Upgrade Revenue, Valuation, Funding & Investors

Upgrade is valued at $7.5B as of October 2025, a 7.5x multiple on its last reported $1B revenue.

Last Upgrade valuation

$7.5B

Series G · Oct 2025

Last Upgrade funding round

$165M

Series G · Oct 2025

Upgrade revenue

$1B

Series G · Oct 2025

Key investors in Upgrade

  • Ribbit Capital
  • Vy Capital
  • Union Square Ventures
  • Silicon Valley Bank
  • Sands Capital Ventures
  • Ventura Capital

Upgrade Overview

About Upgrade

Upgrade is a San Francisco-headquartered fintech company delivering personal loans, home improvement financing, auto loans and refinancing, plus credit cards that convert to fixed-rate installment plans. Its offerings extend to high-yield savings and rewards checking accounts, credit monitoring services, and educational resources for credit management. Upgrade Shopping provides cashback rewards at participating retailers to complement card benefits. Founded in 2017, the platform targets mainstream consumers with accessible banking and credit products.


Founded

2016

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$1B (Oct 2025)

Valuation

$7.5B (Oct 2025)

Upgrade Valuation

Upgrade is currently valued at $7.5B, based on its Series G in October 2025.

The $165M round was led by Neuberger Berman, with participation from LuminArx Capital Management LP, Ribbit Capital and DST Global.

Upgrade's valuation has grown 41x from $180M at its Series A in March 2017 to $7.5B in October 2025, across 7 priced rounds.

Upgrade valuation by funding round

Revenue multiple
Upgrade valuation by funding round
DateStageValuationRevenue Multiple
Oct 2025Series G$7.5B7.5x
Nov 2021Series F$6B-
Aug 2021Series E$3.4B-
Jun 2020Series D$1B10.0x
Aug 2018Series C$500M-
Feb 2018Series B$340M-
Mar 2017Series A$180M-

Upgrade Revenue

Upgrade's latest recorded revenue is $1B, as of its Series G in October 2025. At a $7.5B valuation, that implies a 7.5x revenue multiple.

Revenue grew from $100M in June 2020 to $1B in October 2025, while the revenue multiple moved from 10.0x to 7.5x.

Upgrade revenue by funding round

Upgrade revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Oct 2025$1B$7.5B7.5xSeries G
Jun 2020$100M$1B10.0xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Upgrade Funding History

Upgrade has raised a total of $752M across 7 funding rounds.

Upgrade's first fundraising round was a $60M Series A in March 2017. The most recent completed round was a $165M Series G in October 2025.

Upgrade funding rounds

Upgrade funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2025Series GNeuberger Berman (lead); LuminArx Capital Management LP; Ribbit Capital; DST Global$165M$7.5BUpgrade, a San Francisco-based fintech founded in 2017 by Renaud Laplanche, provides personal loans, credit cards, banking accounts, and buy-now-pay-later services following its $100 million acquisition of Uplift in 2023. The company raised $165 million in its Series G funding round on October 16, 2025, led by Neuberger Berman Funds with participation from LuminArx Capital Management, DST Global, Ribbit Capital, and other existing investors, achieving a post-money valuation of $7.3 billion. This marks Upgrade's first raise since 2021, bringing total equity funding to approximately $750 million, with proceeds aimed at developing new products, expanding distribution, and supporting mainstream consumers' access to credit and banking. Peter Sterling, Head of Specialty Finance at Neuberger Berman, joined the board, highlighting Upgrade's profitable growth through a multi-product, multi-channel strategy leveraging low-cost proprietary distribution and cross-selling. The company reported significant milestones including $2 billion in cumulative home improvement financing and $1 billion in auto financing, alongside $42 billion in total credit originated and 7.5 million customers. As of May 2025, Upgrade surpassed $1 billion in annualized revenue and achieved three years of positive cash flow, demonstrating sustained profitability amid fintech challenges. The $7.3 billion valuation reflects approximately a 7x revenue multiple on over $1 billion annualized revenue, positioning Upgrade for an IPO within 12-18 months. Compared to its prior Series F in November 2021 at a $6 billion pre-money valuation (post-money around $6.28 billion), this round shows modest growth while emphasizing operational maturity over aggressive expansion. Investors like DST Global and Ribbit Capital continued support, blending fintech specialists with traditional finance players focused on credit strategies.
Nov 2021Series FCoatue (lead); DST Global (lead); Dragoneer; Old Well Ventures; Ventura Capital; Sands Capital Ventures; G Squared; Koch Disruptive Technologies; Ribbit Capital; Vy Capital; Gopher Asset Management$280M$6BUpgrade, a San Francisco-based fintech neobank, provides affordable credit products including personal loans, credit cards with fixed-rate installment plans, and rewards checking accounts to mainstream consumers. On November 16, 2021, it raised $280 million in a Series F round led by Coatue Management and DST Global, with participation from Dragoneer Investment Group and existing investors such as Gopher Asset Management, G Squared, Koch Disruptive Technologies, Old Well Partners, Ribbit Capital, Sands Capital Ventures, Ventura Capital, and Vy Capital. The round valued the company at a $6 billion pre-money valuation, representing approximately a 2x increase from its prior August 2021 Series E round at $3.325 billion and over 6x growth since its 2020 Series D. The funding aims to accelerate growth of the Upgrade Card, which offers low-cost installment lending at retail locations, cashback rewards, and responsible credit features like fixed payment schedules over 24-60 months. Since its 2017 inception, Upgrade has originated over $10 billion in credit through cards and loans and projected $8 billion for 2021 alone, underscoring its rapid scaling. It was named the fastest-growing company in the Americas by the Financial Times and its card recognized by the Nilson Report as the fastest-growing US credit card, entering the top 50 issuers for the first time for a fintech. FT Partners advised Upgrade exclusively on the transaction, highlighting its expertise in neobanks and consumer fintech. The company has now raised over $600 million in equity capital across rounds. Investors praised Upgrade's innovative credit-led banking model poised to capture mobile banking market share from traditional banks, amid accelerating growth just four months post-Series E.
Aug 2021Series EKoch Disruptive Technologies (lead); Ventura Capital; Nevcaut Ventures; Empede Capital; Black River Ventures$105M$3.4B-
Jun 2020Series DMouro Capital (lead); Winter Capital; Union Square Ventures; Uncorrelated Ventures; Ventura Capital; Thirdbase Capital; Ribbit Capital; Silicon Valley Bank; Stableton Financial; Vy Capital; Invariantes Fund; Black River Ventures$40M$1BUpgrade, a San Francisco-based fintech founded by LendingClub pioneer Renaud Laplanche, provides consumer credit and banking products including personal loans, credit cards, rewards checking and savings accounts, along with tools for credit monitoring, education, and financial management to improve credit health. On June 17, 2020, the company raised $40 million in a Series D funding round led by Mouro Capital, with participation from investors including Black River Ventures, Invariantes Fund, Ribbit Capital, Silicon Valley Bank, Stableton Financial, Thirdbase Capital, Uncorrelated Ventures, Union Square Ventures, Ventura Capital, Vy Capital, and Winter Capital, marking its entry into unicorn status at a $1 billion valuation, up from $500 million in its 2018 Series C. The funding aimed to scale credit and banking offerings, enhance platform features, and increase market adoption, building on its achievement of a $100 million revenue run rate. This Series D round fit into broader fintech trends of startups raising at higher valuations on modest investments, reflecting strong growth in consumer lending. Subsequent rounds included a $120 million Series E in 2021 led by Loka Capital to support loan and credit products, a $280 million Series F in November 2021 at $6 billion pre-money valuation led by Coatue Management and DST Global with investors like Ribbit Capital, Ventura Capital, and Vy Capital, and later a $165 million Series G in 2025 at $7.3 billion valuation led by Neuberger Berman. Total funding reached approximately $750 million by late 2025. Upgrade has demonstrated significant scale with 7.5 million customers and $42 billion in cumulative credit originated since 2017 as of recent reports, positioning it as a multi-product platform competing with challenger and traditional banks through loans, cards, BNPL, and savings tools. The company has sustained profitable growth, with later analyses noting annualized revenue exceeding $1 billion and three years of positive cash flow by 2025, signaling IPO readiness within 12-18 months at that stage.
Aug 2018Series CCE Innovation Capital (lead); Scale-Up; Noah Holdings; FirstMark; Apoletto Managers; Union Square Ventures; Sands Capital Ventures; Ribbit Capital; Silicon Valley Bank; Vy Capital$62M$500MUpgrade is a San Francisco-based consumer credit platform founded in 2016 by Renaud Laplanche, former Lending Club co-founder, offering personal loans from $1,000 to $50,000 for debt consolidation, home improvement, and other needs with fixed rates over 36 or 60 months, alongside credit monitoring and education tools via Credit Health. The platform had facilitated over $1 billion in loan originations by August 2018 and employed over 300 staff across offices in San Francisco, Phoenix, Montreal, and Chicago. At LendIt Fintech USA 2018, it was originating around $100 million monthly. On August 23-24, 2018, Upgrade closed a $62 million Series C round led by CreditEase Fintech Investment Fund (CEFIF), with participation from existing investors including Apoletto Managers, FirstMark Capital, Noah Holdings, Ribbit Capital, Sands Capital Ventures, Silicon Valley Bank, Union Square Ventures, and Vy Capital. The round converted all prior convertible notes, bringing total equity raised since inception to $142 million. One source reported a post-money valuation of $500 million. CEFIF, with $1 billion committed capital, ranked highly among global fintech VCs, and its managing director Anju Patwardhan joined Upgrade's board. Proceeds funded product innovation, including the recent Personal Credit Line launch—a revolving credit product with fixed rates and monthly amortization—plus expansions in credit analytics, compliance, risk management, and office growth. The investment reflected confidence in Upgrade's model for responsible consumer credit amid trends toward better credit education and affordable borrowing options.
Feb 2018Series B-$40M$340MUpgrade, Inc. is a San Francisco-based fintech founded in 2017 by LendingClub pioneer Renaud Laplanche, offering affordable credit products like personal loans, Upgrade Cards, BNPL, and banking tools including savings accounts to mainstream consumers. The company originated from the alternative lending space and has evolved into a multi-product neobank competing with challenger and traditional banks, serving millions of customers and facilitating billions in credit originations. Later that year, in August 2018 Series C, Upgrade raised $62 million led by CE Innovation Capital, achieving a valuation of $500 million. Upgrade's funding trajectory accelerated in later years, with Series E in 2021 at $3.325 billion valuation, Series F in November 2021 raising $280 million at $6 billion pre-money (post-money approximately $6.28 billion), and Series G in October 2025 raising $165 million to a $7.3 billion post-money valuation led by Neuberger Berman Funds. Total equity funding reached about $750 million by 2025, with cumulative capital including debt nearing $1 billion.
Mar 2017Series ANoah Holdings; FirstMark; Apoletto Managers; Union Square Ventures; Sands Capital Ventures; Ribbit Capital; Silicon Valley Bank; CE Innovation Capital; Vy Capital; Uprising Ventures; Olive Technology Ventures$60M$180MUpgrade closed its Series A funding round in March 2017, raising $60 million in equity and convertible notes from investors including Apoletto, Credit Ease, FirstMark Capital, Noah Holdings, Ribbit Capital, Sands Capital Ventures, Silicon Valley Bank, Union Square Ventures, Uprising, and Vy Capital. The company was founded by Renaud Laplanche, co-founder of LendingClub, and launched its operations in August 2016. Upgrade introduced a consumer credit platform combining a marketplace lending approach with credit monitoring and education tools to help consumers understand and improve their credit. The company began offering personal loans through its website starting in March 2017, with credit monitoring, alerts, and educational features launching in subsequent weeks. All loans originated through Upgrade were issued by WebBank, Member FDIC, with Upgrade acquiring loans from WebBank, retaining a portion on its balance sheet, and offering whole loans for sale to institutional investors. The company incorporated advanced technology including blockchain protocols to enhance data integrity and created time-stamped, immutable transaction records. Jefferies advised Upgrade on its capital markets strategy and was expected to participate in loan purchases to help establish the company's securitization program. At the time of this Series A round, Upgrade was a newly launched company with no meaningful revenue history to report.

Who has invested in Upgrade?

31 investors have backed Upgrade across its funding rounds, including Ribbit Capital, Vy Capital, Union Square Ventures, Silicon Valley Bank, Sands Capital Ventures and Ventura Capital.

Lead investors include Neuberger Berman, Coatue, DST Global, Koch Disruptive Technologies, Mouro Capital and 1 other investor.


Upgrade Investors

Investors in Upgrade by funding rounds participated
InvestorHQRoundsRoleFirst check
Ribbit CapitalUnited StatesSan Francisco, CA5ParticipantMar 2017
Vy CapitalUAEDubai4ParticipantMar 2017
Union Square VenturesUnited StatesNew York City, NY3ParticipantMar 2017
Ventura CapitalUAEDubai3ParticipantJun 2020
Sands Capital VenturesUnited StatesWashington, DC3ParticipantMar 2017
Silicon Valley BankUnited StatesSan Jose, CA3ParticipantMar 2017
Noah HoldingsChinaShanghai2ParticipantMar 2017
FirstMarkUnited StatesNew York City, NY2ParticipantMar 2017
Apoletto ManagersHong KongHong Kong2ParticipantMar 2017
Koch Disruptive TechnologiesUnited StatesWichita, KS2LeadAug 2021
CE Innovation CapitalSingaporeSingapore2LeadMar 2017
DST GlobalCayman IslandsGeorge Town2LeadNov 2021
Black River VenturesCayman IslandsGeorge Town2ParticipantJun 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Upgrade

Upgrade has acquired 1 company to date.

Last acquisition by Upgrade was on July 27th 2023. Upgrade acquired Uplift for $100M.


Latest Acquisitions by Upgrade

Uplift
Description
Uplift is a San Francisco-headquartered fintech platform founded in 2016 that provides buy now, pay later solutions for over 100 travel merchants including United Airlines and Cathay Pacific. The service offers installment plans at checkout integrated with booking engines to boost conversions by 20 percent on average. Uplift processes payments across North America and Asia-Pacific, enhancing customer lifetime value through flexible financing.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date27 Jul 2023
Valuation$100M
EV/Revenue
EV/EBITDA

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Upgrade Competitors

Upgrade competitors include listed companies like Klarna, Sezzle, Jio Financial Services and Zip, and private ones like Plata and Ualá.

Public and private companies comparable to Upgrade
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
KlarnaSwedenSwedenPublicly listed$3.5B$551M$5.3B1.3x
PlataMexicoMexico CityPrivate$600M-$5B8.3x
SezzleUnited StatesUnited StatesPublicly listed$450M$164M$3.8B6.8x
Jio Financial ServicesIndiaIndiaPublicly listed$332M$272M$16B38.1x
UaláArgentinaBuenos AiresPrivate$186M$41M$3.2B17.2x
ZipAustraliaAustraliaPublicly listed$951M$296M$2B3.6x
Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Figure Technology$509M$179M14.9x9.7x42.4x18.8x
Bajaj Housing Finance$1.1B$332M15.8x36.3x54.0x-
KakaoBank$1.2B-6.2x6.4x--
OneMain Financial$5B$2.5B5.8x5.6x11.7x11.4x
Rakuten Bank$1.1B-6.5x4.6x--
AU Small Finance Bank$1.3B-6.4x5.8x--
PB Fintech$708M$58M11.7x10.1x143.3x101.3x
SBI Cards & Payment Services$1.6B-6.6x5.6x--

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Common questions about Upgrade

When was Upgrade founded?Upgrade was founded in 2016.
Where is Upgrade headquartered?Upgrade is headquartered in San Francisco, CA, United States.
Is Upgrade publicly listed?No, Upgrade is a private, VC-backed company.
What is Upgrade's valuation?Upgrade was last valued at $7.5B in its Series G in October 2025.
How much funding has Upgrade raised?Upgrade has raised $752M across 7 funding rounds.
What was Upgrade's last funding round?Upgrade's last funding round was a $165M Series G in October 2025, led by Neuberger Berman.
Who are Upgrade's investors?Upgrade's investors include Ribbit Capital, Vy Capital, Union Square Ventures, Ventura Capital, Sands Capital Ventures, Silicon Valley Bank, Noah Holdings, FirstMark, Apoletto Managers, Koch Disruptive Technologies and 21 others.
What is Upgrade's revenue?Upgrade's latest recorded revenue is $1B (October 2025).
What is Upgrade's revenue multiple?Upgrade's latest valuation implies a 7.5x revenue multiple ($7.5B valuation on $1B of revenue).
Which companies are comparable to Upgrade?Companies comparable to Upgrade include Klarna, Plata, Sezzle, Jio Financial Services, Ualá and Zip.
How many companies has Upgrade acquired?Upgrade has acquired 1 company, including Uplift.
What was the largest acquisition by Upgrade?The $100M acquisition of Uplift in July 2023 is the largest acquisition Upgrade has made to date.

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