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- Womai
Womai Valuation, Funding & Investors
Womai is valued at $1B as of October 2015.
Last Womai valuation
$1B
Series C · Oct 2015
Last Womai funding round
$220M
Series C · Oct 2015
Cumulative funding Womai raised
$330M
across 3 funding rounds
Key investors in Womai
SAIF Partners
IDG Capital
Baidu
Taikang Insurance Group
About Womai
Womai is a Beijing-based B2C e-commerce platform for organic and healthy foods launched by COFCO Corporation in 2008. It offers 50,000 products including imported nuts, grains, dairy, and baby formula from 5,000 suppliers, serving 10 million registered users via nationwide logistics. Backed by COFCO’s agricultural supply chain, Womai operates 200 offline stores and delivers same-day in 300 Chinese cities with a focus on traceability certifications.
Founded
2008
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$1B (Oct 2015)
Womai Valuation
Womai is currently valued at $1B, based on its Series C in October 2015.
The $220M round was led by Taikang Insurance Group, with participation from Baidu.
Womai valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2015 | Series C | $1B |
Womai Funding History
Womai has raised a total of $330M across 3 funding rounds.
Womai's first fundraising round was a $10M Series A in July 2013. The most recent completed round was a $220M Series C in October 2015.
Womai funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2015 | Series C | Taikang Insurance Group (lead); Baidu | $220M | $1B | COFCO Womai is a B2C online food e-retailer founded by COFCO Group in 2009 that specializes in healthy food options and household items through an online grocery platform. The company had previously raised over $10 million in Series A funding from SAIF Partners in 2013 and completed a Series B funding round of approximately $1 billion led by IDG Capital in August 2014. In October 2015, Womai announced its Series C funding round, closing $220 million in new capital led by Taikang Life Insurance, with follow-on investments from Baidu, Yunlong Capital, and Sunshine Ronghui Capital. Upon completion of this Series C round, Womai's valuation reached $1 billion, with COFCO Group retaining its position as the largest shareholder. China Renaissance Partners served as the exclusive financial advisor for the transaction. The funding was structured as a strategic investment combining financial participation with operational collaboration, with Womai and Taikang Life Insurance planning to partner in macro health services, leveraging their respective consumer bases to deliver nutrition and health solutions alongside financial, wealth management, and insurance services. |
| Aug 2014 | Series B | IDG Capital (lead); SAIF Partners | $100M | - | Womai is a Beijing-based B2C online grocery and fresh food e-retailer established by COFCO Group in 2009, focusing on delivery of fresh produce and food products with an expanding cold chain logistics system. It received Series A funding of over $10 million from SAIF Partners in 2013. In August 2014, Womai completed a $100 million Series B round led by IDG Capital, with prior involvement from SAIF Partners. The round supported growth in delivery networks, which later expanded from 60 to 142 cities by 2015. Following the Series B, Womai raised a $220 million Series C round in October 2015 led by Taikang Life Insurance, with participation from Baidu, Yunlong Capital, and Sunshine Ronghui Capital, reaching a post-money valuation of $1 billion at that time, with COFCO remaining the largest shareholder. Plans included investing $100 million in cold chain logistics expansion to cover over 300 cities by 2017, alongside partnerships with Baidu for data-driven demand transformation and life services synergy, and Taikang for health and nutrition solutions. China Renaissance Partners advised the Series C. |
| Jul 2013 | Series A | SAIF Partners (lead) | $10M | - | Womai.com, a B2C e-commerce platform for food and beverages founded in 2008 or 2009 by COFCO Group, China's largest food trader, received investment from SAIF Partners around July 2013. The investment amount was not disclosed but estimated at more than $10 million or tens of millions USD. SAIF Partners led the round. Funds were allocated for marketing, nationwide network expansion, focusing on fresh food, alcohol, cooking oil, and enhancing cold chain services. SAIF Partners provided marketing strategies, business development, and capital management support. Womai competed with yihaodian.com and sfbest.com, aiming to become China's largest online food retailer. |
Who has invested in Womai?
4 investors have backed Womai across its funding rounds, including SAIF Partners, IDG Capital, Baidu and Taikang Insurance Group.
Lead investors include Taikang Insurance Group, IDG Capital and SAIF Partners.
Womai Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jul 2013 | ||
| 1 | Lead | Aug 2014 | ||
This data is available for Pro users. Sign up to see all 4 Womai investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialWomai Competitors
Womai competitors include listed companies like Hepsiburada and Bxn Holding, and private ones like HexClad, Rothy's, SellerX and Oasis Market.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | $211M | - | $1B | 4.7x | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $1.7B | ($51M) | $957M | 0.3x | ||
| Publicly listed | $771M | $100M | $836M | 0.8x |
Womai Public Comps
Womai is still privately-owned, but its public comps include Scandi Standard, Toly Bread, AGT Food and Ingredients, Cobram Estate Olives, Moonpig Group, Grupo Herdez, Armada Gida, Hepsiburada, Jumia Technologies AG and Princes Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.4B | $103M | 0.9x | 0.8x | 12.3x | 10.3x | |||
| $812M | $123M | 1.4x | 1.4x | 9.4x | 9.2x | |||
| $59M | $56M | 18.1x | 0.5x | 18.9x | 7.5x | |||
| $191M | $7M | 7.1x | 5.8x | 183.3x | 23.6x | |||
| $501M | $140M | 2.3x | 2.3x | 8.2x | 8.2x | |||
| $2.2B | $440M | 0.7x | 0.9x | 3.6x | 5.8x | |||
| $250M | $26M | 4.3x | - | 41.7x | - | |||
| $1.7B | ($51M) | 0.5x | 0.3x | (15.8x) | 28.7x | |||
This data is available for Pro users. Sign up to see all Womai competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Womai
| When was Womai founded? | Womai was founded in 2008. |
| Where is Womai headquartered? | Womai is headquartered in Beijing, China. |
| Is Womai publicly listed? | No, Womai is a private, VC-backed company. |
| What is Womai's valuation? | Womai was last valued at $1B in its Series C in October 2015. |
| How much funding has Womai raised? | Womai has raised $330M across 3 funding rounds. |
| What was Womai's last funding round? | Womai's last funding round was a $220M Series C in October 2015, led by Taikang Insurance Group. |
| Who are Womai's investors? | Womai's investors include SAIF Partners, IDG Capital, Taikang Insurance Group and Baidu. |
| Which companies are comparable to Womai? | Companies comparable to Womai include HexClad, Rothy's, SellerX, Oasis Market, Hepsiburada and Bxn Holding. |
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