November 2026
Largest Consumer E-commerce Public Companies in the UK
Benchmark revenue and EBITDA valuation multiples for public comps like
Inchcape, Moonpig Group, THG, AO World and ASOS.
 | Inchcape PLC is engaged in the automotive distribution business, focusing on the sale and distribution of new and used vehicles along with after-sales services. The group has three reportable segments: APAC, Europe & Africa, and Americas. It is involved in the exclusive distribution, sales, and marketing of new vehicles and parts, as well as logistics services and aftersales activities, including servicing, body shop repairs, and parts sales across its operating regions. | $9 | -16% | $2.9B | $3.9B | 0.3x | 4.5x | ||
| Moonpig Group PLC operates in the gifting market. It has three operating segments Moonpig, the online greeting cards and gifts business operating in the UK, Ireland, Australia and the United States; Greetz, the online greeting cards and gifts business in the Netherlands; and Experiences, the gift experiences platform in the UK. The company generates majority of revenue from Moonpig. the company has presence in UK, Netherlands, Ireland, Australia, and USA. Th company generates majority of revenue from United Kingdom. | $4 | +38% | $1.1B | $1.3B | 2.6x | 9.1x | ||
| THG PLC is an online retailer. It provides an end-to-end direct-to-consumer ("D2C") e-commerce solution for consumer brand owners under a Software as a Service, in addition to stand-alone services, including hosting, content creation and translation. Its business is operated through four businesses: THG Ingenuity, THG Nutrition, THG Beauty and Other. The company operates in the United Kingdom. | $1 | -11% | $848M | $1.5B | 0.7x | 11.3x | ||
| AO World PLC is a European retailer that specializes in electrical products. The company's primary markets include essential domestic appliances, small domestic appliances, and audiovisual equipment. Within the domestic appliances category, AO collaborates with suppliers such as Fisher & Paykel, Daewoo, and Amica. The small domestic appliances segment encompasses a variety of appliances including food preparation appliances, kitchen appliances, and floorcare devices. Additionally, the company offers ancillary services to customers in the UK. AO's main geographical markets are the UK, Germany, and the Netherlands. | $1 | -14% | $685M | $663M | 0.4x | 6.4x | ||
| Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels. | $6 | +75% | $670M | $1.1B | 0.3x | (17.5x) | ||
| Debenhams Group PLC is an online powerhouse in fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT.ries. | $0 | +13% | $539M | $764M | 0.6x | (16.9x) | ||
| Franchise Brands PLC is a holding company engaged in franchising and related activities. Its brands associated with the company are Metro Rod, Chips Away, Barking Mad, Oven Clean, Metro Plumb, Willow Pumps, and Filta. Its operating segments are Pirtek Europe, Water & Waste Services, Filta International, B2C, Azura, and Other operations, and the majority of the revenue comes from the Pirtek Europe segment. | $2 | +19% | $414M | $497M | 2.6x | 10.7x | ||
| Victorian Plumbing Group PLC is an online retailer of bathroom products and accessories, offering a one-stop-shop solution for the entire bathroom. It offers a wide varities of products to business to customer and trade customers, with more than 125 brands across a wide spectrum of price points and it also design and develops exclusive new products in-house. | $1 | +27% | $386M | $428M | 1.0x | 11.8x | ||
| ProCook Group PLC is in sales of kitchenware and related products in stores and via ecommerce platforms. The company has two segments Ecommerce, and Retail. The company generates majority of revenue from Retail segment. | $1 | +40% | $69M | $104M | 0.9x | 6.7x | ||
| Vulcan Two Group PLC is a new company that has been established to acquire companies or businesses that have the potential to generate shareholder value. It will focus on acquiring companies in the ePharmacy market and will initially focus on businesses operating substantially in the UK. | $3 | -22% | $69M | $63M | - | (36.2x) | ||
| Marks Electrical Group PLC sells, delivers, installs, and recycles a wide range of household electrical products. The company offers product categories, which include Cooking, Refrigeration, Washers & Dryers, Dishwashers and Audio-Visual. These products are sourced from UK distributors of the brands, with whom the group maintains direct relationships. | $1 | +11% | $68M | $64M | 0.4x | 38.4x | ||
| Gear4music (Holdings) PLC, a holding company operates as an online retailer of musical instruments and equipment. Geographically, it derives majority of its revenue from the United Kingdom and has a presence in Europe and the Rest of the World. It generates revenue by-products such as Own-brand products, Other-brand products, Warranty income and Other. The company has developed its e-commerce platform, with multilingual, multicurrency and responsive design Websites. | $3 | -22% | $64M | $79M | 0.3x | 3.2x | ||
| Angling Direct PLC is a United Kingdom-based fishing tackle retailer company. The company is engaged in the retail sale of sports goods, fishing gear, fishing reels, fishing rods, camping goods, boats, and many more. The company has three operating segments: UK Stores, UK Online and Europe. The company derives revenue from the UK Stores segment. | $1 | +11% | $49M | $47M | 0.3x | 4.4x | ||
| Sosandar PLC is involved in the online sale of women's wear products through its platform. It is engaged in the sale of womenswear fashion, footwear, and accessories through its website, and selected third-party partners. The product portfolio of the company includes clothing, footwear, gifts, accessories, and gift cards, among others. Geographically, the company derives its key revenue from the United Kingdom. | $0 | +47% | $28M | $21M | 0.4x | 12.0x | ||
| Median | $1 | +12% | $400M | $463M | 0.4x | 6.5x |
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