CRMBonus Revenue, Valuation, Funding & Investors

CRMBonus is valued at $374M as of May 2024, a 17.0x multiple on its last reported $22M revenue.

Last CRMBonus valuation

$374M

Series B · May 2024

Last CRMBonus funding round

$78M

Series B · May 2024

CRMBonus revenue

$22M

Series B · May 2024

Key investors in CRMBonus

  • SoftBank Group
  • Igah Ventures
  • Industry Ventures
  • Valor Capital Group
  • Bond
  • Riverwood Capital

CRMBonus Overview

About CRMBonus

CRMBonus is a sales acceleration platform launched in April 2018 in Sao Paulo, Brazil. The system boosts store revenues by 10 to 20 percent within 100 days using discounts under 2 percent effective cost, diluting fixed expenses via increased transactions. It manages loyalty programs, targeted promotions, and analytics for retail chains in Latin America.


Founded

2018

HQ

BrazilSão Paulo

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$22M (May 2024)

Valuation

$374M (May 2024)

CRMBonus Valuation

CRMBonus is currently valued at $374M, based on its Series B in May 2024.

The $78M round was led by Bond, with participation from Industry Ventures, SoftBank Group, Igah Ventures, Vivo Ventures and Valor Capital Group.

CRMBonus' valuation has grown 2.1x from $181M at its Series A in October 2021 to $374M in May 2024, across 2 priced rounds.

CRMBonus valuation by funding round

Revenue multiple
CRMBonus valuation by funding round
DateStageValuationRevenue Multiple
May 2024Series B$374M17.0x
Oct 2021Series A$181M-

CRMBonus Revenue

CRMBonus' latest recorded revenue is $22M, as of its Series B in May 2024. At a $374M valuation, that implies a 17.0x revenue multiple.

CRMBonus revenue by funding round

CRMBonus revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
May 2024$22M$374M17.0xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

CRMBonus Funding History

CRMBonus has raised a total of $128M across 2 funding rounds.

CRMBonus' first fundraising round was a $51M Series A in October 2021. The most recent completed round was a $78M Series B in May 2024.

CRMBonus funding rounds

CRMBonus funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2024Series BBond (lead); Industry Ventures; SoftBank Group; Igah Ventures; Vivo Ventures; Valor Capital Group$78M$374MCRMBonus is a Brazilian B2B AI-powered loyalty and marketing automation platform founded in 2018 by Alexandre Zolko, helping retailers manage 'gift back' programs, digital discounts on future purchases, and solutions like Vale Bônus for token-based payments and CRM Ads to compete with Google and Meta. The company raised approximately $78M (BRL 400M) in a Series B round in May 2024 led by Bond (BOND), with participation from Valor Capital Group, SoftBank Latin America Ventures (previously involved), Igah Ventures, and others like Riverwood Capital. This round valued CRMBonus at BRL 2.2 billion (~$400M USD), doubling its prior Series A valuation of BRL 1 billion from 2022 led by SoftBank International Group and Riverwood. In 2023, CRMBonus generated $22.4M in revenue and projected to double it in 2024, reflecting strong growth in the Brazilian e-commerce and loyalty sector. The funds will strengthen cash reserves, support acquisitions, expand the team, acquire customers, and develop new products like CRM Ads and Vale Bônus. Bond's General Partner Daegwon Chae joined the board as part of the deal. CRMBonus operates in Brazil's rebounding VC landscape for AI and fintech startups, positioning itself against giants in ads and customer engagement. Total funding across rounds reached about $129M by mid-2024, with legal counsel from Bronstein, Zilberberg, Chueiri & Potenza Advogados.
Oct 2021Series ASoftBank Group; Riverwood Capital; Volpe Capital; Igah Ventures; Crew Capital$51M$181M-

Who has invested in CRMBonus?

9 investors have backed CRMBonus across its funding rounds, including SoftBank Group, Igah Ventures, Industry Ventures, Valor Capital Group, Bond and Riverwood Capital.

Lead investors include Bond.


CRMBonus Investors

Investors in CRMBonus by funding rounds participated
InvestorHQRoundsRoleFirst check
SoftBank GroupJapanTokyo2ParticipantOct 2021
Igah VenturesBrazilSão Paulo2ParticipantOct 2021
Industry VenturesUnited StatesSan Francisco, CA1ParticipantMay 2024
Riverwood CapitalUnited StatesSan Francisco, CA1ParticipantOct 2021
Volpe CapitalBrazilSão Paulo1ParticipantOct 2021
Vivo VenturesBrazilSão Paulo1ParticipantMay 2024
Valor Capital GroupUnited StatesNew York City, NY1ParticipantMay 2024

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Acquisitions by CRMBonus

CRMBonus has acquired 4 companies to date.

Last acquisition by CRMBonus was on June 17th 2025. CRMBonus acquired Oto CRM for undisclosed valuation.


Latest Acquisitions by CRMBonus

Oto CRM
Becon
Giver
Zipper
Description
Oto CRM is a São Paulo-based developer of customer relationship management software tailored for physical retail stores in Brazil. The platform handles client interactions, sales tracking, and loyalty programs in brick-and-mortar environments.
Becon is a Brazilian provider of smart modems tailored for commercial venues like retail chains, restaurants, and malls. Its devices deliver secure Wi-Fi sharing while capturing customer analytics including visit frequency, dwell time, demographics, and hotspot usage. Integrated marketing automation enables SMS, email, and WhatsApp campaigns alongside loyalty programs customized per business. Headquartered in São Paulo, Becon sells hardware outright and charges per-message fees, serving hundreds of establishments across Brazil to boost retention and revenue.
Giver is a São Paulo-based customer loyalty platform tracking behaviors to deliver targeted rewards and communications. Used by Brazilian retailers, it segments users via data analytics for retention campaigns. Launched in 2015, Giver integrates with POS systems in 500 stores.
Zipper is a Slovenian software platform for developing social media applications, providing APIs for user authentication, content feeds, and real-time messaging. Founded in 2015, the Ljubljana-based company powers custom networks for brands and communities, integrating with tools like Firebase for notifications. Zipper supports white-label deployments on iOS, Android, and web, used by European media outlets for event-based social hubs.
HQ CountryBrazilBrazilBrazilBrazil
HQ City
Porto Alegre
Joinville
Joinville
Florianópolis
Deal Date17 Jun 202523 Mar 202331 Jan 20234 Aug 2022
Valuationundisclosed$3M$6M$5M
EV/Revenue
EV/EBITDA

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CRMBonus Competitors

CRMBonus competitors include listed companies like Rezolve AI and Litium, and private ones like White Label Loyalty, ADA, Postscript and Isomar Capital.

Public and private companies comparable to CRMBonus
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
White Label LoyaltyUnited KingdomUnited KingdomPrivate--$190M-
ADAMalaysiaKuala LumpurPrivate$72M$1M$550M-
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
Isomar CapitalMexicoMexico CityPrivate--$206M-
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
LitiumSwedenSwedenPublicly listed$8M$2M$20M1.9x

CRMBonus Public Comps

CRMBonus is still privately-owned, but its public comps include Nordtech Group, Lime Technologies, Weimob, Beijing Quanshi World, AnyMind Group, Sidetrade, Coveo Solutions, Quadient, MetropolCard and Wewards.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Nordtech Group$72M$15M5.1x-25.2x-
Lime Technologies$75M$23M4.5x4.1x14.6x13.2x
Weimob$237M($10M)2.1x1.9x(51.7x)25.0x
Beijing Quanshi World$169M($19M)2.3x-(20.8x)-
AnyMind Group$368M$12M1.0x0.7x30.8x10.5x
Sidetrade$74M$9M4.2x4.0x35.0x23.2x
Coveo Solutions$148M($25M)1.2x1.2x(7.3x)107.6x
Quadient$1.2B$100M1.1x1.1x12.8x4.8x

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Common questions about CRMBonus

When was CRMBonus founded?CRMBonus was founded in 2018.
Where is CRMBonus headquartered?CRMBonus is headquartered in São Paulo, Brazil.
Is CRMBonus publicly listed?No, CRMBonus is a private, VC-backed company.
What is CRMBonus' valuation?CRMBonus was last valued at $374M in its Series B in May 2024.
How much funding has CRMBonus raised?CRMBonus has raised $128M across 2 funding rounds.
What was CRMBonus' last funding round?CRMBonus' last funding round was a $78M Series B in May 2024, led by Bond.
Who are CRMBonus' investors?CRMBonus' investors include SoftBank Group, Igah Ventures, Industry Ventures, Riverwood Capital, Volpe Capital, Vivo Ventures, Valor Capital Group, Bond and Crew Capital.
What is CRMBonus' revenue?CRMBonus' latest recorded revenue is $22M (May 2024).
What is CRMBonus' revenue multiple?CRMBonus' latest valuation implies a 17.0x revenue multiple ($374M valuation on $22M of revenue).
Which companies are comparable to CRMBonus?Companies comparable to CRMBonus include White Label Loyalty, ADA, Postscript, Isomar Capital, Rezolve AI and Litium.
How many companies has CRMBonus acquired?CRMBonus has acquired 4 companies, including Oto CRM, Becon, Giver and Zipper.
What was the largest acquisition by CRMBonus?The $6M acquisition of Giver in January 2023 is the largest acquisition CRMBonus has made to date.

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