LIVEKINDLY Funding, Investors & Competitors

LIVEKINDLY has raised $536M across 5 funding rounds, most recently a $200M undisclosed-stage round in March 2021.

Last LIVEKINDLY funding round

$200M

Undisclosed stage · Mar 2021

Cumulative funding LIVEKINDLY raised

$536M

across 5 funding rounds

Key investors in LIVEKINDLY

  • EQT
  • S2G Investments
  • Trustbridge Partners
  • Rabobank
  • The Rise Fund
  • Blue Horizon Corporation
  • Beyond Impact
  • Kale United

LIVEKINDLY Overview

About LIVEKINDLY

LIVEKINDLY is a Vancouver-headquartered plant-based food conglomerate owning brands like The Fry Family Food Co. and LikeMeat. Established in 2019, it controls the full value chain from seed sourcing to distribution, retrofitting meat plants for vegan production. Strategic alliances with producers and retailers position it as a leader in sustainable food transformation across Europe, North America, and Asia.


Founded

2017

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

LIVEKINDLY Funding History

LIVEKINDLY has raised a total of $536M across 5 funding rounds.

LIVEKINDLY's first fundraising round was a $400K seed round in February 2018. The most recent completed round was a $200M undisclosed-stage round in March 2021.

LIVEKINDLY funding rounds

LIVEKINDLY funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2021Undisclosed stageThe Rise Fund (lead); Rabo Corporate Investments; Jeff Skoll; S2G Investments; Rabobank$200M-
Oct 2020Undisclosed stageGriffith Foods; Trustbridge Partners; EQT$135MLIVEKINDLY Collective, a global multi-brand plant-based food company founded by Blue Horizon Corporation, announced a $135 million capital raise on October 14, 2020, through convertible securities. The round was led by Blue Horizon as anchor investor, with new participants including an Asia syndicate led by Trustbridge Partners, EQT, Griffith Foods, and other existing shareholders. This followed a $200 million founders round earlier in 2020, bringing total funds raised that year to $335 million. Proceeds were primarily allocated to increase production capacity and accelerate the 2021 nationwide U.S. launch of portfolio brands The Fry Family Food Co., LikeMeat, and Oumph!, which were already available in select markets in Europe, Africa, and Australia. The funding also supported development of new products like plant-based chicken and eggs, aiming to transform the meat-centric food system into a more sustainable, plant-based alternative. The company positions itself as a mission-driven platform with brands offering plant-based burgers, chicken alternatives, and proteins made from ingredients like peas, soy, and salt. LIVEKINDLY Collective also operates a lifestyle and media platform to inspire sustainable changes.
Mar 2020Undisclosed stageBlue Horizon Corporation$200MLIVEKINDLY Collective, a global multi-brand plant-based food company formed in 2019 (formerly Foods United), raised a $200 million founders' funding round on March 11, 2020, led by founders, entrepreneurs, and global leaders including Blue Horizon Corporation. This was followed by an additional $135 million capital raise announced on October 14, 2020, anchored by Blue Horizon with participation from Trustbridge Partners, EQT, Griffith Foods, and others, bringing total 2020 funding to $335 million. The company aggregates heritage and startup brands like The Fry Family Food Co., LikeMeat, and Oumph!, offering plant-based alternatives such as burgers, chicken, and protein products available in Europe, Africa, and Australia. Proceeds from these rounds supported acquisitions, scaling production capacity, investments in plant-based innovation, and accelerating a 2021 nationwide US launch of its portfolio. Blue Horizon Corporation, a thematic-impact asset manager in alternative proteins, acts as the controlling shareholder. The company also took an equity stake in pea protein supplier PURIS Holdings to control its value chain and focused on developing new products like plant-based chicken and eggs. LIVEKINDLY positioned itself as one of the world's largest and fastest-growing plant-based food companies, becoming one of the highest-funded in the sector with rapid expansion through five international deals since launch. Leadership includes industry veterans like CEO Kees Kruythoff (former Unilever), CMO Mick Van Ettinger (Unilever), COO Aldo Uva (Ferrero), and CFO Peter Knopf (Kraft Heinz).
Sep 2018SeedMatthew Cauble (lead); Scott Hawthorn; Beyond Impact; Bag ventures; Stephen O. Marshall; Kale United$700K-
Feb 2018Seed-$400K-

Who has invested in LIVEKINDLY?

15 investors have backed LIVEKINDLY across its funding rounds, including EQT, S2G Investments, Trustbridge Partners, Rabobank, The Rise Fund and Blue Horizon Corporation.

Lead investors include The Rise Fund and Matthew Cauble.


LIVEKINDLY Investors

Investors in LIVEKINDLY by funding rounds participated
InvestorHQRoundsRoleFirst check
Griffith FoodsUnited StatesChicago, IL1ParticipantOct 2020
Trustbridge PartnersUnited StatesBoston, MA1ParticipantOct 2020
EQTSwedenStockholm1ParticipantOct 2020
Scott Hawthorn--1ParticipantSep 2018
Rabo Corporate InvestmentsNetherlandsUtrecht1ParticipantMar 2021
Matthew CaubleUnited StatesLos Angeles, CA1LeadSep 2018
Jeff SkollCanadaMontreal1ParticipantMar 2021
Beyond ImpactSwitzerlandMontreux1ParticipantSep 2018
Bag venturesIsraelTel Aviv1ParticipantSep 2018
Stephen O. MarshallCanadaToronto1ParticipantSep 2018
S2G InvestmentsUnited StatesChicago, IL1ParticipantMar 2021
The Rise FundUnited StatesSan Francisco, CA1LeadMar 2021
Blue Horizon CorporationSwitzerlandZurich1ParticipantMar 2020

This data is available for Pro users. Sign up to see all 15 LIVEKINDLY investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by LIVEKINDLY

LIVEKINDLY has acquired 2 companies to date.

Last acquisition by LIVEKINDLY was on June 9th 2021. LIVEKINDLY acquired The Dutch Weed Burger for undisclosed valuation.


Latest Acquisitions by LIVEKINDLY

The Dutch Weed Burger
No Meat
Description
The Dutch Weed Burger is an Amsterdam-based vegan fast-food chain specializing in plant-based burgers made from seaweed. Its menu features items like the Sea-weed Burger, Sea-balls, and Sea-Nuggets, all crafted to mimic meat textures without animal products. The company operates multiple locations in the Netherlands and an online shop for nationwide delivery. Founded in 2016, it sources sustainable seaweed from Dutch coastal farms and partners with suppliers for organic ingredients. The brand promotes eco-friendly dining through pop-up events and collaborations with vegan festivals across Europe.
No Meat is a UK manufacturer of plant-based foods including the No Bull burger and mince, No Porkies sausages, No Chick fillets, No Duck spring rolls, No Lamb koftas, No Fish fingers, No Cheese pizzas, pasties, macaroni cheese, and No Moo dairy-free puddings and cones. Available at no-meat.co.uk, its products emphasize flavor, texture, and value.
HQ CountryNetherlandsAustralia
HQ City
Amsterdam
Brisbane
Deal Date9 Jun 20216 Jan 2021
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all LIVEKINDLY acquisitions and their M&A valuation multiples.

Start Free Trial

LIVEKINDLY Competitors

LIVEKINDLY competitors include listed companies like Hebei Yangyuan Zhihui and Ingredion, and private ones like Impossible Foods, Believer Meats, Eat Just and Oatside.

Public and private companies comparable to LIVEKINDLY
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Hebei Yangyuan ZhihuiChinaChinaPublicly listed$796M$254M$8.1B8.4x
Impossible FoodsUnited StatesSan Francisco, CAPrivate$460M-$7B15.2x
IngredionUnited StatesUnited StatesPublicly listed$7.2B$1.2B$6.2B1.0x
Believer MeatsIsraelJerusalemPrivate--$900M-
Eat JustUnited StatesSan Francisco, CAPrivate--$750M-
OatsideSingaporeSingaporePrivate$37M-$705M-

LIVEKINDLY Public Comps

LIVEKINDLY is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Monster Beverage$8.3B$2.5B10.1x9.0x33.3x28.9x
Mondelez$39B$4.7B2.6x2.5x21.4x14.9x
Nongfu Spring$7.8B$3.5B6.9x6.3x15.2x14.0x

This data is available for Pro users. Sign up to see all LIVEKINDLY competitors and their valuation data.

Start Free Trial

Common questions about LIVEKINDLY

When was LIVEKINDLY founded?LIVEKINDLY was founded in 2017.
Where is LIVEKINDLY headquartered?LIVEKINDLY is headquartered in Los Angeles, CA, United States.
Is LIVEKINDLY publicly listed?No, LIVEKINDLY is a private, VC-backed company.
How much funding has LIVEKINDLY raised?LIVEKINDLY has raised $536M across 5 funding rounds.
What was LIVEKINDLY's last funding round?LIVEKINDLY's last funding round was a $200M undisclosed-stage round in March 2021, led by The Rise Fund.
Who are LIVEKINDLY's investors?LIVEKINDLY's investors include Griffith Foods, Trustbridge Partners, EQT, Scott Hawthorn, Rabo Corporate Investments, Matthew Cauble, Jeff Skoll, Beyond Impact, Bag ventures, Stephen O. Marshall and 5 others.
Which companies are comparable to LIVEKINDLY?Companies comparable to LIVEKINDLY include Hebei Yangyuan Zhihui, Impossible Foods, Ingredion, Believer Meats, Eat Just and Oatside.
How many companies has LIVEKINDLY acquired?LIVEKINDLY has acquired 2 companies, including The Dutch Weed Burger and No Meat.

See companies similar to LIVEKINDLY

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial