100 Thieves Valuation, Funding & Investors

100 Thieves is valued at $460M as of December 2021.

Last 100 Thieves valuation

$460M

Series C · Dec 2021

Last 100 Thieves funding round

$60M

Series C · Dec 2021

Cumulative funding 100 Thieves raised

$120M

across 3 funding rounds

Key investors in 100 Thieves

  • Sequoia Capital
  • Marc Benioff
  • Aglaé Ventures
  • Tao Capital Partners
  • Green Bay Ventures
  • Artist Capital Management, LLC

100 Thieves Overview

About 100 Thieves

100 Thieves is a Los Angeles-based esports organization and apparel brand founded in 2017, competing in League of Legends, Valorant, and Call of Duty with professional teams that have won multiple championships. The company operates a 10,000-square-foot headquarters in Culver City, sells streetwear through its online store, and partners with brands like Chipotle and Razer, reaching 5 million social media followers.


Founded

2017

HQ

United StatesUnited States

Status

Privately held

Customer focus

B2C

Revenue model

Product sales, Advertising

Valuation

$460M (Dec 2021)

100 Thieves Valuation

100 Thieves is currently valued at $460M, based on its Series C in December 2021.

The $60M round was led by Green Bay Ventures, with participation from Breyer Capital, Tao Capital Partners, Willoughby Capital, Aglaé Ventures and Artist Capital Management, LLC.

100 Thieves' valuation has grown 2.9x from $160M at its Series B in July 2019 to $460M in December 2021, across 2 priced rounds.

100 Thieves valuation by funding round

100 Thieves valuation by funding round
DateStageValuation
Dec 2021Series C$460M
Jul 2019Series B$160M

100 Thieves Funding History

100 Thieves has raised a total of $120M across 3 funding rounds.

100 Thieves' first fundraising round was a $25M Series A in October 2018. The most recent completed round was a $60M Series C in December 2021.

100 Thieves funding rounds

100 Thieves funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2021Series CGreen Bay Ventures (lead); Breyer Capital; Tao Capital Partners; Willoughby Capital; Aglaé Ventures; Artist Capital Management, LLC$60M$460M100 Thieves is a leading gaming organization, esports team, and lifestyle brand founded in 2017 by former Call of Duty professional Matthew ‘Nadeshot’ Haag, blending gaming culture with streetwear apparel and content creation. The company operates esports teams in titles like League of Legends, Valorant, Fortnite, Call of Duty, and Apex Legends, while also producing apparel drops that routinely exceed $1 million in sales and collaborating with brands like Gucci and Cash App. Co-owned by streamers Valkyrae and CouRageJD, it has expanded into content creation with over 100 million fans worldwide and creators like Fuslie, Kyedae, and TinaKitten. On December 2, 2021, 100 Thieves closed a $60 million Series C funding round led by Green Bay Ventures, with participation from Aglaé Ventures, Artist Capital Management, Breyer Capital, Tao Capital Partners, and Willoughby Capital, achieving a post-money valuation of $460 million. This brought total funding raised to approximately $120 million across rounds, following a $35 million Series B in 2019 at $160 million valuation and a $10 million seed in 2017. The capital is earmarked for expanding core esports, entertainment, and apparel businesses, launching new ventures, and pursuing strategic acquisitions. In 2021, the company reported record growth with revenues more than doubling year-over-year, achieving 111% top-line growth, positioning it as the fastest-growing among top gaming organizations; it also tripled staff to about 100 employees, acquired gaming peripherals company Higround, won Esports Organization of the Year, and grew social channels like Valorant YouTube and TikTok to over 1 million followers each. Despite strong traction, Bloomberg noted the company was not yet profitable at the time.
Jul 2019Series BArtist Capital Management, LLC (lead); Chris M. Willliams; Sequoia Capital; Drew Houston; Aglaé Ventures; Marc Benioff$35M$160M100 Thieves is an American esports organization and lifestyle brand founded in 2017 by former pro gamer and content creator Matthew “Nadeshot” Haag, based in Los Angeles. The company competes in titles like Call of Duty, League of Legends, and Fortnite, with its Call of Duty team winning recent tournaments. It is co-owned by high-profile figures including rapper Drake, Quicken Loans founder Dan Gilbert, music manager Scooter Braun, and others. Revenue streams include esports competitions, content creation via Twitch and YouTube, and apparel sales, with plans to expand into additional esports titles and build a 15,000-square-foot HQ facility housing esports, content, and apparel operations. On July 16, 2019, 100 Thieves closed a $35 million Series B funding round led by Artist Capital Management (ACM), with participation from Aglaé Ventures (investment arm of LVMH's Groupe Arnault) and others including Chris M. Williams, Drew Houston, Marc Benioff, and Sequoia Capital. ACM’s Chief Investment Officer Josh Dienstag joined the board alongside MLG co-founder Mike Sepso. CEO Haag confirmed the post-money valuation reached $160 million, up from $90 million in October 2018 following a $25 million Series A. The funding supports accelerated growth in gaming and esports, including a new Los Angeles headquarters with streaming stations, content production facilities, and an apparel storefront. Apparel business was performing strongly, with plans for a first retail location. The round reflects strong investor confidence amid the esports boom, positioning 100 Thieves to become a leading brand in the space. The company noted success in esports championships, sold-out apparel, and top-charting podcasts, indicating robust traction across its three revenue channels.
Oct 2018Series ADrake (lead); Scooter Braun (lead); Tao Capital Partners; WndrCo; Matthew Haag; Advancit Capital; Sequoia Capital; Marc Benioff; Counterpart Advisors; Dan Gilbert; Green Bay Ventures$25M-100 Thieves is a gaming, esports, and lifestyle apparel brand founded by Matthew Haag, a former OpTic Gaming Call of Duty captain and X Games gold medalist. The company competes in esports leagues including Call of Duty, League of Legends, and Fortnite, while also operating a content studio with popular gaming podcasts and merchandise. On October 23, 2018, 100 Thieves closed their Series A funding round, raising $25 million co-led by Drake and Scooter Braun, both of whom became co-owners. Additional investors in the round included Sequoia Capital, Ludlow Ventures, Courtside Ventures, WndrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital, and Advancit Capital. The round reflected strong investor interest from both venture capital firms and celebrity figures in the gaming space. Following this Series A, 100 Thieves continued to expand, raising an additional $35 million in a Series B round led by Artist Capital Management in July 2019, and subsequently a $60 million Series C in December 2021, with total funding reaching $97.5 million across five rounds. By 2020, 100 Thieves was valued at approximately $190 million according to esports industry valuations, and the company achieved a $460 million valuation by December 2021.

Who has invested in 100 Thieves?

17 investors have backed 100 Thieves across its funding rounds, including Sequoia Capital, Marc Benioff, Aglaé Ventures, Tao Capital Partners, Green Bay Ventures and Artist Capital Management, LLC.

Lead investors include Green Bay Ventures, Artist Capital Management, LLC, Drake and Scooter Braun.


100 Thieves Investors

Investors in 100 Thieves by funding rounds participated
InvestorHQRoundsRoleFirst check
Tao Capital PartnersUnited StatesSan Francisco, CA2ParticipantOct 2018
Sequoia CapitalUnited StatesSan Francisco, CA2ParticipantOct 2018
Aglaé VenturesFranceParis2ParticipantJul 2019
Artist Capital Management, LLCUnited StatesNew York City, NY2LeadJul 2019
Marc BenioffUnited StatesSan Francisco, CA2ParticipantOct 2018
Green Bay VenturesUnited StatesSan Francisco, CA2LeadOct 2018
Breyer CapitalUnited StatesSan Francisco, CA1ParticipantDec 2021
Scooter BraunUnited StatesLos Angeles, CA1LeadOct 2018
DrakeCanadaToronto1LeadOct 2018
WndrCoUnited StatesLos Angeles, CA1ParticipantOct 2018
Chris M. WillliamsUnited StatesLos Angeles, CA1ParticipantJul 2019
Matthew HaagUnited StatesUnited States1ParticipantOct 2018
Advancit CapitalUnited StatesBoston, MA1ParticipantOct 2018

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100 Thieves Competitors

100 Thieves competitors include listed companies like Eagle Nice and Studds Accessories, and private ones like Agilitas, Gymshark, Wildcraft India and Vuori.

Public and private companies comparable to 100 Thieves
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AgilitasIndiaBangalorePrivate--$400M-
Eagle NiceHong KongHong KongPublicly listed$639M$61M$211M-
Studds AccessoriesIndiaIndiaPublicly listed$66M$13M$166M2.2x
GymsharkUnited KingdomBirminghamPrivate$343M-$1.3B3.9x
Wildcraft IndiaIndiaBangalorePrivate--$155M-
VuoriUnited StatesSan Diego, CAPrivate--$5.5B-

100 Thieves Public Comps

100 Thieves is still privately-owned, but its public comps include Johnson Outdoors, Malibu Boats, Ridge Outdoor, Marimekko, HUYA, Lindex Group, Beneteau, Oxford Industries, Citi Trends and Fawaz Abdulaziz AlHokair.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Johnson Outdoors$592M$8M0.6x0.5x43.8x-
Malibu Boats$915M$50M0.6x0.6x11.3x7.0x
Ridge Outdoor$99M$16M4.3x-26.2x-
Marimekko$218M$47M2.1x2.1x9.7x9.2x
HUYA$970M($27M)0.1x0.1x(4.2x)11.3x
Lindex Group$1.1B$196M1.0x1.0x5.5x5.1x
Beneteau$977M$20M0.5x0.5x22.9x6.1x
Oxford Industries$1.5B$35M0.6x0.6x27.4x8.4x

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Common questions about 100 Thieves

When was 100 Thieves founded?100 Thieves was founded in 2017.
Where is 100 Thieves headquartered?100 Thieves is headquartered in United States.
Is 100 Thieves publicly listed?No, 100 Thieves is a private, VC-backed company.
What is 100 Thieves' valuation?100 Thieves was last valued at $460M in its Series C in December 2021.
How much funding has 100 Thieves raised?100 Thieves has raised $120M across 3 funding rounds.
What was 100 Thieves' last funding round?100 Thieves' last funding round was a $60M Series C in December 2021, led by Green Bay Ventures.
Who are 100 Thieves' investors?100 Thieves' investors include Tao Capital Partners, Sequoia Capital, Aglaé Ventures, Artist Capital Management, LLC, Marc Benioff, Green Bay Ventures, Breyer Capital, Scooter Braun, Drake, WndrCo and 7 others.
Which companies are comparable to 100 Thieves?Companies comparable to 100 Thieves include Agilitas, Eagle Nice, Studds Accessories, Gymshark, Wildcraft India and Vuori.

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