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- Melon Fashion Group
Melon Fashion Group Funding, Investors & Competitors
Discover Melon Fashion Group funding history, investors and competitors like LVMH, Inditex, Hermès and Fast Retailing.
Melon Fashion Group Overview
About Melon Fashion Group
Melon Fashion Group is a Russian apparel retailer that owns the Befree, Love Republic, Sela, Zarina, and IDOL clothing brands. It operates more than 900 stores across 169 cities in five countries and employs over 8,000 people. The company generated revenue of 61.6 billion rubles in 2023, up from 46 billion rubles the year before.
Founded
1926
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Sectors
Melon Fashion Group Funding History
Melon Fashion Group has 2 recorded secondary share sales and no primary funding rounds.
Melon Fashion Group funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Aug 2023 | Secondary | - | $163M | Melon Fashion Group is a leading Russian apparel retailer owning brands such as Befree, Love Republic, Sela, Zarina, and the newly launched IDOL in September 2023. The company generated revenue of 61.6 billion Russian rubles in 2023, up from 46 billion rubles in 2022. It operated 923 stores across 169 cities in 5 countries and employed over 8,000 people. In August 2023, around the approximate date of July 8, 2023, Eastnine AB completed the sale of its stake in Melon Fashion Group to Gem Invest LLC, a division of Gem Capital, for about 15.6 billion rubles. Separately, AFK Sistema acquired a 47.7% stake for RUB 15.8 billion. These transactions involved changes in ownership among European shareholders and Russian entities, including JSC MFG Invest registered in July 2023. The company's 2022 financials showed revenue of 46 billion rubles, up 23%, EBITDA of 14.6 billion rubles, up 69%, and net profit of 7.8 billion rubles. |
| Oct 2022 | Secondary | Sistema (lead) | $255M | Melon Fashion Group is a leading Russian fashion manufacturer and retailer owning brands Zarina, befree, Love Republic, and Sela, operating 845 stores across 181 cities in Russia and the CIS as of end-2021. On October 19, 2022, Sistema JSFC entered binding agreements to acquire a 47.7% stake from Eastnine, East Capital Holding AB, and individual investors for RUB 15.8 billion, financed by own and borrowed funds, with completion anticipated by end-2022 subject to approvals. Sistema indicated readiness to buy remaining 52.3% at the same price per share, implying full company valuation of RUB 33 billion. In 2021, Melon Fashion Group reported revenue of RUB 37.5 billion, up 49% year-on-year, with online sales at 32% of total, and EBITDA of RUB 8.6 billion, up 38% year-on-year. The company had no loans, RUB 5.2 billion in cash equivalents, and net profit of RUB 3.5 billion. This positioned MFG as a high-growth player in Russia's fragmented apparel market, with operational excellence noted by Sistema. |
Who has invested in Melon Fashion Group?
1 investor has backed Melon Fashion Group across its funding rounds, including Sistema.
Lead investors include Sistema.
Melon Fashion Group Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Melon Fashion Group investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialMelon Fashion Group Competitors
Melon Fashion Group competitors include listed companies like LVMH, Inditex, Hermès and Fast Retailing, and private ones like Fanatics and Authentic Brands Group.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $93B | $28B | $233B | 2.8x | ||
| Publicly listed | $46B | $13B | $188B | 3.8x | ||
| Publicly listed | $18B | $8.6B | $167B | 8.1x | ||
| Publicly listed | $22B | $5B | $134B | 4.9x | ||
| Private | $3.5B | - | $31B | 8.9x | ||
| Private | - | - | $20B | - |
Melon Fashion Group Public Comps
Melon Fashion Group is still privately-owned, but its public comps include LVMH, Inditex, Hermès, Fast Retailing, Christian Dior, EssilorLuxottica, Nike, Titan Co., Kering and adidas.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $93B | $28B | 2.8x | 2.8x | 9.5x | 9.5x | |||
| $46B | $13B | 4.0x | 3.8x | 14.2x | 13.4x | |||
| $18B | $8.6B | 8.4x | 8.1x | 18.1x | 17.8x | |||
| $22B | $5B | 5.7x | 4.9x | 24.8x | 19.9x | |||
| $93B | $30B | 1.7x | - | 5.2x | - | |||
| $33B | $7.5B | 2.8x | 2.7x | 12.4x | 11.0x | |||
| $46B | $4.6B | 1.2x | 1.2x | 12.0x | 12.9x | |||
| $9.1B | $888M | 5.2x | 4.9x | 53.6x | 48.7x | |||
This data is available for Pro users. Sign up to see all Melon Fashion Group competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Melon Fashion Group
| When was Melon Fashion Group founded? | Melon Fashion Group was founded in 1926. |
| Where is Melon Fashion Group headquartered? | Melon Fashion Group is headquartered in Saint Petersburg, Russia. |
| Is Melon Fashion Group publicly listed? | No, Melon Fashion Group is a private, VC-backed company. |
| Who are Melon Fashion Group's investors? | Melon Fashion Group's investors include Sistema. |
| Which companies are comparable to Melon Fashion Group? | Companies comparable to Melon Fashion Group include LVMH, Inditex, Hermès, Fast Retailing, Fanatics and Authentic Brands Group. |
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