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Johnson Outdoors Valuation Multiples
Discover revenue and EBITDA valuation multiples for Johnson Outdoors and similar public comparables like Merida Bikes, Shenzhen China Bicycle, Malibu Boats, Helen Of Troy and more.
Johnson Outdoors Overview
About Johnson Outdoors
Johnson Outdoors Inc is a manufacturer and marketer of branded seasonal, outdoor recreation products used for fishing from a boat, diving, paddling, hiking and camping. The company has four operating segment: Fishing, Camping, Watercraft Recreation, and Diving. It generates maximum revenue from the Fishing segment which produces and markets products under different brands such as Minn Kota electric motors for quiet trolling or primary propulsion, marine battery chargers and shallow water anchors; Humminbird sonar and GPS equipment for fish finding, navigation and marine cartography; and Cannon downriggers for controlled-depth fishing. Geographically, it derives a majority of revenue from the United States and also has a presence in Europe, Canada, and other regions.
Founded
1987
HQ

Employees
1.3K
Website
Sectors
Financials (LTM)
EV
$453M
Johnson Outdoors Financials
Johnson Outdoors reported last 12-month revenue of $623M.
In the same LTM period, Johnson Outdoors generated $229M in gross profit and had net loss of ($9M).
Revenue (LTM)
Johnson Outdoors P&L
In the most recent fiscal year, Johnson Outdoors reported revenue of $592M and EBITDA of $12M.
Johnson Outdoors expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $623M | XXX | $592M | XXX | XXX | XXX |
| Gross Profit | $229M | XXX | $208M | XXX | XXX | XXX |
| Gross Margin | 37% | XXX | 35% | XXX | XXX | XXX |
| EBITDA | — | XXX | $12M | XXX | XXX | XXX |
| EBITDA Margin | — | XXX | 2% | XXX | XXX | XXX |
| EBIT Margin | 0% | XXX | (3%) | XXX | XXX | XXX |
| Net Profit | ($9M) | XXX | ($34M) | XXX | XXX | XXX |
| Net Margin | (1%) | XXX | (6%) | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Johnson Outdoors Stock Performance
Johnson Outdoors has current market cap of $537M, and enterprise value of $453M.
Market Cap Evolution
Johnson Outdoors' stock price is $51.38.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $453M | $537M | 0.0% | XXX | XXX | XXX | $-3.28 |
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Start Free TrialJohnson Outdoors Valuation Multiples
Johnson Outdoors trades at 0.7x EV/Revenue multiple, and 39.2x EV/EBITDA.
EV / Revenue (LTM)
Johnson Outdoors Financial Valuation Multiples
As of April 20, 2026, Johnson Outdoors has market cap of $537M and EV of $453M.
Equity research analysts estimate Johnson Outdoors' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Johnson Outdoors has a P/E ratio of (60.4x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $537M | XXX | $537M | XXX | XXX | XXX |
| EV (current) | $453M | XXX | $453M | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | — | XXX | 39.2x | XXX | XXX | XXX |
| EV/EBIT | 590.1x | XXX | (28.0x) | XXX | XXX | XXX |
| EV/Gross Profit | 2.0x | XXX | 2.2x | XXX | XXX | XXX |
| P/E | (60.4x) | XXX | (15.7x) | XXX | XXX | XXX |
| EV/FCF | 11.0x | XXX | 11.3x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Johnson Outdoors Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Johnson Outdoors Margins & Growth Rates
Johnson Outdoors' revenue in the last 12 month grew by 6%.
Johnson Outdoors' revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Johnson Outdoors Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 6% | XXX | 9% | XXX | XXX | XXX |
| EBITDA Margin | — | XXX | 2% | XXX | XXX | XXX |
| EBITDA Growth | — | XXX | (347%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 23% | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 10% | XXX | XXX | XXX |
| R&D Expenses to Revenue | — | XXX | 5% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 38% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Johnson Outdoors Public Comps
See public comps and valuation multiples for other Sports & Leisure comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Johnson Outdoors | XXX | XXX | XXX | XXX | XXX | XXX |
| Merida Bikes | XXX | XXX | XXX | XXX | XXX | XXX |
| Shenzhen China Bicycle | XXX | XXX | XXX | XXX | XXX | XXX |
| Malibu Boats | XXX | XXX | XXX | XXX | XXX | XXX |
| Helen Of Troy | XXX | XXX | XXX | XXX | XXX | XXX |
| Phoenix Bicycle | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Johnson Outdoors M&A Activity
Johnson Outdoors acquired XXX companies to date.
Last acquisition by Johnson Outdoors was on XXXXXXXX, XXXXX. Johnson Outdoors acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Johnson Outdoors
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialJohnson Outdoors Investment Activity
Johnson Outdoors invested in XXX companies to date.
Johnson Outdoors made its latest investment on XXXXXXXX, XXXXX. Johnson Outdoors invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Johnson Outdoors
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Johnson Outdoors
| When was Johnson Outdoors founded? | Johnson Outdoors was founded in 1987. |
| Where is Johnson Outdoors headquartered? | Johnson Outdoors is headquartered in United States. |
| How many employees does Johnson Outdoors have? | As of today, Johnson Outdoors has over 1K employees. |
| Who is the CEO of Johnson Outdoors? | Johnson Outdoors' CEO is Helen P. Johnson-Leipold. |
| Is Johnson Outdoors publicly listed? | Yes, Johnson Outdoors is a public company listed on Nasdaq. |
| What is the stock symbol of Johnson Outdoors? | Johnson Outdoors trades under JOUT ticker. |
| When did Johnson Outdoors go public? | Johnson Outdoors went public in 1987. |
| Who are competitors of Johnson Outdoors? | Johnson Outdoors main competitors are Merida Bikes, Shenzhen China Bicycle, Malibu Boats, Helen Of Troy. |
| What is the current market cap of Johnson Outdoors? | Johnson Outdoors' current market cap is $537M. |
| What is the current revenue of Johnson Outdoors? | Johnson Outdoors' last 12 months revenue is $623M. |
| What is the current revenue growth of Johnson Outdoors? | Johnson Outdoors revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of Johnson Outdoors? | Current revenue multiple of Johnson Outdoors is 0.7x. |
| Is Johnson Outdoors profitable? | No, Johnson Outdoors is not profitable. |
| What is the current net income of Johnson Outdoors? | Johnson Outdoors' last 12 months net income is ($9M). |
| What is the current FCF of Johnson Outdoors? | Johnson Outdoors' last 12 months FCF is $41M. |
| What is Johnson Outdoors' FCF margin? | Johnson Outdoors' last 12 months FCF margin is 7%. |
| What is the current EV/FCF multiple of Johnson Outdoors? | Current FCF multiple of Johnson Outdoors is 11.0x. |
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