Guoxiaomei Funding, Investors & Competitors

Guoxiaomei has raised $139M across 5 funding rounds, most recently a $50M Series C in November 2017.

Last Guoxiaomei funding round

$50M

Series C · Nov 2017

Cumulative funding Guoxiaomei raised

$139M

across 5 funding rounds

Key investors in Guoxiaomei

  • IDG Capital
  • Frees Fund
  • Vertex Ventures
  • Vertex Ventures China
  • RiverHill Fund

Guoxiaomei Overview

About Guoxiaomei

Guoxiaomei is a Beijing-based operator of self-service smart shelves stocking snacks in corporate offices. It equips locations of Alibaba, China Telecom, Focus Media, and Tencent with IoT-enabled vending units, handling inventory via mobile apps and data analytics for over 10,000 sites nationwide.


Founded

2017

HQ

ChinaChengdu

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Guoxiaomei Funding History

Guoxiaomei has raised a total of $139M across 5 funding rounds.

Guoxiaomei's first fundraising round was a $5M angel round in June 2017. The most recent completed round was a $50M Series C in November 2017.

Guoxiaomei funding rounds

Guoxiaomei funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2017Series CVertex Ventures (lead); IDG Capital; Vertex Ventures China$50M-
Nov 2017Series BRiverHill Fund (lead)$70M-
Sep 2017Series AIDG Capital (lead); Frees Fund$10MGuoxiaomei operates cashier-free convenience stores, placing snack bars in corporate offices and building self-service stores for companies. Less than six months after establishment in 2017, it secured over 400 million yuan in financing from investors including Alibaba and IDG Capital, with about 200 employees serving more than 1,500 companies nationwide. The Series A round was led by IDG Capital with participation from Frees Fund (also referred to as FreesVC). In November 2017, Guoxiaomei committed to investing 5 billion yuan in its national headquarters, industrial center, operations center, AI labs, smart hardware, logistics, and 100,000 square meters of intelligent warehouse in Chengdu Hi-tech Industrial Development Zone.
Aug 2017SeedIDG Capital (lead)$5MGuoxiaomei operates cashier-free convenience stores. It secured Series A funding led by IDG Capital.
Jun 2017AngelIDG Capital (lead); Frees Fund$5MGuoxiaomei operates cashier-free convenience stores and snack bars placed in corporate offices. The company secured Series A funding led by IDG Capital, with participation from Frees Fund (also referred to as FreesVC). Less than six months after establishment, Guoxiaomei had raised over 400 million yuan from investors including IDG Capital and Alibaba, employed about 200 people, and served more than 1,500 companies nationwide.

Who has invested in Guoxiaomei?

5 investors have backed Guoxiaomei across its funding rounds, including IDG Capital, Frees Fund, Vertex Ventures, Vertex Ventures China and RiverHill Fund.

Lead investors include Vertex Ventures, RiverHill Fund and IDG Capital.


Guoxiaomei Investors

Investors in Guoxiaomei by funding rounds participated
InvestorHQRoundsRoleFirst check
IDG CapitalChinaBeijing4LeadJun 2017
Frees FundChinaBeijing2ParticipantJun 2017
RiverHill FundChinaHangzhou1LeadNov 2017

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Guoxiaomei Competitors

Guoxiaomei competitors include listed companies like Coca-Cola, Home Depot and Nestlé, and private ones like Snack Is Busy, Hutouju and Bianlifeng.

Public and private companies comparable to Guoxiaomei
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Snack Is BusyChinaChangshaPrivate--$1.5B-
HutoujuChinaShanghaiPrivate--$550M-
BianlifengChinaBeijingPrivate--$1.6B-
Coca-ColaUnited StatesUnited StatesPublicly listed$48B$18B$379B8.3x
Home DepotUnited StatesUnited StatesPublicly listed$165B$25B$302B2.1x
NestléSwitzerlandSwitzerlandPublicly listed$109B$19B$245B2.8x

Guoxiaomei Public Comps

Guoxiaomei is still privately-owned, but its public comps include Coca-Cola, Home Depot, Nestlé, PepsiCo, AB InBev, TJX Companies, Unilever, Fast Retailing, Lowe's and Monster Beverage.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Home Depot$165B$25B2.2x2.1x14.5x14.4x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
TJX Companies$60B$8.4B2.4x2.4x17.5x16.9x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Fast Retailing$22B$5B5.7x4.9x24.8x19.9x

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Common questions about Guoxiaomei

When was Guoxiaomei founded?Guoxiaomei was founded in 2017.
Where is Guoxiaomei headquartered?Guoxiaomei is headquartered in Chengdu, China.
Is Guoxiaomei publicly listed?No, Guoxiaomei is a private, VC-backed company.
How much funding has Guoxiaomei raised?Guoxiaomei has raised $139M across 5 funding rounds.
What was Guoxiaomei's last funding round?Guoxiaomei's last funding round was a $50M Series C in November 2017, led by Vertex Ventures.
Who are Guoxiaomei's investors?Guoxiaomei's investors include IDG Capital, Frees Fund, RiverHill Fund, Vertex Ventures and Vertex Ventures China.
Which companies are comparable to Guoxiaomei?Companies comparable to Guoxiaomei include Snack Is Busy, Hutouju, Bianlifeng, Coca-Cola, Home Depot and Nestlé.

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