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- Dollar General
Dollar General Valuation Multiples
Discover Dollar General's revenue and EBITDA valuation multiples and investment history, alongside public comparables like AEON Co, FEMSA, Dollar Tree, Coles Group and more.
Dollar General Overview
About Dollar General
Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated $40 billion in fiscal 2024 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It’s 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.
Founded
1955
HQ

Employees
194.2K
Website
Financials (LTM)
EV
$38B
Valuation Multiples
Start free trialDollar General Financials
Dollar General reported last 12-month revenue of $43B and EBITDA of $3B.
In the same LTM period, Dollar General generated $13B in gross profit, $3B in EBITDA, and $2B in net income.
Revenue (LTM)
Dollar General P&L
In the most recent fiscal year, Dollar General reported revenue of $43B and EBITDA of $3B.
Dollar General is profitable as of last fiscal year, with gross margin of 31%, EBITDA margin of 8%, and net margin of 4%.
Financial data powered by Morningstar, Inc.
Dollar General Stock Performance
Dollar General has current market cap of $23B, and enterprise value of $38B.
Market Cap Evolution
Dollar General's stock price is $106.27.
Dollar General share price decreased by 3.9% in the last 30 days, and by 7.1% in the last year.
Dollar General has an EPS (earnings per share) of $6.86.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $38B | $23B | -3.3% | -3.9% | -10.5% | -7.1% | $6.86 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialDollar General Valuation Multiples
Dollar General trades at 0.9x EV/Revenue multiple, and 11.4x EV/EBITDA.
EV / Revenue (LTM)
Dollar General Financial Valuation Multiples
As of June 4, 2026, Dollar General has market cap of $23B and EV of $38B.
Dollar General has a P/E ratio of 15.1x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Dollar General Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Dollar General Margins & Growth Rates
Dollar General grew revenue by 4% and EBITDA by 7% in the last fiscal year.
In the most recent fiscal year, Dollar General reported gross margin of 31%, EBITDA margin of 8%, and net margin of 4%.
Dollar General Margins
Dollar General Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Dollar General Operational KPIs
Dollar General's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Dollar General's Rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Dollar General's Rule of X is 18% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Dollar General Competitors
Dollar General competitors include AEON Co, FEMSA, Dollar Tree, Coles Group, Avenue Supermarts, Woolworths, Unibail-Rodamco-Westfield, Falabella, Pan Pacific International and Metro Inc..
Most Dollar General public comparables operate across General Merchandise and Department Stores.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.5x | 0.5x | 8.7x | 8.6x | |||
| 5.3x | 5.1x | 35.7x | 34.8x | |||
| 1.4x | 1.4x | 11.7x | 11.5x | |||
| 0.9x | 0.9x | 10.9x | 9.3x | |||
| 3.9x | 3.8x | 50.6x | 49.0x | |||
| 0.8x | 0.8x | 11.2x | 9.6x | |||
| 11.2x | 16.0x | 12.6x | 15.5x | |||
| 0.9x | 0.9x | 3.8x | 6.4x | |||
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Investments by Dollar General
Dollar General has invested in 1 company to date.
Latest investment by Dollar General was on May 11th 2021. Dollar General invested in Legion Technologies in their $50M Series C round (EV/Revenue multiple available to Pro users).
Latest Investments by Dollar General
| Description | Legion Technologies is a San Francisco-headquartered workforce management platform provider. Its AI-driven solution optimizes scheduling, demand forecasting, and labor allocation for retail, hospitality, and healthcare sectors. The platform integrates with POS systems and HR tools, deploying via web and mobile apps for shift bidding and compliance tracking. | Legion Technologies is a San Francisco-headquartered workforce management platform provider. Its AI-driven solution optimizes scheduling, demand forecasting, and labor allocation for retail, hospitality, and healthcare sectors. The platform integrates with POS systems and HR tools, deploying via web and mobile apps for shift bidding and compliance tracking. |
| HQ Country | ||
| HQ City | San Jose, CA | San Jose, CA |
| Deal Date | 11 May 2021 | 2 Sep 2020 |
| Round | Series C | Series B |
| Raised | $50M | $22M |
| Investors | Dollar General; First Round Capital; Norwest; Stripes; Webb Investment Network; XYZ Venture Capital | Dollar General; First Round Capital; Norwest; NTT DOCOMO Ventures; Stripes; Webb Investment Network; Workday Ventures; XYZ Venture Capital |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
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Start Free TrialAbout Dollar General
| When was Dollar General founded? | Dollar General was founded in 1955. |
| Where is Dollar General headquartered? | Dollar General is headquartered in United States. |
| How many employees does Dollar General have? | As of today, Dollar General has over 194K employees. |
| Who is the CEO of Dollar General? | Dollar General's CEO is Todd J. Vasos. |
| Is Dollar General publicly listed? | Yes, Dollar General is a public company listed on NYSE. |
| What is the stock symbol of Dollar General? | Dollar General trades under DG ticker. |
| When did Dollar General go public? | Dollar General went public in 2009. |
| Who are competitors of Dollar General? | Dollar General main competitors include AEON Co, FEMSA, Dollar Tree, Coles Group, Avenue Supermarts, Woolworths, Unibail-Rodamco-Westfield, Falabella, Pan Pacific International, Metro Inc.. |
| What is the current market cap of Dollar General? | Dollar General's current market cap is $23B. |
| What is the current revenue of Dollar General? | Dollar General's last 12 months revenue is $43B. |
| What is the current revenue growth of Dollar General? | Dollar General revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Dollar General? | Current revenue multiple of Dollar General is 0.9x. |
| What is the current EBITDA of Dollar General? | Dollar General's last 12 months EBITDA is $3B. |
| What is Dollar General's EBITDA margin? | Dollar General's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of Dollar General? | Current EBITDA multiple of Dollar General is 11.4x. |
| What is the current FCF of Dollar General? | Dollar General's last 12 months FCF is $2B. |
| What is Dollar General's FCF margin? | Dollar General's last 12 months FCF margin is 5%. |
| What is the current EV/FCF multiple of Dollar General? | Current FCF multiple of Dollar General is 18.4x. |
| How many companies Dollar General has acquired to date? | Dollar General hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies Dollar General has invested to date? | As of June 2026, Dollar General has invested in 1 company. |
| What was the last Dollar General investment? | On 11th May 2021 Dollar General invested in Legion Technologies, participating in a $50M Series C round, alongside First Round Capital, Norwest, Stripes, Webb Investment Network, and XYZ Venture Capital. |
| In what companies Dollar General invested in? | Dollar General invested in Legion Technologies. |
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