NZ Rugby Revenue, Valuation, Funding & Investors

NZ Rugby is valued at $2.1B as of February 2022, a 12.3x multiple on its last reported $174M revenue.

Last NZ Rugby valuation

$2.1B

Undisclosed stage · Feb 2022

Last NZ Rugby funding round

$135M

Undisclosed stage · Feb 2022

NZ Rugby revenue

$174M

Undisclosed stage · Feb 2022

Key investors in NZ Rugby

  • Silver Lake

NZ Rugby Overview

About NZ Rugby

NZ Rugby is the governing body for rugby union in New Zealand, headquartered in Wellington, overseeing the All Blacks, Black Ferns, and provincial unions. It manages Super Rugby Pacific competitions, invests in grassroots programs through Heartland championships, and licenses merchandise from Canterbury and Adidas.


HQ

New ZealandWellington

Status

Privately held

Customer focus

B2B

Revenue model

Licensing, Product sales

Revenue

$174M (Feb 2022)

Valuation

$2.1B (Feb 2022)

NZ Rugby Valuation

NZ Rugby is currently valued at $2.1B, based on its undisclosed-stage round in February 2022.

The $135M round was led by Silver Lake.

NZ Rugby valuation by funding round

NZ Rugby valuation by funding round
DateStageValuationRevenue Multiple
Feb 2022Undisclosed stage$2.1B12.3x

NZ Rugby Revenue

NZ Rugby's latest recorded revenue is $174M, as of its undisclosed-stage round in February 2022. At a $2.1B valuation, that implies a 12.3x revenue multiple.

NZ Rugby revenue by funding round

NZ Rugby revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2022$174M$2.1B12.3xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

NZ Rugby Funding History

NZ Rugby has raised a total of $135M across 1 funding round.

NZ Rugby funding rounds

NZ Rugby funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2022Undisclosed stageSilver Lake (lead)$135M$2.1BNew Zealand Rugby (NZR), the governing body for rugby in New Zealand, finalized a private equity investment from Silver Lake in February 2022 following approval by provincial unions and the players' union. The deal involved Silver Lake investing NZ$200 million for a 5.71%-8.58% stake in a new entity, NZR CommercialCo, which holds NZR's commercial assets valued at NZ$3.5 billion. This was a reduced offer from an earlier rejected proposal of NZ$387.5 million for 12.5%. The investment aimed to provide capital for post-COVID recovery, grassroots development, and competition with northern hemisphere rugby powers. Provincial unions received immediate cash distributions of up to NZ$1 million each, with additional capital raises planned, including NZ$62.5-NZ$100 million from New Zealand institutional investors. A joint entity, Global Rugby Opportunities, was formed by Silver Lake, NZR, and the NZRPA to invest in global rugby and related technologies. Subsequent developments included Silver Lake underwriting an additional NZ$62.5 million capital raise in 2022-2023, increasing its stake to 7.5% while NZR retained 92.5%. This supported community clubs, reserve rebuilding, and initiatives like the Legacy Fund with NZ$60 million for rugby growth.

Who has invested in NZ Rugby?

1 investor has backed NZ Rugby across its funding rounds, including Silver Lake.

Lead investors include Silver Lake.


NZ Rugby Investors

Investors in NZ Rugby by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by NZ Rugby

NZ Rugby has acquired 1 company to date.

Last acquisition by NZ Rugby was on August 30th 2018. NZ Rugby acquired Blues for undisclosed valuation.


Latest Acquisitions by NZ Rugby

Blues
Description
Blues is the Auckland-based professional rugby union franchise that competes in Super Rugby on behalf of the Auckland, North Harbour and Northland provincial unions. It was formed in 1996 for the launch of the professional Super Rugby competition and fields men's and women's teams, playing home matches at Eden Park. Income comes from New Zealand Rugby distributions and broadcast revenue, sponsorship, memberships, matchday ticketing and merchandise. The franchise was corporatised in 2013, when a private shareholder was admitted alongside the three provincial unions.
HQ CountryNew Zealand
HQ City
Auckland
Deal Date30 Aug 2018
Valuationundisclosed
EV/Revenue
EV/EBITDA

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NZ Rugby Competitors

NZ Rugby competitors include listed companies like Ollamani and Parken Sport, and private ones like Suning Sports, Matchroom, Harris Blitzer Sports & Entertainment and ONE Championship.

Public and private companies comparable to NZ Rugby
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
MatchroomUnited KingdomUnited KingdomPrivate--$1.6B-
Harris Blitzer Sports & EntertainmentUnited StatesCamden, NJPrivate--$3B-
ONE ChampionshipSingaporeSingaporePrivate$128M-$1.4B10.5x
OllamaniMexicoMexicoPublicly listed$378M$39M$684M1.9x
Parken SportDenmarkDenmarkPublicly listed$290M$87M$305M-

NZ Rugby Public Comps

NZ Rugby is still privately-owned, but its public comps include Songcheng Performance, Pursuit, PVR INOX, Grupo CIE, Atlanta Braves Holdings, Juventus FC, GL Events, Manchester United, Funshine Culture Group and Ollamani.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Songcheng Performance$337M$204M5.4x5.7x8.9x9.2x
Pursuit$452M$110M3.6x3.4x14.7x12.6x
PVR INOX$689M$225M2.8x2.7x8.7x8.3x
Grupo CIE$317M$99M2.5x-7.9x-
Atlanta Braves Holdings$732M$98M5.6x5.3x42.0x62.0x
Juventus FC$602M$125M2.1x2.2x10.1x10.3x
GL Events$2B$791M1.2x1.1x3.0x7.0x
Manchester United$895M$302M4.9x4.8x14.4x14.5x

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Common questions about NZ Rugby

Where is NZ Rugby headquartered?NZ Rugby is headquartered in Wellington, New Zealand.
Is NZ Rugby publicly listed?No, NZ Rugby is a private, VC-backed company.
What is NZ Rugby's valuation?NZ Rugby was last valued at $2.1B in its undisclosed-stage round in February 2022.
How much funding has NZ Rugby raised?NZ Rugby has raised $135M across 1 funding round.
What was NZ Rugby's last funding round?NZ Rugby's last funding round was a $135M undisclosed-stage round in February 2022, led by Silver Lake.
Who are NZ Rugby's investors?NZ Rugby's investors include Silver Lake.
What is NZ Rugby's revenue?NZ Rugby's latest recorded revenue is $174M (February 2022).
What is NZ Rugby's revenue multiple?NZ Rugby's latest valuation implies a 12.3x revenue multiple ($2.1B valuation on $174M of revenue).
Which companies are comparable to NZ Rugby?Companies comparable to NZ Rugby include Suning Sports, Matchroom, Harris Blitzer Sports & Entertainment, ONE Championship, Ollamani and Parken Sport.
How many companies has NZ Rugby acquired?NZ Rugby has acquired 1 company, including Blues.

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