Charlotte Hornets Acquisition & Valuation

Charlotte Hornets was acquired by Gabe Plotkin, Rick Schnall and Blue Owl Capital Inc. for $3B in August 2023, a 11.2x multiple on $269M of revenue.

Charlotte Hornets acquisition price

$3B

Acquired by Gabe Plotkin, Rick Schnall +1 · Aug 2023

Charlotte Hornets revenue at acquisition

$269M

Last twelve months · Aug 2023

Charlotte Hornets revenue multiple at acquisition

11.2x

EV/Revenue · Aug 2023

Charlotte Hornets EBITDA multiple at acquisition

85.7x

EV/EBITDA · Aug 2023

Charlotte Hornets Overview

About Charlotte Hornets

Charlotte Hornets is an American professional basketball franchise based in Charlotte, North Carolina, that competes in the NBA's Southeast Division of the Eastern Conference and plays home games at the Spectrum Center. The team was founded in 1988 as an expansion franchise owned by George Shinn; that club moved to New Orleans in 2002, and Charlotte received a new expansion team, the Charlotte Bobcats, which began play in the 2004–05 season. Michael Jordan bought a minority stake in 2006 and, at the head of an ownership group, took majority control in February 2010. The Bobcats readopted the Hornets name for the 2014–15 season and reclaimed the original club's history and records. In August 2023 Jordan sold his majority stake to investors led by Gabe Plotkin and Rick Schnall, keeping a minority share alongside musicians Eric Church and J. Cole. The franchise earns revenue from ticketing, media rights, sponsorship, with Judi Health as main sponsor, and merchandise. As of 2026 it has never won a division title or reached the conference finals; Shelly Cayette-Weston is president, Jeff Peterson general manager and Charles Lee head coach.


Founded

1988

HQ

United StatesCharlotte, NC

Status

Acquired

Customer focus

B2C

Revenue model

Product sales, Advertising

Revenue

$240M (Sep 2019)

Valuation

$3B (acquired Aug 2023)

Sectors

Charlotte Hornets Acquisition

Charlotte Hornets was acquired by Gabe Plotkin, Rick Schnall and Blue Owl Capital Inc. for $3B on 3 August 2023.

The acquisition price implies a 11.2x revenue and 85.7x EBITDA multiple on $269M of revenue.

Michael Jordan agreed in June 2023 to sell his majority stake in the Charlotte Hornets to a consortium led by Gabe Plotkin and Rick Schnall at a valuation of about $3 billion, while keeping a minority interest in the team. Plotkin, the founder of Melvin Capital, had owned a minority stake since 2019, and Schnall, a co-president of private equity firm Clayton, Dubilier & Rice, had been a minority owner of the Atlanta Hawks. The group also included North Carolina musicians J. Cole and Eric Church, and existing investor Daniel Sundheim, and Blue Owl's HomeCourt fund took part. The NBA Board of Governors approved the sale in late July by a 29-1 vote, and the transaction was finalised on 3 August 2023, ending Jordan's 13 years as controlling owner. Jordan had bought a minority stake in the then Charlotte Bobcats in 2006 and control from Robert L. Johnson in 2010 at a $275 million valuation, so the sale returned roughly ten times the value of that purchase. During his ownership the team, renamed the Hornets in 2014, reached the playoffs only twice. Plotkin became the team's governor. The franchise was founded as the Bobcats in 2004 and plays at the Spectrum Center in Charlotte.

Charlotte Hornets acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
3 Aug 2023Strategic M&A$3B11.2x85.7x

Sources: sportico.com, cnbc.com, nba.com, lw.com, blueowl.com, web.archive.org

Charlotte Hornets Revenue

Charlotte Hornets' latest recorded revenue is $240M, as of its secondary sale in September 2019.

Revenue grew from $73M in June 2006 to $240M in September 2019.

Charlotte Hornets revenue by funding round

Charlotte Hornets revenue and valuation multiple by funding round
DateRevenue *Stage
Sep 2019$240MSecondary
Jun 2006$73MSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Charlotte Hornets Funding History

Charlotte Hornets has 2 recorded secondary share sales and no primary funding rounds.

Charlotte Hornets funding rounds
DateStageInvestorsDeal Summary
Sep 2019SecondaryGabe Plotkin (lead); Daniel SundheimMichael Jordan sold minority stakes in the Charlotte Hornets to hedge fund managers Gabe Plotkin and Daniel Sundheim in September 2019, while keeping his controlling interest in the team. Plotkin, founder of Melvin Capital, and Sundheim, founder and chief investment officer of D1 Capital Partners, joined Hornets Sports & Entertainment as limited partners, and Jordan said he was excited to welcome them as partners. The terms and the size of the stakes were not disclosed. Plotkin became an alternate governor on the NBA Board of Governors after the investment. The minority deal set up the later change of control: in June 2023 Jordan agreed to sell his majority stake to a group led by Plotkin and Rick Schnall at a $3 billion valuation, and Sundheim remained part of the new ownership group. Jordan had bought a minority stake in the then Charlotte Bobcats in 2006 and control in 2010, and he renamed the team the Hornets in 2014. The franchise plays at the Spectrum Center in Charlotte, North Carolina.
Jun 2006SecondaryMichael Jordan (lead)Michael Jordan bought a minority ownership stake in the Charlotte Bobcats from majority owner Robert L. Johnson in June 2006 and became the team's managing member of basketball operations, with final say on player personnel decisions. The terms of the stake were not disclosed. Johnson, the founder of Black Entertainment Television, had been awarded the expansion franchise in 2002 for a fee of $300 million after the original Charlotte Hornets moved to New Orleans, and the Bobcats began play in 2004. Jordan, the six-time NBA champion with the Chicago Bulls, had previously been a part-owner and president of basketball operations of the Washington Wizards before returning to play for them and then being dismissed in 2003. The minority investment positioned him to take over the franchise: in February 2010 he agreed to buy a controlling interest from Johnson at a $275 million valuation, becoming the first former player to control an NBA team. Jordan renamed the team the Hornets in 2014, reclaiming the name and history of Charlotte's original NBA franchise, and sold control in 2023 to Gabe Plotkin and Rick Schnall at a $3 billion valuation.

Who has invested in Charlotte Hornets?

3 investors have backed Charlotte Hornets across its funding rounds, including Michael Jordan, Gabe Plotkin and Daniel Sundheim.

Lead investors include Gabe Plotkin and Michael Jordan.


Charlotte Hornets Investors

Investors in Charlotte Hornets by funding rounds participated
InvestorHQRoundsRoleFirst check
Gabe PlotkinUnited StatesUnited States1LeadSep 2019

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Charlotte Hornets Competitors

Charlotte Hornets competitors include listed companies like Atlanta Braves Holdings and MSG Rangers, and private ones like Suning Sports, Philadelphia Phillies, Le Sports and Six Nations Rugby.

Public and private companies comparable to Charlotte Hornets
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
Philadelphia PhilliesUnited StatesPhiladelphia, PAPrivate$519M-$3B5.8x
Le SportsChinaBeijingPrivate--$3.1B-
Atlanta Braves HoldingsUnited StatesUnited StatesPublicly listed$732M$98M$3.3B5.3x
Six Nations RugbyIrelandDublinPrivate--$3.4B-
MSG RangersUnited StatesUnited StatesPublicly listed$341M($24M)$2.4B7.9x

Charlotte Hornets Public Comps

Charlotte Hornets is no longer listed, but its public comps include Atlanta Braves Holdings, MSG Rangers, Manchester United, Sportradar, Cannae Holdings, Juventus FC, Ollamani, Borussia Dortmund, Parken Sport and ZO Future Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Atlanta Braves Holdings$732M$98M5.6x5.3x42.2x79.8x
MSG Rangers$341M($24M)7.9x7.9x(113.8x)(106.3x)
Manchester United$910M$321M5.2x5.0x14.7x16.3x
Sportradar$1.4B$597M2.7x2.3x6.5x9.8x
Cannae Holdings$424M($162M)2.0x2.2x(5.3x)(16.8x)
Juventus FC$586M$121M1.9x2.1x9.1x9.9x
Ollamani$348M$36M2.3x1.9x22.3x11.2x
Borussia Dortmund$516M$103M0.8x0.7x3.8x3.4x

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Common questions about Charlotte Hornets

When was Charlotte Hornets founded?Charlotte Hornets was founded in 1988.
Where is Charlotte Hornets headquartered?Charlotte Hornets is headquartered in Charlotte, NC, United States.
Is Charlotte Hornets publicly listed?No, Charlotte Hornets was acquired by Gabe Plotkin, Rick Schnall and Blue Owl Capital Inc. in August 2023.
Who acquired Charlotte Hornets?Charlotte Hornets was acquired by Gabe Plotkin, Rick Schnall and Blue Owl Capital Inc. in August 2023.
How much was Charlotte Hornets acquired for?Charlotte Hornets was acquired for $3B in August 2023, a 11.2x revenue multiple.
Who are Charlotte Hornets' investors?Charlotte Hornets' investors include Gabe Plotkin, Daniel Sundheim and Michael Jordan.
What is Charlotte Hornets' revenue?Charlotte Hornets' latest recorded revenue is $240M (September 2019).
Which companies are comparable to Charlotte Hornets?Companies comparable to Charlotte Hornets include Suning Sports, Philadelphia Phillies, Le Sports, Atlanta Braves Holdings, Six Nations Rugby and MSG Rangers.

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