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- Brands for Less
Brands for Less Valuation, Funding & Investors
Brands for Less is valued at $1.2B as of August 2024.
Last Brands for Less valuation
$1.2B
Strategic investment · Aug 2024
Last Brands for Less funding round
$360M
Strategic investment · Aug 2024
Cumulative funding Brands for Less raised
$360M
across 1 funding round
Key investors in Brands for Less
About Brands for Less
Brands for Less is an online retailer of discounted apparel and accessories headquartered in Dubai. Founded in 2004, the store offers jackets, jeans, footwear, t-shirts, and toys from brands like Levi's and Adidas at up to 70 percent off. It ships across the Middle East from warehouses in Jebel Ali Free Zone. The platform features categories for kids' clothing and women's leggings, with frequent flash sales on bleeding-edge sportswear. Brands for Less serves over 1 million annual orders to customers in UAE, Saudi Arabia, and Qatar.
Founded
1996
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1.2B (Aug 2024)
Brands for Less Valuation
Brands for Less is currently valued at $1.2B, based on its strategic investment round in August 2024.
The $360M round was led by TJX Companies.
Brands for Less valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Aug 2024 | Strategic investment | $1.2B |
Brands for Less Funding History
Brands for Less has raised a total of $360M across 1 funding round.
Brands for Less funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2024 | Strategic investment | TJX Companies (lead) | $360M | $1.2B | Brands for Less (BFL Group), founded in Lebanon in 1996 and now headquartered in Dubai, UAE, is the Middle East's leading off-price retailer of fashion, homeware, and toys. The company operates over 100 stores across seven markets, primarily in the UAE and Saudi Arabia, with an e-commerce platform, offering designer brands at up to 80% off original retail prices. On August 21, 2024, BFL announced a strategic agreement with The TJX Companies, Inc., the world's largest off-price retailer operating brands like TJ Maxx, Marshalls, and HomeGoods across more than 5,000 stores in nine countries. TJX agreed to acquire a 35% minority stake for $360 million (completed at $344 million after adjustments in TJX's fiscal Q4 2025), valuing the BFL Group at an enterprise value of $1.2 billion. This non-controlling investment is expected to be slightly accretive to TJX's earnings per share from fiscal 2026, with TJX adopting equity method accounting and reporting BFL results with a one-quarter delay. The deal provides BFL with TJX's global expertise to accelerate growth, expand beyond the GCC region, and invest in operations. Advisors included deNovo Partners and PwC for financial due diligence, White & Case for founders' legal counsel, and BofA Securities and Ropes & Gray for TJX. Toufic Kreidieh, Executive Chairman and Co-Founder, highlighted the partnership's role in executing expansion strategy while rewarding employees. The investment gives TJX access to the fast-growing Middle East fashion market, aligning with its strong Q2 fiscal 2025 performance of $13.5 billion in net sales. |
Who has invested in Brands for Less?
1 investor has backed Brands for Less across its funding rounds, including TJX Companies.
Lead investors include TJX Companies.
Brands for Less Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Brands for Less investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialBrands for Less Competitors
Brands for Less competitors include listed companies like E-MART and Sailvan Times, and private ones like GlobalBees, Pharmapacks, Gymshark and Oasis Market.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.1B | - | ||
| Private | $250M | - | $1.1B | 4.4x | ||
| Private | $343M | - | $1.3B | 3.9x | ||
| Publicly listed | $21B | $1.6B | $1.4B | 0.5x | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $1.8B | $86M | $1.5B | 0.7x |
Brands for Less Public Comps
Brands for Less is still privately-owned, but its public comps include Tuhu Car, GoodRx, Gold.com, Syoung Group, Moonpig Group, E-MART, Hepsiburada, Jumia Technologies AG, Sailvan Times and Revolve Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.5B | $84M | 0.3x | 0.2x | 7.6x | 7.8x | |||
| $797M | $173M | 1.8x | 1.8x | 8.1x | 5.5x | |||
| $26B | $180M | 0.0x | 0.0x | 5.3x | 5.2x | |||
| $742M | $45M | 2.0x | 1.9x | 32.4x | 24.9x | |||
| $501M | $140M | 2.3x | 2.3x | 8.2x | 8.2x | |||
| $21B | $1.6B | 0.5x | 0.5x | 6.4x | 8.6x | |||
| $1.7B | ($51M) | 0.5x | 0.3x | (15.8x) | 28.7x | |||
| $189M | ($51M) | 4.8x | 4.2x | (17.8x) | (26.4x) | |||
This data is available for Pro users. Sign up to see all Brands for Less competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Brands for Less
| When was Brands for Less founded? | Brands for Less was founded in 1996. |
| Where is Brands for Less headquartered? | Brands for Less is headquartered in Dubai, UAE. |
| Is Brands for Less publicly listed? | No, Brands for Less is a private, VC-backed company. |
| What is Brands for Less' valuation? | Brands for Less was last valued at $1.2B in its strategic investment round in August 2024. |
| How much funding has Brands for Less raised? | Brands for Less has raised $360M across 1 funding round. |
| What was Brands for Less' last funding round? | Brands for Less' last funding round was a $360M strategic investment round in August 2024, led by TJX Companies. |
| Who are Brands for Less' investors? | Brands for Less' investors include TJX Companies. |
| Which companies are comparable to Brands for Less? | Companies comparable to Brands for Less include GlobalBees, Pharmapacks, Gymshark, E-MART, Oasis Market and Sailvan Times. |
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