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Dollar General Valuation Multiples

Discover revenue and EBITDA valuation multiples for Dollar General and similar public comparables like Woolworths Group, Myer Holdings, and Central Retail.

Dollar General Overview

About Dollar General

Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated $40 billion in fiscal 2024 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It’s 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.


Founded

1955

HQ

United States of America
Employees

194.2K+

Financials

LTM Revenue $42.4B

LTM EBITDA $3.1B

EV

$48.0B

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Dollar General Financials

As of December 2025, Dollar General reported last 12-month revenue of $42.4B and EBITDA of $3.1B.

In the same period, Dollar General generated $12.9B in LTM gross profit and $1.4B in net income.

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Dollar General P&L

In the most recent fiscal year, Dollar General reported revenue of $40.6B and EBITDA of $2.7B.

Dollar General expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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LTM NTM Last FY FY 2026 FY 2027 FY 2028
Revenue $42.4B XXX $40.6B XXX XXX XXX
Gross Profit $12.9B XXX $12.0B XXX XXX XXX
Gross Margin 31% XXX 30% XXX XXX XXX
EBITDA $3.1B XXX $2.7B XXX XXX XXX
EBITDA Margin 7% XXX 7% XXX XXX XXX
EBIT $2.1B XXX $1.7B XXX XXX XXX
EBIT Margin 5% XXX 4% XXX XXX XXX
Net Profit $1.4B XXX $1.1B XXX XXX XXX
Net Margin 3% XXX 3% XXX XXX XXX
Net Debt XXX XXX $5.3B XXX XXX XXX

Financial data powered by Morningstar, Inc.

Dollar General Stock Performance

Dollar General has current market cap of $32.7B, and EV of $48.0B.

Market Cap Evolution

Dollar General Stock Data

As of January 19, 2026, Dollar General's stock price is $149.

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EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$48.0B $32.7B XXX XXX XXX XXX $6.42

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Dollar General Valuation Multiples

Dollar General's trades at 1.1x EV/Revenue multiple, and 15.5x EV/EBITDA.

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Dollar General Financial Valuation Multiples

As of January 19, 2026, Dollar General has market cap of $32.7B and EV of $48.0B.

Equity research analysts estimate Dollar General's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Dollar General has a P/E ratio of 23.3x.

LTM NTM Last FY FY 2026 FY 2027 FY 2028
Market cap (current) $32.7B XXX $32.7B XXX XXX XXX
EV (current) $48.0B XXX $48.0B XXX XXX XXX
EV/Revenue 1.1x XXX 1.1x XXX XXX XXX
EV/EBITDA 15.4x XXX 15.5x XXX XXX XXX
EV/EBIT 23.0x XXX 23.2x XXX XXX XXX
EV/Gross Profit 3.7x XXX n/a XXX XXX XXX
P/E 23.3x XXX 23.3x XXX XXX XXX
EV/FCF 27.1x XXX 27.2x XXX XXX XXX

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Dollar General Margins & Growth Rates

Dollar General's last 12 month revenue growth is 4%

Dollar General's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Dollar General's rule of 40 is 11% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Dollar General's rule of X is 18% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Dollar General Operational Valuation Multiples

LTM NTM Last FY FY 2026 FY 2027 FY 2028
Revenue Growth 4% XXX 4% XXX XXX XXX
EBITDA Margin 7% XXX 7% XXX XXX XXX
EBITDA Growth 7% XXX 10% XXX XXX XXX
Rule of 40 11% XXX 12% XXX XXX XXX
Bessemer Rule of X XXX XXX 18% XXX XXX XXX
Revenue per Employee XXX XXX $0.2M XXX XXX XXX
Opex per Employee XXX XXX $0.1M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 25% XXX XXX XXX

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Dollar General Public Comps

See public comps and valuation multiples for Department Stores and General Merchandise comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Lulu Retail XXX XXX XXX XXX XXX XXX
Coles Group XXX XXX XXX XXX XXX XXX
Myer Holdings XXX XXX XXX XXX XXX XXX
Woolworths Group XXX XXX XXX XXX XXX XXX
Central Retail XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Dollar General M&A and Investment Activity

Dollar General acquired  XXX companies to date.

Last acquisition by Dollar General was  XXXXXXXX, XXXXX XXXXX XXXXXX . Dollar General acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Dollar General

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Dollar General

When was Dollar General founded? Dollar General was founded in 1955.
Where is Dollar General headquartered? Dollar General is headquartered in United States of America.
How many employees does Dollar General have? As of today, Dollar General has 194.2K+ employees.
Who is the CEO of Dollar General? Dollar General's CEO is Mr. Todd J. Vasos.
Is Dollar General publicy listed? Yes, Dollar General is a public company listed on NYS.
What is the stock symbol of Dollar General? Dollar General trades under DG ticker.
When did Dollar General go public? Dollar General went public in 2009.
Who are competitors of Dollar General? Similar companies to Dollar General include e.g. Lulu Retail, Coles Group, Myer Holdings, Woolworths Group.
What is the current market cap of Dollar General? Dollar General's current market cap is $32.7B
What is the current revenue of Dollar General? Dollar General's last 12 months revenue is $42.4B.
What is the current revenue growth of Dollar General? Dollar General revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Dollar General? Current revenue multiple of Dollar General is 1.1x.
Is Dollar General profitable? Yes, Dollar General is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Dollar General? Dollar General's last 12 months EBITDA is $3.1B.
What is Dollar General's EBITDA margin? Dollar General's last 12 months EBITDA margin is 7%.
What is the current EV/EBITDA multiple of Dollar General? Current EBITDA multiple of Dollar General is 15.4x.
What is the current FCF of Dollar General? Dollar General's last 12 months FCF is $1.8B.
What is Dollar General's FCF margin? Dollar General's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Dollar General? Current FCF multiple of Dollar General is 27.1x.

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