Last Fancy valuation
$600M
Series C · Jul 2013
Last Fancy funding round
$24M
Series D · Feb 2015
Cumulative funding Fancy raised
$84M
across 3 funding rounds
Key investors in Fancy
Amex Ventures
Will Smith
Culture Convenience Club (CCC)
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>)
David Perry- Len Blavatnik
- Arturo Elias Ayub
About Fancy
Fancy is a New York-headquartered curated e-commerce site showcasing products from independent designers. It features fashion, gadgets, home goods, and art in collections like 'Fancy for Her' and limited editions. Users follow interests, create boards, and purchase from global makers through its iOS and Android apps.
Founded
2009
HQ
New York City, NYWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$600M (Jul 2013)
Fancy Valuation
Fancy is currently valued at $600M, based on its Series C in July 2013.
The $53M round included Will Smith, Amex Ventures and Len Blavatnik.
Fancy valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2013 | Series C | $600M |
Fancy Funding History
Fancy has raised a total of $84M across 3 funding rounds.
Fancy's first fundraising round was a $53M Series C in July 2013. The most recent completed round was a $24M Series D in February 2015.
Fancy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2015 | Series D | Carlos Slim Domit (lead); Culture Convenience Club (CCC) (lead); Amex Ventures; Arturo Elias Ayub | $24M | - | - |
| Sep 2013 | Series C | Richard C. Perry; David Perry | $7M | - | The Fancy, a social commerce site, raised $7 million in September 2013 from investors including Richard C. Perry, owner of Barneys New York, and David Perry. This round brought Fancy's total funding to between $53 million and $78 million according to varying reports. Fancy had previously attracted investment as an e-commerce platform resembling Etsy with features like merchant storefronts. |
| Jul 2013 | Series C | Will Smith; Amex Ventures; Len Blavatnik | $53M | $600M | Fancy, a social commerce platform often compared to Pinterest, enables users to discover, share, and shop products through images, functioning as a shoppable rival with direct purchasing features integrated since February 2013. The company expanded internationally around June 2013 to meet demand from non-US users, who comprised nearly half of its user base, and had nearly 8 million registered users with over 12 million unique visitors in June 2013. Fancy's business model combined social image sharing with e-commerce, including secondary offerings like 'Fancy Boxes' subscription service launched in September 2012 and the acquisition of artisanal food subscription service Samplrs in February 2013. At the time of the round, the company reported approximately $100,000 per day in sales. It faced U.S. competition from Polyvore and Wanelo while positioning for international growth with worldwide shipping. In July 2013, Fancy closed a $53 million funding round with investors including Amex Ventures (American Express), Len Blavatnik, and Will Smith, along with others like Twitter’s Jack Dorsey, Kering chairman Francois-Henri Pinault, and Facebook co-founder Chris Hughes, bringing its post-money valuation to $600 million as reported by Bloomberg sources. Post-round, Fancy secured additional $7 million in September 2013 from investors like Richard C. Perry of Barneys New York. Earlier, it had raised $10 million in November 2011 from Pinault-Printemps-Redoute at a $100 million valuation. |
Who has invested in Fancy?
8 investors have backed Fancy across its funding rounds, including Amex Ventures, Will Smith, Culture Convenience Club (CCC), David Perry, Len Blavatnik and Arturo Elias Ayub.
Lead investors include Carlos Slim Domit and Culture Convenience Club (CCC).
Fancy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 2 | Participant | Jul 2013 | |
| Carlos Slim Domit |  Mexico City | 1 | Lead | Feb 2015 |
| Philadelphia, PA | 1 | Participant | Jul 2013 | |
| Len Blavatnik | New York City, NY | 1 | Participant | Jul 2013 |
| Richard C. Perry | New York City, NY | 1 | Participant | Sep 2013 |
| Arturo Elias Ayub | Mexico | 1 | Participant | Feb 2015 |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialFancy Competitors
Fancy competitors include listed companies like THG, Bukalapak.com and Wish, and private ones like Lamoda, Rue Gilt Groupe and ZALORA.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Moscow | Private | - | - | $577M | - | |
 United Kingdom | Publicly listed | $2.3B | $133M | $573M | 0.5x | |
| Boston, MA | Private | - | - | $560M | - | |
 Indonesia | Publicly listed | $367M | $139M | $544M | - | |
| United States | Publicly listed | - | ($31M) | $681M | - | |
 Singapore | Private | - | - | $697M | - |
Fancy Public Comps
Fancy is still privately-owned, but its public comps include Betterware de Mexico, Cars.com, THG, Dmall, Akso Health, DocMorris, Bukalapak.com, AO World, Wish and ASOS.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $829M | $152M | 1.2x | 1.1x | 6.6x | 5.4x | |||
| $723M | $157M | 1.4x | 1.4x | 6.5x | 4.8x | |||
| $2.3B | $133M | 0.5x | 0.5x | 9.2x | 9.7x | |||
| $332M | $21M | 1.6x | 1.5x | 24.8x | 20.8x | |||
| $14M | ($18M) | 46.5x | - | (35.1x) | - | |||
| $1.4B | ($73M) | 0.6x | 0.6x | (11.6x) | (23.8x) | |||
| $367M | $139M | - | - | - | - | |||
| $1.7B | $103M | 0.4x | 0.4x | 6.4x | 6.0x | |||
This data is available for Pro users. Sign up to see all Fancy competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Fancy
| When was Fancy founded? | Fancy was founded in 2009. |
| Where is Fancy headquartered? | Fancy is headquartered in New York City, NY, United States. |
| Is Fancy publicly listed? | No, Fancy is a private, VC-backed company. |
| What is Fancy's valuation? | Fancy was last valued at $600M in its Series C in July 2013. |
| How much funding has Fancy raised? | Fancy has raised $84M across 3 funding rounds. |
| What was Fancy's last funding round? | Fancy's last funding round was a $24M Series D in February 2015, led by Carlos Slim Domit and Culture Convenience Club (CCC). |
| Who are Fancy's investors? | Fancy's investors include Amex Ventures, Carlos Slim Domit, Will Smith, Len Blavatnik, Richard C. Perry, Arturo Elias Ayub, David Perry and Culture Convenience Club (CCC). |
| Which companies are comparable to Fancy? | Companies comparable to Fancy include Lamoda, THG, Rue Gilt Groupe, Bukalapak.com, Wish and ZALORA. |
See companies similar to Fancy
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