Dollar General Valuation Multiples

Dollar General Overview

About Dollar General

Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated $40 billion in fiscal 2024 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It’s 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.

Founded

1955

HQ

Employees

194.2K

Website

dollargeneral.com

Sectors

General MerchandiseDepartment Stores

Financials (LTM)

Revenue: $43B

EBITDA: $3B

EV

$42B

Valuation Multiples

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Dollar General Financials

Dollar General reported last 12-month revenue of $43B and EBITDA of $3B.

In the same LTM period, Dollar General generated $13B in gross profit, $3B in EBITDA, and $2B in net income.

Dollar General P&L

In the most recent fiscal year, Dollar General reported revenue of $43B and EBITDA of $3B.

Dollar General expects next 12-month revenue of XXX and NTM EBITDA of XXX

Dollar General Stock Performance

Dollar General has current market cap of $28B, and enterprise value of $42B.

Dollar General's stock price is $126.68.

Dollar General Valuation Multiples

Dollar General trades at 1.0x EV/Revenue multiple, and 12.9x EV/EBITDA.

Dollar General Financial Valuation Multiples

As of April 20, 2026, Dollar General has market cap of $28B and EV of $42B.

Equity research analysts estimate Dollar General's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Dollar General has a P/E ratio of 18.2x.

Dollar General Margins & Growth Rates

Dollar General's revenue in the last 12 month grew by 4%.

Dollar General's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Dollar General's rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Dollar General's rule of X is 18% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Dollar General Public Comps

See public comps and valuation multiples for other General Merchandise and Department Stores comps.

Dollar General M&A Activity

Dollar General acquired XXX companies to date.

Last acquisition by Dollar General was on XXXXXXXX, XXXXX. Dollar General acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Dollar General Investment Activity

Dollar General invested in XXX companies to date.

Dollar General made its latest investment on XXXXXXXX, XXXXX. Dollar General invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).