OneTeam Partners Valuation, Funding & Investors

Suning Sports is the sports arm of Chinese retail and property conglomerate Suning Holdings Group, headquartered in Nanjing, Jiangsu, and incorporated as Jiangsu Suning Sports Industry Co., a joint venture of Suning Holdings, which owned 90% at the end of 2016, and Suning Appliance Group. It built a business spanning sports media, over-the-top streaming, sports retail and youth training. Its digital platform PP Sports bought Chinese broadcast rights to major football competitions, including the Premier League, La Liga, Serie A, Ligue 1, the Chinese Super League and, from 2018-19, exclusive television and online rights to the Bundesliga for five seasons, along with AFC competitions and WWE, earning revenue from subscriptions and advertising. It opened its first flagship fan store in Nanjing in 2017, planning 152 stores by 2020, and developed grassroots training programmes. Through its Hong Kong subsidiary Suning Sports International, it sits above Great Horizon, the vehicle through which Suning bought a majority stake in Inter Milan in 2016, and the group also owned Chinese Super League club Jiangsu Suning. In July 2018 Suning Sports raised a $600 million Series A led by Goldman Sachs and Alibaba, with Evergrande, Yunfeng Capital, SenseTime, CCB International and others, valuing it at about $2.6 billion. Under financial strain, Suning halted operations at its Chinese football clubs, including champions Jiangsu, in February 2021.

Le Sports is a Chinese sports media and internet company, known as LeSports and in Chinese as Leshi Tiyu, that was the sports arm of Beijing-based internet group LeEco. Established in 2014 as Letv Sports Culture Develop Ltd., it built a sports ecosystem combining online streaming of sports content, event operations, smart hardware and sports services. It held streaming rights including Premier League rights for Hong Kong, and became title sponsor of Beijing's Wukesong Culture and Sports Center in 2016. It earned revenue from paid memberships and advertising around its content, and planned consumer products including betting, lotteries, ticketing, e-commerce and gaming, along with devices such as the Le Super Bike. It first raised RMB 800 million in a Series A round at a RMB 2.8 billion valuation. In April 2016 it completed a RMB 8 billion (about $1.2 billion) Series B round at a RMB 21.5 billion valuation, then the largest raise by an internet sports company, with investors including HNA Capital and Caissa Touristic. Lei Zhenjian was its founder and chief executive; parent Le.com held a 10.34% stake.

OneFootball is a German football media and technology company headquartered in Berlin, operating as OneFootball GmbH. It was founded in Bochum in 2008 by Lucas von Cranach, who in 2009 launched the iLiga app that was later renamed and merged under the OneFootball brand. Its free app and website combine live scores, statistics, news and video from more than 200 leagues in multiple languages, produced by a Berlin newsroom, and the company also streams matches directly through the app, starting in 2019 with La Liga in the UK via Eleven Sports and 2. Bundesliga and DFB-Pokal games in Germany via Sky. OneFootball makes money mainly from advertising and brand partnerships, together with OTT streaming, publishing and services for clubs, leagues, federations and players; it says more than 200 million fans use the platform each month. In 2020 it acquired the video platform Dugout, bringing its founding clubs, including Arsenal, Barcelona, Bayern Munich, Liverpool, Manchester City, PSG and Real Madrid, in as shareholders. In April 2022 it raised €300 million in a Series D led by Liberty City Ventures with Animoca Brands and Dapper Labs to expand into Web3, then cut its workforce to about 240 after the crypto downturn; Patrick Fischer became chief executive in 2023.

Sportradar is a Swiss sports technology company headquartered in St. Gallen that supplies sports data, content and related services to bookmakers, media companies and sports organizations. Through its Betradar brand it provides bookmakers with sports data, odds suggestions, managed trading services and streaming, and it also sells integrity services that monitor betting markets for match-fixing, audiovisual distribution, OTT streaming and digital advertising services. Its partners include the NFL, NBA, NHL, NASCAR and the International Tennis Federation, and its customers include hundreds of bookmakers and state lotteries such as Veikkaus, Svenska Spel and Norsk Tipping. It earns subscription and revenue-share income, and reported revenue of 1.29 billion euros and net income of 100 million euros for 2025, with about 3,900 employees in 29 offices across 20 countries. The business began in 2001 in Trondheim, Norway, as Market Monitor AS, founded by Petter Fornæss and Tore Steinkjer to extract betting odds from online bookmakers, with Carsten Koerl, now group chief executive, buying 51%. EQT invested in 2012, and Michael Jordan and Mark Cuban came in through a Revolution-led investment in 2015. Sportradar listed on Nasdaq (SRAD) on 14 September 2021 at a valuation of about $8 billion.

KingMakers is a Nigerian online sports betting and digital entertainment company based in Lagos that operates the BetKing brand and was formerly known by that name. It offers sports betting and online games to African customers through its website and apps and through an agent network, which lets individuals earn income by serving customers in their communities. The company earns revenue from betting margins on the wagers it takes; revenue rose from $131 million in 2022 to $198 million in 2023, while losses grew from $19 million to $28 million as it invested to scale and faced losses on moving cash out of Nigeria. South African pay-TV group MultiChoice bought a 20% stake in September 2020 for R1.9 billion (about $112 million) and raised it to 49% in 2021 for a further $281.5 million, aiming to use its sports broadcasting to grow the betting business; according to KingMakers, 77% of DStv subscribers bet or make match predictions. In 2023 MultiChoice wrote down the investment by R2 billion, citing naira devaluation and expansion costs. KingMakers dropped planned expansions into Kenya and Ethiopia and hired Ronnie Whelan as chief operating officer. Its corporate parent is AGV Holdings Limited.

LiveScore Group is a British sports media and betting group based in London whose brands include LiveScore, the real-time football and sports scores service, and the sportsbooks LiveScore Bet and Virgin Bet. The LiveScore app and website deliver live scores, news, statistics and free-to-air live streams to millions of users worldwide, and the group uses that consumer traffic to acquire customers for its betting brands. It earns revenue from advertising and media partnerships on LiveScore and, above all, from sports betting and gaming through LiveScore Bet and Virgin Bet; annual revenue was about £100 million in 2022. The group grew rapidly in the three years to 2022 under chief executive Sam Sadi. In September 2022 Swiss media group Ringier made a £50 million strategic investment that valued the business at £500 million. The partnership, run through Ringier Sports Media Group, focused on expanding LiveScore in Central and Eastern Europe, where Ringier owns Sportal Media Group and Digital Ventures in Bulgaria, Gazeta Sporturilor in Romania and Sportal.rs in Serbia.

Dapper Labs is a Vancouver-based consumer technology company and self-described venture studio that builds digital collectibles, games and finance products on the Flow blockchain, which it created. Its best-known product is NBA Top Shot, a marketplace for officially licensed NBA video highlights sold as digital collectibles, which has more than 1.6 million collectors and over US$1.2 billion in cumulative sales. Other products include NFL ALL DAY, Disney Pinnacle, a digital pin collecting and trading app featuring Star Wars, Pixar and Disney characters, CryptoKitties, the 2017 blockchain game from which the company grew, Peak Money, an automated-yield and prize-linked savings app, and the virtual influencer studio Miquela. Dapper Labs earns revenue mainly from primary sales of digital collectibles and fees on marketplace trades, working with sports leagues, players' associations and entertainment brands as licensors. The company was spun out of the design studio Axiom Zen in 2018 under chief executive Roham Gharegozlou. It has raised more than US$600 million from investors including Andreessen Horowitz, Union Square Ventures, Venrock, GV, Samsung NEXT, Coatue, BOND and GIC, and its September 2021 round valued it at US$7.6 billion.

Playtomic is a Spanish sports-technology company based in Madrid that runs a booking app and community platform for padel, tennis and pickleball players and clubs. Players use the app to find and book courts, create private or public matches, join nearby games and track results, with a player-level estimation system matching them with opponents of similar ability. Clubs use its Playtomic Manager software to run bookings, memberships and operations, and coaches and academies use Playtomic Coach and Academy tools. By March 2025 the platform had 6,000 registered clubs and 1.5 million monthly active users worldwide, and Playtomic reported gross revenue of €240 million in 2024 and net revenue of €23 million, forecasting €350 million and €31 million for 2025; it had more than 200 employees. It earns commission on court bookings and matches paid through the app and charges clubs for its management software. Playtomic was co-founded by chief executive Félix Ruiz with Pedro Clavería and Pablo Carro. It raised €56 million in 2021 and, in March 2025, a €65 million round made up of €55 million of equity and €10 million of Banco Santander debt, with about a third earmarked for US expansion from Miami; in 2022 it bought a Finnish competitor.

MMA Inc develops technology solutions for the martial arts and combat sports sector. Its platform is designed to support gyms and related businesses by improving areas such as sales channels, customer onboarding, and member engagement. The platform also connects participants, gyms, and communities within the sector, enabling digital management and interaction.

Chicago White Sox is a professional baseball club that competes in the American League Central division of Major League Baseball. The club was founded in 1901 as a charter member of the American League and plays on the South Side of Chicago at the ballpark now known as Rate Field, which opened in 1991. It has won three World Series titles, in 1906, 1917 and 2005. A group led by Jerry Reinsdorf and Eddie Einhorn bought the club in 1981, and Reinsdorf has remained chairman and control person since. The White Sox earn money from media rights, sponsorship and advertising, and ticket, concession and merchandise sales. In 2025 the club agreed a framework under which Justin Ishbia may acquire control after 2029.

Baltimore Orioles is a Major League Baseball team based in Baltimore, Maryland, that plays in the American League East Division. The franchise was established in 1894 as the Milwaukee Brewers, became one of the American League's eight charter teams in 1901, played as the St. Louis Browns from 1902 to 1953 and moved to Baltimore in 1954 after a syndicate of local business and civic leaders bought it. Its home ballpark, Oriole Park at Camden Yards in downtown Baltimore, opened in 1992. The club has won three World Series titles, in 1966, 1970 and 1983, seven American League pennants and ten division titles, most recently in 2023, and its Hall of Famers include Brooks Robinson, Frank Robinson, Jim Palmer, Eddie Murray, Cal Ripken Jr. and manager Earl Weaver. It also holds a majority stake in the regional sports network MASN. In January 2024 John Angelos agreed to sell the team for about $1.7 billion to a group led by Carlyle Group founder and Baltimore native David Rubenstein that includes Cal Ripken Jr., Michael Arougheti, Kurt Schmoke, Michael Bloomberg and Grant Hill. The group bought an initial 40% stake in March 2024 and took full control on 1 August 2024.

The Tampa Bay Rays are an American professional baseball team based in St. Petersburg, Florida, competing in Major League Baseball's American League East Division. MLB awarded the expansion franchise to an ownership group led by Vince Naimoli on March 9, 1995, and the team began play as the Tampa Bay Devil Rays in 1998 at Tropicana Field, the domed stadium that has been its home in every season except 2025. Stuart Sternberg bought a controlling interest in 2005 and renamed the club the Rays before the 2008 season, when it won its first AL East title and American League pennant; it won a second pennant in 2020 and five division titles in total, but has not won a World Series. The team earns revenue from media rights, ticketing, sponsorship and merchandise, although its attendance has historically ranked among the lowest in MLB. After Hurricane Milton badly damaged Tropicana Field in October 2024, the Rays played the 2025 season at George M. Steinbrenner Field in Tampa and returned to the dome in 2026 after nearly $60 million of repairs. A group led by Jacksonville home builder Patrick Zalupski agreed in July 2025 to buy the franchise for about $1.7 billion, and the sale closed on September 30, 2025.

NZ Rugby (New Zealand Rugby, NZR) is the governing body of rugby union in New Zealand, headquartered in Wellington with an office in Auckland. It was founded at a meeting in Wellington in April 1892 as the New Zealand Rugby Football Union, affiliated to the International Rugby Football Board in 1949, and shortened its name in 2006. NZR selects and manages the national representative teams, including the All Blacks, the Black Ferns and the sevens sides, represents New Zealand in World Rugby, runs domestic competitions with its 26 provincial unions and promotes participation in the community game. It has a staff of about 90 people and is led by chief executive Steve Lancaster. Broadcasting rights are a core income source: NZR helped form SANZAAR, now shared with the South African, Australian and Argentine unions, which sells television rights for major southern hemisphere competitions. In June 2022 its provincial unions approved Project Future, under which US technology investor Silver Lake invested NZ$200 million at a NZ$3.5 billion valuation for a 5.71% to 8.58% stake in NZR CommercialCo, a new entity holding all NZR's revenue-generating activities.

Smith Entertainment Group is a sports and entertainment holding company based in Salt Lake City, Utah, controlled by Qualtrics co-founder Ryan Smith and his wife Ashley Smith. The Smiths bought the NBA's Utah Jazz from the Miller family in 2020 for $1.66 billion, and SEG joined David Blitzer in buying Major League Soccer's Real Salt Lake in January 2022. SEG also operates the downtown Salt Lake City arena formerly known as Vivint Arena, now the Delta Center. In 2024 it acquired the hockey assets of the Arizona Coyotes and launched a National Hockey League franchise in Utah, now named the Utah Mammoth. The group earns revenue from ticket sales, sponsorship, media rights, arena events and concessions across its teams and venues.

Atlanta Braves Holdings Inc is a holding company. It operates through its wholly-owned subsidiary, which is the owner and operator of the Atlanta Braves Major League Baseball Club and the mixed-use real estate development, The Battery Atlanta, and is the operator of the Atlanta Braves Major League Baseball Club’s stadium, Truist Park. The company predominantly derives revenue related to the Braves baseball franchise and Truist Park from ticket sales, concessions, local broadcasting rights, advertising sponsorships, suites and premium seat fees, retail and licensing revenue, shared MLB revenue streams, including national broadcasting rights and licensing, and other sources. The company's reportable segments include: Baseball which generates key revenue, and Mixed-Use Development.

Manchester United PLC operates as a professional football club with related activities, generating revenue prominently through commercial, broadcasting, and matchday segments. The commercial segment monetizes the various brands via sponsorships, retail, merchandising, apparel, and product licensing. Broadcasting revenue comes from television rights linked to football leagues and competitions, alongside content delivered through its dedicated TV channel all over the globe. Matchday income includes ticket sales, hospitality, merchandise, and services at its stadium. Manchester United is based in England. The company’s operations and fan base extends to many countries, supporting a diversified revenue model based on brand engagement and football-related content.