Element451 Funding, Investors & Competitors

Element451 has raised $185M across 5 funding rounds, most recently a $175M undisclosed-stage round in December 2024.

Last Element451 funding round

$175M

Undisclosed stage · Dec 2024

Cumulative funding Element451 raised

$185M

across 5 funding rounds

Key investors in Element451

  • Cofounders Capital
  • Cultivation Capital
  • PSG Equity
  • Blueprint Equity

Element451 Overview

About Element451

Element451 is a cloud-based CRM platform designed for higher education admissions and enrollment teams. The software streamlines personalized student engagements through automation and analytics features. Emerging from custom solutions by its sister firm Spark451, Element451 now supports institutions of varying sizes with tools for marketing, recruitment, and class formation. Headquartered in New York, the company integrates seamlessly across devices and desks, enabling efficient workflows for over 200 colleges and universities in North America.


Founded

2017

HQ

United StatesRaleigh, NC

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Element451 Funding History

Element451 has raised a total of $185M across 5 funding rounds.

Element451's first fundraising round was a $1M seed round in October 2019. The most recent completed round was a $175M undisclosed-stage round in December 2024.

Element451 funding rounds

Element451 funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2024Undisclosed stagePSG Equity (lead)$175MElement451 is a Raleigh, NC-based AI-powered CRM and student engagement platform for higher education institutions, helping colleges connect with students, automate recruitment campaigns based on behavior, provide personalized responses, and reduce administrative burdens. The company secured a $175 million strategic growth equity investment from PSG on December 6, 2024, following prior rounds including a Series A and growth equity from Blueprint Equity, bringing total funding to $184.75M across six rounds. PSG, a growth equity firm with offices in Boston, Kansas City, London, Madrid, Paris, and Tel Aviv, has backed over 140 software companies and facilitated 500+ acquisitions, providing Element451 with resources to scale. The investment aims to accelerate product development, particularly AI features for admissions, enrollment, marketing, and student success, positioning Element451 to capture market share aggressively through organic and inorganic growth. CEO Ardis Kadiu emphasized using the funds for expanded engineering efforts and targeting new markets amid rising AI adoption in higher ed. Vista Point Advisors served as the exclusive financial advisor to Element451 for the deal. Element451 has demonstrated strong traction, growing its customer base 346% since 2021 to over 250 institutions nationwide, spanning community colleges, private colleges, public universities, graduate, and trade schools. The company employs over 70 people, with a dozen in the Triangle area, and expects headcount growth. This funding signals market confidence in AI-driven solutions addressing resource constraints and student expectations in higher education, with Element451 evolving from its NYU origins to a leading platform.
Oct 2023Seed-$2M-
Oct 2022Series BBlueprint Equity (lead); Cofounders Capital; Cultivation Capital$4MElement451 is a student engagement CRM platform for higher education institutions, providing behavioral marketing, automation, and AI-powered communication tools to support recruitment, admissions, and full student journey engagement. The company announced growth equity funding on October 11, 2022, led by Blueprint Equity, with participation from Cofounders Capital and Cultivation Capital, to innovate in behavioral marketing, one-to-one communication, and platform development. Blueprint Equity, a technology-focused growth equity firm, aims to accelerate Element451's expansion amid challenges like enrollment lows, where partner institutions reported enrollment increases such as 35% at Brewton-Parker College.
Apr 2021Series ACultivation Capital (lead); Cofounders Capital$3MElement451 is a student admissions and enrollment platform that provides an AI-driven CRM and agent platform for higher education institutions to boost enrollment, improve engagement, and support students. The company closed a $3 million Series A funding round on April 22, 2021, led by Cultivation Capital with participation from seed investor Cofounders Capital and another strategic investor. The funding aimed to further invest in student engagement efforts and accelerate company growth. Cultivation Capital's Cliff Holekamp, drawing from his experience as a faculty member and program director, highlighted the value Element451 creates for college admissions offices. Cofounders Capital had previously contributed $1 million in seed financing. Investors noted Element451's ability to drive real revenue through increased student enrollments despite challenges in the higher-ed sector like slow sales cycles. Element451, based in Raleigh, North Carolina, continued growing post-Series A, participating in subsequent rounds before receiving a $175 million growth equity investment from PSG in December 2024, at which point Cultivation Capital exited after holding the investment for about three and a half years.
Oct 2019SeedCofounders Capital (lead)$1M-

Who has invested in Element451?

4 investors have backed Element451 across its funding rounds, including Cofounders Capital, Cultivation Capital, PSG Equity and Blueprint Equity.

Lead investors include PSG Equity, Blueprint Equity, Cultivation Capital and Cofounders Capital.


Element451 Investors

Investors in Element451 by funding rounds participated
InvestorHQRoundsRoleFirst check
Cofounders CapitalUnited StatesRaleigh, NC3LeadOct 2019
Cultivation CapitalUnited StatesSt Louis, MO2LeadApr 2021

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Acquisitions by Element451

Element451 has acquired 1 company to date.

Last acquisition by Element451 was on November 6th 2023. Element451 acquired Enrollify for undisclosed valuation.


Latest Acquisitions by Element451

Enrollify
Description
Enrollify is a marketing resource provider for higher education institutions across the United States. The organization produces articles, videos, podcasts, newsletters, and online courses to support enrollment growth, student engagement, and institutional branding efforts.
HQ CountryUnited States
HQ City
Washington, DC
Deal Date6 Nov 2023
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Element451 Competitors

Element451 competitors include listed companies like Salesforce and Constellation Software, and private ones like Panorama Education, GoGuardian, Mesh and Axtria.

Public and private companies comparable to Element451
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Panorama EducationUnited StatesBoston, MAPrivate--$1.1B-
GoGuardianUnited StatesLos Angeles, CAPrivate$100M-$1B10.0x
MeshUnited StatesCincinnati, OHPrivate--$1B-
AxtriaUnited StatesBerkeley Heights, NJPrivate--$900M-
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
Constellation SoftwareCanadaCanadaPublicly listed$12B$2.5B$43B3.5x

Element451 Public Comps

Element451 is still privately-owned, but its public comps include Salesforce, Constellation Software, Tyler Technologies, HubSpot, Zeta Global, Pegasystems, Topicus, Klaviyo, Lumine Group and IPE Universal.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Salesforce$42B$13B5.5x5.2x17.8x12.2x
Constellation Software$12B$2.5B4.0x3.5x18.5x12.9x
Tyler Technologies$2.3B$543M6.2x5.8x26.6x20.4x
HubSpot$3.1B$140M3.3x2.9x73.7x12.1x
Zeta Global$1.3B$39M5.8x4.5x191.0x20.3x
Pegasystems$1.7B$294M3.2x3.1x19.2x11.3x
Topicus$1.8B$393M3.4x3.0x15.3x10.6x
Klaviyo$1.2B($51M)3.1x2.6x(74.0x)16.7x

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Common questions about Element451

When was Element451 founded?Element451 was founded in 2017.
Where is Element451 headquartered?Element451 is headquartered in Raleigh, NC, United States.
Is Element451 publicly listed?No, Element451 is a private, VC-backed company.
How much funding has Element451 raised?Element451 has raised $185M across 5 funding rounds.
What was Element451's last funding round?Element451's last funding round was a $175M undisclosed-stage round in December 2024, led by PSG Equity.
Who are Element451's investors?Element451's investors include Cofounders Capital, Cultivation Capital, Blueprint Equity and PSG Equity.
Which companies are comparable to Element451?Companies comparable to Element451 include Panorama Education, GoGuardian, Mesh, Axtria, Salesforce and Constellation Software.
How many companies has Element451 acquired?Element451 has acquired 1 company, including Enrollify.

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