Madison Reed Valuation, Funding & Investors

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware’s segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA’s segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

HealthKart retails fitness supplements, nutrition products, vegan wellness items, and gear tailored for kids and women through its e-commerce site and mobile app. The platform stocks protein powders, vitamins, gym equipment, and sports nutrition from brands like MuscleBlaze and GNC. HealthKart enables direct purchases with personalized recommendations based on fitness goals. Gurgaon-headquartered since 2011, it dominates India's online health retail market with nationwide delivery.

ipsy is a beauty subscription service that delivers personalized makeup and skincare samples chosen through user quizzes and AI-driven recommendations, working closely with beauty influencers for product discovery and promotion. Founded in 2011 by Michelle Phan, the company built its business around a large subscriber community and hosted events such as Generation Beauty to connect influencers with fans. In 2020, ipsy acquired rival subscription service BoxyCharm to form Beauty For All Industries, combining the two beauty-sampling businesses while keeping the BoxyCharm brand running independently.

WOW Skin Science is an India-based wellness brand launched in 2014 offering toxin-free skincare and haircare products. Sold via buywow.in, Amazon, and physical stores, its lineup includes onion black seed oil shampoos, vitamin C face washes, turmeric masks, argan body lotions, and hemp massage oils. The brand reaches millions through e-commerce with affordable pricing under ₹500 per item and natural ingredient formulations certified by labs.

MyGlamm is a Mumbai-headquartered direct-to-consumer beauty brand offering makeup, skincare, and haircare products across India and Southeast Asia. It leverages content creators and AI personalization through its app and website, with offline presence in 500-plus stores. Founded in 2018 as POPxo Shop, rebranded MyGlamm acquired brands like RM Condoms and sells via quick-commerce partners like Blinkit.

Brandi is a South Korea-based online retailer selling clothes, cosmetics, and home interior products through its e-commerce platform.

Lamoda is Russia's leading online fashion retailer offering over 1 million products from 900 international brands. Moscow-headquartered since 2011, it operates Lamoda Express for next-day delivery to 25 cities in Russia and Kazakhstan. Customers benefit from free shipping, at-home try-on, and 365-day returns. Lamoda stocks apparel, footwear, accessories, and beauty items from brands like Nike, Zara, and Gucci. Its logistics network includes 20 fulfillment centers.

Shogun is a San Francisco-headquartered e-commerce platform enabling brands to build custom online stores on Shopify and BigCommerce. Founded in 2015, it offers drag-and-drop page builders, A/B testing tools, product merchandising, and integrations for web content management.

THG PLC is an online retailer. It provides an end-to-end direct-to-consumer ("D2C") e-commerce solution for consumer brand owners under a Software as a Service, in addition to stand-alone services, including hosting, content creation and translation. Its business is operated through four businesses: THG Ingenuity, THG Nutrition, THG Beauty and Other. The company operates in the United Kingdom.

Fancy is a New York-headquartered curated e-commerce site showcasing products from independent designers. It features fashion, gadgets, home goods, and art in collections like 'Fancy for Her' and limited editions. Users follow interests, create boards, and purchase from global makers through its iOS and Android apps.

TakeOff is a Kansas City-headquartered provider of automated grocery fulfillment systems for supermarkets transitioning to e-commerce. Its micro-fulfillment centers process orders using AI-driven picking robots, reducing assembly times by 40 percent compared to manual methods. The platform integrates with grocers' inventory systems for same-day delivery fulfillment. Deployed in stores across the Midwest United States, TakeOff enables chains like Price Chopper to scale online sales without new warehouse builds.

The Honest Co Inc is a digitally-native consumer products company to makes purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through the company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

Bobbie is a New York-headquartered direct-to-consumer brand offering organic infant formula via subscription delivery throughout the United States. Sourced from pasture-raised Organic Valley dairy, its products meet FDA standards and hold Clean Label Project Purity Award along with Pesticide Free Certification. Expanded retail availability includes Target stores, with formulations modeled after European recipes for U.S. parents seeking premium nutrition options.

Alkaloid AD Skopje is engaged in producing and selling pharmaceutical, chemical and cosmetic products, as well as goods from the herbal origin. Its segments are Pharmaceuticals, Chemicals, Cosmetics and Botanicals. It derives maximum revenue from Pharmaceuticals products segment.

Dmall Inc is a retail digitalization solution providers in China and Asia, which offers a range of principal products and services designed to digitalize and optimize operations of the local retailers. The principal activities of the Company are the provision of retail core service cloud, e-commerce service cloud and other services to customers. It is an industry pioneer that develops retail digitalization solutions in response to four key industry needs - (i) to upgrade consumer experience, (ii) to enhance operational efficiency, (iii) to safeguard system security, and (iv) to fulfill ESG responsibility. The company distinguishes itself from its competitors by achieving full-spectrum coverage, incorporating industry practices, facilitating intelligent data-driven business decision-making.

Freshtohome is a Bangalore-based online retailer specializing in fresh seafood and meat products launched in 2015. Customers order from categories including marine fish, freshwater varieties, shellfish, poultry, mutton, steaks, and fillets delivered within hours of processing. The platform connects suppliers directly to consumers, ensuring traceability from catch to doorstep across India and the United Arab Emirates. Freshtohome operates processing plants and cold chain logistics to maintain product quality without preservatives.