Bluecore Acquisition, Valuation, Funding & Investors

Bluecore was acquired by Insider One for $1B in May 2026.

Bluecore acquisition price

$1B

Acquired by Insider One · May 2026

Cumulative funding Bluecore raised

$263M

across 8 funding rounds

Key investors in Bluecore

  • FirstMark
  • Techstars
  • Georgian
  • Norwest
  • Felicis
  • Founders' Co-op
  • Corazon Capital
  • Right Side Capital Management

Bluecore Overview

About Bluecore

Bluecore is a multichannel marketing platform leveraging predictive intelligence for retail personalization. It unifies consumer behavior and product data to manage nearly 500 million shopper profiles and vast catalogs. Headquartered in New York, Bluecore prioritizes and activates campaigns based on anticipated customer relationships.


Founded

2013

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Aug 2021)

Bluecore Acquisition

Bluecore was acquired by Insider One for $1B on 12 May 2026.

Before the acquisition Bluecore had raised $263M across 8 funding rounds.

Insider One, an agentic AI platform for autonomous customer engagement, acquired Bluecore, a retail shopper identification and customer movement technology company, on May 13, 2026. The acquisition price was not disclosed. The transaction represents a strategic expansion of Insider One's capabilities within the retail technology sector. Bluecore serves more than 400 U.S. enterprise brands including ALO Yoga, J.Crew, Sephora, Bloomingdale's, The North Face, Ralph Lauren, QVC, and Michael Kors. The acquisition positions Insider One ahead of a planned IPO with a strengthened U.S. retail revenue base. Insider One, trusted by one-third of the Fortune Global 500, achieved unicorn status with a $1.22 billion valuation following its $121 million Series D funding round announced concurrently with the Bluecore acquisition.

Bluecore acquisition details
AcquirerDateTypePrice
  • Insider One
12 May 2026Strategic M&A$1B

Bluecore Valuation

Bluecore is currently valued at $1B, based on its Series E in August 2021.

The $125M round was led by Georgian, with participation from FirstMark, Silver Lake Waterman and Norwest.

Bluecore valuation by funding round

Bluecore valuation by funding round
DateStageValuation
Aug 2021Series E$1B

Bluecore Funding History

Bluecore has raised a total of $263M across 8 funding rounds.

Bluecore's first fundraising round was a $100K pre-seed round in April 2013. The most recent completed round was a $25M undisclosed-stage round in November 2024.

Bluecore funding rounds

Bluecore funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2024Undisclosed stage-$25M-Bluecore is a retail technology company that transforms casual shoppers into lifetime customers for fast-growing retail brands by prioritizing shopper and product data in marketing to predict consumer purchases and drive ecommerce KPIs like purchase frequency and customer lifetime value. It has raised over $225M total prior to its Series E, with investors including Georgian, FirstMark, Norwest, and Silver Lake Waterman. The Series E round of $125M in 2021 was led by Georgian and valued the company at $1B, used to accelerate ecommerce product development, AI, and analytics, driving billions in GMV for retailers.
Aug 2021Series EGeorgian (lead); FirstMark; Silver Lake Waterman; Norwest$125M$1BBluecore is a retail technology company that transforms casual shoppers into lifetime customers for fast-growing retail brands by leveraging shopper and product data to predict purchases and drive ecommerce growth. Its platform prioritizes ecommerce KPIs like purchase frequency and customer lifetime value, contrasting with legacy marketing tools built for mass marketing. The company announced the close of its $125 million Series E funding round in August 2021, led by existing investor Georgian, with participation from FirstMark, Norwest, and new investor Silver Lake Waterman. This investment brought total funding to over $225 million and achieved a $1 billion post-money valuation, marking Bluecore as a unicorn. Georgian, which previously led Bluecore's Series B in 2015 and Series D in 2020, doubled its investment for the second consecutive year, making this its largest investment in the company to date. The funds are earmarked for accelerating ecommerce product development, AI, and analytics investments to enhance personalization in online shopping. Bluecore, founded in 2013, has driven billions in gross merchandise value (GMV) for over 400 retail brands including Gap, Nike, Tommy Hilfiger, and CVS Pharmacy, managing over 500 million customer IDs, 140,000 multi-time buyers, and 300 million listed products. The pandemic accelerated the shift to online shopping, amplifying the need for Bluecore's first-party, AI-based marketing automation and multichannel personalization capabilities. Prior rounds included $50 million Series D in May 2020 led by Georgian at a sub-$500 million valuation, $35 million Series C in 2017 led by Norwest, $21 million Series B in 2015, and $6 million Series A in 2015 led by FirstMark. Employee count grew to over 300 by mid-2021 from 236 in May 2020, reflecting operational expansion amid rising digital retail demands.
May 2020Series DGeorgian (lead); FirstMark; Norwest; Gaingels$50M--
Oct 2017Series CNorwest (lead); FirstMark; Georgian; Felicis$35M-Bluecore is a retail marketing technology company providing an AI-driven decisioning engine for real-time marketing actions, personalization, and customer engagement based on shopper behaviors and product shifts. The platform originated with trigger-based email marketing in 2013 and expanded to include machine learning predictions, social media, and search channels. By 2017, it powered ecommerce brands with automated systems to boost relevance and revenue. In October 2017, Bluecore raised a $35 million Series C round led by Norwest Venture Partners, with participation from existing investors Georgian Partners, FirstMark Capital, and Felicis Ventures. Norwest's Scott Beechuk joined the board. This brought total funding to over $63 million. The funds aimed to accelerate platform delivery, product development, customer growth, and expansion into new markets amid retail transformation driven by data and consumer changes. At the time, Bluecore reported impressive traction: doubling its customer base in 18 months, three-year CAGR over 250 percent, more than 400 customers including Express, Staples, Blue Nile, and Sephora, capture of 47 billion real-time behavioral events, and driving over $1 billion in customer revenue to clients. It operated on a SaaS model with pricing from tens of thousands to millions annually per customer, averaging nearly six figures.
Dec 2015Series BGeorgian (lead); CSC Upshot; FirstMark; Felicis; Corazon Capital; Techstars$21M-Bluecore is a retail technology company that helps ecommerce brands transform casual shoppers into lifetime customers using customer data, product data, AI, and analytics to drive purchase frequency and customer lifetime value. The company raised a $21 million Series B funding round in December 2015, led by Georgian Partners, with participation from existing investors FirstMark Capital and Felicis Ventures, as well as Corazon Capital and CSC Upshot (Techstars-affiliated). This followed a $6 million Series A in January 2015 led by FirstMark. The funding was intended to accelerate growth and expand the customer base. Subsequent rounds included a $35 million Series C in October 2017 led by Norwest Venture Partners with participation from FirstMark, Georgian, and Felicis, a $50 million Series D in May 2020 led by Georgian with FirstMark and Norwest, and a $125 million Series E in August 2021 led by Georgian, reaching a $1 billion valuation and over $225 million total funding. Georgian has been a consistent backer since 2015. Later traction mentions driving billions in GMV for retailers and serving 400+ retailers by 2021. The company prioritized ecommerce KPIs and AI development across rounds.
Jan 2015Series AFirstMark (lead); Felicis; Corazon Capital; Founders' Co-op; Techstars$6M-Bluecore raised $6M in its Series A round in January 2015, led by FirstMark with participation from Corazon Capital, Felicis, Founders' Co-op, and Techstars. The company, founded in 2013-2014, develops retail marketing technology focused on customer data platforms for ecommerce personalization and triggered emails. This followed seed rounds of $118K in April 2013 and $1.1M in July 2013. Bluecore continued raising capital in subsequent rounds, including $21M Series B in December 2015, $35M Series C in 2017, $50M Series D in 2020, and $125M Series E in 2021, reaching over $225M total funding.
Jul 2013SeedFirstMark (lead); Founders' Co-op; Techstars$1M--
Apr 2013Pre-seedTechstars; Right Side Capital Management$100K--

Who has invested in Bluecore?

11 investors have backed Bluecore across its funding rounds, including FirstMark, Techstars, Georgian, Norwest, Felicis and Founders' Co-op.

Lead investors include Georgian, Norwest and FirstMark.


Bluecore Investors

Investors in Bluecore by funding rounds participated
InvestorHQRoundsRoleFirst check
FirstMarkUnited StatesNew York City, NY6LeadJul 2013
GeorgianCanadaToronto4LeadDec 2015
TechstarsUnited StatesBoulder, CO4ParticipantApr 2013
FelicisUnited StatesSan Francisco, CA3ParticipantJan 2015
NorwestUnited StatesSan Francisco, CA3LeadOct 2017
Corazon CapitalUnited StatesChicago, IL2ParticipantJan 2015
Founders' Co-opUnited StatesSeattle, WA2ParticipantJul 2013
CSC UpshotUnited StatesSan Francisco, CA1ParticipantDec 2015
Silver Lake WatermanUnited StatesSan Francisco, CA1ParticipantAug 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Bluecore

Bluecore has acquired 2 companies to date.

Last acquisition by Bluecore was on November 12th 2024. Bluecore acquired Alby for undisclosed valuation.


Latest Acquisitions by Bluecore

Alby
Betaout
Description
Alby is a Tel Aviv-headquartered AI platform for e-commerce customer support and sales. Its chatbot handles product queries, order tracking, pricing, and returns policy on Shopify and other stores. Alby escalates complex issues to human agents and deploys proactive messaging to recover abandoned carts, boosting conversion on fashion and electronics sites.
Betaout is a Gurgaon, India-based content management platform founded in 2014 offering ContentCloud for digital publishers. The SaaS tool handles ideation, planning, delegation, distribution, and analytics for media houses like Times Internet. Betaout processes over 1 million articles monthly, integrating with CMS like WordPress and analytics from Google.
HQ CountryUnited StatesUnited States
HQ City
New York City, NY
New York City, NY
Deal Date12 Nov 202425 Oct 2018
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Bluecore Competitors

Bluecore competitors include listed companies like Rezolve AI and Litium, and private ones like Postscript, ADA, Bloomreach and CRMBonus.

Public and private companies comparable to Bluecore
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
ADAMalaysiaKuala LumpurPrivate$72M$1M$550M-
BloomreachUnited StatesSan Francisco, CAPrivate$150M-$2.2B14.7x
CRMBonusBrazilSão PauloPrivate$22M-$374M17.0x
LitiumSwedenSwedenPublicly listed$8M$2M$20M1.9x

Bluecore Public Comps

Bluecore is no longer listed, but its public comps include Appier Group, Rezolve AI, Deluxe, ZoomInfo, Sprinklr, Sprout Social, Quadient, Beijing Quanshi World, Weimob and Nordtech Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Appier Group$281M$44M3.4x2.9x21.6x15.7x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Deluxe$2.1B$379M1.2x1.2x6.7x5.6x
ZoomInfo$1.2B$326M2.0x2.1x7.8x5.1x
Sprinklr$857M$66M1.0x1.0x13.6x5.5x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Quadient$1.2B$100M1.1x1.1x12.8x4.8x
Beijing Quanshi World$169M($19M)2.3x-(20.8x)-

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Common questions about Bluecore

When was Bluecore founded?Bluecore was founded in 2013.
Where is Bluecore headquartered?Bluecore is headquartered in New York City, NY, United States.
Is Bluecore publicly listed?No, Bluecore was acquired by Insider One in May 2026.
Who acquired Bluecore?Bluecore was acquired by Insider One in May 2026.
How much was Bluecore acquired for?Bluecore was acquired for $1B in May 2026.
What is Bluecore's valuation?Bluecore was last valued at $1B in its Series E in August 2021.
How much funding has Bluecore raised?Bluecore has raised $263M across 8 funding rounds.
What was Bluecore's last funding round?Bluecore's last funding round was a $25M undisclosed-stage round in November 2024.
Who are Bluecore's investors?Bluecore's investors include FirstMark, Georgian, Techstars, Felicis, Norwest, Corazon Capital, Founders' Co-op, CSC Upshot, Silver Lake Waterman, Gaingels and 1 other.
Which companies are comparable to Bluecore?Companies comparable to Bluecore include Rezolve AI, Postscript, ADA, Bloomreach, CRMBonus and Litium.
How many companies has Bluecore acquired?Bluecore has acquired 2 companies, including Alby and Betaout.

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