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Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end e-commerce service capabilities, omni-channel expertise, and technology-driven solutions. Company have two operating segments namely E-Commerce (including BEC and BZI) and Brand Management (BBM).
2013
7.8K+
LTM Revenue $1.3B
LTM EBITDA $20.4M
$132M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Baozun has a last 12-month revenue of $1.3B and a last 12-month EBITDA of $20.4M.
In the most recent fiscal year, Baozun achieved revenue of $1.1B and an EBITDA of $9.8M.
Baozun expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Baozun valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $1.1B | $1.1B | XXX | XXX | XXX |
| Gross Profit | $445M | $440M | XXX | XXX | XXX |
| Gross Margin | 41% | 39% | XXX | XXX | XXX |
| EBITDA | -$42.0M | $9.8M | XXX | XXX | XXX |
| EBITDA Margin | -4% | 1% | XXX | XXX | XXX |
| Net Profit | -$28.3M | -$84.0M | XXX | XXX | XXX |
| Net Margin | -3% | -7% | XXX | XXX | XXX |
| Net Debt | n/a | n/a | XXX | XXX | XXX |
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As of April 15, 2025, Baozun's stock price is HKD 6 (or $1).
Baozun has current market cap of HKD 1.1B (or $137M), and EV of HKD 1.0B (or $132M).
See Baozun trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $132M | $137M | XXX | XXX | XXX | XXX | $-0.10 |
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Sign UpAs of April 15, 2025, Baozun has market cap of $137M and EV of $132M.
Baozun's trades at 0.1x LTM EV/Revenue multiple, and 6.4x LTM EBITDA.
Analysts estimate Baozun's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Baozun and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $132M | XXX | XXX | XXX |
| EV/Revenue | 0.1x | XXX | XXX | XXX |
| EV/EBITDA | 13.5x | XXX | XXX | XXX |
| P/E | -3.8x | XXX | XXX | XXX |
| P/E/Growth | n/a | XXX | XXX | XXX |
| EV/FCF | 4.7x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpBaozun's NTM/LTM revenue growth is 3%
Baozun's revenue per employee for the last fiscal year averaged $0.1M, while opex per employee averaged $0.1M for the same period.
Over next 12 months, Baozun's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Baozun's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Baozun and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 1% | XXX | XXX | XXX | XXX |
| EBITDA Growth | -123% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 4% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $0.1M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.1M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | 32% | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | 10% | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| Opex to Revenue | 46% | XXX | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Smartphoto Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Alibaba Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Global-e | XXX | XXX | XXX | XXX | XXX | XXX |
| ZKH Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Hangzhou Onechance Tech | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Baozun acquired XXX companies to date.
Last acquisition by Baozun was XXXXXXXX, XXXXX XXXXX XXXXXX . Baozun acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Sign Up| When was Baozun founded? | Baozun was founded in 2013. |
| Where is Baozun headquartered? | Baozun is headquartered in Hong Kong. |
| How many employees does Baozun have? | As of today, Baozun has 7.8K+ employees. |
| Who is the CEO of Baozun? | Baozun's CEO is Mr. Wenbin Vincent Qiu. |
| Is Baozun publicy listed? | Yes, Baozun is a public company listed on HKG. |
| What is the stock symbol of Baozun? | Baozun trades under 09991 ticker. |
| When did Baozun go public? | Baozun went public in 2020. |
| Who are competitors of Baozun? | Similar companies to Baozun include e.g. Smartphoto Group, Alibaba Group, Global-e, ZKH Group. |
| What is the current market cap of Baozun? | Baozun's current market cap is $137M |
| What is the current revenue of Baozun? | Baozun's last 12-month revenue is $1.3B. |
| What is the current EBITDA of Baozun? | Baozun's last 12-month EBITDA is $20.4M. |
| What is the current EV/Revenue multiple of Baozun? | Current revenue multiple of Baozun is 0.1x. |
| What is the current EV/EBITDA multiple of Baozun? | Current EBITDA multiple of Baozun is 6.4x. |
| What is the current revenue growth of Baozun? | Baozun revenue growth between 2023 and 2024 was 5%. |
| Is Baozun profitable? | Yes, Baozun is EBITDA-positive (as of the last 12 months). |
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