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Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
2013
7.7K+
LTM Revenue $1.3B
LTM EBITDA $22.9M
$194M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Baozun has a last 12-month revenue (LTM) of $1.3B and a last 12-month EBITDA of $22.9M.
In the most recent fiscal year, Baozun achieved revenue of $1.2B and an EBITDA of $24.4M.
Baozun expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Baozun valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $1.3B | XXX | $1.2B | XXX | XXX | XXX |
| Gross Profit | $968M | XXX | $573M | XXX | XXX | XXX |
| Gross Margin | 74% | XXX | 48% | XXX | XXX | XXX |
| EBITDA | $22.9M | XXX | $24.4M | XXX | XXX | XXX |
| EBITDA Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| EBIT | -$8.0M | XXX | -$13.8M | XXX | XXX | XXX |
| EBIT Margin | -1% | XXX | -1% | XXX | XXX | XXX |
| Net Profit | -$12.9M | XXX | -$23.6M | XXX | XXX | XXX |
| Net Margin | -1% | XXX | -2% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $50.1M | XXX | XXX | XXX |
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As of May 30, 2025, Baozun's stock price is HKD 8 (or $1).
Baozun has current market cap of HKD 1.3B (or $167M), and EV of HKD 1.5B (or $194M).
See Baozun trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $194M | $167M | XXX | XXX | XXX | XXX | $-0.08 |
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Start Free TrialAs of May 30, 2025, Baozun has market cap of $167M and EV of $194M.
Baozun's trades at 0.2x EV/Revenue multiple, and 8.0x EV/EBITDA.
Equity research analysts estimate Baozun's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Baozun has a P/E ratio of -12.9x.
See valuation multiples for Baozun and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $167M | XXX | $167M | XXX | XXX | XXX |
| EV (current) | $194M | XXX | $194M | XXX | XXX | XXX |
| EV/Revenue | 0.1x | XXX | 0.2x | XXX | XXX | XXX |
| EV/EBITDA | 8.5x | XXX | 8.0x | XXX | XXX | XXX |
| EV/EBIT | -24.3x | XXX | -14.1x | XXX | XXX | XXX |
| EV/Gross Profit | 0.2x | XXX | n/a | XXX | XXX | XXX |
| P/E | -12.9x | XXX | -7.1x | XXX | XXX | XXX |
| EV/FCF | -3.2x | XXX | -14.2x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialBaozun's last 12 month revenue growth is 4%
Baozun's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Baozun's rule of 40 is 5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Baozun's rule of X is 11% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Baozun and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 4% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Growth | 75% | XXX | 87% | XXX | XXX | XXX |
| Rule of 40 | 5% | XXX | 6% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 11% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 36% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 49% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Smartphoto Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Alibaba Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Global-e | XXX | XXX | XXX | XXX | XXX | XXX |
| ZKH Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Hangzhou Onechance Tech | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Baozun acquired XXX companies to date.
Last acquisition by Baozun was XXXXXXXX, XXXXX XXXXX XXXXXX . Baozun acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Baozun founded? | Baozun was founded in 2013. |
| Where is Baozun headquartered? | Baozun is headquartered in Hong Kong. |
| How many employees does Baozun have? | As of today, Baozun has 7.7K+ employees. |
| Who is the CEO of Baozun? | Baozun's CEO is Mr. Wenbin Vincent Qiu. |
| Is Baozun publicy listed? | Yes, Baozun is a public company listed on HKG. |
| What is the stock symbol of Baozun? | Baozun trades under 09991 ticker. |
| When did Baozun go public? | Baozun went public in 2020. |
| Who are competitors of Baozun? | Similar companies to Baozun include e.g. Smartphoto Group, Alibaba Group, Global-e, ZKH Group. |
| What is the current market cap of Baozun? | Baozun's current market cap is $167M |
| What is the current revenue of Baozun? | Baozun's last 12 months revenue is $1.3B. |
| What is the current revenue growth of Baozun? | Baozun revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Baozun? | Current revenue multiple of Baozun is 0.1x. |
| Is Baozun profitable? | Yes, Baozun is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Baozun? | Baozun's last 12 months EBITDA is $22.9M. |
| What is Baozun's EBITDA margin? | Baozun's last 12 months EBITDA margin is 2%. |
| What is the current EV/EBITDA multiple of Baozun? | Current EBITDA multiple of Baozun is 8.5x. |
| What is the current FCF of Baozun? | Baozun's last 12 months FCF is -$61.2M. |
| What is Baozun's FCF margin? | Baozun's last 12 months FCF margin is -5%. |
| What is the current EV/FCF multiple of Baozun? | Current FCF multiple of Baozun is -3.2x. |
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