Berlin Brands Group Funding, Investors & Competitors

Berlin Brands Group has raised $800M across 2 funding rounds, most recently a $100M undisclosed-stage round in November 2021.

Last Berlin Brands Group funding round

$100M

Undisclosed stage · Nov 2021

Cumulative funding Berlin Brands Group raised

$800M

across 2 funding rounds

Key investors in Berlin Brands Group

  • Bain Capital
  • Ardian

Berlin Brands Group Overview

About Berlin Brands Group

Berlin Brands Group is a Berlin-headquartered vertical commerce company founded in 2005 as part of Chal-Tec GmbH. It develops and distributes over 3,700 products in home appliances, consumer electronics, sports, and audio under brands like Klarstein, Capital Sports, auna, blumfeldt, and Numan across 28 countries from six locations worldwide.


Founded

2005

HQ

GermanyBerlin

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Berlin Brands Group Funding History

Berlin Brands Group has raised a total of $800M across 2 funding rounds.

Berlin Brands Group's first fundraising round was a $700M undisclosed-stage round in September 2021. The most recent completed round was a $100M undisclosed-stage round in November 2021.

Berlin Brands Group funding rounds

Berlin Brands Group funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2021Undisclosed stageArdian (lead)$100MBerlin Brands Group (BBG) is a Berlin-based global e-commerce company pioneering direct-to-consumer sales, offering over 3,700 products across 34 own brands like Klarstein (kitchen appliances), auna (home electronics), blumfeldt (gardening), and Capital Sports (fitness) through 100 online channels in 28 countries including Europe, USA, China, and Turkey, reaching 1.5 billion active customers. The company has been profitable since inception, employs over 900 people across five countries, and focuses on scaling brands via efficient e-commerce platforms and marketplaces beyond just Amazon. Ardian, a prior investor since 2015, held a c.40% minority stake until selling it to Bain Capital in September 2021 as part of a larger transaction where BBG raised $700 million (equity and debt led by Bain), boosting valuation over $1 billion (unicorn status). This followed significant growth: turnover increased fivefold and employees tripled since Ardian's initial investment. Ardian participated again in a Private Equity - II round on November 17, 2021, listed as an investor alongside Bain, potentially as additional equity (e.g., ~$100M per some reports). In 2020, BBG generated turnover of EUR 334 million (also reported as net sales over EUR 300M or ~$360M), with claims of selling over 15 million products and expanding to over 45 brands by late 2021. The funds from the Bain-led round and follow-on were earmarked for building fulfillment/logistics infrastructure, tech platform enhancements, and acquiring more e-commerce brands/merchants to fuel global expansion.
Sep 2021Undisclosed stageBain Capital (lead)$700MBerlin Brands Group (BBG) is a global e-commerce company and pioneer in direct-to-consumer business, founded in 2005 by Peter Chaljawski. The company operates a portfolio of 34 brands and 3,700 products across household appliances, consumer electronics, gardening, and fitness equipment, selling through over 100 online channels in 28 countries including marketplaces like Amazon. BBG generated EUR 334 million in revenue in 2020 (up from EUR 217 million in 2019) and employed over 900 people across five countries. In September 2021, Bain Capital led a $700 million funding round comprising both equity and debt, achieving a valuation of $1 billion and making BBG a European unicorn. The round involved Bain Capital acquiring a minority stake (approximately 40 percent) from previous investor Ardian, replacing it as the primary institutional investor. Founder Peter Chaljawski retained majority control as CEO. The capital was allocated toward continuing fulfillment and logistics infrastructure development, building the tech platform, and pursuing acquisition of additional brands.

Who has invested in Berlin Brands Group?

2 investors have backed Berlin Brands Group across its funding rounds, including Bain Capital and Ardian.

Lead investors include Ardian and Bain Capital.


Berlin Brands Group Investors

Investors in Berlin Brands Group by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Berlin Brands Group

Berlin Brands Group has acquired 2 companies to date.

Last acquisition by Berlin Brands Group was on September 21st 2021. Berlin Brands Group acquired Orange Brands for undisclosed valuation.


Latest Acquisitions by Berlin Brands Group

Orange Brands
neu.land
Description
Orange Brands is a Berlin-based acquirer of Amazon FBA brands in Germany and Europe. It purchases microbrands in health, beauty, and home categories, optimizing listings and expanding to DTC channels. The platform scales operations through centralized logistics and marketing for its portfolio of over 20 brands.
neu.land is a Germany-based startup providing end-to-end development services for direct-to-consumer brands, including e-commerce platform setup, branding, and marketing strategies.
HQ CountryGermanyGermany
HQ City
Munich
Hamburg
Deal Date21 Sep 202118 Dec 2020
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Berlin Brands Group Competitors

Berlin Brands Group competitors include listed companies like Alibaba Group, Pinduoduo, MercadoLibre and Sea, and private ones like Noon and Snapdeal.

Public and private companies comparable to Berlin Brands Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
SeaSingaporeSingaporePublicly listed$23B$2.4B$62B2.0x
NoonSaudi ArabiaRiyadhPrivate--$10B-
SnapdealIndiaGurgaonPrivate$26M-$6.5B-

Berlin Brands Group Public Comps

Berlin Brands Group is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
JD.com$195B$4.3B0.1x0.1x6.7x6.7x

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Common questions about Berlin Brands Group

When was Berlin Brands Group founded?Berlin Brands Group was founded in 2005.
Where is Berlin Brands Group headquartered?Berlin Brands Group is headquartered in Berlin, Germany.
Is Berlin Brands Group publicly listed?No, Berlin Brands Group is a private, VC-backed company.
How much funding has Berlin Brands Group raised?Berlin Brands Group has raised $800M across 2 funding rounds.
What was Berlin Brands Group's last funding round?Berlin Brands Group's last funding round was a $100M undisclosed-stage round in November 2021, led by Ardian.
Who are Berlin Brands Group's investors?Berlin Brands Group's investors include Ardian and Bain Capital.
Which companies are comparable to Berlin Brands Group?Companies comparable to Berlin Brands Group include Alibaba Group, Pinduoduo, MercadoLibre, Sea, Noon and Snapdeal.
How many companies has Berlin Brands Group acquired?Berlin Brands Group has acquired 2 companies, including Orange Brands and neu.land.

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