Cognism Revenue, Valuation, Funding & Investors
Cognism is valued at $450M as of January 2022, a 6.3x multiple on its last reported $71M revenue.
Last Cognism valuation
$450M
Series C · Jan 2022
Last Cognism funding round
$86M
Series C · Jan 2022
Cognism revenue
$71M
Series C · Jan 2022
Key investors in Cognism
South Central Ventures
AVP
London Co-Investment Fund
Newable Private Investing
SFC Capital
Oliver Wyman
About Cognism
Cognism is a London-headquartered SaaS provider of B2B sales acceleration tools, supplying real-time company, people, and event data enriched by patented AI technology. Sales teams integrate it with major CRM and email systems to prospect efficiently, enrich records, and identify trends while ensuring compliance through its unique engine. The company operates offices in the United States, Macedonia, and Croatia since its founding in 2015.
Founded
2015
HQ
LondonWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$71M (Jan 2022)
Valuation
$450M (Jan 2022)
Cognism Valuation
Cognism is currently valued at $450M, based on its Series C in January 2022.
The $86M round was led by Viking Global Investors, with participation from Volution Group, Swisscom Ventures, AVP, Volution Capital Management LLC and Blue Cloud Ventures.
Cognism valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2022 | Series C | $450M | 6.3x |
Cognism Revenue
Cognism's latest recorded revenue is $71M, as of its Series C in January 2022. At a $450M valuation, that implies a 6.3x revenue multiple.
Cognism revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2022 | $71M | $450M | 6.3x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Cognism Funding History
Cognism has raised a total of $125M across 7 funding rounds.
Cognism's first fundraising round was a $500K seed round in January 2017. The most recent completed round was a $86M Series C in January 2022.
Cognism funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series C | Viking Global Investors (lead); Volution Group; Swisscom Ventures; AVP; Volution Capital Management LLC; Blue Cloud Ventures | $86M | $450M | Cognism is a London-based B2B AI-powered sales acceleration and intelligence platform providing compliant contact data, technographics, and buyer intent signals to help revenue teams worldwide. Founded in 2015 by CEO James Isilay, it serves over 3,000 customers including Drift, Aircall, and Bright Network, operating in 40+ countries with around 250-500 employees across offices in the UK, US (Boston), Canada, South Africa, Croatia, Macedonia, and Germany. The platform focuses on global sales intelligence with premium quality data and tools for lead generation and conversion. On January 13, 2022, Cognism raised $87.5 million in a Series C round led by Viking Global Investors and Blue Cloud Ventures, with participation from AXA Venture Partners (AVP), Swisscom Ventures, and others including Volution, bringing total funding to $123.5 million following a $12.5 million Series B in 2021. The round valued the company at $450 million post-money. Funds were earmarked for US market strengthening, European expansion via organic growth and acquisitions, and accelerating global sales intelligence capabilities. At the time of the Series C, Cognism reported $71 million in ARR, on track to reach $100 million soon, with prior year revenue of $56 million showing 71% year-over-year growth and 79% gross margins. The company had achieved 100% ARR growth in 2021 and opened a US office in Boston. Net losses grew later but revenue outpaced them, with ARR hitting $76 million subsequently. Cognism positions itself as a leader in compliant, global B2B sales data, differentiating through AI-driven insights and international coverage no other software matches. Viking Global Investors lists it as an active 2021 investment in its premium sales intelligence portfolio. |
| Mar 2021 | Series C | AVP; Verve Ventures | $10M | - | Cognism is a B2B sales intelligence platform providing globally compliant prospect data and contact information to revenue teams. Founded in 2015 and led by CEO James Isilay, the company had grown to serve over 1,000 customers across 30 countries by the Series B funding round in March 2021. In March 2021, Cognism closed a $12.5 million Series B funding round led by AXA Venture Partners and including existing investors Investiere and VentureFounders, along with new investor Swisscom Ventures. The company achieved significant momentum in 2020, with annual recurring revenue (ARR) growing 60% year-over-year to $11 million, and monthly recurring revenue surpassing $1 million for the first time in January 2021. The capital was designated to support European expansion and strengthen the company's position as a provider of compliant and intelligent B2B contact data. Cognism's platform delivered patented AI-powered technology designed to accelerate prospect identification while ensuring compliance across multiple jurisdictions. The company operated in 30 countries at the time of the Series B and was recognised as one of the fastest-growing SaaS companies in the UK. Following this round, Cognism continued its growth trajectory, later securing $87.5 million in Series C funding in early 2022 with 100% ARR growth achieved in 2021. |
| Mar 2020 | Series B | AVP (lead) | $12M | - | Cognism provides a globally compliant prospecting solution offering real-time, accurate B2B contact data to over 1,000 customers in 30 countries. The company serves sales, marketing, recruitment, and technology sectors with tools for lead generation and sales intelligence. In 2020, Cognism expanded offices in the UK, Europe, Asia, and opened a New York office while enhancing AI capabilities. Cognism raised $12.5 million in a funding round around March 2020 led by Atlantic Vantage Point (AVP), with participation from Investiere, VentureFounders, and new investor Swisscom Ventures. This round extends a prior $10 million raise from PeakSpan Capital. The capital supports expansion across Europe and consolidation as a leading compliant B2B data provider. To December 2020, Cognism achieved 60% year-on-year ARR growth from $7 million to $11 million. January 2021 marked record growth with new-business ARR and revenue surpassing $1 million for the first time. The company employs over 200 people internationally. |
| Jul 2019 | Series B | PeakSpan Capital (lead); Newable Private Investing; South Central Ventures; Oliver Wyman; London Co-Investment Fund | $10M | - | Cognism is an end-to-end sales acceleration platform using patented AI technology to provide real-time company, people, and event data for B2B prospecting and revenue generation. The company raised $10 million in a Series B round in July 2019 led by PeakSpan Capital, with participation from London Co-Investment Fund, Newable Private Investing, Oliver Wyman, and South Central Ventures, bringing total funding to over $16.5 million. The funds supported global expansion, including opening offices in North America and Asia, and growing the machine learning team. Cognism's CEO noted that ARR grew over 4x in the year prior to the round, highlighting strong traction ahead of international scaling. The platform features Revenue AI, an engine structuring data for lead generation, following the grant of a machine learning patent in December 2018. Cognism targeted sales, marketing, and recruitment verticals with GDPR-compliant data on businesses worldwide. |
| Dec 2018 | Series A | Oliver Wyman (lead); Newable Private Investing; South Central Ventures; London Co-Investment Fund | $4M | - | Cognism is an end-to-end sales acceleration platform founded in 2016 that uses machine intelligence and AI technology to help organizations prospect and understand revenue challenges. The company provides sales intelligence, data analytics, and predictive lead generation capabilities, with products supporting prospecting, sales triggers, and CRM enrichments integrated with Salesforce, Microsoft Dynamics, HubSpot, and Pipedrive. Cognism experienced significant traction prior to its Series B funding, with ARR growing over 4x in 2018 and 23% monthly revenue growth reported in that year. The company raised $10 million in Series B funding led by PeakSpan Capital, bringing total funding to $16.5 million by mid-2019, with proceeds used to open local offices in Singapore and New York City and expand its machine learning team. Cognism had already acquired significant enterprise clients through partnerships, including two blue-chip financial services customers in Asia leveraging its relationship with investor Oliver Wyman. |
| Feb 2018 | Seed | SFC Capital (lead); South Central Ventures (lead); Newable Private Investing | $3M | - | Cognism is an AI-powered sales acceleration platform founded in 2015 by James Isilay and Stjepan Buljat, headquartered in London, that helps companies accelerate sales and recruitment leads using Big Data and AI, with integrations into Salesforce and Microsoft Dynamics. By 2016, when SFC Capital first invested £100,000, Cognism had initial traction with 6 clients, Year to Date revenue of £41,000, Monthly Recurring Revenue of £4,500, and £10,000 in pipeline, growing to £100,000 monthly revenue. In early 2018, Cognism raised £400,000 from Newable Private Investing, involving the London Co-Investment Fund, to open new offices in the United States. This was followed by a Series A funding round of £2M led by South Central Ventures, supported by SFC Capital, Newable Private Investing, and the London Co-Investment Fund. |
| Jan 2017 | Seed | FINTECH Circle; Usman Khan; Mark Tayler; South Central Ventures; Declan Falvey; Netcetera AG; Tsingbay Venture Capital; London Co-Investment Fund; SFC Capital | $500K | - | - |
Who has invested in Cognism?
19 investors have backed Cognism across its funding rounds, including South Central Ventures, AVP, London Co-Investment Fund, Newable Private Investing, SFC Capital and Oliver Wyman.
Lead investors include Viking Global Investors, AVP, PeakSpan Capital, Oliver Wyman, SFC Capital and 1 other investor.
Cognism Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Belgrade | 4 | Lead | Jan 2017 | |
| London | 3 | Participant | Feb 2018 | |
 Paris | 3 | Lead | Mar 2020 | |
| London | 3 | Participant | Jan 2017 | |
 New York City, NY | 2 | Lead | Dec 2018 | |
| Northwich | 2 | Lead | Jan 2017 | |
| London | 1 | Participant | Jan 2017 | |
| Crawley | 1 | Participant | Jan 2022 | |
 Zurich | 1 | Participant | Jan 2022 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Usman Khan | London | 1 | Participant | Jan 2017 |
| Mark Tayler | Epsom | 1 | Participant | Jan 2017 |
| Ann Arbor, MI | 1 | Participant | Jan 2022 | |
| Declan Falvey | -- | 1 | Participant | Jan 2017 |
This data is available for Pro users. Sign up to see all 19 Cognism investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Cognism
Cognism has acquired 2 companies to date.
Last acquisition by Cognism was on December 15th 2020. Cognism acquired Ricochet.ai for undisclosed valuation.
Latest Acquisitions by Cognism
| Description | Ricochet.ai is a sales intelligence Chrome extension that reveals B2B insights, decision-maker contacts, company funding details, and lead scoring within Gmail, LinkedIn, and other platforms. The tool leverages AI to scan emails and profiles for personalized outreach opportunities, helping revenue teams at startups and enterprises accelerate prospecting. | Mailtastic is a Zurich-headquartered email signature management platform that transforms employee signatures into marketing channels. It enables centralized control of signature designs, dynamic banners for promotions, and click analytics on links and images. Integration with Microsoft 365 and Google Workspace deploys updates across organizations. Marketers schedule rotating campaigns tied to events or products, measuring engagement through open rates and conversions. |
| HQ Country | |  |
| HQ City | Newcastle upon Tyne | Mainz |
| Deal Date | 15 Dec 2020 | 11 May 2020 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Cognism acquisitions and their M&A valuation multiples. Start Free Trial | ||
Cognism Competitors
Cognism competitors include listed companies like Rezolve AI, Coveo Solutions and Appier Group, and private ones like Netic, Haus and Akur8.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $450M | - | |
| United Kingdom | Publicly listed | $47M | ($109M) | $950M | 4.0x | |
 Canada | Publicly listed | $148M | ($25M) | $276M | 1.2x | |
 Japan | Publicly listed | $281M | $44M | $1B | 2.9x | |
| San Francisco, CA | Private | - | - | $450M | - | |
| Paris | Private | - | - | $432M | - |
Cognism Public Comps
Cognism is still privately-owned, but its public comps include Yidu Tech, Beijing Quanshi World, Finatext, Weimob, Winner Technology, Quadient, Beijing Hanyi Innovation, Ropeok Technology Group, GlobalData and CARE Ratings.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $122M | ($4M) | 1.4x | 1.2x | (45.0x) | 7.7x | |||
| $169M | ($19M) | 2.3x | - | (20.8x) | - | |||
| $71M | $13M | 6.3x | 5.4x | 34.1x | - | |||
| $237M | ($10M) | 2.1x | 1.9x | (51.7x) | 25.0x | |||
| $46M | ($7M) | 9.0x | - | (60.9x) | - | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
| $28M | $5M | 15.6x | 13.9x | 89.9x | 50.9x | |||
| $23M | ($28M) | 18.6x | - | (15.2x) | - | |||
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Common questions about Cognism
| When was Cognism founded? | Cognism was founded in 2015. |
| Where is Cognism headquartered? | Cognism is headquartered in London, United Kingdom. |
| Is Cognism publicly listed? | No, Cognism is a private, VC-backed company. |
| What is Cognism's valuation? | Cognism was last valued at $450M in its Series C in January 2022. |
| How much funding has Cognism raised? | Cognism has raised $125M across 7 funding rounds. |
| What was Cognism's last funding round? | Cognism's last funding round was a $86M Series C in January 2022, led by Viking Global Investors. |
| Who are Cognism's investors? | Cognism's investors include South Central Ventures, Newable Private Investing, AVP, London Co-Investment Fund, Oliver Wyman, SFC Capital, FINTECH Circle, Volution Group, Swisscom Ventures, Usman Khan and 9 others. |
| What is Cognism's revenue? | Cognism's latest recorded revenue is $71M (January 2022). |
| What is Cognism's revenue multiple? | Cognism's latest valuation implies a 6.3x revenue multiple ($450M valuation on $71M of revenue). |
| Which companies are comparable to Cognism? | Companies comparable to Cognism include Netic, Rezolve AI, Coveo Solutions, Appier Group, Haus and Akur8. |
| How many companies has Cognism acquired? | Cognism has acquired 2 companies, including Ricochet.ai and Mailtastic. |
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