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Nelly Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Nelly Group and similar public comparables like BIKE24, Temple & Webster, and Kogan.com.

Nelly Group Overview

About Nelly Group

Nelly Group AB is active in the retail industry. The company offers a wide range of fashion and accessories to mainly young women in the Nordic region. At the core is the own brand Nelly, which is marketed and sold in combination with a well-composed portfolio of external brands. Nelly sells directly to its target group via digital channels, primarily Nelly.com. The company operates from Boras.


Founded

1999

HQ

Sweden
Employees

158

Website

nellygroup.com

Financials

LTM Revenue $110M

LTM EBITDA $14.9M

EV

$112M

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Nelly Group Financials

Nelly Group has a last 12-month revenue of $110M and a last 12-month EBITDA of $14.9M.

In the most recent fiscal year, Nelly Group achieved revenue of $109M and an EBITDA of $9.2M.

Nelly Group expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Nelly Group P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $105M $109M XXX XXX XXX
Gross Profit $56.2M $50.4M XXX XXX XXX
Gross Margin 53% 46% XXX XXX XXX
EBITDA $6.3M $9.2M XXX XXX XXX
EBITDA Margin 6% 9% XXX XXX XXX
Net Profit -$7.1M -$0.1M XXX XXX XXX
Net Margin -7% 0% XXX XXX XXX
Net Debt n/a n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Nelly Group Stock Performance

As of April 15, 2025, Nelly Group's stock price is SEK 36 (or $4).

Nelly Group has current market cap of SEK 1.1B (or $106M), and EV of SEK 1.1B (or $112M).

See Nelly Group trading valuation data

Nelly Group Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$112M $106M XXX XXX XXX XXX $0.28

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Nelly Group Valuation Multiples

As of April 15, 2025, Nelly Group has market cap of $106M and EV of $112M.

Nelly Group's trades at 1.0x LTM EV/Revenue multiple, and 7.5x LTM EBITDA.

Analysts estimate Nelly Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Nelly Group Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $112M XXX XXX XXX
EV/Revenue 1.0x XXX XXX XXX
EV/EBITDA 12.1x XXX XXX XXX
P/E 12.8x XXX XXX XXX
P/E/Growth n/a XXX XXX XXX
EV/FCF 7.3x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Nelly Group Valuation Multiples

Nelly Group's NTM/LTM revenue growth is 4%

Nelly Group's revenue per employee for the last fiscal year averaged $0.7M, while opex per employee averaged $0.3M for the same period.

Over next 12 months, Nelly Group's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Nelly Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Nelly Group Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 3% XXX XXX XXX XXX
EBITDA Margin 9% XXX XXX XXX XXX
EBITDA Growth 46% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 12% XXX XXX XXX XXX
Revenue per Employee $0.7M XXX XXX XXX XXX
Opex per Employee $0.3M XXX XXX XXX XXX
S&M Expenses to Revenue 24% XXX XXX XXX XXX
G&A Expenses to Revenue 21% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 45% XXX XXX XXX XXX

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Nelly Group Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Nelly Group M&A and Investment Activity

Nelly Group acquired  XXX companies to date.

Last acquisition by Nelly Group was  XXXXXXXX, XXXXX XXXXX XXXXXX . Nelly Group acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Nelly Group

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Nelly Group

When was Nelly Group founded? Nelly Group was founded in 1999.
Where is Nelly Group headquartered? Nelly Group is headquartered in Sweden.
How many employees does Nelly Group have? As of today, Nelly Group has 158 employees.
Who is the CEO of Nelly Group? Nelly Group's CEO is Ms. Helena Karlinder-Ostlundh.
Is Nelly Group publicy listed? Yes, Nelly Group is a public company listed on STO.
What is the stock symbol of Nelly Group? Nelly Group trades under NELLY ticker.
When did Nelly Group go public? Nelly Group went public in 2010.
Who are competitors of Nelly Group? Similar companies to Nelly Group include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of Nelly Group? Nelly Group's current market cap is $106M
What is the current revenue of Nelly Group? Nelly Group's last 12-month revenue is $110M.
What is the current EBITDA of Nelly Group? Nelly Group's last 12-month EBITDA is $14.9M.
What is the current EV/Revenue multiple of Nelly Group? Current revenue multiple of Nelly Group is 1.0x.
What is the current EV/EBITDA multiple of Nelly Group? Current EBITDA multiple of Nelly Group is 7.5x.
What is the current revenue growth of Nelly Group? Nelly Group revenue growth between 2023 and 2024 was 3%.
Is Nelly Group profitable? Yes, Nelly Group is EBITDA-positive (as of the last 12 months).

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