Easyhome Revenue, Valuation, Funding & Investors

Easyhome is valued at $5.3B as of February 2018, a 5.2x revenue multiple. Easyhome revenue was $1B, as disclosed with its latest round.

Last Easyhome valuation

$5.3B

Undisclosed stage · Feb 2018

Last Easyhome funding round

$2.1B

Undisclosed stage · Feb 2018

Easyhome revenue

$1B

Undisclosed stage · Feb 2018

Key investors in Easyhome

Easyhome Overview

About Easyhome

Easyhome is a Beijing-headquartered chain operator of home furnishing and DIY improvement stores throughout China. It runs outlets across 29 provinces, positioning itself as the second-largest entity in the home decoration retail market with comprehensive furniture and renovation services.


Founded

1990

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$1B (Feb 2018)

Valuation

$5.3B (Feb 2018)

Easyhome Valuation

Easyhome is currently valued at $5.3B, based on its undisclosed-stage round in February 2018.

The $2.1B round was led by Alibaba Group and Jason Furniture, with participation from YF Capital, Taikang Insurance Group and Harvest Capital.

Easyhome valuation by funding round

Easyhome valuation by funding round
DateStageValuationRevenue Multiple
Feb 2018Undisclosed stage$5.3B5.2x

Easyhome Revenue

Easyhome's latest recorded revenue is $1B, as of its undisclosed-stage round in February 2018. At a $5.3B valuation, that implies a 5.2x revenue multiple.

Easyhome revenue by funding round

Easyhome revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2018$1B$5.3B5.2xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Easyhome Funding History

Easyhome has raised a total of $2.1B across 1 funding round.

Easyhome funding rounds

Easyhome funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2018Undisclosed stageAlibaba Group (lead); Jason Furniture (lead); YF Capital; Taikang Insurance Group; Harvest Capital$2.1B$5.3BBeijing Easyhome Furnishing Chain Store Group (Easyhome Furnishing New Retail Chain Store Group) operates over 220 home furnishing stores across 29 provinces in China, offering home decor, improvement supplies, building materials, and design services. It is China's second-largest chain in the sector. In February 2018, sixteen investors including Alibaba Group (lead), Harvest Capital, Taikang Insurance Group, and others invested CNY13 billion for 36% of the new retail unit, with Alibaba acquiring a 15% stake for RMB5.45 billion (~USD867 million), implying a post-money valuation around CNY36.3 billion based on later listing references. The company's revenue reached CNY7 billion cumulatively from October 2015 to October 2018, reflecting 19% growth in the period leading up to and including the round timeframe. Easyhome Investment Holdings owns 42% post-round, with Alibaba at 9.6%. In January 2020, it pursued a backdoor listing valuing the unit at CNY36.3-38.3 billion (USD5.3-5.6 billion).

Who has invested in Easyhome?

5 investors have backed Easyhome across its funding rounds, including Alibaba Group, YF Capital, Harvest Capital, Taikang Insurance Group and Jason Furniture.

Lead investors include Alibaba Group and Jason Furniture.


Easyhome Investors

Investors in Easyhome by funding rounds participated
InvestorHQRoundsRoleFirst check
YF CapitalChinaShanghai1ParticipantFeb 2018
Jason FurnitureChinaHangzhou1LeadFeb 2018
Taikang Insurance GroupChinaBeijing1ParticipantFeb 2018

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Acquisitions by Easyhome

Easyhome has acquired 1 company to date.

Last acquisition by Easyhome was on December 24th 2019. Easyhome acquired Easyhome New Retail Group for $5B.


Latest Acquisitions by Easyhome

Easyhome New Retail Group
Description
Easyhome New Retail Group Co Ltd, formerly Wuhan Zhongnan Commercial Group Co Ltd is a China-based commercial and retailing company. It is mainly engaged in commercial property development, shopping mall decoration, and e-commerce business. The company owns department stores, shopping mall, cheap supermarkets, hypermarkets and retail store with China Merchants Plaza Shopping Center, China Merchants Xudong Cheap Price Plaza and Wuhan Pinpin. The firm is also engaged in shop leasing and project development business.
HQ CountryChina
HQ City
Wuhan
Deal Date24 Dec 2019
Valuation$5B
EV/Revenue
EV/EBITDA

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Investments by Easyhome

Easyhome has invested in 2 companies to date.

Latest investment by Easyhome was on February 1st 2018. Easyhome invested in Keeson Technology Corp in their $32M Strategic investment round.


Latest Investments by Easyhome

Keeson Technology Corp
BLUE MORNING
Description
Keeson Technology Corp Ltd is a multinational company specializing in the development, manufacture and sale of smart bedroom furniture and dedicated to healthy sleep intelligence technology and big data applications. The company's main products are smart electric beds and their supporting products. The products are exported to the United States, Canada, Australia, Russia, Japan and other countries.
BLUE MORNING is a Shanghai-based supplier of home furnishings and interior design products including sofas, beds, and lighting fixtures. The company operates showrooms in major Chinese cities and exports to Southeast Asia. Featuring solid wood and fabric collections, it sources from Guangdong factories. Established in 2005, BLUE MORNING serves residential and hospitality projects with annual revenue exceeding 100 million CNY.
HQ CountryChinaChina
HQ City
Jiaxing
Beijing
Deal Date1 Feb 201829 Jun 2016
RoundStrategic investmentAngel
Raised$32M$500K
InvestorsRed Star Macalline Group; Share Capital; Oppein Home Group-
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Easyhome Competitors

Easyhome competitors include listed companies like Floor & Décor, Central Garden & Pet, USS Co. and GS Holdings, and private ones like Fabindia and European Outlet Mall Venture.

Public and private companies comparable to Easyhome
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Floor & DécorUnited StatesUnited StatesPublicly listed$4.7B$511M$5.3B1.4x
Central Garden & PetUnited StatesUnited StatesPublicly listed$3.1B$334M$2.6B1.0x
FabindiaIndiaNew DelhiPrivate--$650M-
USS Co.JapanJapanPublicly listed$720M$418M$5.2B6.3x
GS HoldingsSouth KoreaSouth KoreaPublicly listed$19B$2.7B$5.3B0.7x
European Outlet Mall VentureLuxembourgLuxembourgPrivate--$3B-

Easyhome Public Comps

Easyhome is still privately-owned, but its public comps include USS Co., Floor & Décor, GS Holdings, Jarir, ABC-Mart, Rush Enterprises, TOTO, Frasers Group, Sonae and Fortune Brands.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
USS Co.$720M$418M6.6x6.3x11.4x11.1x
Floor & Décor$4.7B$511M1.5x1.4x13.6x12.8x
GS Holdings$19B$2.7B0.7x0.7x5.0x3.5x
Jarir$3B$350M1.8x1.7x15.9x15.0x
ABC-Mart$2.4B$452M1.5x1.5x8.1x7.9x
Rush Enterprises$7.4B$645M0.9x0.9x10.5x10.4x
TOTO$4.7B$587M1.1x1.0x8.6x8.5x
Frasers Group$7.1B$1.4B1.2x1.2x6.2x6.8x

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Common questions about Easyhome

When was Easyhome founded?Easyhome was founded in 1990.
Where is Easyhome headquartered?Easyhome is headquartered in Beijing, China.
Is Easyhome publicly listed?No, Easyhome is a private, VC-backed company.
What is Easyhome's valuation?Easyhome was last valued at $5.3B in its undisclosed-stage round in February 2018.
How much funding has Easyhome raised?Easyhome has raised $2.1B across 1 funding round.
What was Easyhome's last funding round?Easyhome's last funding round was a $2.1B undisclosed-stage round in February 2018, led by Alibaba Group and Jason Furniture.
Who are Easyhome's investors?Easyhome's investors include YF Capital, Jason Furniture, Taikang Insurance Group, Harvest Capital and Alibaba Group.
What is Easyhome's revenue?Easyhome's latest recorded revenue is $1B (February 2018).
What is Easyhome's revenue multiple?Easyhome's latest valuation implies a 5.2x revenue multiple ($5.3B valuation on $1B of revenue).
Which companies are comparable to Easyhome?Companies comparable to Easyhome include Floor & Décor, Central Garden & Pet, Fabindia, USS Co., GS Holdings and European Outlet Mall Venture.
How many companies has Easyhome acquired?Easyhome has acquired 1 company, including Easyhome New Retail Group.
What was the largest acquisition by Easyhome?The $5B acquisition of Easyhome New Retail Group in December 2019 is the largest acquisition Easyhome has made to date.
How many companies has Easyhome invested in?Easyhome has invested in 2 companies, including Keeson Technology Corp and BLUE MORNING.
What was Easyhome's last investment?In February 2018, Easyhome invested in Keeson Technology Corp's $32M strategic investment round alongside Red Star Macalline Group, Share Capital and Oppein Home Group.

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