- Companies
- Fiture
Fiture Valuation, Funding & Investors
Fiture is valued at $1B as of April 2021.
Last Fiture valuation
$1B
Series B · Apr 2021
Last Fiture funding round
$300M
Series B · Apr 2021
Cumulative funding Fiture raised
$391M
across 4 funding rounds
Key investors in Fiture
HSG
BAI capital
All-Stars Investment
Tencent
Coatue
Legend Capital
About Fiture
Fiture is a China-based home fitness company producing interactive smart fitness mirrors and screens. Beijing-headquartered, it integrates AI coaching, real-time form correction, and thousands of on-demand classes in strength, cardio, and dance. The hardware connects to apps for gamified workouts and community leaderboards.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1B (Apr 2021)
Fiture Valuation
Fiture is currently valued at $1B, based on its Series B in April 2021.
The $300M round was led by All-Stars Investment, BAI capital, Coatue, DST Global and Legend Capital.
Fiture valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Apr 2021 | Series B | $1B |
Fiture Funding History
Fiture has raised a total of $391M across 4 funding rounds, plus 1 secondary share sale.
Fiture's first fundraising round was a $6M seed round in August 2019. The most recent completed round was a $300M Series B in April 2021.
Fiture funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2021 | Secondary | Victor Koch | $1M | - | - |
| Apr 2021 | Series B | All-Stars Investment (lead); BAI capital (lead); Coatue (lead); DST Global (lead); Legend Capital (lead) | $300M | $1B | Fiture is a Chinese smart fitness startup established in 2019 that designs and sells smart home fitness equipment and solutions, notably a smart fitness mirror that provides interactive, AI-enabled workouts. The company addresses the growing demand for home fitness in China, where statistics show four times more frequent exercisers than in the United States and 1.3 times higher per capita fitness spending. In April 2021, Fiture raised $300 million in its Series B funding round, co-led by Legend Capital Management, DST Global, Coatue Management, and All-Stars Investment Limited, with participation from Sequoia China, Tencent Holdings, Nio Capital, GSR Ventures, and other investors. This $300 million Series B round was at the time the largest funding round of its kind globally for the smart fitness sector, reflecting significant investor confidence in the home workout market. As of April 2021, Fiture's post-money valuation was $1,000 million ($1 billion USD). The company had previously raised $91 million since its August 2019 founding. Fiture employed over 100 artificial intelligence specialists, many with prior experience at Apple or Tesla, to power its motion-capture and personalization technology. The company planned to distribute its smart mirrors to 100,000 users for a free two-week trial period as part of its market expansion strategy. |
| Dec 2020 | Series A | GSR United Capital; Zero1; NIO Capital | $20M | - | - |
| Sep 2020 | Series A | Tencent (lead); CPE; All-Stars Investment; C Ventures; Cathay Capital; BAI capital; HSG; BA Capital | $65M | - | FITURE is a Chengdu, China-based smart home fitness equipment company developing an in-home smart screen that delivers fitness courses, data tracking, and interactive features, likened to products like Tempo. In September 2020, it completed a $65 million Series A financing round led by Tencent, with participation from Sequoia Capital China, Bertelsmann Asia Investments (BAI Capital), C Ventures, Cathay Capital, BA Capital, CPE, and All-Stars Investment. The funds are earmarked for expanding operations, R&D, forging new partnerships, engineering improvements, interactive content development, and overall growth amid rising demand for home fitness solutions. This was noted as the largest Series A investment among similar smart mirror or home fitness ventures in China at the time. |
| Aug 2019 | Seed | HSG (lead) | $6M | - | - |
Who has invested in Fiture?
15 investors have backed Fiture across its funding rounds, including HSG, BAI capital, All-Stars Investment, Tencent, Coatue and Legend Capital.
Lead investors include All-Stars Investment, BAI capital, Coatue, DST Global, Legend Capital and 2 other investors.
Fiture Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Sep 2020 | ||
| 2 | Lead | Sep 2020 | ||
| 2 | Lead | Aug 2019 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Participant | Dec 2020 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Lead | Sep 2020 | ||
| 1 | Participant | Dec 2020 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Lead | Apr 2021 | ||
| 1 | Participant | Dec 2020 | ||
| 1 | Lead | Apr 2021 | ||
This data is available for Pro users. Sign up to see all 15 Fiture investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialFiture Competitors
Fiture competitors include listed companies like Sleep Cycle and Herbalife, and private ones like FitXR, Hyperice, FightCamp and Aescape.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $249M | - | ||
| Private | - | - | $700M | - | ||
| Private | - | - | $420M | - | ||
| Private | - | - | $250M | - | ||
| Publicly listed | $24M | $7M | $44M | 1.5x | ||
| Publicly listed | $5B | $602M | $1.2B | 0.6x |
Fiture Public Comps
Fiture is still privately-owned, but its public comps include HTC, Kopin, Herbalife, Johnson Health Tech, Shua Fitness, Cover, Sun Corp., Sportsoul, Escalade and Surgical Science.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $91M | $22M | 6.8x | 6.9x | 27.7x | (6.2x) | |||
| $38M | $3M | 22.2x | 15.6x | 338.7x | (97.7x) | |||
| $5B | $602M | 0.6x | 0.6x | 5.1x | 4.6x | |||
| $1.7B | $176M | 1.0x | 1.0x | 9.5x | 10.1x | |||
| $234M | $26M | 3.1x | 2.8x | 27.9x | 21.1x | |||
| $317M | $34M | 1.9x | 1.9x | 17.6x | 9.8x | |||
| $64M | - | 21.8x | 22.2x | - | - | |||
| $68M | ($4M) | 4.8x | 4.5x | (88.7x) | - | |||
This data is available for Pro users. Sign up to see all Fiture competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Fiture
| When was Fiture founded? | Fiture was founded in 2019. |
| Where is Fiture headquartered? | Fiture is headquartered in Chengdu, China. |
| Is Fiture publicly listed? | No, Fiture is a private, VC-backed company. |
| What is Fiture's valuation? | Fiture was last valued at $1B in its Series B in April 2021. |
| How much funding has Fiture raised? | Fiture has raised $391M across 4 funding rounds. |
| What was Fiture's last funding round? | Fiture's last funding round was a $300M Series B in April 2021, led by All-Stars Investment, BAI capital, Coatue, DST Global and 1 other investor. |
| Who are Fiture's investors? | Fiture's investors include All-Stars Investment, BAI capital, HSG, CPE, GSR United Capital, Victor Koch, Tencent, Zero1, C Ventures, Cathay Capital and 5 others. |
| Which companies are comparable to Fiture? | Companies comparable to Fiture include FitXR, Hyperice, FightCamp, Aescape, Sleep Cycle and Herbalife. |
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