Action Revenue, Valuation, Funding & Investors

Action is valued at $11B as of November 2019, a 2.6x multiple on its last reported $4.3B revenue.

Last Action valuation

$11B

Secondary · Nov 2019

Action revenue

$4.3B

Secondary · Nov 2019

Key investors in Action

  • Hellman & Friedman

Action Overview

About Action

Action is a Zwaagdijk-Oost-headquartered discount retailer in the Netherlands offering household goods, cosmetics, toys, textiles, and seasonal items at low prices. Founded in 1993, the chain expanded to over 2,300 stores across 12 European countries including Belgium, France, Germany, and Poland by 2024. Employing more than 65,000 people, Action sources 6,000 products weekly from Asia and Europe, generating annual sales exceeding 10 billion euros through rapid store openings averaging 150 per year.


Founded

1993

HQ

NetherlandsAlkmaar

Website

action.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$4.3B (Nov 2019)

Valuation

$11B (Nov 2019)

Action Valuation

Action is currently valued at $11B, based on its secondary sale in November 2019.

The round included Hellman & Friedman.

Action valuation by funding round

Action valuation by funding round
DateStageValuationRevenue Multiple
Nov 2019Secondary$11B2.6x

Action Revenue

Action's latest recorded revenue is $4.3B, as of its secondary sale in November 2019. At a $11B valuation, that implies a 2.6x revenue multiple.

Action revenue by funding round

Action revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2019$4.3B$11B2.6xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Action Funding History

Action has 1 recorded secondary share sale and no primary funding rounds.

Action funding rounds
DateStageInvestorsValuationDeal Summary
Nov 2019SecondaryHellman & Friedman$11BAction is Europe's leading non-food discount retailer operating under the value proposition of "more than you expect for less than you imagine." The company uses large-scale procurement, flexible assortment, and a cost-conscious corporate culture to maintain very low prices. As of 2018, Action generated net sales exceeding EUR 4 billion, with only approximately 35% of its product range fixed, relying on an "element of surprise" to drive customer engagement and differentiation from traditional retailers. On 15 November 2019, Hellman & Friedman agreed to acquire a minority equity stake in Action from Partners Group on behalf of its clients. The transaction valued Action at an enterprise value of EUR 10.25 billion (approximately USD 11.3 billion), with closing expected in January 2020. Partners Group had held its position in the company since 2011. Patrick Healy, Chief Executive of Hellman & Friedman, highlighted Action's unique and scalable business model, operational excellence, and significant opportunity for geographic expansion across Europe. The transaction represented an attractive exit for Partners Group's clients while positioning Action for continued growth under new ownership. Hellman & Friedman's acquisition was backed by the firm's deep sector expertise in consumer and retail businesses and its long-term investment approach, with the firm expecting favorable growth trends in value retailing to continue.

Who has invested in Action?

1 investor has backed Action across its funding rounds, including Hellman & Friedman.


Action Investors

Investors in Action by funding rounds participated
InvestorHQRoundsRoleFirst check

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Action Competitors

Action competitors include listed companies like Couche-Tard, Dick's Sporting Goods, GameStop and BJ's Wholesale Club, and private ones like 1 India Family Mart and Whatnot.

Public and private companies comparable to Action
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Couche-TardCanadaCanadaPublicly listed$77B$7B$53B0.8x
1 India Family MartIndiaIndiaPrivate--$54M-
Dick's Sporting GoodsUnited StatesUnited StatesPublicly listed$17B$1.7B$11B0.9x
GameStopUnited StatesUnited StatesPublicly listed$3.6B$127M$11B2.8x
BJ's Wholesale ClubUnited StatesUnited StatesPublicly listed$21B$1.1B$12B0.6x
WhatnotUnited StatesSan Francisco, CAPrivate$1B-$20B20.0x

Action Public Comps

Action is still privately-owned, but its public comps include Dick's Sporting Goods, GameStop, D'Ieteren, BJ's Wholesale Club, Kesko, BİM, CP All, Dillard's, Sainsbury's and Aritzia.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Dick's Sporting Goods$17B$1.7B1.0x0.9x10.7x8.5x
GameStop$3.6B$127M3.0x2.8x84.7x-
D'Ieteren$9.3B$983M1.4x1.4x12.9x16.7x
BJ's Wholesale Club$21B$1.1B0.7x0.6x13.2x12.1x
Kesko$14B$1.4B1.0x1.0x10.2x9.6x
BİM$15B$1.4B0.7x0.6x8.0x8.9x
CP All$30B$2.7B1.0x1.0x11.1x10.6x
Dillard's$6.6B$869M1.4x1.4x10.5x10.2x

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Common questions about Action

When was Action founded?Action was founded in 1993.
Where is Action headquartered?Action is headquartered in Alkmaar, Netherlands.
Is Action publicly listed?No, Action is a private, VC-backed company.
What is Action's valuation?Action was last valued at $11B in its secondary sale in November 2019.
Who are Action's investors?Action's investors include Hellman & Friedman.
What is Action's revenue?Action's latest recorded revenue is $4.3B (November 2019).
What is Action's revenue multiple?Action's latest valuation implies a 2.6x revenue multiple ($11B valuation on $4.3B of revenue).
Which companies are comparable to Action?Companies comparable to Action include Couche-Tard, 1 India Family Mart, Dick's Sporting Goods, GameStop, BJ's Wholesale Club and Whatnot.

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