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- LIVEKINDLY
LIVEKINDLY Funding, Investors & Competitors
LIVEKINDLY has raised $536M across 5 funding rounds, most recently a $200M undisclosed-stage round in March 2021.
Last LIVEKINDLY funding round
$200M
Undisclosed stage · Mar 2021
Cumulative funding LIVEKINDLY raised
$536M
across 5 funding rounds
Key investors in LIVEKINDLY
EQT
S2G Investments
Trustbridge Partners
Rabobank
The Rise Fund
Blue Horizon Corporation
Beyond Impact
Kale United
About LIVEKINDLY
LIVEKINDLY is a Vancouver-headquartered plant-based food conglomerate owning brands like The Fry Family Food Co. and LikeMeat. Established in 2019, it controls the full value chain from seed sourcing to distribution, retrofitting meat plants for vegan production. Strategic alliances with producers and retailers position it as a leader in sustainable food transformation across Europe, North America, and Asia.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
LIVEKINDLY Funding History
LIVEKINDLY has raised a total of $536M across 5 funding rounds.
LIVEKINDLY's first fundraising round was a $400K seed round in February 2018. The most recent completed round was a $200M undisclosed-stage round in March 2021.
LIVEKINDLY funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Mar 2021 | Undisclosed stage | The Rise Fund (lead); Rabo Corporate Investments; Jeff Skoll; S2G Investments; Rabobank | $200M | - |
| Oct 2020 | Undisclosed stage | Griffith Foods; Trustbridge Partners; EQT | $135M | LIVEKINDLY Collective, a global multi-brand plant-based food company founded by Blue Horizon Corporation, announced a $135 million capital raise on October 14, 2020, through convertible securities. The round was led by Blue Horizon as anchor investor, with new participants including an Asia syndicate led by Trustbridge Partners, EQT, Griffith Foods, and other existing shareholders. This followed a $200 million founders round earlier in 2020, bringing total funds raised that year to $335 million. Proceeds were primarily allocated to increase production capacity and accelerate the 2021 nationwide U.S. launch of portfolio brands The Fry Family Food Co., LikeMeat, and Oumph!, which were already available in select markets in Europe, Africa, and Australia. The funding also supported development of new products like plant-based chicken and eggs, aiming to transform the meat-centric food system into a more sustainable, plant-based alternative. The company positions itself as a mission-driven platform with brands offering plant-based burgers, chicken alternatives, and proteins made from ingredients like peas, soy, and salt. LIVEKINDLY Collective also operates a lifestyle and media platform to inspire sustainable changes. |
| Mar 2020 | Undisclosed stage | Blue Horizon Corporation | $200M | LIVEKINDLY Collective, a global multi-brand plant-based food company formed in 2019 (formerly Foods United), raised a $200 million founders' funding round on March 11, 2020, led by founders, entrepreneurs, and global leaders including Blue Horizon Corporation. This was followed by an additional $135 million capital raise announced on October 14, 2020, anchored by Blue Horizon with participation from Trustbridge Partners, EQT, Griffith Foods, and others, bringing total 2020 funding to $335 million. The company aggregates heritage and startup brands like The Fry Family Food Co., LikeMeat, and Oumph!, offering plant-based alternatives such as burgers, chicken, and protein products available in Europe, Africa, and Australia. Proceeds from these rounds supported acquisitions, scaling production capacity, investments in plant-based innovation, and accelerating a 2021 nationwide US launch of its portfolio. Blue Horizon Corporation, a thematic-impact asset manager in alternative proteins, acts as the controlling shareholder. The company also took an equity stake in pea protein supplier PURIS Holdings to control its value chain and focused on developing new products like plant-based chicken and eggs. LIVEKINDLY positioned itself as one of the world's largest and fastest-growing plant-based food companies, becoming one of the highest-funded in the sector with rapid expansion through five international deals since launch. Leadership includes industry veterans like CEO Kees Kruythoff (former Unilever), CMO Mick Van Ettinger (Unilever), COO Aldo Uva (Ferrero), and CFO Peter Knopf (Kraft Heinz). |
| Sep 2018 | Seed | Matthew Cauble (lead); Scott Hawthorn; Beyond Impact; Bag ventures; Stephen O. Marshall; Kale United | $700K | - |
| Feb 2018 | Seed | - | $400K | - |
Who has invested in LIVEKINDLY?
15 investors have backed LIVEKINDLY across its funding rounds, including EQT, S2G Investments, Trustbridge Partners, Rabobank, The Rise Fund and Blue Horizon Corporation.
Lead investors include The Rise Fund and Matthew Cauble.
LIVEKINDLY Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| -- | 1 | Participant | Sep 2018 | |
| 1 | Participant | Mar 2021 | ||
| 1 | Lead | Sep 2018 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Sep 2018 | ||
| 1 | Participant | Sep 2018 | ||
| 1 | Participant | Sep 2018 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Lead | Mar 2021 | ||
| 1 | Participant | Mar 2020 | ||
This data is available for Pro users. Sign up to see all 15 LIVEKINDLY investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by LIVEKINDLY
LIVEKINDLY has acquired 2 companies to date.
Last acquisition by LIVEKINDLY was on June 9th 2021. LIVEKINDLY acquired The Dutch Weed Burger for undisclosed valuation.
Latest Acquisitions by LIVEKINDLY
| Description | The Dutch Weed Burger is an Amsterdam-based vegan fast-food chain specializing in plant-based burgers made from seaweed. Its menu features items like the Sea-weed Burger, Sea-balls, and Sea-Nuggets, all crafted to mimic meat textures without animal products. The company operates multiple locations in the Netherlands and an online shop for nationwide delivery. Founded in 2016, it sources sustainable seaweed from Dutch coastal farms and partners with suppliers for organic ingredients. The brand promotes eco-friendly dining through pop-up events and collaborations with vegan festivals across Europe. | No Meat is a UK manufacturer of plant-based foods including the No Bull burger and mince, No Porkies sausages, No Chick fillets, No Duck spring rolls, No Lamb koftas, No Fish fingers, No Cheese pizzas, pasties, macaroni cheese, and No Moo dairy-free puddings and cones. Available at no-meat.co.uk, its products emphasize flavor, texture, and value. |
| HQ Country | ||
| HQ City | Amsterdam | Brisbane |
| Deal Date | 9 Jun 2021 | 6 Jan 2021 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all LIVEKINDLY acquisitions and their M&A valuation multiples. Start Free Trial | ||
LIVEKINDLY Competitors
LIVEKINDLY competitors include listed companies like Hebei Yangyuan Zhihui and Ingredion, and private ones like Impossible Foods, Believer Meats, Eat Just and Oatside.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $796M | $254M | $8.1B | 8.4x | ||
| Private | $460M | - | $7B | 15.2x | ||
| Publicly listed | $7.2B | $1.2B | $6.2B | 1.0x | ||
| Private | - | - | $900M | - | ||
| Private | - | - | $750M | - | ||
| Private | $37M | - | $705M | - |
LIVEKINDLY Public Comps
LIVEKINDLY is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $48B | $18B | 8.5x | 8.3x | 22.8x | 24.1x | |||
| $109B | $19B | 2.9x | 2.8x | 16.2x | 14.4x | |||
| $94B | $16B | 2.4x | 2.3x | 14.5x | 11.8x | |||
| $59B | $20B | 3.9x | 3.6x | 11.7x | 10.0x | |||
| $58B | $12B | 2.9x | 2.8x | 13.6x | 12.4x | |||
| $8.3B | $2.5B | 10.1x | 9.0x | 33.3x | 28.9x | |||
| $39B | $4.7B | 2.6x | 2.5x | 21.4x | 14.9x | |||
| $7.8B | $3.5B | 6.9x | 6.3x | 15.2x | 14.0x | |||
This data is available for Pro users. Sign up to see all LIVEKINDLY competitors and their valuation data. Start Free Trial | ||||||||
Common questions about LIVEKINDLY
| When was LIVEKINDLY founded? | LIVEKINDLY was founded in 2017. |
| Where is LIVEKINDLY headquartered? | LIVEKINDLY is headquartered in Los Angeles, CA, United States. |
| Is LIVEKINDLY publicly listed? | No, LIVEKINDLY is a private, VC-backed company. |
| How much funding has LIVEKINDLY raised? | LIVEKINDLY has raised $536M across 5 funding rounds. |
| What was LIVEKINDLY's last funding round? | LIVEKINDLY's last funding round was a $200M undisclosed-stage round in March 2021, led by The Rise Fund. |
| Who are LIVEKINDLY's investors? | LIVEKINDLY's investors include Griffith Foods, Trustbridge Partners, EQT, Scott Hawthorn, Rabo Corporate Investments, Matthew Cauble, Jeff Skoll, Beyond Impact, Bag ventures, Stephen O. Marshall and 5 others. |
| Which companies are comparable to LIVEKINDLY? | Companies comparable to LIVEKINDLY include Hebei Yangyuan Zhihui, Impossible Foods, Ingredion, Believer Meats, Eat Just and Oatside. |
| How many companies has LIVEKINDLY acquired? | LIVEKINDLY has acquired 2 companies, including The Dutch Weed Burger and No Meat. |
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