Kitchen United Funding, Investors & Competitors

Kitchen United has raised $150M across 3 funding rounds, most recently a $100M Series C in July 2022.

Last Kitchen United funding round

$100M

Series C · Jul 2022

Cumulative funding Kitchen United raised

$150M

across 3 funding rounds

Key investors in Kitchen United

  • GV
  • Harry Tsao
  • John Miller
  • DivcoWest
  • GoldenArc Capital
  • General Global Capital
  • Fidelity
  • G Squared

Kitchen United Overview

About Kitchen United

Kitchen United is a Denver-headquartered operator of virtual kitchens in 20 US cities including Los Angeles and Chicago. It leases equipped spaces to brands like Wow Bao for delivery-only operations via DoorDash partnerships. Founded in 2018, the network supports testing and scaling with analytics dashboards.


Founded

2017

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2B

Revenue model

Usage-based

Kitchen United Funding History

Kitchen United has raised a total of $150M across 3 funding rounds.

Kitchen United's first fundraising round was a $10M Series A in October 2018. The most recent completed round was a $100M Series C in July 2022.

Kitchen United funding rounds

Kitchen United funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2022Series CKroger; Couche-Tard; GV; General Global Capital; HAVI; B. Riley Venture Capital; Harry Tsao; Cali Group; Fidelity Canada; DivcoWest; GoldenArc Capital; John Miller$100MKitchen United, a Pasadena-based ghost kitchen and restaurant hub technology company founded in 2017, raised $100 million in an all-equity Series C funding round announced on July 25, 2022, bringing total funding to approximately $175 million. New investors included Alimentation Couche-Tard (Circle K), Kroger, Restaurant Brands International, B. Riley Venture Capital, Simon Property Group, Phillips Edison & Co., and The HAVI Group. Returning investors comprised GV, Fidelity Investments Canada ULC funds, RXR, DivcoWest, Cali Group, GoldenArc Capital, General Global Capital, and Rich Product Corporation, with significant participation from founders Harry Tsao and John Miller, CEO Michael Montagano, and Peyton Manning. The funds will support expansion from about 15-20 locations and 200 operational kitchens across 20 regions, primarily in California, New York, Illinois, and Texas, to over 500 locations in five years, focusing on Los Angeles, New York City, Chicago, Texas, and other areas like Miami. Partnerships with investors like Kroger and Simon Property Group enable in-store ghost kitchens and virtual food courts, serving brands such as Burger King, Popeyes, Chick-fil-A, Portillo’s, Panera Bread, Dog Haus, Wingstop, and Brinker International via the Kitchen United Mix app and kiosks. Kitchen United provides proprietary technology and physical infrastructure for off-premises ordering, including software licensed to other operators, with no debt reported. The company claimed triple-digit top-line growth for three straight years and 100% year-over-year growth for four consecutive years including 2022, though specific revenue or ARR figures were not disclosed. CEO Michael Montagano noted the post-money valuation exceeded the prior $140 million from the 2019 Series B but declined further financial details. In the ghost kitchen sector, projected to reach $1 trillion by 2030 per Euromonitor (broader than restaurant-focused), Kitchen United positions itself for consolidation against competitors like CloudKitchens (valued at $15 billion in 2021). The round maintained the targeted valuation amid negotiations, emphasizing capital-efficient growth and tech development.
Sep 2019Series BGV (lead); RXR Realty (lead); Rich Products Ventures; Fidelity; General Global Capital; G Squared; Harry Tsao; DivcoWest; GoldenArc Capital; John Miller$40MKitchen United, a Pasadena-based startup founded in 2017, operates shared commercial kitchen facilities, known as ghost kitchens, for restaurants focusing on delivery-only meals. The company announced a $40 million Series B funding round on September 19, 2019, co-led by GV (formerly Google Ventures) and RXR Realty, with participation from DivcoWest, funds managed by Fidelity Investments Canada ULC, G Squared, and existing investors including founders John Miller and Harry Tsao, among others like General Global Capital, GoldenArc Capital, and Rich Products Ventures. This round brought the company's total funding to $50 million, following a prior $10 million Series A led by GV in 2018. The funds were earmarked for expansion, particularly into the New York City market through a partnership with RXR Realty, which owns properties in Brooklyn, Manhattan, and Stamford, CT, as well as new locations in Scottsdale, AZ, Austin, TX, Chicago, Los Angeles, San Francisco, and Boston. At the time, Kitchen United operated facilities in Pasadena, California, and Chicago, with 13 more locations in the pipeline and plans for eight kitchens open by year-end, aiming for 400 kitchen centers in the next few years. The model targets high-rent urban areas by leveraging real estate partnerships to reduce costs. Kitchen United competed with players like Zuul Kitchens in New York and CloudKitchens nationally, capitalizing on the rising trend of off-premises dining and delivery demand. Customers included major chains like Chick-fil-A, though specific traction metrics such as revenue or EBITDA were not disclosed in announcements for this round. Later rounds included a $100 million Series C in 2022 with investors like Kroger and Restaurant Brands International, expanding to 200 kitchens across 20 regions and triple-digit top-line growth over three years, bringing total funding to $175 million, but these postdate the 2019 round.
Oct 2018Series AGV (lead); Harry Tsao; John Miller$10MKitchen United, a virtual restaurant concept launched in 2017, operates Kitchen Center facilities in converted warehouses housing 10 to 20 restaurants each. These shared commercial kitchens support food service providers entering the delivery business with data-driven site selection based on demographics and demand mapping. The company targets national chains, regional brands, franchises, and local eateries. In October 2018, Kitchen United closed a $10 million Series A funding round led by GV (formerly Google Ventures), with participation from co-founders Harry Tsao and John Miller of Cali Group. GV partner Adam Ghobarah joined the board. The funding accelerates expansion to new facilities in Los Angeles, Atlanta, Columbus, Phoenix, Seattle, Denver, and New York City by end of 2019, while building real estate, marketing, engineering, and operations teams. Kitchen United competes in the growing $35 billion food delivery market, projected to reach $365 billion by 2030, against players like CloudKitchens and Pilotworks. The investment highlights the company's data-driven approach to flexible kitchen spaces amid rising delivery demand.

Who has invested in Kitchen United?

16 investors have backed Kitchen United across its funding rounds, including GV, Harry Tsao, John Miller, DivcoWest, GoldenArc Capital and General Global Capital.

Lead investors include GV and RXR Realty.


Kitchen United Investors

Investors in Kitchen United by funding rounds participated
InvestorHQRoundsRoleFirst check
GVUnited StatesSan Francisco, CA3LeadOct 2018
Harry TsaoUnited StatesUnited States3ParticipantOct 2018
John MillerUnited StatesLos Angeles, CA3ParticipantOct 2018
General Global CapitalUnited StatesSan Francisco, CA2ParticipantSep 2019
DivcoWestUnited StatesUnited States2ParticipantSep 2019
GoldenArc CapitalUnited StatesSan Francisco, CA2ParticipantSep 2019
KrogerUnited StatesCincinnati, OH1ParticipantJul 2022
RXR RealtyUnited StatesNew York City, NY1LeadSep 2019
Rich Products VenturesUnited StatesBuffalo, NY1ParticipantSep 2019
Couche-TardCanadaLaval1ParticipantJul 2022
FidelityUnited StatesBoston, MA1ParticipantSep 2019
HAVIUnited StatesChicago, IL1ParticipantJul 2022
G SquaredUnited StatesChicago, IL1ParticipantSep 2019

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Acquisitions by Kitchen United

Kitchen United has acquired 1 company to date.

Last acquisition by Kitchen United was on October 4th 2021. Kitchen United acquired Zuul for undisclosed valuation.


Latest Acquisitions by Kitchen United

Zuul
Description
Zuul is a New York-headquartered virtual kitchen operator founded in 2018, enabling restaurants to launch delivery-only brands through shared commissary spaces in Brooklyn and Manhattan. It designs menus for platforms like DoorDash, provides culinary consulting with partners such as Sweetgreen alumni, and manages operations for over 20 ghost kitchen concepts focused on pizza and bowls.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date4 Oct 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Kitchen United Competitors

Kitchen United competitors include listed companies like McDonald's, Starbucks, Cintas and United Rentals, and private ones like CloudKitchens and HeyTea.

Public and private companies comparable to Kitchen United
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
McDonald'sUnited StatesUnited StatesPublicly listed$27B$15B$176B8.2x
StarbucksUnited StatesUnited StatesPublicly listed$37B$4.7B$110B3.4x
CintasUnited StatesUnited StatesPublicly listed$11B$3.1B$79B7.1x
United RentalsUnited StatesUnited StatesPublicly listed$16B$7.2B$62B4.5x
CloudKitchensUnited StatesLos Angeles, CAPrivate$1.1B-$15B13.6x
HeyTeaChinaShenzhenPrivate$58M-$9B-

Kitchen United Public Comps

Kitchen United is still privately-owned, but its public comps include McDonald's, Starbucks, Cintas, United Rentals, Compass Group, Chipotle, Yum Brands, Ashtead Group, Restaurant Brands International and Restaurant Brands International LP.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
McDonald's$27B$15B8.5x8.2x15.7x15.0x
Starbucks$37B$4.7B3.5x3.4x27.4x22.0x
Cintas$11B$3.1B7.2x7.1x26.2x25.2x
United Rentals$16B$7.2B4.8x4.5x10.8x9.9x
Compass Group$46B$4B1.3x1.2x15.3x11.9x
Chipotle$12B$2.3B4.0x3.7x20.5x20.4x
Yum Brands$8.2B$2.8B5.9x5.6x17.2x16.3x
Ashtead Group$11B$4.5B3.9x3.9x9.6x8.4x

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Common questions about Kitchen United

When was Kitchen United founded?Kitchen United was founded in 2017.
Where is Kitchen United headquartered?Kitchen United is headquartered in Los Angeles, CA, United States.
Is Kitchen United publicly listed?No, Kitchen United is a private, VC-backed company.
How much funding has Kitchen United raised?Kitchen United has raised $150M across 3 funding rounds.
What was Kitchen United's last funding round?Kitchen United's last funding round was a $100M Series C in July 2022.
Who are Kitchen United's investors?Kitchen United's investors include GV, Harry Tsao, John Miller, General Global Capital, DivcoWest, GoldenArc Capital, Kroger, RXR Realty, Rich Products Ventures, Couche-Tard and 6 others.
Which companies are comparable to Kitchen United?Companies comparable to Kitchen United include McDonald's, Starbucks, Cintas, United Rentals, CloudKitchens and HeyTea.
How many companies has Kitchen United acquired?Kitchen United has acquired 1 company, including Zuul.

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