- Companies
- WOW Skin Science
WOW Skin Science Valuation, Funding & Investors
WOW Skin Science is valued at $410M as of May 2022.
Last WOW Skin Science valuation
$410M
Undisclosed stage · May 2022
Last WOW Skin Science funding round
$75M
Undisclosed stage · May 2022
Cumulative funding WOW Skin Science raised
$125M
across 2 funding rounds
Key investors in WOW Skin Science
GIC
ChrysCapital
About WOW Skin Science
WOW Skin Science is an India-based wellness brand launched in 2014 offering toxin-free skincare and haircare products. Sold via buywow.in, Amazon, and physical stores, its lineup includes onion black seed oil shampoos, vitamin C face washes, turmeric masks, argan body lotions, and hemp massage oils. The brand reaches millions through e-commerce with affordable pricing under ₹500 per item and natural ingredient formulations certified by labs.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$410M (May 2022)
WOW Skin Science Valuation
WOW Skin Science is currently valued at $410M, based on its undisclosed-stage round in May 2022.
The $75M round was led by GIC.
WOW Skin Science valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2022 | Undisclosed stage | $410M |
WOW Skin Science Funding History
WOW Skin Science has raised a total of $125M across 2 funding rounds.
WOW Skin Science's first fundraising round was a $50M undisclosed-stage round in April 2021. The most recent completed round was a $75M undisclosed-stage round in May 2022.
WOW Skin Science funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2022 | Undisclosed stage | GIC (lead) | $75M | $410M | WOW Skin Science is a Bengaluru-based direct-to-consumer skincare and wellness brand founded in 2014 by Manish and Karan Chowdhary along with Ashwin and Arvind Sokke. The company offers toxin-free products made with natural ingredients across categories including skin care, hair care, bath and body, nutrition, wellness, and health, sold via its website, e-commerce platforms, and offline retail like Westside stores. It operates under parent Fit & Glow Healthcare and has a US subsidiary, with additional brands like Nutrava, Body Cupid, and Shaving Station. In May 2022, WOW Skin Science raised primary growth capital of approximately $48 million (₹375 crore) from Singapore's sovereign wealth fund GIC, which acquired a 17.24% fully diluted stake per company filings. Pre-deal reports indicated GIC was in talks for a $75 million investment, with sources projecting a post-money valuation of $400-420 million, though the stake size implies around $270-280 million. Existing investors like ChrysCapital, which had invested $50 million for 35% stake in April 2021 at ~$143 million valuation, reportedly topped up to maintain holdings. Funds were earmarked for brand development, talent hiring, organic product launches, technology investments, offline expansion, and selective inorganic acquisitions. The investment positioned WOW Skin Science amid surging funding in India's D2C beauty sector, tapping into a market projected to reach $100 billion by 2025. Later reports in 2024 noted the company seeking strategic buyers at a reduced $250 million valuation, down from the $400 million mark, as investors eyed exits amid challenging market conditions for D2C brands shifting to omnichannel. |
| Apr 2021 | Undisclosed stage | ChrysCapital (lead) | $50M | - | WOW Skin Science, founded in 2014 by brothers Manish and Karan Chowdhary, is a direct-to-consumer beauty and personal care brand offering toxin-free products centered on natural ingredients like apple cider vinegar, onion, and vitamin C. The company operates across e-commerce platforms, its own website, and brick-and-mortar stores in India, with international presence excluding the US and EU in this deal. It has demonstrated strong growth, outperforming industry rates with superior capital efficiency, and aims to expand online penetration, pan-India offline presence, and new brand launches in adjacent categories. In April 2021, India-focused private equity firm ChrysCapital invested $50 million (Rs 370 crore) for approximately 35% stake in WOW Skin Science India Ltd, valuing the India and rest of world business at Rs 900 crore post-money. The transaction combined primary capital for growth initiatives with a secondary sale by existing shareholders, advised by PricewaterhouseCoopers and J. Sagar Associates for WOW, and Quillon Partners for ChrysCapital. This marked ChrysCapital's investment in a high-growth consumer brand, following their pattern in sectors like healthcare and financial services. WOW positioned itself as a millennial-focused affordable beauty regime provider, building on a loyal customer base. Subsequent developments included a May 2022 raise of $48 million from GIC for brand building, talent, and innovation, and later talks for another $50 million round at around $400 million valuation. |
Who has invested in WOW Skin Science?
2 investors have backed WOW Skin Science across its funding rounds, including GIC and ChrysCapital.
Lead investors include GIC and ChrysCapital.
WOW Skin Science Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Start Free TrialWOW Skin Science Competitors
WOW Skin Science competitors include listed companies like Scroll and Bed Bath & Beyond, and private ones like bosie, Shenzhen Youkeshu Technology, Dolls Kill and GIVA.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $412M | - | ||
| Private | $156M | - | $420M | 2.7x | ||
| Private | - | - | $400M | - | ||
| Private | $87M | - | $423M | 4.9x | ||
| Publicly listed | $569M | $35M | $378M | 0.6x | ||
| Publicly listed | $1B | ($73M) | $326M | 0.3x |
WOW Skin Science Public Comps
WOW Skin Science is still privately-owned, but its public comps include Franchise Brands, High Templar Tech, Scroll, ZKH Group, Haypp Group, HelloFresh, Oisix, BHG Group, Perfect Group Corp and Societe d'Articles Hygieniques.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $191M | $47M | 2.6x | 2.5x | 10.5x | 9.9x | |||
| $6M | ($38M) | - | - | - | - | |||
| $569M | $35M | 0.5x | 0.6x | 8.9x | - | |||
| $1.3B | ($19M) | 0.2x | 0.2x | (13.6x) | 33.7x | |||
| $393M | $19M | 1.2x | 1.0x | 25.0x | 21.7x | |||
| $7.8B | $246M | 0.0x | 0.0x | 1.5x | 0.8x | |||
| $1.6B | $87M | 0.3x | 0.3x | 5.6x | 5.8x | |||
| $1.1B | $104M | 0.5x | 0.5x | 5.2x | 6.4x | |||
This data is available for Pro users. Sign up to see all WOW Skin Science competitors and their valuation data. Start Free Trial | ||||||||
Common questions about WOW Skin Science
| When was WOW Skin Science founded? | WOW Skin Science was founded in 2014. |
| Where is WOW Skin Science headquartered? | WOW Skin Science is headquartered in Bangalore, India. |
| Is WOW Skin Science publicly listed? | No, WOW Skin Science is a private, VC-backed company. |
| What is WOW Skin Science's valuation? | WOW Skin Science was last valued at $410M in its undisclosed-stage round in May 2022. |
| How much funding has WOW Skin Science raised? | WOW Skin Science has raised $125M across 2 funding rounds. |
| What was WOW Skin Science's last funding round? | WOW Skin Science's last funding round was a $75M undisclosed-stage round in May 2022, led by GIC. |
| Who are WOW Skin Science's investors? | WOW Skin Science's investors include GIC and ChrysCapital. |
| Which companies are comparable to WOW Skin Science? | Companies comparable to WOW Skin Science include bosie, Shenzhen Youkeshu Technology, Dolls Kill, GIVA, Scroll and Bed Bath & Beyond. |
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