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Nelly Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Nelly Group and similar public comparables like Geox, Mulberry Group, Grazziotin, Lever Style and more.

Nelly Group Overview

About Nelly Group

Nelly Group AB is active in the retail industry. The company offers a wide range of fashion and accessories to mainly young women in the Nordic region. At the core is the own brand Nelly, which is marketed and sold in combination with a well-composed portfolio of external brands. Nelly sells directly to its target group via digital channels, mainly Nelly.com. Geographically, the company generates a majority of its revenue from Sweden, and the rest from Other Nordic regions, and the Rest of the world.


Founded

1999

HQ

Sweden

Employees

151

Financials (LTM)

Revenue: $139M
EBITDA: $24M

EV

$120M

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Nelly Group Financials

Nelly Group reported last 12-month revenue of $139M and EBITDA of $24M.

In the same LTM period, Nelly Group generated $24M in EBITDA and $17M in net income.

Revenue (LTM)


Nelly Group P&L

In the most recent fiscal year, Nelly Group reported revenue of $142M and EBITDA of $25M.

Nelly Group is profitable as of last fiscal year, with gross margin of 51%, EBITDA margin of 18%, and net margin of 13%.

See analyst estimates for Nelly Group
LTMLast FY202320242025202620272028
Revenue$139M$142M$113M$117M$135M
Gross Profit-$73M$54M$62M$73M
Gross Margin-51%48%53%54%
EBITDA$24M$25M$7M$16M$24M
EBITDA Margin17%18%6%14%18%
EBIT Margin12%13%1%9%13%
Net Profit$17M$19M($160K)$9M$18M
Net Margin12%13%(0%)8%13%

Financial data powered by Morningstar, Inc.

Nelly Group Stock Performance

Nelly Group has current market cap of $113M, and enterprise value of $120M.

Market Cap Evolution


Nelly Group's stock price is $3.76.

Nelly Group share price decreased by 2.9% in the last 30 days, and by 17.9% in the last year.

Nelly Group has an EPS (earnings per share) of $0.63.

See more trading valuation data for Nelly Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$120M$113M4.8%-2.9%-36.4%-17.9%$0.63

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Nelly Group Valuation Multiples

Nelly Group trades at 0.9x EV/Revenue multiple, and 5.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Nelly Group

EV / Revenue (LTM)


Nelly Group Financial Valuation Multiples

As of June 5, 2026, Nelly Group has market cap of $113M and EV of $120M.

Nelly Group has a P/E ratio of 6.7x.

LTMLast FY202320242025202620272028
EV/Revenue0.9x0.8x1.1x1.0x0.9x
EV/EBITDA5.1x4.8x17.7x7.4x5.0x
EV/EBIT6.9x6.4x82.2x12.1x6.8x
EV/Gross Profit-1.6x2.2x1.9x1.6x
P/E6.7x6.0xn/m12.7x6.3x
EV/FCF-12.4x30.9x8.5x12.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Nelly Group Valuation Multiples

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Nelly Group Margins & Growth Rates

Nelly Group decreased revenue by 5% and EBITDA by 12% in the last fiscal year.

In the most recent fiscal year, Nelly Group reported gross margin of 51%, EBITDA margin of 18%, and net margin of 13%.

See estimated margins and future growth rates for Nelly Group

Nelly Group Margins

Last FY202420252026202720282029
Gross Margin51%53%54%-
EBITDA Margin18%14%18%16%
EBIT Margin13%9%13%12%
Net Margin13%8%13%10%
FCF Margin7%12%7%-

Nelly Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(5%)3%15%0%
Gross Profit Growth-14%18%-
EBITDA Growth(12%)139%47%(8%)
EBIT Growth(17%)580%78%(12%)
Net Profit Growth(27%)(5660%)102%(23%)
FCF Growth-263%(31%)-

Data powered by FactSet, Inc. and Morningstar, Inc.

Nelly Group Operational KPIs

Nelly Group's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.4M for the same period.

Nelly Group's Rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Nelly Group's Rule of X is 17% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Nelly Group
LTMLast FY202320242025202620272028
Rule of 4016%17%---
Bessemer Rule of X14%17%---
Revenue per Employee-$0.9M---
Opex per Employee-$0.4M---
S&M Expenses to Revenue-20%26%24%21%
G&A Expenses to Revenue-19%21%21%20%
Opex to Revenue-39%47%45%41%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Nelly Group Competitors

Nelly Group competitors include Geox, Mulberry Group, Grazziotin, Lever Style, SRP Groupe, Meb Corporation, Daiichi Co, Autoserver Co, Jade Group and Technos.

Most Nelly Group public comparables operate across Clothing & Accessories, Consumer E-commerce and Vertical E-commerce.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Geox0.7x0.7x5.9x5.8x
Mulberry Group1.2x-(11.1x)-
Grazziotin0.8x-3.7x-
Lever Style0.4x0.3x3.4x-
SRP Groupe0.2x0.2x(20.5x)(4.1x)
Meb Corporation0.9x0.9x3.6x3.6x
Daiichi Co0.2x0.2x4.4x-
Autoserver Co1.2x1.2x2.8x-

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About Nelly Group

When was Nelly Group founded?Nelly Group was founded in 1999.
Where is Nelly Group headquartered?Nelly Group is headquartered in Sweden.
How many employees does Nelly Group have?As of today, Nelly Group has over 151 employees.
Is Nelly Group publicly listed?Yes, Nelly Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Nelly Group?Nelly Group trades under NELLY ticker.
When did Nelly Group go public?Nelly Group went public in 2010.
Who are competitors of Nelly Group?Nelly Group main competitors include Geox, Mulberry Group, Grazziotin, Lever Style, SRP Groupe, Meb Corporation, Daiichi Co, Autoserver Co, Jade Group, Technos.
What is the current market cap of Nelly Group?Nelly Group's current market cap is $113M.
What is the current revenue of Nelly Group?Nelly Group's last 12 months revenue is $139M.
What is the current revenue growth of Nelly Group?Nelly Group revenue growth (NTM/LTM) is (1%).
What is the current EV/Revenue multiple of Nelly Group?Current revenue multiple of Nelly Group is 0.9x.
What is the current EBITDA of Nelly Group?Nelly Group's last 12 months EBITDA is $24M.
What is Nelly Group's EBITDA margin?Nelly Group's last 12 months EBITDA margin is 17%.
What is the current EV/EBITDA multiple of Nelly Group?Current EBITDA multiple of Nelly Group is 5.1x.
How many companies Nelly Group has acquired to date?Nelly Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Nelly Group has invested to date?Nelly Group hasn't invested in any companies yet (or none have been disclosed publicly).

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