Petronas F1 Team's investors?Mercedes-AMG Petronas F1 Team's investors include Mercedes-Benz, Niki Lauda, George Kurtz, Honda, INEOS, Mubadala and Toto Wolff.
What is Mercedes-AMG Petronas F1 Team's revenue?Mercedes-AMG Petronas F1 Team's latest recorded revenue is $846M (November 2025).
What is Mercedes-AMG Petronas F1 Team's revenue multiple?Mercedes-AMG Petronas F1 Team's latest valuation implies a 7.1x revenue multiple ($6B valuation on $846M of revenue).
Which companies are comparable to Mercedes-AMG Petronas F1 Team?Companies comparable to Mercedes-AMG Petronas F1 Team include Suning Sports, BSE Global, WME, Monumental Sports & Entertainment, MSG Sports and Sportradar.

See companies similar to Mercedes-AMG Petronas F1 Team

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