Johnnie-O Funding, Investors & Competitors

Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Fanatics is a global leader in licensed sports apparel and merchandise, producing jerseys, hats, and gear for NFL, NBA, MLB, NHL, MLS, Premier League, and NASCAR. Headquartered in Jacksonville, Florida, since 1995, the company runs e-commerce sites for over 300 professional and college teams, operates massive distribution centers in Pennsylvania, Arizona, and California, and partners with Nike as the exclusive MLB jersey maker starting 2020. Fanatics expanded into collectibles through its 2022 acquisition of Topps and handles official retail for European soccer clubs like Manchester United.

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 Adidas-branded franchise stores (including about 7,500 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.

Anta Sports is a leading Chinese sportswear company. The company designs, manufactures, and markets sportswear, footwear, and accessories, spanning from value-driven offerings to premium segments. Beyond their core Anta brand, the business operate a multi-brand portfolio including Fila (China), Descente (China), Kolon (China), and holds a major stake in Amer Sports, parent company to globally recognized brands like Salomon, Arc'teryx, and Wilson. This diverse portfolio allows Anta to cater to a broad spectrum of consumers, from professional athletes to athleisure enthusiasts.

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 800 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about more than 40 franchised locations in the Middle East and Europe. The company was founded in 1998 and is based in Vancouver, Canada.

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.

Gildan is a vertically integrated designer and manufacturer of basic apparel, including T-shirts, underwear, socks, and hosiery. Its primary market is the sale of blank T-shirts, sweatshirts, and other apparel to wholesalers, major clothing brands, and printers (printwear). Gildan also sells branded clothing through retail and direct-to-consumer channels. Brands include Gildan, American Apparel, Comfort Colors, and Goldtoe. Gildan produces most of its clothing at factories in Latin America but has been ramping up production at its new facility in Bangladesh. Incorporated in 1984, the Montreal-based company operates internationally but generates nearly 90% of its sales in the US. Gildan is acquiring its US rival Hanesbrands to bolster its consumer and printwear operations.

Vuori is an Encinitas, California-headquartered apparel brand launched in 2014, offering performance clothing for men and women. Its product line features shorts, pants, tops, graphic tees, hats, and yoga wear sold through stores in San Diego, Del Mar, and Solana Beach. Targeting surfers, CrossFit athletes, trainers, and yoga practitioners, Vuori emphasizes moisture-wicking fabrics and versatile designs.

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma’s outstanding shares.

Yue Yuen Industrial (Holdings) Ltd is engaged in the manufacturing and sales of footwear products, as well as the retail and distribution of sportswear and footwear products. Retail operation also includes the provision of large-scale commercial spaces to retailers and distributors. The company operates in two reportable segments: Manufacturing Business and Retailing Business. Manufacturing Business contributes the majority of the revenue. Its products include athletic shoes, casual shoes, outdoor shoes, sports sandals, soles, components, and Apparel wholesale. The company operates in the United States, China, Europe, Asia, and other countries, and the majority of its revenue is generated from China.

Gymshark is a Solihull-headquartered online retailer of performance fitness apparel and accessories, shipping to over 180 countries. Founded in 2012, it designs collections including leggings, sports bras, hoodies, and training shoes for weightlifting, running, and yoga. Gymshark maintains a direct-to-consumer model via its website and app, bolstered by social media communities on Instagram and TikTok.

100 Thieves is a Los Angeles-based esports organization and apparel brand founded in 2017, competing in League of Legends, Valorant, and Call of Duty with professional teams that have won multiple championships. The company operates a 10,000-square-foot headquarters in Culver City, sells streetwear through its online store, and partners with brands like Chipotle and Razer, reaching 5 million social media followers.

Agilitas is a Bangalore-based sportswear and athleisure brand manufacturing performance apparel for running, yoga, and fitness activities. The company operates production facilities in India equipped with automated knitting and dyeing technologies alongside design labs in Bengaluru. It supplies products through online platforms and retail partners across India, emphasizing moisture-wicking fabrics and ergonomic fits developed via dedicated R&D centers. Agilitas distributes to domestic markets and exports to Southeast Asia.

LVMH is a global producer and distributor of luxury goods. It operates six segments: fashion and leather goods, its largest and most profitable; watches and jewelry; wines and spirits; perfumes and cosmetics; selective retailing (including Sephora and airport duty-free retailer DFS); and other. Higher-profile brands include Louis Vuitton, Bulgari, Fendi, Givenchy, Tag Heuer, Hennessy, Moet & Chandon, Glenmorangie, Sephora, and Benefit. LVMH operates more than 5,000 stores around the globe.

Inditex is a multibrand fashion conglomerate founded in 1985. Flagship brand Zara (including Zara Home) generates just over 70% of revenue and profits. Other brands include Pull&Bear, Massimo Dutti, Bershka, Stradivarius, and Oysho. The company operates through 5,500-plus stores globally, around 1,800 of them belonging to the Zara brand. Sixty-six percent of revenue is generated in its European home market.