ABOUT YOU Acquisition, Valuation, Funding & Investors

ABOUT YOU was acquired by Zalando for $1.2B in July 2025, a 0.5x multiple on $2.1B of revenue.

ABOUT YOU acquisition price

$1.2B

Acquired by Zalando · Jul 2025

ABOUT YOU revenue at acquisition

$2.1B

Last twelve months · Jul 2025

ABOUT YOU revenue multiple at acquisition

0.5x

EV/Revenue · Jul 2025

Cumulative funding ABOUT YOU raised

$300M

across 1 funding round

ABOUT YOU Overview

About ABOUT YOU

ABOUT YOU is a Hamburg-based online retailer dominating fashion and lifestyle across 26 European markets with over 13 million active customers. The platform features around 750,000 items from nearly 4,000 brands, delivered via an award-winning app and aboutyou.com emphasizing personalized smartphone shopping.


Founded

2014

HQ

GermanyHamburg

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$2.1B (Jul 2025)

Valuation

$1B (Jul 2018)

ABOUT YOU Acquisition

ABOUT YOU was acquired by Zalando for $1.2B on 11 July 2025.

The acquisition price implies a 0.5x revenue multiple on $2.1B of revenue.

Before the acquisition ABOUT YOU had raised $300M across 1 funding round.

ABOUT YOU acquisition details
AcquirerDateTypePriceEV/Revenue
11 Jul 2025Strategic M&A$1.2B0.5x

ABOUT YOU Valuation

ABOUT YOU is currently valued at $1B, based on its strategic investment round in July 2018.

The $300M round was led by Bestseller, with participation from German Media Pool and SevenVentures.

ABOUT YOU valuation by funding round

ABOUT YOU valuation by funding round
DateStageValuation
Jul 2018Strategic investment$1B

ABOUT YOU Funding History

ABOUT YOU has raised a total of $300M across 1 funding round.

ABOUT YOU funding rounds

ABOUT YOU funding rounds
DateStageInvestorsRaisedValuation
Jul 2018Strategic investmentBestseller (lead); German Media Pool; SevenVentures$300M$1B

Who has invested in ABOUT YOU?

3 investors have backed ABOUT YOU across its funding rounds, including SevenVentures, German Media Pool and Bestseller.

Lead investors include Bestseller.


ABOUT YOU Investors

Investors in ABOUT YOU by funding rounds participated
InvestorHQRoundsRoleFirst check
German Media PoolGermanyBerlin1ParticipantJul 2018

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Acquisitions by ABOUT YOU

ABOUT YOU has acquired 1 company to date.

Last acquisition by ABOUT YOU was on May 7th 2019. ABOUT YOU acquired Adference for undisclosed valuation.


Latest Acquisitions by ABOUT YOU

Adference
Description
Adference is a Berlin-based provider of algorithmic bid management for Google Ads and Shopping campaigns. The platform employs Bayesian statistics to forecast conversion rates and basket values, adjusting product-level bids based on price, brand, and category data for clients like Zalando, Sixt, and Eventim. Adference automates campaign structures and detects price changes in real time across European markets.
HQ CountryGermany
HQ City
Lüneburg
Deal Date7 May 2019
Valuationundisclosed
EV/Revenue
EV/EBITDA

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ABOUT YOU Competitors

ABOUT YOU competitors include listed companies like Bxn Holding and Hepsiburada, and private ones like Gymshark, Rothy's, ZALORA and Brands for Less.

Public and private companies comparable to ABOUT YOU
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GymsharkUnited KingdomBirminghamPrivate$343M-$1.3B3.9x
Rothy'sUnited StatesSan Francisco, CAPrivate$211M-$1B4.7x
Bxn HoldingChinaChinaPublicly listed$771M$100M$836M0.8x
ZALORASingaporeSingaporePrivate--$697M-
Brands for LessUAEDubaiPrivate--$1.2B-
HepsiburadaTurkeyTurkeyPublicly listed$1.7B($51M)$957M0.3x

ABOUT YOU Public Comps

ABOUT YOU is no longer listed, but its public comps include GoodRx, Guangdong CHJ Industry, G-III Apparel Group, Tuhu Car, XTEP, Carter's, Beijing Kingee Culture, Aditya Birla Lifestyle, Premier Investments and Vivara.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Guangdong CHJ Industry$1.4B$113M0.8x0.7x9.7x6.5x
G-III Apparel Group$3B$140M0.3x0.4x7.1x5.5x
Tuhu Car$2.5B$84M0.3x0.2x7.6x7.8x
XTEP$2.1B$353M0.5x0.5x2.9x3.2x
Carter's$2.9B$203M0.6x0.5x8.0x6.7x
Beijing Kingee Culture$131M$15M7.2x-62.4x-
Aditya Birla Lifestyle$870M$138M1.5x1.5x9.8x9.2x

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Common questions about ABOUT YOU

When was ABOUT YOU founded?ABOUT YOU was founded in 2014.
Where is ABOUT YOU headquartered?ABOUT YOU is headquartered in Hamburg, Germany.
Is ABOUT YOU publicly listed?No, ABOUT YOU was acquired by Zalando in July 2025.
Who acquired ABOUT YOU?ABOUT YOU was acquired by Zalando in July 2025.
How much was ABOUT YOU acquired for?ABOUT YOU was acquired for $1.2B in July 2025, a 0.5x revenue multiple.
What is ABOUT YOU's valuation?ABOUT YOU was last valued at $1B in its strategic investment round in July 2018.
How much funding has ABOUT YOU raised?ABOUT YOU has raised $300M across 1 funding round.
What was ABOUT YOU's last funding round?ABOUT YOU's last funding round was a $300M strategic investment round in July 2018, led by Bestseller.
Who are ABOUT YOU's investors?ABOUT YOU's investors include German Media Pool, SevenVentures and Bestseller.
Which companies are comparable to ABOUT YOU?Companies comparable to ABOUT YOU include Gymshark, Rothy's, Bxn Holding, ZALORA, Brands for Less and Hepsiburada.
How many companies has ABOUT YOU acquired?ABOUT YOU has acquired 1 company, including Adference.

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