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- CRMBonus
CRMBonus Revenue, Valuation, Funding & Investors
CRMBonus is valued at $374M as of May 2024, a 17.0x multiple on its last reported $22M revenue.
Last CRMBonus valuation
$374M
Series B · May 2024
Last CRMBonus funding round
$78M
Series B · May 2024
CRMBonus revenue
$22M
Series B · May 2024
Key investors in CRMBonus
SoftBank Group
Igah Ventures
Industry Ventures
Valor Capital Group
Bond
Riverwood Capital
About CRMBonus
CRMBonus is a sales acceleration platform launched in April 2018 in Sao Paulo, Brazil. The system boosts store revenues by 10 to 20 percent within 100 days using discounts under 2 percent effective cost, diluting fixed expenses via increased transactions. It manages loyalty programs, targeted promotions, and analytics for retail chains in Latin America.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$22M (May 2024)
Valuation
$374M (May 2024)
CRMBonus Valuation
CRMBonus is currently valued at $374M, based on its Series B in May 2024.
The $78M round was led by Bond, with participation from Industry Ventures, SoftBank Group, Igah Ventures, Vivo Ventures and Valor Capital Group.
CRMBonus' valuation has grown 2.1x from $181M at its Series A in October 2021 to $374M in May 2024, across 2 priced rounds.
CRMBonus valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2024 | Series B | $374M | 17.0x |
| Oct 2021 | Series A | $181M | - |
CRMBonus Revenue
CRMBonus' latest recorded revenue is $22M, as of its Series B in May 2024. At a $374M valuation, that implies a 17.0x revenue multiple.
CRMBonus revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| May 2024 | $22M | $374M | 17.0x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
CRMBonus Funding History
CRMBonus has raised a total of $128M across 2 funding rounds.
CRMBonus' first fundraising round was a $51M Series A in October 2021. The most recent completed round was a $78M Series B in May 2024.
CRMBonus funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2024 | Series B | Bond (lead); Industry Ventures; SoftBank Group; Igah Ventures; Vivo Ventures; Valor Capital Group | $78M | $374M | CRMBonus is a Brazilian B2B AI-powered loyalty and marketing automation platform founded in 2018 by Alexandre Zolko, helping retailers manage 'gift back' programs, digital discounts on future purchases, and solutions like Vale Bônus for token-based payments and CRM Ads to compete with Google and Meta. The company raised approximately $78M (BRL 400M) in a Series B round in May 2024 led by Bond (BOND), with participation from Valor Capital Group, SoftBank Latin America Ventures (previously involved), Igah Ventures, and others like Riverwood Capital. This round valued CRMBonus at BRL 2.2 billion (~$400M USD), doubling its prior Series A valuation of BRL 1 billion from 2022 led by SoftBank International Group and Riverwood. In 2023, CRMBonus generated $22.4M in revenue and projected to double it in 2024, reflecting strong growth in the Brazilian e-commerce and loyalty sector. The funds will strengthen cash reserves, support acquisitions, expand the team, acquire customers, and develop new products like CRM Ads and Vale Bônus. Bond's General Partner Daegwon Chae joined the board as part of the deal. CRMBonus operates in Brazil's rebounding VC landscape for AI and fintech startups, positioning itself against giants in ads and customer engagement. Total funding across rounds reached about $129M by mid-2024, with legal counsel from Bronstein, Zilberberg, Chueiri & Potenza Advogados. |
| Oct 2021 | Series A | SoftBank Group; Riverwood Capital; Volpe Capital; Igah Ventures; Crew Capital | $51M | $181M | - |
Who has invested in CRMBonus?
9 investors have backed CRMBonus across its funding rounds, including SoftBank Group, Igah Ventures, Industry Ventures, Valor Capital Group, Bond and Riverwood Capital.
Lead investors include Bond.
CRMBonus Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Oct 2021 | ||
| 2 | Participant | Oct 2021 | ||
| 1 | Participant | May 2024 | ||
| 1 | Participant | Oct 2021 | ||
| 1 | Participant | Oct 2021 | ||
| 1 | Participant | May 2024 | ||
| 1 | Participant | May 2024 | ||
This data is available for Pro users. Sign up to see all 9 CRMBonus investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by CRMBonus
CRMBonus has acquired 4 companies to date.
Last acquisition by CRMBonus was on June 17th 2025. CRMBonus acquired Oto CRM for undisclosed valuation.
Latest Acquisitions by CRMBonus
| Description | Oto CRM is a São Paulo-based developer of customer relationship management software tailored for physical retail stores in Brazil. The platform handles client interactions, sales tracking, and loyalty programs in brick-and-mortar environments. | Becon is a Brazilian provider of smart modems tailored for commercial venues like retail chains, restaurants, and malls. Its devices deliver secure Wi-Fi sharing while capturing customer analytics including visit frequency, dwell time, demographics, and hotspot usage. Integrated marketing automation enables SMS, email, and WhatsApp campaigns alongside loyalty programs customized per business. Headquartered in São Paulo, Becon sells hardware outright and charges per-message fees, serving hundreds of establishments across Brazil to boost retention and revenue. | Giver is a São Paulo-based customer loyalty platform tracking behaviors to deliver targeted rewards and communications. Used by Brazilian retailers, it segments users via data analytics for retention campaigns. Launched in 2015, Giver integrates with POS systems in 500 stores. | Zipper is a Slovenian software platform for developing social media applications, providing APIs for user authentication, content feeds, and real-time messaging. Founded in 2015, the Ljubljana-based company powers custom networks for brands and communities, integrating with tools like Firebase for notifications. Zipper supports white-label deployments on iOS, Android, and web, used by European media outlets for event-based social hubs. |
| HQ Country | ||||
| HQ City | Porto Alegre | Joinville | Joinville | Florianópolis |
| Deal Date | 17 Jun 2025 | 23 Mar 2023 | 31 Jan 2023 | 4 Aug 2022 |
| Valuation | undisclosed | $3M | $6M | $5M |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all CRMBonus acquisitions and their M&A valuation multiples. Start Free Trial | ||||
CRMBonus Competitors
CRMBonus competitors include listed companies like Rezolve AI and Litium, and private ones like White Label Loyalty, ADA, Postscript and Isomar Capital.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $190M | - | ||
| Private | $72M | $1M | $550M | - | ||
| Private | $39M | - | $636M | 16.3x | ||
| Private | - | - | $206M | - | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Publicly listed | $8M | $2M | $20M | 1.9x |
CRMBonus Public Comps
CRMBonus is still privately-owned, but its public comps include Nordtech Group, Lime Technologies, Weimob, Beijing Quanshi World, AnyMind Group, Sidetrade, Coveo Solutions, Quadient, MetropolCard and Wewards.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $72M | $15M | 5.1x | - | 25.2x | - | |||
| $75M | $23M | 4.5x | 4.1x | 14.6x | 13.2x | |||
| $237M | ($10M) | 2.1x | 1.9x | (51.7x) | 25.0x | |||
| $169M | ($19M) | 2.3x | - | (20.8x) | - | |||
| $368M | $12M | 1.0x | 0.7x | 30.8x | 10.5x | |||
| $74M | $9M | 4.2x | 4.0x | 35.0x | 23.2x | |||
| $148M | ($25M) | 1.2x | 1.2x | (7.3x) | 107.6x | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
This data is available for Pro users. Sign up to see all CRMBonus competitors and their valuation data. Start Free Trial | ||||||||
Common questions about CRMBonus
| When was CRMBonus founded? | CRMBonus was founded in 2018. |
| Where is CRMBonus headquartered? | CRMBonus is headquartered in São Paulo, Brazil. |
| Is CRMBonus publicly listed? | No, CRMBonus is a private, VC-backed company. |
| What is CRMBonus' valuation? | CRMBonus was last valued at $374M in its Series B in May 2024. |
| How much funding has CRMBonus raised? | CRMBonus has raised $128M across 2 funding rounds. |
| What was CRMBonus' last funding round? | CRMBonus' last funding round was a $78M Series B in May 2024, led by Bond. |
| Who are CRMBonus' investors? | CRMBonus' investors include SoftBank Group, Igah Ventures, Industry Ventures, Riverwood Capital, Volpe Capital, Vivo Ventures, Valor Capital Group, Bond and Crew Capital. |
| What is CRMBonus' revenue? | CRMBonus' latest recorded revenue is $22M (May 2024). |
| What is CRMBonus' revenue multiple? | CRMBonus' latest valuation implies a 17.0x revenue multiple ($374M valuation on $22M of revenue). |
| Which companies are comparable to CRMBonus? | Companies comparable to CRMBonus include White Label Loyalty, ADA, Postscript, Isomar Capital, Rezolve AI and Litium. |
| How many companies has CRMBonus acquired? | CRMBonus has acquired 4 companies, including Oto CRM, Becon, Giver and Zipper. |
| What was the largest acquisition by CRMBonus? | The $6M acquisition of Giver in January 2023 is the largest acquisition CRMBonus has made to date. |
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