Census Acquisition, Valuation, Funding & Investors

Census was acquired by Fivetran in May 2025.

Census acquisition price

Undisclosed

Acquired by Fivetran · May 2025

Census revenue

$33M

Series A · Feb 2021

Cumulative funding Census raised

$80M

across 3 funding rounds

Key investors in Census

  • Andreessen Horowitz
  • Sequoia Capital
  • Tiger Global
  • Insight Partners
  • SV Angel
  • Ryan Petersen

Census Overview

About Census

Census is a San Francisco-headquartered data activation platform powered by Reverse ETL technology. It syncs customer data from warehouses like Snowflake and BigQuery directly to CRM, marketing, and support tools such as Salesforce, HubSpot, and Intercom. Used by companies including Fivetran, Canva, and Figma, the platform operationalizes metrics for personalized campaigns and sales workflows without engineering resources. Founded in 2018, Census processes billions of syncs monthly across 200-plus destinations.


Founded

2018

HQ

United StatesSan Francisco, CA

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$33M (Feb 2021)

Valuation

$630M (Feb 2022)

Census Acquisition

Census was acquired by Fivetran for an undisclosed price on 1 May 2025.

Before the acquisition Census had raised $80M across 3 funding rounds.

Census, founded in 2018 and headquartered in San Francisco, provides a reverse ETL platform that enables businesses to export governed data from warehouses and databases to operational tools for activation and analytics, serving hundreds of customers across industries with over 50 employees and raising $80.3 million from investors including Andreessen Horowitz, Tiger Global, Sequoia Capital, Insight Partners, and SV Angel, with a last valuation of $630 million in 2022. Fivetran, a 13-year-old Oakland-based leader in automated data movement with over 900 connectors for ELT from sources to cloud platforms, signed an agreement on May 1, 2025, to acquire Census for undisclosed terms funded by cash and equity, subject to customary closing conditions; post-acquisition, Census technology becomes Fivetran Activations, fully integrating the team and brand into Fivetran's end-to-end platform for real-time data movement across the stack, including reverse ETL to business applications. The strategic rationale centers on customer demand for reverse ETL alongside Fivetran's ingestion capabilities, shared client bases preferring automated, reliable tools over competitors like Informatica, and philosophical alignment enabling AI-powered decisions at scale; joint customers gain unified governed data flow from sources to warehouses and back to operational systems on a single managed platform. Census co-founder and CEO Boris Jabes joins to lead Fivetran's data activation strategy, while Fivetran CEO George Fraser noted pre-launch discussions with Census founders Taylor and others highlighting destined synergy; this marks Fivetran's third acquisition after HVR in 2021 for change data capture and Teleport Data for high-speed replication. The deal fits 2025 consolidation trends in data tools amid AI era needs for clean, bidirectional data flows, positioning Fivetran against rivals by mainstreaming reverse ETL, enhancing Microsoft Fabric integrations, and supporting composable CDP approaches where segments build in warehouses rather than traditional CDPs, with Census workforce fully transitioning upon close.

Census acquisition details
AcquirerDateType
1 May 2025Strategic M&A

Census Valuation

Census is currently valued at $630M, based on its Series B in February 2022.

The $60M round was led by Insight Partners and Tiger Global, with participation from Andreessen Horowitz and Sequoia Capital.

Census' valuation has grown 6.3x from $100M at its Series A in February 2021 to $630M in February 2022, across 2 priced rounds.

Census valuation by funding round

Revenue multiple
Census valuation by funding round
DateStageValuationRevenue Multiple
Feb 2022Series B$630M-
Feb 2021Series A$100M3.0x

Census Revenue

Census' latest recorded revenue is $33M, as of its Series A in February 2021. At a $100M valuation, that implies a 3.0x revenue multiple.

Census revenue by funding round

Census revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2021$33M$100M3.0xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Census Funding History

Census has raised a total of $80M across 3 funding rounds.

Census' first fundraising round was a $4M seed round in May 2020. The most recent completed round was a $60M Series B in February 2022.

Census funding rounds

Census funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2022Series BInsight Partners (lead); Tiger Global (lead); Andreessen Horowitz; Sequoia Capital$60M$630M-
Feb 2021Series ASequoia Capital (lead)$16M$100MCensus is a data startup that helps companies distribute product data from data warehouses to business tools like Salesforce and Marketo. It enables syncing of customer data for better marketing, sales, and customer success, with integrations to services such as Zendesk and Netsuite. Customers at the time included Figma, Notion, Clearbit, Drizzly, Loom, and Rippling, totaling over 50. Census raised a $16 million Series A round on February 18, 2021, led by Sequoia Capital at a $100 million post-money valuation. Andreessen Horowitz, which led the prior $4.3 million seed round, participated alongside angel investors including Figma CEO Dylan Field, GitHub CTO Jason Warner, Notion COO Akshay Kothari, and Rippling CEO Parker Conrad. The round was highly competitive amid investor interest in data utilization startups like Fivetran and Fishtown Analytics. The funding supported hiring more employees and marketing to new customers. Census planned to launch features like deeper data validation, visual query experiences, and code-based orchestration for enterprise integration. The company was founded by Boris Jabes, Sean Lynch, Anton Vaynshtok, and Bradley Buda, who previously cofounded Meldium, acquired by LogMeIn in 2014.
May 2020SeedAndreessen Horowitz (lead); Max Mullen; SV Angel; Alex MacCaw; Fritz Lanman; Adam Gross; Ryan Petersen$4M-Census raised a $4.3 million seed round in May 2020 led by Andreessen Horowitz, with participation from investors including SV Angel, Flexport CEO Ryan Petersen, Clearbit cofounder Alex MacCaw, and others. The funding supported initial product development and scaling for its reverse ETL platform, which syncs data from warehouses to SaaS tools. The post-money valuation was not publicly disclosed. Census, founded in 2018 and headquartered in San Francisco, builds a data layer enabling nontechnical users to access and operationalize analytics from company data warehouses without intermediaries. The seed round preceded a $16 million Series A in 2021 and a $60 million Series B in February 2022 at a $630 million valuation led by Tiger Global and Insight Partners, with participation from Andreessen Horowitz and Sequoia, bringing total funding over $80 million at that point.

Who has invested in Census?

10 investors have backed Census across its funding rounds, including Andreessen Horowitz, Sequoia Capital, Tiger Global, Insight Partners, SV Angel and Ryan Petersen.

Lead investors include Insight Partners, Tiger Global, Sequoia Capital and Andreessen Horowitz.


Census Investors

Investors in Census by funding rounds participated
InvestorHQRoundsRoleFirst check
Andreessen HorowitzUnited StatesSan Francisco, CA2LeadMay 2020
Sequoia CapitalUnited StatesSan Francisco, CA2LeadFeb 2021
Max MullenUnited StatesSan Francisco, CA1ParticipantMay 2020
SV AngelUnited StatesSan Francisco, CA1ParticipantMay 2020
Alex MacCawUnited StatesSan Francisco, CA1ParticipantMay 2020
Fritz Lanman--1ParticipantMay 2020
Tiger GlobalUnited StatesNew York City, NY1LeadFeb 2022
Adam GrossUnited StatesSan Francisco, CA1ParticipantMay 2020

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Acquisitions by Census

Census has acquired 1 company to date.

Last acquisition by Census was on July 17th 2024. Census acquired GetFulcrum for undisclosed valuation.


Latest Acquisitions by Census

GetFulcrum
Description
GetFulcrum is a product-led success platform that identifies outcome-focused customer segments and drives adaptable engagement for SaaS companies targeting low-touch customers. The San Francisco-based tool automates revenue retention growth by analyzing usage data, segmenting users, and enabling personalized in-app experiences. GetFulcrum integrates with platforms like Segment, Intercom, and Amplitude to boost net revenue retention through proactive interventions.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date17 Jul 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Census Competitors

Census competitors include listed companies like Sprout Social and Beijing Quanshi World, and private ones like Chili Piper, Postscript, Sendoso and Alembic.

Public and private companies comparable to Census
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Chili PiperUnited StatesNew York City, NYPrivate$18M-$625M34.7x
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
SendosoUnited StatesSan Francisco, CAPrivate--$640M-
AlembicUnited StatesSan Francisco, CAPrivate--$645M-
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$656M1.2x
Beijing Quanshi WorldChinaChinaPublicly listed$169M($19M)$441M-

Census Public Comps

Census is no longer listed, but its public comps include Sprout Social, Quadient, Beijing Quanshi World, Weimob, e-Hualu, BTQ Technologies, Zhongfu Information, Nordtech Group, Lime Technologies and Rezolve AI.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Quadient$1.2B$100M1.1x1.1x12.8x4.8x
Beijing Quanshi World$169M($19M)2.3x-(20.8x)-
Weimob$237M($10M)2.1x1.9x(51.7x)25.0x
e-Hualu$69M($310M)24.1x-(5.4x)-
BTQ Technologies$226K($18M)1720.6x266.9x(21.8x)-
Zhongfu Information$108M$1M3.4x2.7x359.0x-
Nordtech Group$72M$15M5.1x-25.2x-

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Common questions about Census

When was Census founded?Census was founded in 2018.
Where is Census headquartered?Census is headquartered in San Francisco, CA, United States.
Is Census publicly listed?No, Census was acquired by Fivetran in May 2025.
Who acquired Census?Census was acquired by Fivetran in May 2025.
What is Census' valuation?Census was last valued at $630M in its Series B in February 2022.
How much funding has Census raised?Census has raised $80M across 3 funding rounds.
What was Census' last funding round?Census' last funding round was a $60M Series B in February 2022, led by Insight Partners and Tiger Global.
Who are Census' investors?Census' investors include Andreessen Horowitz, Sequoia Capital, Max Mullen, SV Angel, Alex MacCaw, Fritz Lanman, Tiger Global, Adam Gross, Insight Partners and Ryan Petersen.
What is Census' revenue?Census' latest recorded revenue is $33M (February 2021).
What is Census' revenue multiple?Census' latest valuation implies a 3.0x revenue multiple ($100M valuation on $33M of revenue).
Which companies are comparable to Census?Companies comparable to Census include Chili Piper, Postscript, Sendoso, Alembic, Sprout Social and Beijing Quanshi World.
How many companies has Census acquired?Census has acquired 1 company, including GetFulcrum.

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