Dollar General Valuation Multiples

Dollar General is valued at $29B as of October 2026, a 1.0x revenue multiple. In the last 12 months, Dollar General revenue was $44B and Dollar General EBITDA was $3.5B.

Dollar General Overview

About Dollar General

Dollar General is a United States discount retailer headquartered in Goodlettsville, Tennessee. The business began in 1939 as J. L. Turner and Son, and its first Dollar General store opened in 1955. It operates small neighborhood stores selling frequently purchased household products, including food, snacks, health and beauty items and cleaning supplies, alongside apparel, housewares and seasonal merchandise. Its customers purchase goods for everyday use, and the company earns revenue through retail product sales. At the time of the 2007 KKR-led acquisition, Dollar General operated more than eight thousand stores. The business focuses on convenient locations and low prices, with a merchandise assortment designed around recurring consumer needs. It later returned to public ownership through a stock-market listing while continuing to expand its store network.


Founded

1939

HQ

United States

Employees

194.2K

Financials (LTM)

Revenue: $44B
EBITDA: $3.5B

EV

$44B

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Dollar General Financials

Dollar General reported last 12-month revenue of $44B and EBITDA of $3.5B.

In the same LTM period, Dollar General generated $14B in gross profit, $3.5B in EBITDA, and $1.7B in net income.

Revenue (LTM)


Dollar General P&L

In the most recent fiscal year, Dollar General reported revenue of $43B and EBITDA of $3.2B.

Dollar General is profitable as of last fiscal year, with gross margin of 31%, EBITDA margin of 8%, and net margin of 4%.

See analyst estimates for Dollar General
LTMLast FY202320242025202620272028
Revenue$44B$43B$39B$40B$43B
Gross Profit$14B$13B$12B$12B$13B
Gross Margin31%31%30%30%31%
EBITDA$3.5B$3.2B$3.4B$2.7B$3.3B
EBITDA Margin8%8%9%7%8%
EBIT Margin5%5%7%4%5%
Net Profit$1.7B$1.5B$1.7B$1.2B$1.5B
Net Margin4%4%4%3%4%
Net Debt-$5B---

Financial data powered by Morningstar, Inc.

Dollar General Stock Performance

Dollar General has current market cap of $29B, and enterprise value of $44B.

Market Cap Evolution


Dollar General's stock price is $133.27.

Dollar General share price increased by 11.4% in the last 30 days, and by 35.1% in the last year.

Dollar General has an EPS (earnings per share) of $6.85.

See more trading valuation data for Dollar General
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$44B$29B-0.8%11.4%4.9%35.1%$6.85

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Dollar General Valuation Multiples

Dollar General trades at 1.0x EV/Revenue multiple, and 12.4x EV/EBITDA.

See NTM and 2027E valuation multiples for Dollar General

EV / Revenue (LTM)


Dollar General Financial Valuation Multiples

As of October 20, 2026, Dollar General has market cap of $29B and EV of $44B.

Dollar General has a P/E ratio of 17.6x.

LTMLast FY202320242025202620272028
EV/Revenue1.0x1.0x1.1x1.1x1.0x
EV/EBITDA12.4x13.4x13.0x15.9x13.4x
EV/EBIT18.1x19.8x17.3x24.6x19.8x
EV/Gross Profit3.2x3.3x3.7x3.6x3.3x
P/E17.6x19.4x17.1x25.1x19.4x
EV/FCF24.8x18.2x65.1x27.2x17.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Dollar General Margins & Growth Rates

Dollar General grew revenue by 4% and EBITDA by 11% in the last fiscal year.

In the most recent fiscal year, Dollar General reported gross margin of 31%, EBITDA margin of 8%, and net margin of 4%.

See estimated margins and future growth rates for Dollar General

Dollar General Margins

Last FY202420252026202720282029
Gross Margin31%30%31%31%
EBITDA Margin8%7%8%8%
EBIT Margin5%4%5%6%
Net Margin4%3%4%4%
FCF Margin6%4%6%4%

Dollar General Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%5%6%4%
Gross Profit Growth6%2%9%6%
EBITDA Growth11%(19%)19%10%
EBIT Growth13%(30%)24%12%
Net Profit Growth15%(32%)29%14%
FCF Growth(38%)140%53%(37%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Dollar General Operational KPIs

Dollar General's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Dollar General's Rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Dollar General's Rule of X is 18% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Dollar General
LTMLast FY202320242025202620272028
Rule of 4012%12%---
Bessemer Rule of X18%18%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue0%0%--0%
Opex to Revenue-26%24%25%25%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Dollar General Competitors

Dollar General competitors include Ahold Delhaize, Dollar Tree, Kroger, Dollarama, FEMSA, Metro Inc., Pan Pacific International, BJ's Wholesale Club, CP All and Sainsbury's.

Most Dollar General public comparables operate across General Merchandise.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ahold Delhaize$104B$8B0.3x0.3x4.2x4.0x
Dollar Tree$19B$2.4B1.5x1.5x12.6x11.2x
Kroger$148B$5.8B0.4x0.4x10.2x7.3x
Dollarama$5.1B$1.7B8.3x7.6x25.2x23.7x
FEMSA$46B$5.8B0.8x0.8x6.6x5.2x
Metro Inc.$16B$1.5B1.1x1.1x12.1x12.2x
Pan Pacific International$15B$1.4B1.0x1.0x10.9x10.6x
BJ's Wholesale Club$21B$1.1B0.7x0.7x14.2x13.0x

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Dollar General VC Funding History

Before going public, Dollar General raised funding across 12 rounds.

Last private valuation of Dollar General was $1.5B, after raising a round in March 2013.


Dollar General Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
Dec-13Secondary---Buck Holdings sold its remaining Dollar General shares in December2013, completing the exit of KKR and Goldman Sachs from their investment in the retailer. The issuer’s annual report states that Buck sold all its shares during that month and that the investor registration rights expired as a result. It separately confirms that KKR and Goldman Sachs had liquidated their investments by January31,2014 and no employees of either firm remained on the board. This final disposal is distinct from the public secondary offering completed in April2013. Dollar General continued operating its network of neighborhood discount stores selling food, consumables and general merchandise across the United States.
Mar-13Secondary--$1.5BDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD50.75 per share on 27 March 2013. The underwriting agreement covers 30 million shares and the issuer annual report confirms completion in April. The option for 4.5 million additional shares is not assumed exercised. KKR retained an interest after this transaction. The gross consideration of USD1522.5 million is calculated from 30 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Sep-12Secondary--$1.9BDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD51.75 per share on 27 September 2012. The prospectus gives total public consideration of USD1.863 billion for 36 million shares. The option for 5.4 million additional shares is not assumed exercised. The offering closed in October; the separate USD250 million issuer repurchase is excluded. The gross consideration of USD1863 million is calculated from 36 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Sep-12SecondaryDollar General-$250MDollar General agreed to repurchase 4,929,508 of its own shares from Buck Holdings under a share repurchase agreement dated 25 September 2012. The consideration was USD250 million, or USD50.715 per share, representing the concurrent public secondary offering price after underwriting discounts and commissions. The seller was Buck Holdings, the investment partnership through which KKR and its co-investors held Dollar General shares following the 2007 buyout. This was a negotiated purchase by the issuer of existing shares, not primary capital raised by the retailer. The repurchase was separate from the concurrent public secondary offering and its consideration is not included in the public offering amount. Dollar General operated neighborhood discount stores selling consumables, food, health and beauty products, household supplies and other general merchandise. The company was headquartered in Goodlettsville, Tennessee, and KKR retained an investment after this transaction.
Jun-12Secondary--$1.6BDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD46.75 per share on 5 June 2012. The 30 million share base offering was enlarged by 4.5 million shares when the option was exercised on June 6. The entire 34.5 million share sale completed June 11, and the recorded gross consideration includes that exercised option. The gross consideration of USD1612.875 million is calculated from 34.5 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Mar-12Secondary--$1.1BDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD45.25 per share on 27 March 2012. The offering was expected to close April 2 and the annual report confirms completion in April. An option for 3.75 million additional shares was offered but its exercise is not established by this source. The separate USD300 million issuer repurchase is excluded. The gross consideration of USD1131.25 million is calculated from 25 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Mar-12SecondaryDollar General-$300MDollar General agreed to repurchase 6,817,311 of its own shares from Buck Holdings under a share repurchase agreement dated 25 March 2012. The consideration was USD300 million, or USD44.00562 per share, representing the concurrent public secondary offering price after underwriting discounts and commissions. The seller was Buck Holdings, the investment partnership through which KKR and its co-investors held Dollar General shares following the 2007 buyout. This was a negotiated purchase by the issuer of existing shares, not primary capital raised by the retailer. The repurchase was separate from the concurrent public secondary offering and its consideration is not included in the public offering amount. Dollar General operated neighborhood discount stores selling consumables, food, health and beauty products, household supplies and other general merchandise. The company was headquartered in Goodlettsville, Tennessee, and KKR retained an investment after this transaction.
Dec-11Secondary--$975MDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD39 per share on 6 December 2011. The signed underwriting agreement covers 25 million shares. The separate USD185 million issuer repurchase under the December 4 agreement is recorded independently and excluded from this public offering amount. The gross consideration of USD975 million is calculated from 25 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Dec-11SecondaryDollar General-$185MDollar General agreed to repurchase 4,915,637 of its own shares from Buck Holdings under a share repurchase agreement dated 4 December 2011. The consideration was USD185 million, or USD37.635 per share, representing the concurrent public secondary offering price after underwriting discounts and commissions. The seller was Buck Holdings, the investment partnership through which KKR and its co-investors held Dollar General shares following the 2007 buyout. This was a negotiated purchase by the issuer of existing shares, not primary capital raised by the retailer. The repurchase was separate from the concurrent public secondary offering and its consideration is not included in the public offering amount. Dollar General operated neighborhood discount stores selling consumables, food, health and beauty products, household supplies and other general merchandise. The company was headquartered in Goodlettsville, Tennessee, and KKR retained an investment after this transaction.
Sep-11Secondary--$869MDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD34.75 per share on 8 September 2011. The signed underwriting agreement covers 25 million shares. The gross consideration of USD868.75 million is calculated from 25 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Dec-10Secondary--$877MDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD30.5 per share on 8 December 2010. The 25 million share base offering was enlarged by 3.75 million shares when the underwriters exercised their option on December 9. The consideration includes both components of this single offering. The gross consideration of USD876.875 million is calculated from 28.75 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.
Apr-10Secondary--$807MDollar General shareholders including KKR’s Buck Holdings partnership agreed a secondary public offering at USD27 per share on 14 April 2010. The base offering comprised 26 million shares and included an option for 3.9 million additional shares. The 2010 annual report subsequently reports approximately 29.9 million shares sold in this offering; the recorded amount therefore includes the completed additional shares. The gross consideration of USD807.3 million is calculated from 29.9 million shares at the disclosed offer price and represents the selling shareholders’ block, not the value of all Dollar General equity. The company sold no new shares and received no proceeds from the public sale. Ultimate public purchasers are not named, and the underwriting banks are not treated as the investment buyers. Dollar General operated neighborhood discount stores offering consumables and other general merchandise across the United States. This was a sponsor liquidity transaction during KKR’s ownership of the retailer.

Investments by Dollar General

Dollar General has invested in 2 companies to date.

Latest investment by Dollar General was on May 11th 2021. Dollar General invested in Legion Technologies in their $50M Series C round (EV/Revenue multiple available to Pro users).

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Latest Investments by Dollar General

Legion Technologies
Legion Technologies
Dollar General
Dollar General
Description
Legion Technologies is a San Francisco-headquartered workforce management platform provider. Its AI-driven solution optimizes scheduling, demand forecasting, and labor allocation for retail, hospitality, and healthcare sectors. The platform integrates with POS systems and HR tools, deploying via web and mobile apps for shift bidding and compliance tracking.
Legion Technologies is a San Francisco-headquartered workforce management platform provider. Its AI-driven solution optimizes scheduling, demand forecasting, and labor allocation for retail, hospitality, and healthcare sectors. The platform integrates with POS systems and HR tools, deploying via web and mobile apps for shift bidding and compliance tracking.
Dollar General is a United States discount retailer headquartered in Goodlettsville, Tennessee. The business began in 1939 as J. L. Turner and Son, and its first Dollar General store opened in 1955. It operates small neighborhood stores selling frequently purchased household products, including food, snacks, health and beauty items and cleaning supplies, alongside apparel, housewares and seasonal merchandise. Its customers purchase goods for everyday use, and the company earns revenue through retail product sales. At the time of the 2007 KKR-led acquisition, Dollar General operated more than eight thousand stores. The business focuses on convenient locations and low prices, with a merchandise assortment designed around recurring consumer needs. It later returned to public ownership through a stock-market listing while continuing to expand its store network.
Dollar General is a United States discount retailer headquartered in Goodlettsville, Tennessee. The business began in 1939 as J. L. Turner and Son, and its first Dollar General store opened in 1955. It operates small neighborhood stores selling frequently purchased household products, including food, snacks, health and beauty items and cleaning supplies, alongside apparel, housewares and seasonal merchandise. Its customers purchase goods for everyday use, and the company earns revenue through retail product sales. At the time of the 2007 KKR-led acquisition, Dollar General operated more than eight thousand stores. The business focuses on convenient locations and low prices, with a merchandise assortment designed around recurring consumer needs. It later returned to public ownership through a stock-market listing while continuing to expand its store network.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
San Jose, CA
San Jose, CA
Goodlettsville
Goodlettsville
Deal Date11 May 20212 Sep 202025 Sep 201225 Mar 2012
RoundSeries CSeries BSecondarySecondary
Raised$50M$22Mundisclosedundisclosed
InvestorsXYZ Venture Capital; First Round Capital; Norwest; Dollar General; Webb Investment Network; StripesXYZ Venture Capital; First Round Capital; Norwest; Workday Ventures; Dollar General; Webb Investment Network; NTT DOCOMO Ventures; StripesDollar GeneralDollar General
Valuationundisclosedundisclosed$250M$300M
EV/Revenue
EV/EBITDA

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About Dollar General

When was Dollar General founded?Dollar General was founded in 1939.
Where is Dollar General headquartered?Dollar General is headquartered in United States.
How many employees does Dollar General have?As of today, Dollar General has over 194K employees.
Who is the CEO of Dollar General?Dollar General's CEO is Todd J. Vasos.
Is Dollar General publicly listed?Yes, Dollar General is a public company listed on NYSE.
What is the stock symbol of Dollar General?Dollar General trades under DG ticker.
When did Dollar General go public?Dollar General went public in 2009.
Who are competitors of Dollar General?Dollar General main competitors include Ahold Delhaize, Dollar Tree, Kroger, Dollarama, FEMSA, Metro Inc., Pan Pacific International, BJ's Wholesale Club, CP All, Sainsbury's.
What is the current market cap of Dollar General?Dollar General's current market cap is $29B.
What is the current revenue of Dollar General?Dollar General's last 12 months revenue is $44B.
What is the current revenue growth of Dollar General?Dollar General revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Dollar General?Current revenue multiple of Dollar General is 1.0x.
What is the current EBITDA of Dollar General?Dollar General's last 12 months EBITDA is $3.5B.
What is Dollar General's EBITDA margin?Dollar General's last 12 months EBITDA margin is 8%.
What is the current EV/EBITDA multiple of Dollar General?Current EBITDA multiple of Dollar General is 12.4x.
What is the current FCF of Dollar General?Dollar General's last 12 months FCF is $1.8B.
What is Dollar General's FCF margin?Dollar General's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Dollar General?Current FCF multiple of Dollar General is 24.8x.
How many companies Dollar General has acquired to date?Dollar General hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Dollar General has invested to date?As of October 2026, Dollar General has invested in 2 companies.
What was the last Dollar General investment?On 11th May 2021 Dollar General invested in Legion Technologies, participating in a $50M Series C round, alongside XYZ Venture Capital, First Round Capital, Norwest, Webb Investment Network, and Stripes.
In what companies Dollar General invested in?Dollar General invested in Legion Technologies and Dollar General.

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