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ActionIQ Acquisition, Valuation, Funding & Investors
ActionIQ was acquired by Uniphore in December 2024.
ActionIQ revenue
$144M
Series C · Jan 2020
Cumulative funding ActionIQ raised
$145M
across 5 funding rounds
Key investors in ActionIQ
FirstMark
Sequoia Capital
Amplify Partners
Bowery Capital
Andreessen Horowitz
March Capital
About ActionIQ
ActionIQ is a New York-based customer data platform that connects sources such as email, CRM, and clickstream data into a centralized dashboard, letting enterprises capture, analyze, and activate marketing data without heavy engineering support. Its composable, zero-copy architecture supports personalized campaigns, audience segmentation, and journey orchestration across channels including email, in-app, site, and paid media, for clients including The New York Times, Morgan Stanley, and Albertsons. Founded in 2014 by Tasso Argyros and Nitay Joffe, the company was acquired by Uniphore in December 2024.
Founded
2014
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$144M (Jan 2020)
Valuation
$511M (Jan 2020)
ActionIQ Acquisition
ActionIQ was acquired by Uniphore for an undisclosed price on 5 December 2024.
Before the acquisition ActionIQ had raised $145M across 5 funding rounds.
ActionIQ, a leading Customer Data Platform (CDP) provider recognized as a leader in Forrester's Wave for B2C CDPs and a visionary in Gartner's Magic Quadrant for CDPs, connects multiple data sources including email, CRM, and clickstream data into a centralized analytics dashboard. This enables enterprises to capture, analyze, and activate marketing data for campaigns without IT involvement, powering customer experience transformations for dozens of Fortune 1000 companies. Uniphore, the global leader in Enterprise AI based in Palo Alto with $150 million ARR as of March 2024 targeting $300-400 million, announced the acquisition of ActionIQ alongside Infoworks on December 5, 2024. The deal integrates ActionIQ's composable zero-copy CDP and orchestration capabilities with Uniphore's AI expertise to create the industry's first Zero Data AI Cloud, allowing enterprises to leverage data for AI initiatives without moving, transforming, or copying it. This accelerates AI deployments from years to weeks while upholding governance and security, addressing key hurdles in enterprise AI adoption like data preparation for models and agents. Strategic rationale focuses on building AI-infused CDPs and CX agents at the intersection of AI and customer experience, enabling full-scale AI implementation beyond proofs-of-concept in areas like customer service, sales, and marketing. Financial terms were not disclosed. ActionIQ CEO Tasso Argyros emphasized leading the CDP category into an AI-driven future, while Uniphore CEO Umesh Sachdev called it a defining moment for Enterprise AI, equipping largest companies with tools for rapid business outcomes. Uniphore's acquisitive strategy includes prior buys like Red Box, Hexagone, Colabo, Jacada, and Emotion Research Lab, underscoring data orchestration's role in AI scaling amid CDP market headwinds.
| Acquirer | Date | Type |
|---|---|---|
| 5 Dec 2024 | Strategic M&A |
ActionIQ Valuation
ActionIQ is currently valued at $511M, based on its Series C in January 2020.
The $32M round was led by March Capital, with participation from FirstMark, Andreessen Horowitz, Sequoia Capital and Bowery Capital.
ActionIQ's valuation has grown 44x from $12M at its seed round in August 2014 to $511M in January 2020, across 4 priced rounds.
ActionIQ valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2020 | Series C | $511M | 3.5x |
| Oct 2017 | Series B | $134M | - |
| Apr 2017 | Series A | $55M | - |
| Aug 2014 | Seed | $12M | - |
ActionIQ Revenue
ActionIQ's latest recorded revenue is $144M, as of its Series C in January 2020. At a $511M valuation, that implies a 3.5x revenue multiple.
ActionIQ revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2020 | $144M | $511M | 3.5x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
ActionIQ Funding History
ActionIQ has raised a total of $145M across 5 funding rounds.
ActionIQ's first fundraising round was a $2M seed round in August 2014. The most recent completed round was a $68M Series C in March 2021.
ActionIQ funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2021 | Series C | Balius Partners; FirstMark; March Capital; Employee Stock Option Fund; Sanabil | $68M | - | ActionIQ is a customer data platform that helps companies leverage their customer data to deliver personalized experiences across channels like mail, in-app, site, and paid media. Clients include The New York Times, Morgan Stanley, The Hartford, Albertsons, JCPenney, and GoPogo. In March 2021, ActionIQ extended its Series C funding round by $68 million from existing investors including March Capital, Balius Partners, Employee Stock Option Fund, FirstMark, and Sanabil, bringing the total round size to $100 million, which included a prior $32 million tranche announced in January 2020. The company had most of the initial funds remaining and raised more due to strong growth and ambitious product expansion plans, including real-time data and analysis support. The extension was framed as part of the ongoing Series C rather than a new round, reflecting continued momentum in the customer data platform market amid rising demand for personalization. ActionIQ reported 100% year-over-year revenue growth leading up to the extension, which enabled a more than 250% increase in valuation, though exact figures were not disclosed. This growth supported accelerated product development and customer acquisition. Overall, ActionIQ had raised around $145 million in total funding by early 2021. The market context highlighted a shift toward composable customer data platforms capable of handling complex enterprise needs without heavy ETL processes. Note that ActionIQ was later acquired by Uniphore, expanding the acquirer's AI data capabilities. |
| Jan 2020 | Series C | March Capital (lead); FirstMark; Andreessen Horowitz; Sequoia Capital; Bowery Capital | $32M | $511M | ActionIQ is a New York-based customer data platform (CDP) provider that enables enterprises to leverage first-party customer data for personalized experiences, audience segmentation, journey orchestration, and real-time analysis. The company serves major clients in financial services, media, retail, and other sectors, including Morgan Stanley, The New York Times, Albertsons, JCPenney, GoPro, Autodesk, Bloomberg, Hertz, and Atlassian. Founded in 2014 by Tasso Argyros and Nitay Joffe, ActionIQ positions its CX Hub as a tool empowering business teams to act on customer data while maintaining technical control. On January 15, 2020, ActionIQ raised $32 million in the initial tranche of its Series C round, led by March Capital, with participation from existing investors including Andreessen Horowitz, Bowery Capital, FirstMark, and Sequoia Capital. This was later extended in March 2021 to a total of $100 million from the same investors, framed as a single round due to unused prior funds and continued momentum. The company reported 100% year-over-year revenue growth from 2020-2021, which enabled a more than 250% valuation increase between the initial announcement and extension. ActionIQ's total funding reached approximately $145 million across rounds before its acquisition. ActionIQ expanded its platform with real-time data support and grew its customer base amid rising demand for CDPs during the pandemic. It competed with firms like mParticle, Lytics, and Zeotap in the martech space. In December 2024, Uniphore acquired ActionIQ, marking its exit after a decade of operations. |
| Oct 2017 | Series B | Andreessen Horowitz (lead); FirstMark; Shutterstock; Sequoia Capital; Amplify Partners | $30M | $134M | ActionIQ is a marketing activation platform that provides marketers with better audience insights by corralling vast troves of big data through a user-friendly interface. On October 23, 2017, the company raised $30 million in a funding round led by Andreessen Horowitz (A16Z), with participation from Amplify Partners, FirstMark, Sequoia Capital, and Shutterstock, bringing total funding to $45 million to date. The capital was intended to accelerate expansion amid huge growth rates and adoption by name-brand customers across financial, publishing, subscription, and retail verticals, with customer count tripling since January 2017. ActionIQ targets the world's most sophisticated marketers from the Global 5000, emphasizing its ability to handle the scale and complexity of large datasets that competitors cannot match for enterprise clients. The company positions itself against corporate internal IT departments rather than direct rivals, as building such capabilities in-house requires immense engineering talent scarce outside giants like Amazon or Facebook. |
| Apr 2017 | Series A | Sequoia Capital (lead); FirstMark; Amplify Partners; Bowery Capital | $13M | $55M | ActionIQ raised $13.04 million in a Series A funding round on April 3, 2017, led by Sequoia Capital with participation from Amplify Partners, Bowery Capital, and FirstMark Capital at a post-money valuation of $54.56 million. The New York-based enterprise software company, founded in 2014 by Nitay Joffe and Tasso Argyros, develops marketing solutions focused on customer experience, including audience segmentation, acquisition marketing, and journey orchestration. ActionIQ's platform powers customer data activation for marketers, enabling personalized experiences through big data analytics. The funding supported the company's early growth in a competitive customer data platform market. |
| Aug 2014 | Seed | Sequoia Capital (lead); FirstMark; Amplify Partners; Bowery Capital | $2M | $12M | - |
Who has invested in ActionIQ?
10 investors have backed ActionIQ across its funding rounds, including FirstMark, Sequoia Capital, Amplify Partners, Bowery Capital, Andreessen Horowitz and March Capital.
Lead investors include March Capital, Andreessen Horowitz and Sequoia Capital.
ActionIQ Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Participant | Aug 2014 | ||
| 4 | Lead | Aug 2014 | ||
| 3 | Participant | Aug 2014 | ||
| 3 | Participant | Aug 2014 | ||
| 2 | Lead | Jan 2020 | ||
| 2 | Lead | Oct 2017 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Oct 2017 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialActionIQ Competitors
ActionIQ competitors include listed companies like AnyMind Group and dotDigital Group, and private ones like Databook, Haus, Alembic and LeadSquared.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $2M | - | $550M | - | ||
| Private | - | - | $450M | - | ||
| Private | - | - | $645M | - | ||
| Publicly listed | $368M | $12M | $301M | 0.7x | ||
| Private | $26M | - | $1B | 38.5x | ||
| Publicly listed | $113M | $33M | $196M | 1.2x |
ActionIQ Public Comps
ActionIQ is no longer listed, but its public comps include Happiest Minds Technologies, Quadient, Claritev, Spire Global, Latent View Analytics, Plus Alpha Consulting, Beijing Quanshi World, Weimob, Cognyte Software and Vista Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $241M | $43M | 2.0x | 1.9x | 11.5x | 10.7x | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
| $965M | $466M | 5.4x | 5.2x | 11.2x | 8.5x | |||
| $72M | ($40M) | 5.5x | 5.1x | (9.9x) | (13.6x) | |||
| $111M | $27M | 4.4x | 4.0x | 17.8x | 18.2x | |||
| $110M | $36M | 4.2x | 3.8x | 12.9x | 9.4x | |||
| $169M | ($19M) | 2.3x | - | (20.8x) | - | |||
| $237M | ($10M) | 2.1x | 1.9x | (51.7x) | 25.0x | |||
This data is available for Pro users. Sign up to see all ActionIQ competitors and their valuation data. Start Free Trial | ||||||||
Common questions about ActionIQ
| When was ActionIQ founded? | ActionIQ was founded in 2014. |
| Where is ActionIQ headquartered? | ActionIQ is headquartered in United States. |
| Is ActionIQ publicly listed? | No, ActionIQ was acquired by Uniphore in December 2024. |
| Who acquired ActionIQ? | ActionIQ was acquired by Uniphore in December 2024. |
| What is ActionIQ's valuation? | ActionIQ was last valued at $511M in its Series C in January 2020. |
| How much funding has ActionIQ raised? | ActionIQ has raised $145M across 5 funding rounds. |
| What was ActionIQ's last funding round? | ActionIQ's last funding round was a $68M Series C in March 2021. |
| Who are ActionIQ's investors? | ActionIQ's investors include FirstMark, Sequoia Capital, Amplify Partners, Bowery Capital, March Capital, Andreessen Horowitz, Balius Partners, Shutterstock, Employee Stock Option Fund and Sanabil. |
| What is ActionIQ's revenue? | ActionIQ's latest recorded revenue is $144M (January 2020). |
| What is ActionIQ's revenue multiple? | ActionIQ's latest valuation implies a 3.5x revenue multiple ($511M valuation on $144M of revenue). |
| Which companies are comparable to ActionIQ? | Companies comparable to ActionIQ include Databook, Haus, Alembic, AnyMind Group, LeadSquared and dotDigital Group. |
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