Womai Valuation, Funding & Investors

Womai is valued at $1B as of October 2015.

See full Womai profile

Last Womai valuation

$1B

Series C · Oct 2015

Last Womai funding round

$220M

Series C · Oct 2015

Cumulative funding Womai raised

$330M

across 3 funding rounds

Key investors in Womai

  • SAIF Partners
  • IDG Capital
  • Baidu
  • Taikang Insurance Group

Womai Overview

About Womai

Womai is a Beijing-based B2C e-commerce platform for organic and healthy foods launched by COFCO Corporation in 2008. It offers 50,000 products including imported nuts, grains, dairy, and baby formula from 5,000 suppliers, serving 10 million registered users via nationwide logistics. Backed by COFCO’s agricultural supply chain, Womai operates 200 offline stores and delivers same-day in 300 Chinese cities with a focus on traceability certifications.


Founded

2008

HQ

ChinaBeijing

Website

womai.com

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (Oct 2015)

Womai Valuation

Womai is currently valued at $1B, based on its Series C in October 2015.

The $220M round was led by Taikang Insurance Group, with participation from Baidu.

Womai valuation by funding round

Womai valuation by funding round
DateStageValuation
Oct 2015Series C$1B

Womai Funding History

Womai has raised a total of $330M across 3 funding rounds.

Womai's first fundraising round was a $10M Series A in July 2013. The most recent completed round was a $220M Series C in October 2015.

Womai funding rounds

Womai funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2015Series CTaikang Insurance Group (lead); Baidu$220M$1BCOFCO Womai is a B2C online food e-retailer founded by COFCO Group in 2009 that specializes in healthy food options and household items through an online grocery platform. The company had previously raised over $10 million in Series A funding from SAIF Partners in 2013 and completed a Series B funding round of approximately $1 billion led by IDG Capital in August 2014. In October 2015, Womai announced its Series C funding round, closing $220 million in new capital led by Taikang Life Insurance, with follow-on investments from Baidu, Yunlong Capital, and Sunshine Ronghui Capital. Upon completion of this Series C round, Womai's valuation reached $1 billion, with COFCO Group retaining its position as the largest shareholder. China Renaissance Partners served as the exclusive financial advisor for the transaction. The funding was structured as a strategic investment combining financial participation with operational collaboration, with Womai and Taikang Life Insurance planning to partner in macro health services, leveraging their respective consumer bases to deliver nutrition and health solutions alongside financial, wealth management, and insurance services.
Aug 2014Series BIDG Capital (lead); SAIF Partners$100M-Womai is a Beijing-based B2C online grocery and fresh food e-retailer established by COFCO Group in 2009, focusing on delivery of fresh produce and food products with an expanding cold chain logistics system. It received Series A funding of over $10 million from SAIF Partners in 2013. In August 2014, Womai completed a $100 million Series B round led by IDG Capital, with prior involvement from SAIF Partners. The round supported growth in delivery networks, which later expanded from 60 to 142 cities by 2015. Following the Series B, Womai raised a $220 million Series C round in October 2015 led by Taikang Life Insurance, with participation from Baidu, Yunlong Capital, and Sunshine Ronghui Capital, reaching a post-money valuation of $1 billion at that time, with COFCO remaining the largest shareholder. Plans included investing $100 million in cold chain logistics expansion to cover over 300 cities by 2017, alongside partnerships with Baidu for data-driven demand transformation and life services synergy, and Taikang for health and nutrition solutions. China Renaissance Partners advised the Series C.
Jul 2013Series ASAIF Partners (lead)$10M-Womai.com, a B2C e-commerce platform for food and beverages founded in 2008 or 2009 by COFCO Group, China's largest food trader, received investment from SAIF Partners around July 2013. The investment amount was not disclosed but estimated at more than $10 million or tens of millions USD. SAIF Partners led the round. Funds were allocated for marketing, nationwide network expansion, focusing on fresh food, alcohol, cooking oil, and enhancing cold chain services. SAIF Partners provided marketing strategies, business development, and capital management support. Womai competed with yihaodian.com and sfbest.com, aiming to become China's largest online food retailer.

Who has invested in Womai?

4 investors have backed Womai across its funding rounds, including SAIF Partners, IDG Capital, Baidu and Taikang Insurance Group.

Lead investors include Taikang Insurance Group, IDG Capital and SAIF Partners.


Womai Investors

Investors in Womai by funding rounds participated
InvestorHQRoundsRoleFirst check
SAIF PartnersHong KongHong Kong2LeadJul 2013
IDG CapitalChinaBeijing1LeadAug 2014

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Womai Competitors

Womai competitors include listed companies like Hepsiburada and Bxn Holding, and private ones like HexClad, Rothy's, SellerX and Oasis Market.

Public and private companies comparable to Womai
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
HexCladUnited StatesLos Angeles, CAPrivate--$1B-
Rothy'sUnited StatesSan Francisco, CAPrivate$211M-$1B4.7x
SellerXGermanyBerlinPrivate--$1B-
Oasis MarketSouth KoreaSeongnamPrivate--$1B-
HepsiburadaTurkeyTurkeyPublicly listed$1.7B($51M)$957M0.3x
Bxn HoldingChinaChinaPublicly listed$771M$100M$836M0.8x

Womai Public Comps

Womai is still privately-owned, but its public comps include Scandi Standard, Toly Bread, AGT Food and Ingredients, Cobram Estate Olives, Moonpig Group, Grupo Herdez, Armada Gida, Hepsiburada, Jumia Technologies AG and Princes Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Scandi Standard$1.4B$103M0.9x0.8x12.3x10.3x
Toly Bread$812M$123M1.4x1.4x9.4x9.2x
AGT Food and Ingredients$59M$56M18.1x0.5x18.9x7.5x
Cobram Estate Olives$191M$7M7.1x5.8x183.3x23.6x
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
Grupo Herdez$2.2B$440M0.7x0.9x3.6x5.8x
Armada Gida$250M$26M4.3x-41.7x-
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x

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Common questions about Womai

When was Womai founded?Womai was founded in 2008.
Where is Womai headquartered?Womai is headquartered in Beijing, China.
Is Womai publicly listed?No, Womai is a private, VC-backed company.
What is Womai's valuation?Womai was last valued at $1B in its Series C in October 2015.
How much funding has Womai raised?Womai has raised $330M across 3 funding rounds.
What was Womai's last funding round?Womai's last funding round was a $220M Series C in October 2015, led by Taikang Insurance Group.
Who are Womai's investors?Womai's investors include SAIF Partners, IDG Capital, Taikang Insurance Group and Baidu.
Which companies are comparable to Womai?Companies comparable to Womai include HexClad, Rothy's, SellerX, Oasis Market, Hepsiburada and Bxn Holding.

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