Melon Fashion Group Funding, Investors & Competitors

Discover Melon Fashion Group funding history, investors and competitors like LVMH, Inditex, Hermès and Fast Retailing.

Melon Fashion Group Overview

About Melon Fashion Group

Melon Fashion Group is a Russian apparel retailer that owns the Befree, Love Republic, Sela, Zarina, and IDOL clothing brands. It operates more than 900 stores across 169 cities in five countries and employs over 8,000 people. The company generated revenue of 61.6 billion rubles in 2023, up from 46 billion rubles the year before.


Founded

1926

HQ

RussiaSaint Petersburg

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Melon Fashion Group Funding History

Melon Fashion Group has 2 recorded secondary share sales and no primary funding rounds.

Melon Fashion Group funding rounds

Melon Fashion Group funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2023Secondary-$163MMelon Fashion Group is a leading Russian apparel retailer owning brands such as Befree, Love Republic, Sela, Zarina, and the newly launched IDOL in September 2023. The company generated revenue of 61.6 billion Russian rubles in 2023, up from 46 billion rubles in 2022. It operated 923 stores across 169 cities in 5 countries and employed over 8,000 people. In August 2023, around the approximate date of July 8, 2023, Eastnine AB completed the sale of its stake in Melon Fashion Group to Gem Invest LLC, a division of Gem Capital, for about 15.6 billion rubles. Separately, AFK Sistema acquired a 47.7% stake for RUB 15.8 billion. These transactions involved changes in ownership among European shareholders and Russian entities, including JSC MFG Invest registered in July 2023. The company's 2022 financials showed revenue of 46 billion rubles, up 23%, EBITDA of 14.6 billion rubles, up 69%, and net profit of 7.8 billion rubles.
Oct 2022SecondarySistema (lead)$255MMelon Fashion Group is a leading Russian fashion manufacturer and retailer owning brands Zarina, befree, Love Republic, and Sela, operating 845 stores across 181 cities in Russia and the CIS as of end-2021. On October 19, 2022, Sistema JSFC entered binding agreements to acquire a 47.7% stake from Eastnine, East Capital Holding AB, and individual investors for RUB 15.8 billion, financed by own and borrowed funds, with completion anticipated by end-2022 subject to approvals. Sistema indicated readiness to buy remaining 52.3% at the same price per share, implying full company valuation of RUB 33 billion. In 2021, Melon Fashion Group reported revenue of RUB 37.5 billion, up 49% year-on-year, with online sales at 32% of total, and EBITDA of RUB 8.6 billion, up 38% year-on-year. The company had no loans, RUB 5.2 billion in cash equivalents, and net profit of RUB 3.5 billion. This positioned MFG as a high-growth player in Russia's fragmented apparel market, with operational excellence noted by Sistema.

Who has invested in Melon Fashion Group?

1 investor has backed Melon Fashion Group across its funding rounds, including Sistema.

Lead investors include Sistema.


Melon Fashion Group Investors

Investors in Melon Fashion Group by funding rounds participated
InvestorHQRoundsRoleFirst check

This data is available for Pro users. Sign up to see all 1 Melon Fashion Group investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Melon Fashion Group Competitors

Melon Fashion Group competitors include listed companies like LVMH, Inditex, Hermès and Fast Retailing, and private ones like Fanatics and Authentic Brands Group.

Public and private companies comparable to Melon Fashion Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
LVMHFranceFrancePublicly listed$93B$28B$233B2.8x
InditexSpainSpainPublicly listed$46B$13B$188B3.8x
HermèsFranceFrancePublicly listed$18B$8.6B$167B8.1x
Fast RetailingJapanJapanPublicly listed$22B$5B$134B4.9x
FanaticsUnited StatesJacksonville, FLPrivate$3.5B-$31B8.9x
Authentic Brands GroupUnited StatesNew York City, NYPrivate--$20B-

Melon Fashion Group Public Comps

Melon Fashion Group is still privately-owned, but its public comps include LVMH, Inditex, Hermès, Fast Retailing, Christian Dior, EssilorLuxottica, Nike, Titan Co., Kering and adidas.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
LVMH$93B$28B2.8x2.8x9.5x9.5x
Inditex$46B$13B4.0x3.8x14.2x13.4x
Hermès$18B$8.6B8.4x8.1x18.1x17.8x
Fast Retailing$22B$5B5.7x4.9x24.8x19.9x
Christian Dior$93B$30B1.7x-5.2x-
EssilorLuxottica$33B$7.5B2.8x2.7x12.4x11.0x
Nike$46B$4.6B1.2x1.2x12.0x12.9x
Titan Co.$9.1B$888M5.2x4.9x53.6x48.7x

This data is available for Pro users. Sign up to see all Melon Fashion Group competitors and their valuation data.

Start Free Trial

Common questions about Melon Fashion Group

When was Melon Fashion Group founded?Melon Fashion Group was founded in 1926.
Where is Melon Fashion Group headquartered?Melon Fashion Group is headquartered in Saint Petersburg, Russia.
Is Melon Fashion Group publicly listed?No, Melon Fashion Group is a private, VC-backed company.
Who are Melon Fashion Group's investors?Melon Fashion Group's investors include Sistema.
Which companies are comparable to Melon Fashion Group?Companies comparable to Melon Fashion Group include LVMH, Inditex, Hermès, Fast Retailing, Fanatics and Authentic Brands Group.

See companies similar to Melon Fashion Group

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial