Baozun Valuation Multiples

Baozun Overview

About Baozun

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

Founded

2013

HQ

Employees

7.7K

Website

baozun.com

Sectors

Consumer E-commerceHorizontal E-commerce

Financials (LTM)

Revenue: $1B

EBITDA: $22M

EV

$120M

Valuation Multiples

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Baozun Financials

Baozun reported last 12-month revenue of $1B and EBITDA of $22M.

In the same LTM period, Baozun generated $1B in gross profit, $22M in EBITDA, and had net loss of ($19M).

Baozun P&L

In the most recent fiscal year, Baozun reported revenue of $1B and EBITDA of $28M.

Baozun expects next 12-month revenue of XXX and NTM EBITDA of XXX

Baozun Stock Performance

Baozun has current market cap of $176M, and enterprise value of $120M.

Baozun's stock price is $3.02.

Baozun Valuation Multiples

Baozun trades at 0.1x EV/Revenue multiple, and 5.5x EV/EBITDA.

Baozun Financial Valuation Multiples

As of April 19, 2026, Baozun has market cap of $176M and EV of $120M.

Equity research analysts estimate Baozun's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Baozun has a P/E ratio of (9.4x).

Baozun Margins & Growth Rates

Baozun's revenue in the last 12 month grew by 7%.

Baozun's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Baozun's rule of 40 is 11% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Baozun's rule of X is 21% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Baozun Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Horizontal E-commerce comps.

Baozun M&A Activity

Baozun acquired XXX companies to date.

Last acquisition by Baozun was on XXXXXXXX, XXXXX. Baozun acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Baozun Investment Activity

Baozun invested in XXX companies to date.

Baozun made its latest investment on XXXXXXXX, XXXXX. Baozun invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).