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Nelly Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Nelly Group and similar public comparables like Brillia Inc, Adore Beauty, and BIKE24.

Nelly Group Overview

About Nelly Group

Nelly Group AB is active in the retail industry. The company offers a wide range of fashion and accessories to mainly young women in the Nordic region. At the core is the own brand Nelly, which is marketed and sold in combination with a well-composed portfolio of external brands. Nelly sells directly to its target group via digital channels, mainly Nelly.com. Geographically, the company generates a majority of its revenue from Sweden, and the rest from Other Nordic regions, and the Rest of the world.


Founded

1999

HQ

Sweden
Employees

151

Website

nellygroup.com

Financials

LTM Revenue $117M

LTM EBITDA $16.2M

EV

$139M

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Nelly Group Financials

Nelly Group has a last 12-month revenue (LTM) of $117M and a last 12-month EBITDA of $16.2M.

In the most recent fiscal year, Nelly Group achieved revenue of $113M and an EBITDA of $15.7M.

Nelly Group expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Nelly Group P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $117M XXX $113M XXX XXX XXX
Gross Profit $117M XXX $60.0M XXX XXX XXX
Gross Margin 100% XXX 53% XXX XXX XXX
EBITDA $16.2M XXX $15.7M XXX XXX XXX
EBITDA Margin 14% XXX 14% XXX XXX XXX
EBIT $10.8M XXX $9.6M XXX XXX XXX
EBIT Margin 9% XXX 9% XXX XXX XXX
Net Profit $9.7M XXX $8.6M XXX XXX XXX
Net Margin 8% XXX 8% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

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Nelly Group Stock Performance

As of May 30, 2025, Nelly Group's stock price is SEK 43 (or $4).

Nelly Group has current market cap of SEK 1.3B (or $132M), and EV of SEK 1.3B (or $139M).

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Nelly Group Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$139M $132M XXX XXX XXX XXX $0.32

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Nelly Group Valuation Multiples

As of May 30, 2025, Nelly Group has market cap of $132M and EV of $139M.

Nelly Group's trades at 1.2x EV/Revenue multiple, and 8.8x EV/EBITDA.

Equity research analysts estimate Nelly Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Nelly Group has a P/E ratio of 13.6x.

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Nelly Group Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $132M XXX $132M XXX XXX XXX
EV (current) $139M XXX $139M XXX XXX XXX
EV/Revenue 1.2x XXX 1.2x XXX XXX XXX
EV/EBITDA 8.6x XXX 8.8x XXX XXX XXX
EV/EBIT 12.9x XXX 14.4x XXX XXX XXX
EV/Gross Profit 1.2x XXX n/a XXX XXX XXX
P/E 13.6x XXX 15.4x XXX XXX XXX
EV/FCF n/a XXX 10.2x XXX XXX XXX

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Nelly Group Margins & Growth Rates

Nelly Group's last 12 month revenue growth is 7%

Nelly Group's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.3M for the same period.

Nelly Group's rule of 40 is 13% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Nelly Group's rule of X is 31% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Nelly Group Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 7% XXX 7% XXX XXX XXX
EBITDA Margin 14% XXX 14% XXX XXX XXX
EBITDA Growth 13% XXX 65% XXX XXX XXX
Rule of 40 13% XXX 21% XXX XXX XXX
Bessemer Rule of X XXX XXX 31% XXX XXX XXX
Revenue per Employee XXX XXX $0.7M XXX XXX XXX
Opex per Employee XXX XXX $0.3M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 24% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 45% XXX XXX XXX

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Nelly Group Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Nelly Group M&A and Investment Activity

Nelly Group acquired  XXX companies to date.

Last acquisition by Nelly Group was  XXXXXXXX, XXXXX XXXXX XXXXXX . Nelly Group acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Nelly Group

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Nelly Group

When was Nelly Group founded? Nelly Group was founded in 1999.
Where is Nelly Group headquartered? Nelly Group is headquartered in Sweden.
How many employees does Nelly Group have? As of today, Nelly Group has 151 employees.
Who is the CEO of Nelly Group? Nelly Group's CEO is Ms. Helena Karlinder-Ostlundh.
Is Nelly Group publicy listed? Yes, Nelly Group is a public company listed on STO.
What is the stock symbol of Nelly Group? Nelly Group trades under NELLY ticker.
When did Nelly Group go public? Nelly Group went public in 2010.
Who are competitors of Nelly Group? Similar companies to Nelly Group include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of Nelly Group? Nelly Group's current market cap is $132M
What is the current revenue of Nelly Group? Nelly Group's last 12 months revenue is $117M.
What is the current revenue growth of Nelly Group? Nelly Group revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Nelly Group? Current revenue multiple of Nelly Group is 1.2x.
Is Nelly Group profitable? Yes, Nelly Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Nelly Group? Nelly Group's last 12 months EBITDA is $16.2M.
What is Nelly Group's EBITDA margin? Nelly Group's last 12 months EBITDA margin is 14%.
What is the current EV/EBITDA multiple of Nelly Group? Current EBITDA multiple of Nelly Group is 8.6x.

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