FORME Funding, Investors & Competitors

Garmin produces GPS-enabled hardware and software for five sectors: fitness, outdoors, automotive, aviation, and marine. Garmin has built a strong reputation for durable, high-precision devices through a vertically integrated design and manufacturing approach. The company’s product lines include smartwatches, fitness trackers, communication equipment, and a comprehensive suite of systems for marine and aviation navigation. Garmin operates globally, with its business focused primarily on North America and Europe.

Oura is a Helsinki-headquartered company founded in 2013 that manufactures the Oura Ring Gen3, a finger-worn sensor tracking heart rate, blood oxygen, temperature, and sleep stages. The companion app delivers readiness, activity, and recovery scores used by professional athletes and over 10 million app downloads worldwide. Available in the US, Europe, and Asia through direct sales and retailers like Best Buy.

Icon Health & Fitness is a global subscription technology company delivering interactive personal training via iFIT. It powers brands including NordicTrack, ProForm, Weider, Freemotion, and Sweat with a platform integrating software, on-location workout content, and connected hardware. Members access trainer-led sessions that automatically adjust equipment settings across studio classes, global workouts, cross-training, and Google Maps routes worldwide.

Fiture is a China-based home fitness company producing interactive smart fitness mirrors and screens. Beijing-headquartered, it integrates AI coaching, real-time form correction, and thousands of on-demand classes in strength, cardio, and dance. The hardware connects to apps for gamified workouts and community leaderboards.

Hyperice is a Carlsbad, California-headquartered company manufacturing percussion massage devices, compression boots, and thermal wearables for athletic recovery. Its Hypervolt line delivers targeted vibration therapy up to 3,200 percussions per minute, adopted by over 400 professional sports teams including NBA's Los Angeles Lakers and NFL's New England Patriots. Founded in 2012, Hyperice expands into consumer fitness with Normatec recovery systems used in Olympic training facilities worldwide.

Aescape is a technology company offering data-driven robotic massage systems like the Pod for wellness and recovery. Deployed in gyms, hotels, and training centers, the AI-powered chairs deliver personalized sessions via 24 air bags and sensors tracking muscle tension. Locations include Equinox clubs and professional sports facilities in the U.S.

WHOOP offers a wearable performance optimization system with the WHOOP Strap 3.0 that monitors physiological data continuously. It tracks strain, recovery, and sleep for athletes, coaches, and teams to optimize training, prevent injuries, and forecast performance. Boston-headquartered WHOOP serves elite sports professionals, military units, and fitness enthusiasts with actionable insights from 24/7 heart rate variability, respiratory rate, and resting heart rate metrics.

Canon Marketing Japan Inc is engaged in the sale of imaging and IT solutions across diverse customer segments, with four reportable segments: Consumer, Enterprise, Area, and Professional. The Consumer segment offers digital cameras, inkjet printers, and related products to individual customers. The Enterprise segment provides Canon input/output devices and IT solutions for large and mid-sized companies, mainly through Canon IT Solutions Inc. The Area segment caters to small and medium-sized businesses nationwide via Canon System & Support Inc. The Professional segment delivers specialized solutions in production printing, semiconductor manufacturing, and healthcare IT through companies like Canon Production Printing Systems Inc and Canon ITS Medical Inc.

Technogym SpA is a fitness equipment manufacturer. The company offers integrated solutions for personal wellness consisting of equipment, services, and digital solutions that can be personalized and adapted to specific needs of end users and professional operators. The company offers a range of wellness, physical exercise, and rehabilitation solutions to the segments of the fitness equipment market and the overall wellness industry. Its geographical segments are Europe (except Italy), APAC, Americas, MEIA, and Italy.

Topgolf Callaway Brands Corp is a modern golf and active lifestyle company that provides world-class golf entertainment experiences, designs and manufactures premium golf equipment, and sells golf and active lifestyle apparel and other accessories through brands such as, Topgolf, Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin, OGIO and Toptracer. The company's reportable segments are; Topgolf, Golf Equipment and Active Lifestyle. Majority of the revenue is generated from its Topgolf segment which is predominantly comprised of service revenues and expenses from the company operated Topgolf venues, Toptracer ball-flight tracking technology, and WGT digital golf game. Geographically, majority of the revenue for the company is derived from United States.

Wellhub is a São Paulo-headquartered corporate wellness platform formerly known as Gympass, serving over 2000 companies worldwide. The service connects employees to 50,000 gyms, studios, and apps in 14 countries, promoting physical activity to boost engagement and performance.

Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product derives revenue from the portfolio of Connected Fitness Products and related accessories, as well as Precor-branded fitness products, delivery and installation services, Peloton Bike portfolio rental products, extended warranty agreements, branded apparel, and commercial service contracts. Subscription revenue is derived from monthly Subscription fees. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from International markets.

Cult.fit is a Bangalore-headquartered health and fitness company founded in 2016. It operates over 280 gyms across 50 Indian cities, delivering trainer-led classes in yoga, dance, strength training, and cycling. The platform provides nutrition plans via EatFit cloud kitchens, mental wellness through Cult.Mind, and primary care consultations, serving 2 million monthly active users.

Calibrate is a New York-headquartered telehealth company offering a virtual program for metabolic health and weight management. Launched in 2020, it pairs FDA-approved GLP-1 medications like semaglutide with personalized coaching, nutrition plans, and behavioral therapy delivered via app and video sessions. The program targets adults with obesity, emphasizing long-term habit formation through weekly check-ins and biomarker tracking. Calibrate serves thousands of members nationwide and collaborates with obesity specialists from institutions like Mount Sinai.