Brands for Less Valuation, Funding & Investors

Brands for Less is valued at $1.2B as of August 2024.

Last Brands for Less valuation

$1.2B

Strategic investment · Aug 2024

Last Brands for Less funding round

$360M

Strategic investment · Aug 2024

Cumulative funding Brands for Less raised

$360M

across 1 funding round

Key investors in Brands for Less

Brands for Less Overview

About Brands for Less

Brands for Less is an online retailer of discounted apparel and accessories headquartered in Dubai. Founded in 2004, the store offers jackets, jeans, footwear, t-shirts, and toys from brands like Levi's and Adidas at up to 70 percent off. It ships across the Middle East from warehouses in Jebel Ali Free Zone. The platform features categories for kids' clothing and women's leggings, with frequent flash sales on bleeding-edge sportswear. Brands for Less serves over 1 million annual orders to customers in UAE, Saudi Arabia, and Qatar.


Founded

1996

HQ

UAEDubai

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1.2B (Aug 2024)

Brands for Less Valuation

Brands for Less is currently valued at $1.2B, based on its strategic investment round in August 2024.

The $360M round was led by TJX Companies.

Brands for Less valuation by funding round

Brands for Less valuation by funding round
DateStageValuation
Aug 2024Strategic investment$1.2B

Brands for Less Funding History

Brands for Less has raised a total of $360M across 1 funding round.

Brands for Less funding rounds

Brands for Less funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2024Strategic investmentTJX Companies (lead)$360M$1.2BBrands for Less (BFL Group), founded in Lebanon in 1996 and now headquartered in Dubai, UAE, is the Middle East's leading off-price retailer of fashion, homeware, and toys. The company operates over 100 stores across seven markets, primarily in the UAE and Saudi Arabia, with an e-commerce platform, offering designer brands at up to 80% off original retail prices. On August 21, 2024, BFL announced a strategic agreement with The TJX Companies, Inc., the world's largest off-price retailer operating brands like TJ Maxx, Marshalls, and HomeGoods across more than 5,000 stores in nine countries. TJX agreed to acquire a 35% minority stake for $360 million (completed at $344 million after adjustments in TJX's fiscal Q4 2025), valuing the BFL Group at an enterprise value of $1.2 billion. This non-controlling investment is expected to be slightly accretive to TJX's earnings per share from fiscal 2026, with TJX adopting equity method accounting and reporting BFL results with a one-quarter delay. The deal provides BFL with TJX's global expertise to accelerate growth, expand beyond the GCC region, and invest in operations. Advisors included deNovo Partners and PwC for financial due diligence, White & Case for founders' legal counsel, and BofA Securities and Ropes & Gray for TJX. Toufic Kreidieh, Executive Chairman and Co-Founder, highlighted the partnership's role in executing expansion strategy while rewarding employees. The investment gives TJX access to the fast-growing Middle East fashion market, aligning with its strong Q2 fiscal 2025 performance of $13.5 billion in net sales.

Who has invested in Brands for Less?

1 investor has backed Brands for Less across its funding rounds, including TJX Companies.

Lead investors include TJX Companies.


Brands for Less Investors

Investors in Brands for Less by funding rounds participated
InvestorHQRoundsRoleFirst check

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Brands for Less Competitors

Brands for Less competitors include listed companies like E-MART and Sailvan Times, and private ones like GlobalBees, Pharmapacks, Gymshark and Oasis Market.

Public and private companies comparable to Brands for Less
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GlobalBeesIndiaDelhiPrivate--$1.1B-
PharmapacksUnited StatesNew York City, NYPrivate$250M-$1.1B4.4x
GymsharkUnited KingdomBirminghamPrivate$343M-$1.3B3.9x
E-MARTSouth KoreaSouth KoreaPublicly listed$21B$1.6B$1.4B0.5x
Oasis MarketSouth KoreaSeongnamPrivate--$1B-
Sailvan TimesChinaChinaPublicly listed$1.8B$86M$1.5B0.7x

Brands for Less Public Comps

Brands for Less is still privately-owned, but its public comps include Tuhu Car, GoodRx, Gold.com, Syoung Group, Moonpig Group, E-MART, Hepsiburada, Jumia Technologies AG, Sailvan Times and Revolve Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tuhu Car$2.5B$84M0.3x0.2x7.6x7.8x
GoodRx$797M$173M1.8x1.8x8.1x5.5x
Gold.com$26B$180M0.0x0.0x5.3x5.2x
Syoung Group$742M$45M2.0x1.9x32.4x24.9x
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
E-MART$21B$1.6B0.5x0.5x6.4x8.6x
Hepsiburada$1.7B($51M)0.5x0.3x(15.8x)28.7x
Jumia Technologies AG$189M($51M)4.8x4.2x(17.8x)(26.4x)

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Common questions about Brands for Less

When was Brands for Less founded?Brands for Less was founded in 1996.
Where is Brands for Less headquartered?Brands for Less is headquartered in Dubai, UAE.
Is Brands for Less publicly listed?No, Brands for Less is a private, VC-backed company.
What is Brands for Less' valuation?Brands for Less was last valued at $1.2B in its strategic investment round in August 2024.
How much funding has Brands for Less raised?Brands for Less has raised $360M across 1 funding round.
What was Brands for Less' last funding round?Brands for Less' last funding round was a $360M strategic investment round in August 2024, led by TJX Companies.
Who are Brands for Less' investors?Brands for Less' investors include TJX Companies.
Which companies are comparable to Brands for Less?Companies comparable to Brands for Less include GlobalBees, Pharmapacks, Gymshark, E-MART, Oasis Market and Sailvan Times.

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