WHOOP Revenue, Valuation, Funding & Investors
WHOOP is valued at $10B as of March 2026, a 9.2x multiple on its last reported $1.1B revenue.
Last WHOOP valuation
$10B
Series G · Mar 2026
Last WHOOP funding round
$575M
Series G · Mar 2026
WHOOP revenue
$1.1B
Series G · Mar 2026
Key investors in WHOOP
Accomplice
Promus Ventures
NextView Ventures
Collaborative Fund
IVP
Two Sigma Ventures
About WHOOP
WHOOP offers a wearable performance optimization system with the WHOOP Strap 3.0 that monitors physiological data continuously. It tracks strain, recovery, and sleep for athletes, coaches, and teams to optimize training, prevent injuries, and forecast performance. Boston-headquartered WHOOP serves elite sports professionals, military units, and fitness enthusiasts with actionable insights from 24/7 heart rate variability, respiratory rate, and resting heart rate metrics.
Founded
2012
HQ
Boston, MAWebsite
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Subscription
Revenue
$1.1B (Mar 2026)
Valuation
$10B (Mar 2026)
WHOOP Valuation
WHOOP is currently valued at $10B, based on its Series G in March 2026.
The $575M round was led by Collaborative Fund, with participation from Rory McIlroy, Accomplice, Promus Ventures, IVP, Abbott and 6 other investors.
WHOOP's valuation has grown 65x from $155M at its Series C in March 2018 to $10B in March 2026, across 4 priced rounds.
WHOOP valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2026 | Series G | $10B | 9.2x |
| Aug 2021 | Series F | $3.6B | 9.0x |
| Oct 2020 | Series E | $1.2B | 3.0x |
| Mar 2018 | Series C | $155M | - |
WHOOP Revenue
WHOOP's latest recorded revenue is $1.1B, as of its Series G in March 2026. At a $10B valuation, that implies a 9.2x revenue multiple.
Revenue grew from $400M in October 2020 to $1.1B in March 2026, while the revenue multiple moved from 3.0x to 9.2x.
WHOOP revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2026 | $1.1B | $10B | 9.2x | Series G |
| Aug 2021 | $400M | $3.6B | 9.0x | Series F |
| Oct 2020 | $400M | $1.2B | 3.0x | Series E |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
WHOOP Funding History
WHOOP has raised a total of $980M across 10 funding rounds.
WHOOP's first fundraising round was a $800K pre-seed round in January 2013. The most recent completed round was a $575M Series G in March 2026.
WHOOP funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2026 | Series G | Collaborative Fund (lead); Rory McIlroy; Accomplice; Promus Ventures; IVP; Abbott; Macquarie Asset Management; Qatar Investment Authority; 2PointZero; Mubadala; Mathieu van der Poel; Mayo Clinic | $575M | $10B | - |
| Jan 2026 | Undisclosed stage | Niall Horan; SR_A; Cristiano Ronaldo | - | - | - |
| Aug 2021 | Series F | SoftBank Group (lead); Accomplice; IVP; Sahin Boydas; Animal Capital; Thursday Ventures; NextView Ventures; GP Bullhound; CAVU Consumer Partners | $200M | $3.6B | WHOOP, a human performance company, develops a personalized 24/7 digital fitness and health coach via a wearable tracker that provides actionable feedback on sleep, recovery, strain, heart rate variability, resting heart rate, respiratory rate, and sleep staging. The membership includes free hardware and a platform to optimize behavior, with partnerships in professional sports like PGA Tour, LPGA Tour, NFLPA, and MLB. On August 30, 2021, WHOOP raised $200 million in a Series F funding round led by SoftBank Vision Fund 2 at a $3.6 billion post-money valuation, becoming the most valuable standalone human performance company globally. Participating investors included IVP, CAVU Consumer Partners (Cavu Ventures), Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures, and Animal Capital. The funding brought WHOOP's total capital raised to approximately $400-405 million, following a $100 million Series E in October 2020 also led by SoftBank Vision Fund 1. Proceeds will support international expansion, research and development, product and software enhancements, analytics improvements, hiring, potential technology acquisitions, and a larger role in professional sports through WHOOP Live for biometric data visualization and fan engagement. SoftBank Investment Director Kristin Bannon joined the board as part of the investment. WHOOP reported rapid growth in membership and user base over the prior twelve months, with tremendous user growth highlighted by investors. The company aims to tap into the vast health monitoring market, positioning itself against competitors in wearable fitness tracking with a subscription-based model focused on athletes and performance optimization. |
| Oct 2020 | Series E | IVP (lead) | $100M | $1.2B | WHOOP, a Boston-based human performance company, develops a screenless wearable fitness tracker (WHOOP Strap) paired with a subscription-based app that monitors physiological data including sleep, strain, recovery, and heart rate variability to provide personalized coaching and insights for optimizing health and performance. The device is subscription-only, with free hardware upgrades included in membership, targeting athletes, professionals, and health-conscious users, and has gained popularity among pro athletes like LeBron James, Michael Phelps, Kevin Durant, and Patrick Mahomes. By 2020, WHOOP had over 330 employees, with more than 200 new hires that year, reflecting rapid scaling. On October 28, 2020, WHOOP closed a $100 million Series E funding round led by IVP, achieving a $1.2 billion post-money valuation and unicorn status. Participating investors included SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, D20 Capital, LionTree Partners, and athlete investors. This brought total funding raised to over $200 million, following a $55 million Series D in November 2019 that mixed debt and equity. Proceeds were earmarked for product and software development, global expansion, and enhancing membership services to solidify WHOOP's position as the pioneer in the human performance category amid hypergrowth. The company emphasized its best-in-class wearable tech and brand, driving improvements in user sleep, physiology, and performance, as validated by internal studies. IVP's Eric Liaw joined the board, highlighting WHOOP's market leadership in wearables, a sector seeing $400 million in VC funding in early 2020. This round positioned WHOOP for continued innovation against competitors like Apple Fitness+ and Fitbit (then in Google's acquisition talks), leveraging its subscription model and athlete endorsements for differentiation in the maturing wearables market. |
| Nov 2019 | Series D | Foundry Group (lead); Accomplice; Promus Ventures; Thursday Ventures; Ed Baker; Nicholas Negroponte; Silicon Valley Bank; Two Sigma Ventures; David Stern | $55M | - | WHOOP is a human performance company that develops wearable fitness trackers providing physiological data on strain, recovery, and sleep to optimize training, recovery, and performance for athletes and everyday users. The device is worn by high-profile athletes like Rory McIlroy, LeBron James, and Tiger Woods, and targets a broad audience from CEOs to fitness enthusiasts. Unlike typical wearables, WHOOP offers a free strap with a monthly subscription for data and insights, employing a SaaS model that drives high customer engagement and satisfaction. On November 12, 2019, WHOOP closed a $55 million Series D funding round led by Foundry Group, with participation from Two Sigma Ventures, Accomplice, Thursday Ventures, Promus Ventures, Silicon Valley Bank, and strategic individuals including David Stern, Ed Baker, Nicholas Negroponte. The round consisted of a combination of debt and equity, aimed at scaling the customer base and investing in next-generation products. Foundry Group partners were introduced to WHOOP via Founder Collective and became users themselves, appreciating its holistic approach to fitness data in the human-computer interaction space. Subsequent rounds provide context: a Series E in October 2020 raised $100 million at a $1.2 billion valuation, and a Series F in August 2021 raised $200 million at $3.6 billion. Total funding across rounds reached approximately $400 million by 2021, with investors like SoftBank, IVP, and others joining later. WHOOP continued expanding, planning global offices and significant hiring by 2022. |
| Mar 2018 | Series C | UAE71 Capital (lead); Accomplice; Promus Ventures; Thirty Five Ventures; Jack Dorsey; Thursday Ventures; NextView Ventures; Nicholas Negroponte; Mousse Partners; NFL Players Association; Two Sigma Ventures; David Stern | $25M | $155M | WHOOP is a human performance company offering wearable technology that provides personalized 24/7 digital fitness and health coaching, tracking metrics like sleep, recovery, strain, heart rate variability, resting heart rate, respiratory rate, and sleep staging to help users optimize performance. The platform includes free hardware with membership and targets both elite athletes and consumers. By 2018, WHOOP had established leadership in professional sports, partnering with over 100 major sports properties, gaining MLB in-game approval, becoming the Official Recovery Wearable of the NFLPA, serving NBA stars, and expanding to collegiate teams like Duke Men's Basketball. In the consumer market, it saw record sales in late 2017 and strong demand into 2018. On March 6, 2018, WHOOP announced a $25 million Series C funding round led by UAE71 Capital, matching the query's investors including Accomplice, David Stern, Jack Dorsey, Mousse Partners, NextView Ventures, NFL Players Association, Nicholas Negroponte, Promus Ventures, Thirty Five Ventures (aligned via Durant Company), Thursday Ventures, Two Sigma Ventures, and UAE71 Capital. Individual participants also included Russell Okung and Mike Novogratz. PJT Partners advised on the raise. One source reports a post-money valuation of $155.24 million for this round. WHOOP planned to use the capital to accelerate global scale and international expansion across elite and consumer markets. The company continued growing, raising subsequent rounds including a $100M Series E in 2020 at $1.2B valuation and a $200M Series F in 2021 at $3.6B valuation led by SoftBank Vision Fund 2. |
| Sep 2015 | Series B | Two Sigma Ventures (lead); Accomplice; Valley Oak Investments; Promus Ventures; NextView Ventures; Infosys; Mousse Partners | $15M | - | - |
| Jun 2014 | Series A | Accomplice; Valley Oak Investments; Promus Ventures; NextView Ventures; Atlas Venture; Collaborative Fund; Founder Collective; Mousse Partners | $6M | - | WHOOP, a Boston-based fitness analytics company originally called Bobo Analytics, raised $6 million in a Series A round in June 2014 from investors including Accomplice, Atlas Venture, Collaborative Fund, Founder Collective, Mousse Partners, NextView Ventures, Promus Ventures, and Valley Oak Investments. The funding supported development of its sensor-embedded wristband for continuous heart rate monitoring and activity analytics, aimed at athletes as an alternative to chest-strap monitors. At the time, WHOOP had 27 paid NCAA pilots providing nightly data, building on prior seed funding and prototype development. |
| Jul 2013 | Seed | Accomplice; Valley Oak Investments; Promus Ventures; NextView Ventures; Atlas Venture; Collaborative Fund; Founder Collective; Scott Belsky | $3M | - | - |
| Jan 2013 | Pre-seed | - | $800K | - | - |
Who has invested in WHOOP?
38 investors have backed WHOOP across its funding rounds, including Accomplice, Promus Ventures, NextView Ventures, Collaborative Fund, IVP and Two Sigma Ventures.
Lead investors include Collaborative Fund, SoftBank Group, IVP, Foundry Group, UAE71 Capital and 1 other investor.
WHOOP Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Boston, MA | 7 | Participant | Jul 2013 | |
| Chicago, IL | 6 | Participant | Jul 2013 | |
| United States | 5 | Participant | Jul 2013 | |
| Davis, CA | 3 | Participant | Jul 2013 | |
| San Francisco, CA | 3 | Lead | Oct 2020 | |
| San Francisco, CA | 3 | Participant | Mar 2018 | |
| New York City, NY | 3 | Lead | Jul 2013 | |
| New York City, NY | 3 | Participant | Jun 2014 | |
| New York City, NY | 3 | Lead | Sep 2015 | |
| United States | 2 | Participant | Jul 2013 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Nicholas Negroponte | Boston, MA | 2 | Participant | Mar 2018 |
| United States | 2 | Participant | Jul 2013 | |
| David Stern | New York City, NY | 2 | Participant | Mar 2018 |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by WHOOP
WHOOP has acquired 3 companies to date.
Last acquisition by WHOOP was on November 30th 2023. WHOOP acquired WhoopSports for undisclosed valuation.
Latest Acquisitions by WHOOP
| Description | WhoopSports is a social fitness platform connecting users for group workouts and challenges via mobile app. The service tracks team performance in running, cycling, and gym sessions, integrating with wearables like Fitbit. Available in the US and Europe, it hosts virtual races and corporate wellness programs for companies including Deloitte. | AnyQuestion is a question-and-answer search platform covering topics in sports, health, lifestyle, entertainment, careers, arts, sciences, and food. Users query the database for expert-verified responses aggregated from global sources. The service operates from its online portal, facilitating quick access to categorized knowledge without user-generated content. | PUSH is a performance technology company that enhances training through connected fitness solutions. Under the PUSH Pro brand, it serves professional sports teams, military units, and enterprise wellness programs with remote coaching tools for scheduling workouts, delivering programs, and analyzing athlete data from wearables. The PUSH Athlete brand targets consumers by integrating sensors with traditional gym equipment like barbells to provide real-time feedback, coaching cues, and community benchmarking. |
| HQ Country | | |  |
| HQ City | San Francisco, CA | Boston, MA | Toronto |
| Deal Date | 30 Nov 2023 | 30 Nov 2023 | 2 Sep 2021 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
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WHOOP Competitors
WHOOP competitors include listed companies like Zepp Health and Garmin, and private ones like Oura, Icon Health Fitness, FightCamp and Wellhub.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Oulu | Private | $500M | - | $11B | 22.0x | |
| Logan, UT | Private | $1B | - | $7B | 7.0x | |
| Los Angeles, CA | Private | - | - | $420M | - | |
 Netherlands | Publicly listed | $259M | ($27M) | $65M | 0.8x | |
| United States | Publicly listed | $7.2B | $2.1B | $53B | 6.4x | |
 São Paulo | Private | $180M | - | $2.4B | - |
WHOOP Public Comps
WHOOP is still privately-owned, but its public comps include Goertek, Huaqin Co, Huaqin Technology, Technogym, Callaway Golf, GN Store Nord, Peloton, Johnson Health Tech, Herbalife and HTC.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $14B | $1.2B | 0.8x | 0.8x | 10.0x | 11.5x | |||
| $26B | $900M | 0.6x | 0.5x | 16.5x | 14.4x | |||
| $26B | $887M | 0.7x | 0.6x | 19.5x | 16.8x | |||
| $1.2B | $239M | 2.4x | 2.3x | 11.8x | 10.9x | |||
| $2.1B | $195M | 1.3x | 1.3x | 13.4x | 10.5x | |||
| $2.6B | $382M | 1.4x | 2.0x | 9.5x | 18.5x | |||
| $2.4B | $208M | 1.1x | 1.1x | 12.8x | 5.6x | |||
| $1.7B | $176M | 1.0x | 1.0x | 9.5x | 10.1x | |||
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Common questions about WHOOP
| When was WHOOP founded? | WHOOP was founded in 2012. |
| Where is WHOOP headquartered? | WHOOP is headquartered in Boston, MA, United States. |
| Is WHOOP publicly listed? | No, WHOOP is a private, VC-backed company. |
| What is WHOOP's valuation? | WHOOP was last valued at $10B in its Series G in March 2026. |
| How much funding has WHOOP raised? | WHOOP has raised $980M across 10 funding rounds. |
| What was WHOOP's last funding round? | WHOOP's last funding round was a $575M Series G in March 2026, led by Collaborative Fund. |
| Who are WHOOP's investors? | WHOOP's investors include Accomplice, Promus Ventures, NextView Ventures, Valley Oak Investments, IVP, Thursday Ventures, Collaborative Fund, Mousse Partners, Two Sigma Ventures, Atlas Venture and 28 others. |
| What is WHOOP's revenue? | WHOOP's latest recorded revenue is $1.1B (March 2026). |
| What is WHOOP's revenue multiple? | WHOOP's latest valuation implies a 9.2x revenue multiple ($10B valuation on $1.1B of revenue). |
| Which companies are comparable to WHOOP? | Companies comparable to WHOOP include Oura, Icon Health Fitness, FightCamp, Zepp Health, Garmin and Wellhub. |
| How many companies has WHOOP acquired? | WHOOP has acquired 3 companies, including WhoopSports, AnyQuestion and PUSH. |
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