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Peloton Valuation Multiples

Discover Peloton's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Callaway Golf, Husqvarna, Topgolf, Thule and more.

Peloton Overview

About Peloton

Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product derives revenue from the portfolio of Connected Fitness Products and related accessories, as well as Precor-branded fitness products, delivery and installation services, Peloton Bike portfolio rental products, extended warranty agreements, branded apparel, and commercial service contracts. Subscription revenue is derived from monthly Subscription fees. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from International markets.


Founded

2015

HQ

United States

Employees

2.1K

Financials (LTM)

Revenue: $2B
EBITDA: $472M

EV

$3B

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Peloton Financials

Peloton reported last 12-month revenue of $2B and EBITDA of $472M.

In the same LTM period, Peloton generated $1B in gross profit, $472M in EBITDA, and $51M in net income.

Revenue (LTM)


Peloton P&L

In the most recent fiscal year, Peloton reported revenue of $2B and EBITDA of $404M.

Peloton is unprofitable as of last fiscal year, with gross margin of 51%, EBITDA margin of 16%, and net margin of (5%).

See analyst estimates for Peloton
LTMLast FY202320242025202620272028
Revenue$2B$2B$3B$3B$2B
Gross Profit$1B$1B$1B$1B$1B
Gross Margin53%51%39%48%52%
EBITDA$472M$404M($684M)($111M)$293M
EBITDA Margin19%16%(25%)(4%)12%
EBIT Margin6%2%(23%)(7%)5%
Net Profit$51M($119M)($907M)($335M)($27M)
Net Margin2%(5%)(33%)(13%)(1%)
Net Debt-$460M---

Financial data powered by Morningstar, Inc.

Peloton Stock Performance

Peloton has current market cap of $3B, and enterprise value of $3B.

Market Cap Evolution


Peloton's stock price is $6.48.

Peloton share price increased by 1.2% in the last 30 days, and decreased by 6.6% in the last year.

Peloton has an EPS (earnings per share) of $-0.27.

See more trading valuation data for Peloton
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$3B$3B1.2%1.2%51.0%-6.6%$-0.27

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Peloton Valuation Multiples

Peloton trades at 1.4x EV/Revenue multiple, and 7.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Peloton

EV / Revenue (LTM)


Peloton Financial Valuation Multiples

As of June 2, 2026, Peloton has market cap of $3B and EV of $3B.

Peloton has a P/E ratio of 54.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.4x1.4x1.2x1.3x1.4x
EV/EBITDA7.2x8.4x(5.0x)(30.7x)11.6x
EV/EBIT22.7x55.2x(5.4x)(19.8x)30.0x
EV/Gross Profit2.7x2.7x3.2x2.8x2.7x
P/E54.7x(23.6x)(3.1x)(8.4x)(104.9x)
EV/FCF10.0x10.4x(12.3x)28.7x10.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Peloton Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Peloton Margins & Growth Rates

Peloton decreased revenue by 2% but EBITDA grew by 18% in the last fiscal year.

In the most recent fiscal year, Peloton reported gross margin of 51%, EBITDA margin of 16%, and net margin of (5%).

See estimated margins and future growth rates for Peloton

Peloton Margins

Last FY202420252026202720282029
Gross Margin51%48%52%53%
EBITDA Margin16%(4%)12%20%
EBIT Margin2%(7%)5%8%
Net Margin(5%)(13%)(1%)4%
FCF Margin13%5%14%14%

Peloton Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(2%)(6%)(5%)(1%)
Gross Profit Growth1%16%3%1%
EBITDA Growth18%(84%)(364%)68%
EBIT Growth169%(73%)(166%)80%
Net Profit Growth(155%)(63%)(92%)(505%)
FCF Growth5%(143%)180%1%

Data powered by FactSet, Inc. and Morningstar, Inc.

Peloton Operational KPIs

Peloton's revenue per employee in the last FY averaged $1.2M, while opex per employee averaged $0.6M for the same period.

Peloton's Rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Peloton's Rule of X is 18% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Peloton
LTMLast FY202320242025202620272028
Rule of 4019%19%---
Bessemer Rule of X19%18%---
Revenue per Employee-$1.2M---
Opex per Employee-$0.6M---
S&M Expenses to Revenue16%17%23%20%16%
G&A Expenses to Revenue18%21%26%22%19%
R&D Expenses to Revenue10%9%11%10%10%
Opex to Revenue-48%62%54%49%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Peloton Competitors

Peloton competitors include Callaway Golf, Husqvarna, Topgolf, Thule, Yue Yuen Industrial, Yamaha, YETI Holdings, Trigano, Toread Holdings Group and Asmodée.

Most Peloton public comparables operate across Sports & Leisure, Fitness & Wellness and SportsTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Callaway Golf1.4x1.4x13.1x13.2x
Husqvarna0.8x0.8x6.2x6.2x
Topgolf-2.4x-22.6x
Thule2.6x2.6x13.3x13.2x
Yue Yuen Industrial0.4x0.4x3.7x4.4x
Yamaha0.9x0.9x16.1x7.8x
YETI Holdings1.8x1.9x10.6x11.0x
Trigano0.8x0.7x6.7x6.0x

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Peloton VC Funding History

Before going public, Peloton raised $991M in total equity funding, across 6 rounds.

Last private valuation of Peloton was $4B, after raising $550M in August 2018 from TCV.


Peloton Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Aug-18Series FTCV$550M$4BPeloton Interactive, founded in 2012, produces high-end connected stationary bikes priced at $1,995 with a $39 monthly subscription for live-streamed fitness classes produced in its studios. The company had previously achieved unicorn status in May with a prior round and expanded into retail and announced a connected treadmill product in early 2018. On August 3, 2018, Peloton closed a $550 million Series F funding round led by TCV, which contributed $150 million, with participation from existing investors like Tiger Global, True Ventures, Wellington Management, Fidelity, NBCUniversal, Kleiner Perkins, and new investors Felix Capital and Winslow Capital. JPMorgan Chase served as the sole placement agent. The round valued Peloton at $4 billion according to the company's announcement reported by TechCrunch, while sources familiar with the terms cited a $4.15 billion post-money valuation in The Wall Street Journal. This marked a significant premium over the prior $325 million Series E in 2017 at a $1.25 billion valuation, led by Fidelity, Kleiner Perkins, True Ventures, and Wellington. Approximately $150 million of the proceeds enabled existing investors and employees to sell shares, with the remainder allocated to international expansion, retail growth, and product development. Peloton was contemplating an IPO as early as 2019, with CEO John Foley noting it 'makes a lot of sense.' TCV's Jay Hoag compared Peloton to the 'Netflix of fitness,' highlighting its potential as a consumer product and media company. The company had recently generated positive EBITDA but anticipated losses in the second half of 2018 due to growth investments.
May-17Series EBalyasny Asset Management; BAM Elevate; Fidelity; Kleiner Perkins; NBCUniversal; Next Play Capital; Notable Capital; QuestMark Partners; True Ventures; Wellington Management$325M$1BPeloton Interactive is a fitness equipment and online subscription company founded in 2012, known for its stationary bike with live and on-demand classes, later expanding to treadmills and other products. The company gained traction through a 2013 Kickstarter campaign and released its first bike in 2014. By fiscal 2017 (ending June 30, 2017), Peloton reported annual revenue of $218.60 million, marking early growth in its connected fitness model combining hardware sales with subscription services. Peloton's revenue trajectory accelerated post-2017, reaching $435 million in fiscal 2018 and $915 million in fiscal 2019, driven by increasing subscriptions and workouts completed on the platform. The subscription service offered access to yoga, cycling, running, and more, with average monthly workouts per subscription rising from 8.4 in 2018 toward higher engagement in later years. Product revenue specifically grew sharply from under $734 million in 2019 to nearly $3.15 billion in 2021 amid the COVID-19 pandemic, which boosted home fitness demand as gyms closed. Following the pandemic peak, Peloton's total revenue declined from $4.02 billion in fiscal 2021 to $2.70 billion in 2024 and $2.49 billion in fiscal 2025, with subscriptions becoming the majority revenue source (about $1.67 billion in 2024). North America dominated revenue at over $2.5 billion in 2024, while international markets contributed around 8%. The company faced challenges with slowing growth and negative earnings, reporting net losses in recent periods, though subscriptions exceeded 1 million by late 2020 and workouts hit nearly 100 million in 2021.
Dec-15Series DBullish; David Wyler; L Catterton$75M-Peloton Interactive, founded in 2012, develops and sells high-end stationary bikes equipped with a 22-inch touchscreen for live and on-demand streaming of cycling classes from its studios, primarily in New York and Chicago, to subscribers at home. The bike retails for $1,995 with a $39 monthly subscription fee, and the company planned to sell around 20,000 bikes by the end of 2015 while expanding showrooms from 12 to 24 locations over the next 18 months. In December 2015, Peloton secured a $75 million growth capital investment from L Catterton (then Catterton), bringing total capital raised since inception to $120 million. The funding, described as a significant stake purchase by some reports, supports accelerated expansion in retail presence and content production, positioning Peloton as a technology-driven fitness company akin to Apple or Tesla rather than studio competitors like SoulCycle or Flywheel. CEO John Foley highlighted Catterton's expertise in consumer brands like Pure Barre and CorePower Yoga, and expressed optimism about a potential IPO, noting consumer interest in investing in beloved fitness businesses. Around the round, Peloton expected more than $50 million in revenue for 2015, as stated by company spokesperson Jaime Kinsley. This projection came amid competitive context with SoulCycle reporting $112 million revenue in 2014 and $34.8 million through March 2015 while pursuing its own IPO.
Apr-15Series CBullish; TeleSoft Partners; Tiger Global; True Ventures$30M$89MPeloton Interactive, the connected fitness company known for its stationary bikes with live and on-demand classes, raised a Series C funding round of approximately $30 million in April 2015 led by Tiger Global Management, with participation from True Ventures, Bullish, and Telesoft Partners. This followed a Series B round of $10.5 million also led by Tiger Global in April 2014. The 2015 funding supported Peloton's efforts to enhance product offerings, expand its customer base, and scale operations in the emerging home fitness market. Tiger Global's early and repeated investments positioned it as a key backer, eventually holding a 20% stake by Peloton's 2019 IPO. The Series C came shortly after the Series B, reflecting rapid investor confidence in Peloton's model of blending hardware with subscription-based streaming fitness content. Peloton continued raising capital post-2015, including a $75 million Series D in December 2015 led by L Catterton. By 2018, a $550 million Series F round led by TCV brought total equity raised to nearly $1 billion, valuing the company at $4.15 billion ahead of international expansion.
Apr-14Series BBullish; Tiger Global$11M-Peloton raised $10.5 million in its Series B funding round in April 2014, led by Tiger Global Management. This represented Tiger Global's first investment in the connected fitness company. The Series B round included participation from 2 investors. While the round size is well-documented across multiple sources, the specific post-money valuation at the time of the Series B was not publicly disclosed. However, Tiger Global purchased shares at $1.42 per share according to contemporaneous records. By August 2018, after subsequent funding rounds including a $550 million Series F, Peloton's valuation had grown to approximately $4.1 billion to $4.2 billion, making it the most valuable fitness tech startup at that time. Tiger Global's early-stage investment proved highly successful, with the firm amassing just under a 20% stake in Peloton by the time of its 2019 IPO.
Jul-13Pre-seed-$300K--

Acquisitions by Peloton

Peloton has acquired 8 companies to date.

Last acquisition by Peloton was on April 8th 2026. Peloton acquired Camptra (professional services unit) for undisclosed valuation.

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Latest Acquisitions by Peloton

Camptra (professional services unit)
Breathwrk
Aiqudo
Precor
Description
Camptra (professional services unit) is Camptra's professional services business unit.
Breathwrk is a Los Angeles-headquartered mobile app delivering guided breathing exercises via audio sessions for anxiety reduction, sleep improvement, energy boosts, mood enhancement, and athletic recovery. It features routines developed with pulmonologists and athletes, tracking sessions through Apple Health integration.
Aiqudo is a Campbell, California-headquartered company founded in 2017 that offers voice-to-action technology connecting natural language commands to mobile apps. The platform enables instant executions like ride bookings via Uber or food orders on DoorDash through voice interfaces. Integrated with 50 apps, Aiqudo serves developers across iOS and Android ecosystems.
Precor is a Woodinville, Washington-headquartered manufacturer of commercial-grade cardio and strength training equipment. The company produces adaptive motion trainers, ellipticals, treadmills, upright and recumbent bikes, and functional strength lines such as the Vitality Series. Acquired by Peloton Interactive in 2021 for $420 million, Precor equips fitness centers, hotels, universities, military bases, and multifamily housing properties across North America and Europe. Founded in 1980, Precor integrates Preva software into its machines for networked workout tracking, entertainment access, and personalized programming. The firm holds patents for open-stride elliptical technology and supplies equipment to over 100 countries worldwide.
HQ Country-United StatesUnited StatesUnited States
HQ City
-
Los Angeles, CA
San Jose, CA
Seattle, WA
Deal Date8 Apr 20261 Oct 20251 Feb 202121 Dec 2020
Valuationundisclosed$2M$58M$420M
EV/Revenue
EV/EBITDA

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Investments by Peloton

Peloton has invested in 1 company to date.

Latest investment by Peloton was on December 20th 2019. Peloton invested in Weav in their $5M Series A round (EV/Revenue multiple available to Pro users).

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Latest Investments by Peloton

Weav
Description
Weav Music is a Brooklyn-based developer of interactive music software comprising Weav Mixer for track creation and Weav Player for embedding in third-party applications. The platform introduces a novel format for music production and playback, allowing seamless sharing and interaction across apps.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date20 Dec 2019
RoundSeries A
Raised$5M
InvestorsKing River Capital; Passion Capital; Peloton; Rivet Ventures
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Peloton

When was Peloton founded?Peloton was founded in 2015.
Where is Peloton headquartered?Peloton is headquartered in United States.
How many employees does Peloton have?As of today, Peloton has over 2K employees.
Who is the CEO of Peloton?Peloton's CEO is Peter C. Stern.
Is Peloton publicly listed?Yes, Peloton is a public company listed on Nasdaq.
What is the stock symbol of Peloton?Peloton trades under PTON ticker.
When did Peloton go public?Peloton went public in 2019.
Who are competitors of Peloton?Peloton main competitors include Callaway Golf, Husqvarna, Topgolf, Thule, Yue Yuen Industrial, Yamaha, YETI Holdings, Trigano, Toread Holdings Group, Asmodée.
What is the current market cap of Peloton?Peloton's current market cap is $3B.
What is the current revenue of Peloton?Peloton's last 12 months revenue is $2B.
What is the current revenue growth of Peloton?Peloton revenue growth (NTM/LTM) is (0%).
What is the current EV/Revenue multiple of Peloton?Current revenue multiple of Peloton is 1.4x.
What is the current EBITDA of Peloton?Peloton's last 12 months EBITDA is $472M.
What is Peloton's EBITDA margin?Peloton's last 12 months EBITDA margin is 19%.
What is the current EV/EBITDA multiple of Peloton?Current EBITDA multiple of Peloton is 7.2x.
What is the current FCF of Peloton?Peloton's last 12 months FCF is $342M.
What is Peloton's FCF margin?Peloton's last 12 months FCF margin is 14%.
What is the current EV/FCF multiple of Peloton?Current FCF multiple of Peloton is 10.0x.
How many companies Peloton has acquired to date?As of June 2026, Peloton has acquired 8 companies.
What was the largest acquisition by Peloton?$420M acquisition of Precor on 21st December 2020 was the largest M&A Peloton has done to date.
What companies Peloton acquired?Peloton acquired Precor, Aiqudo, Neurotic Media, Breathwrk, Gossamer Engineering, Camptra (professional services unit), Atlas Wearables, and Otari.
In how many companies Peloton has invested to date?As of June 2026, Peloton has invested in 1 company.
What was the last Peloton investment?On 20th December 2019 Peloton invested in Weav, participating in a $5M Series A round, alongside King River Capital, Passion Capital, and Rivet Ventures.
In what companies Peloton invested in?Peloton invested in Weav.

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