Fiture Valuation, Funding & Investors

Fiture is valued at $1B as of April 2021.

Last Fiture valuation

$1B

Series B · Apr 2021

Last Fiture funding round

$300M

Series B · Apr 2021

Cumulative funding Fiture raised

$391M

across 4 funding rounds

Key investors in Fiture

  • HSG
  • BAI capital
  • All-Stars Investment
  • Tencent
  • Coatue
  • Legend Capital

Fiture Overview

About Fiture

Fiture is a China-based home fitness company producing interactive smart fitness mirrors and screens. Beijing-headquartered, it integrates AI coaching, real-time form correction, and thousands of on-demand classes in strength, cardio, and dance. The hardware connects to apps for gamified workouts and community leaderboards.


Founded

2019

HQ

ChinaChengdu

Website

fiture.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1B (Apr 2021)

Fiture Valuation

Fiture is currently valued at $1B, based on its Series B in April 2021.

The $300M round was led by All-Stars Investment, BAI capital, Coatue, DST Global and Legend Capital.

Fiture valuation by funding round

Fiture valuation by funding round
DateStageValuation
Apr 2021Series B$1B

Fiture Funding History

Fiture has raised a total of $391M across 4 funding rounds, plus 1 secondary share sale.

Fiture's first fundraising round was a $6M seed round in August 2019. The most recent completed round was a $300M Series B in April 2021.

Fiture funding rounds

Fiture funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021SecondaryVictor Koch$1M--
Apr 2021Series BAll-Stars Investment (lead); BAI capital (lead); Coatue (lead); DST Global (lead); Legend Capital (lead)$300M$1BFiture is a Chinese smart fitness startup established in 2019 that designs and sells smart home fitness equipment and solutions, notably a smart fitness mirror that provides interactive, AI-enabled workouts. The company addresses the growing demand for home fitness in China, where statistics show four times more frequent exercisers than in the United States and 1.3 times higher per capita fitness spending. In April 2021, Fiture raised $300 million in its Series B funding round, co-led by Legend Capital Management, DST Global, Coatue Management, and All-Stars Investment Limited, with participation from Sequoia China, Tencent Holdings, Nio Capital, GSR Ventures, and other investors. This $300 million Series B round was at the time the largest funding round of its kind globally for the smart fitness sector, reflecting significant investor confidence in the home workout market. As of April 2021, Fiture's post-money valuation was $1,000 million ($1 billion USD). The company had previously raised $91 million since its August 2019 founding. Fiture employed over 100 artificial intelligence specialists, many with prior experience at Apple or Tesla, to power its motion-capture and personalization technology. The company planned to distribute its smart mirrors to 100,000 users for a free two-week trial period as part of its market expansion strategy.
Dec 2020Series AGSR United Capital; Zero1; NIO Capital$20M--
Sep 2020Series ATencent (lead); CPE; All-Stars Investment; C Ventures; Cathay Capital; BAI capital; HSG; BA Capital$65M-FITURE is a Chengdu, China-based smart home fitness equipment company developing an in-home smart screen that delivers fitness courses, data tracking, and interactive features, likened to products like Tempo. In September 2020, it completed a $65 million Series A financing round led by Tencent, with participation from Sequoia Capital China, Bertelsmann Asia Investments (BAI Capital), C Ventures, Cathay Capital, BA Capital, CPE, and All-Stars Investment. The funds are earmarked for expanding operations, R&D, forging new partnerships, engineering improvements, interactive content development, and overall growth amid rising demand for home fitness solutions. This was noted as the largest Series A investment among similar smart mirror or home fitness ventures in China at the time.
Aug 2019SeedHSG (lead)$6M--

Who has invested in Fiture?

15 investors have backed Fiture across its funding rounds, including HSG, BAI capital, All-Stars Investment, Tencent, Coatue and Legend Capital.

Lead investors include All-Stars Investment, BAI capital, Coatue, DST Global, Legend Capital and 2 other investors.


Fiture Investors

Investors in Fiture by funding rounds participated
InvestorHQRoundsRoleFirst check
All-Stars InvestmentHong KongHong Kong2LeadSep 2020
BAI capitalChinaBeijing2LeadSep 2020
HSGHong KongHong Kong2LeadAug 2019
CPEChinaBeijing1ParticipantSep 2020
GSR United CapitalChinaBeijing1ParticipantDec 2020
Victor KochHong KongHong Kong1ParticipantSep 2021
TencentChinaShenzhen1LeadSep 2020
Zero1SpainMadrid1ParticipantDec 2020
C VenturesHong KongHong Kong1ParticipantSep 2020
Cathay CapitalFranceParis1ParticipantSep 2020
CoatueUnited StatesNew York City, NY1LeadApr 2021
NIO CapitalChinaShanghai1ParticipantDec 2020
Legend CapitalChinaBeijing1LeadApr 2021

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Fiture Competitors

Fiture competitors include listed companies like Sleep Cycle and Herbalife, and private ones like FitXR, Hyperice, FightCamp and Aescape.

Public and private companies comparable to Fiture
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FitXRUnited KingdomLondonPrivate--$249M-
HypericeUnited StatesLos Angeles, CAPrivate--$700M-
FightCampUnited StatesLos Angeles, CAPrivate--$420M-
AescapeUnited StatesNew York City, NYPrivate--$250M-
Sleep CycleSwedenSwedenPublicly listed$24M$7M$44M1.5x
HerbalifeUnited StatesUnited StatesPublicly listed$5B$602M$1.2B0.6x

Fiture Public Comps

Fiture is still privately-owned, but its public comps include HTC, Kopin, Herbalife, Johnson Health Tech, Shua Fitness, Cover, Sun Corp., Sportsoul, Escalade and Surgical Science.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
HTC$91M$22M6.8x6.9x27.7x(6.2x)
Kopin$38M$3M22.2x15.6x338.7x(97.7x)
Herbalife$5B$602M0.6x0.6x5.1x4.6x
Johnson Health Tech$1.7B$176M1.0x1.0x9.5x10.1x
Shua Fitness$234M$26M3.1x2.8x27.9x21.1x
Cover$317M$34M1.9x1.9x17.6x9.8x
Sun Corp.$64M-21.8x22.2x--
Sportsoul$68M($4M)4.8x4.5x(88.7x)-

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Common questions about Fiture

When was Fiture founded?Fiture was founded in 2019.
Where is Fiture headquartered?Fiture is headquartered in Chengdu, China.
Is Fiture publicly listed?No, Fiture is a private, VC-backed company.
What is Fiture's valuation?Fiture was last valued at $1B in its Series B in April 2021.
How much funding has Fiture raised?Fiture has raised $391M across 4 funding rounds.
What was Fiture's last funding round?Fiture's last funding round was a $300M Series B in April 2021, led by All-Stars Investment, BAI capital, Coatue, DST Global and 1 other investor.
Who are Fiture's investors?Fiture's investors include All-Stars Investment, BAI capital, HSG, CPE, GSR United Capital, Victor Koch, Tencent, Zero1, C Ventures, Cathay Capital and 5 others.
Which companies are comparable to Fiture?Companies comparable to Fiture include FitXR, Hyperice, FightCamp, Aescape, Sleep Cycle and Herbalife.

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