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- Dollar General
Dollar General Valuation Multiples
Dollar General is valued at $29B as of October 2026, a 1.0x revenue multiple. In the last 12 months, Dollar General revenue was $44B and Dollar General EBITDA was $3.5B.
Dollar General Overview
About Dollar General
Dollar General is a United States discount retailer headquartered in Goodlettsville, Tennessee. The business began in 1939 as J. L. Turner and Son, and its first Dollar General store opened in 1955. It operates small neighborhood stores selling frequently purchased household products, including food, snacks, health and beauty items and cleaning supplies, alongside apparel, housewares and seasonal merchandise. Its customers purchase goods for everyday use, and the company earns revenue through retail product sales. At the time of the 2007 KKR-led acquisition, Dollar General operated more than eight thousand stores. The business focuses on convenient locations and low prices, with a merchandise assortment designed around recurring consumer needs. It later returned to public ownership through a stock-market listing while continuing to expand its store network.
Founded
1939
HQ
Employees
194.2K
Website
Sectors
Financials (LTM)
EV
$44B
Valuation Multiples
Start free trialDollar General Financials
Dollar General reported last 12-month revenue of $44B and EBITDA of $3.5B.
In the same LTM period, Dollar General generated $14B in gross profit, $3.5B in EBITDA, and $1.7B in net income.
Revenue (LTM)
Dollar General P&L
In the most recent fiscal year, Dollar General reported revenue of $43B and EBITDA of $3.2B.
Dollar General is profitable as of last fiscal year, with gross margin of 31%, EBITDA margin of 8%, and net margin of 4%.
Financial data powered by Morningstar, Inc.
Dollar General Stock Performance
Dollar General has current market cap of $29B, and enterprise value of $44B.
Market Cap Evolution
Dollar General's stock price is $133.27.
Dollar General share price increased by 11.4% in the last 30 days, and by 35.1% in the last year.
Dollar General has an EPS (earnings per share) of $6.85.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $44B | $29B | -0.8% | 11.4% | 4.9% | 35.1% | $6.85 |
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Start Free TrialDollar General Valuation Multiples
Dollar General trades at 1.0x EV/Revenue multiple, and 12.4x EV/EBITDA.
EV / Revenue (LTM)
Dollar General Financial Valuation Multiples
As of October 20, 2026, Dollar General has market cap of $29B and EV of $44B.
Dollar General has a P/E ratio of 17.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Dollar General Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Dollar General Margins & Growth Rates
Dollar General grew revenue by 4% and EBITDA by 11% in the last fiscal year.
In the most recent fiscal year, Dollar General reported gross margin of 31%, EBITDA margin of 8%, and net margin of 4%.
Dollar General Margins
Dollar General Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Dollar General Operational KPIs
Dollar General's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Dollar General's Rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Dollar General's Rule of X is 18% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Dollar General Competitors
Dollar General competitors include Ahold Delhaize, Dollar Tree, Kroger, Dollarama, FEMSA, Metro Inc., Pan Pacific International, BJ's Wholesale Club, CP All and Sainsbury's.
Most Dollar General public comparables operate across General Merchandise.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $104B | $8B | 0.3x | 0.3x | 4.2x | 4.0x | |||
| $19B | $2.4B | 1.5x | 1.5x | 12.6x | 11.2x | |||
| $148B | $5.8B | 0.4x | 0.4x | 10.2x | 7.3x | |||
| $5.1B | $1.7B | 8.3x | 7.6x | 25.2x | 23.7x | |||
| $46B | $5.8B | 0.8x | 0.8x | 6.6x | 5.2x | |||
| $16B | $1.5B | 1.1x | 1.1x | 12.1x | 12.2x | |||
| $15B | $1.4B | 1.0x | 1.0x | 10.9x | 10.6x | |||
| $21B | $1.1B | 0.7x | 0.7x | 14.2x | 13.0x | |||
This data is available for Pro users. Sign up to see all Dollar General competitors and their valuation data. Start Free Trial | ||||||||
Dollar General VC Funding History
Before going public, Dollar General raised funding across 12 rounds.
Last private valuation of Dollar General was $1.5B, after raising a round in March 2013.
Dollar General Funding Rounds
Investments by Dollar General
Dollar General has invested in 2 companies to date.
Latest investment by Dollar General was on May 11th 2021. Dollar General invested in Legion Technologies in their $50M Series C round (EV/Revenue multiple available to Pro users).
Latest Investments by Dollar General
| Description | Legion Technologies is a San Francisco-headquartered workforce management platform provider. Its AI-driven solution optimizes scheduling, demand forecasting, and labor allocation for retail, hospitality, and healthcare sectors. The platform integrates with POS systems and HR tools, deploying via web and mobile apps for shift bidding and compliance tracking. | Legion Technologies is a San Francisco-headquartered workforce management platform provider. Its AI-driven solution optimizes scheduling, demand forecasting, and labor allocation for retail, hospitality, and healthcare sectors. The platform integrates with POS systems and HR tools, deploying via web and mobile apps for shift bidding and compliance tracking. | Dollar General is a United States discount retailer headquartered in Goodlettsville, Tennessee. The business began in 1939 as J. L. Turner and Son, and its first Dollar General store opened in 1955. It operates small neighborhood stores selling frequently purchased household products, including food, snacks, health and beauty items and cleaning supplies, alongside apparel, housewares and seasonal merchandise. Its customers purchase goods for everyday use, and the company earns revenue through retail product sales. At the time of the 2007 KKR-led acquisition, Dollar General operated more than eight thousand stores. The business focuses on convenient locations and low prices, with a merchandise assortment designed around recurring consumer needs. It later returned to public ownership through a stock-market listing while continuing to expand its store network. | Dollar General is a United States discount retailer headquartered in Goodlettsville, Tennessee. The business began in 1939 as J. L. Turner and Son, and its first Dollar General store opened in 1955. It operates small neighborhood stores selling frequently purchased household products, including food, snacks, health and beauty items and cleaning supplies, alongside apparel, housewares and seasonal merchandise. Its customers purchase goods for everyday use, and the company earns revenue through retail product sales. At the time of the 2007 KKR-led acquisition, Dollar General operated more than eight thousand stores. The business focuses on convenient locations and low prices, with a merchandise assortment designed around recurring consumer needs. It later returned to public ownership through a stock-market listing while continuing to expand its store network. | |
| HQ Country | |||||
| HQ City | San Jose, CA | San Jose, CA | Goodlettsville | Goodlettsville | |
| Deal Date | 11 May 2021 | 2 Sep 2020 | 25 Sep 2012 | 25 Mar 2012 | |
| Round | Series C | Series B | Secondary | Secondary | |
| Raised | $50M | $22M | undisclosed | undisclosed | |
| Investors | XYZ Venture Capital; First Round Capital; Norwest; Dollar General; Webb Investment Network; Stripes | XYZ Venture Capital; First Round Capital; Norwest; Workday Ventures; Dollar General; Webb Investment Network; NTT DOCOMO Ventures; Stripes | Dollar General | Dollar General | |
| Valuation | undisclosed | undisclosed | $250M | $300M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Dollar General investments and their VC round multiples. Start Free Trial | |||||
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Start Free TrialAbout Dollar General
| When was Dollar General founded? | Dollar General was founded in 1939. |
| Where is Dollar General headquartered? | Dollar General is headquartered in United States. |
| How many employees does Dollar General have? | As of today, Dollar General has over 194K employees. |
| Who is the CEO of Dollar General? | Dollar General's CEO is Todd J. Vasos. |
| Is Dollar General publicly listed? | Yes, Dollar General is a public company listed on NYSE. |
| What is the stock symbol of Dollar General? | Dollar General trades under DG ticker. |
| When did Dollar General go public? | Dollar General went public in 2009. |
| Who are competitors of Dollar General? | Dollar General main competitors include Ahold Delhaize, Dollar Tree, Kroger, Dollarama, FEMSA, Metro Inc., Pan Pacific International, BJ's Wholesale Club, CP All, Sainsbury's. |
| What is the current market cap of Dollar General? | Dollar General's current market cap is $29B. |
| What is the current revenue of Dollar General? | Dollar General's last 12 months revenue is $44B. |
| What is the current revenue growth of Dollar General? | Dollar General revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Dollar General? | Current revenue multiple of Dollar General is 1.0x. |
| What is the current EBITDA of Dollar General? | Dollar General's last 12 months EBITDA is $3.5B. |
| What is Dollar General's EBITDA margin? | Dollar General's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of Dollar General? | Current EBITDA multiple of Dollar General is 12.4x. |
| What is the current FCF of Dollar General? | Dollar General's last 12 months FCF is $1.8B. |
| What is Dollar General's FCF margin? | Dollar General's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Dollar General? | Current FCF multiple of Dollar General is 24.8x. |
| How many companies Dollar General has acquired to date? | Dollar General hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies Dollar General has invested to date? | As of October 2026, Dollar General has invested in 2 companies. |
| What was the last Dollar General investment? | On 11th May 2021 Dollar General invested in Legion Technologies, participating in a $50M Series C round, alongside XYZ Venture Capital, First Round Capital, Norwest, Webb Investment Network, and Stripes. |
| In what companies Dollar General invested in? | Dollar General invested in Legion Technologies and Dollar General. |
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