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FirstCash Valuation Multiples
Discover revenue and EBITDA valuation multiples for FirstCash and similar public comparables like Bajaj Housing Finance, AU Small Finance Bank, BDO Unibank, SBI Cards & Payment Services and more.
FirstCash Overview
About FirstCash
FirstCash Holdings Inc is an operator of pawn stores in the U.S., Latin America and the U.K. The company's primary line of business is the operation of retail pawn stores, also known as pawnshops. It also operates a retail POS payment solutions business. Its two business lines are organized into four reportable segments: The U.S. pawn segment consists of pawn operations in some of U.S. states and the District of Columbia; The Latin America pawn segment consists of pawn operations in Mexico, Guatemala, El Salvador and Colombia; The U.K. pawn segment consists of pawn operations in England, Scotland and Wales; and The retail POS payment solutions segment consists of the operations of American First Finance, LLC, which offers products in the U.S.
Founded
1988
HQ
Employees
22.0K
Website
Sectors
Financials (LTM)
EV
$12B
FirstCash Financials
FirstCash reported last 12-month revenue of $4B and EBITDA of $739M.
In the same LTM period, FirstCash generated $2B in gross profit, $739M in EBITDA, and $357M in net income.
Revenue (LTM)
FirstCash P&L
In the most recent fiscal year, FirstCash reported revenue of $4B and EBITDA of $1000M.
FirstCash expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $4B | XXX | $4B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 51% | XXX | 50% | XXX | XXX | XXX |
| EBITDA | $739M | XXX | $1000M | XXX | XXX | XXX |
| EBITDA Margin | 19% | XXX | 27% | XXX | XXX | XXX |
| EBIT Margin | 14% | XXX | 15% | XXX | XXX | XXX |
| Net Profit | $357M | XXX | $330M | XXX | XXX | XXX |
| Net Margin | 9% | XXX | 9% | XXX | XXX | XXX |
| Net Debt | — | — | $2B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
FirstCash Stock Performance
FirstCash has current market cap of $9B, and enterprise value of $12B.
Market Cap Evolution
FirstCash's stock price is $206.99.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $12B | $9B | 0.0% | XXX | XXX | XXX | $7.51 |
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Start Free TrialFirstCash Valuation Multiples
FirstCash trades at 3.0x EV/Revenue multiple, and 15.6x EV/EBITDA.
EV / Revenue (LTM)
FirstCash Financial Valuation Multiples
As of April 20, 2026, FirstCash has market cap of $9B and EV of $12B.
Equity research analysts estimate FirstCash's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
FirstCash has a P/E ratio of 25.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $9B | XXX | $9B | XXX | XXX | XXX |
| EV (current) | $12B | XXX | $12B | XXX | XXX | XXX |
| EV/Revenue | 3.0x | XXX | 3.2x | XXX | XXX | XXX |
| EV/EBITDA | 15.6x | XXX | 11.6x | XXX | XXX | XXX |
| EV/EBIT | 21.7x | XXX | 20.5x | XXX | XXX | XXX |
| EV/Gross Profit | 6.0x | XXX | 6.3x | XXX | XXX | XXX |
| P/E | 25.5x | XXX | 27.6x | XXX | XXX | XXX |
| EV/FCF | 39.2x | XXX | 21.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified FirstCash Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
FirstCash Margins & Growth Rates
FirstCash's revenue in the last 12 month grew by 12%.
FirstCash's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
FirstCash's rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
FirstCash's rule of X is 55% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
FirstCash Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 12% | XXX | 14% | XXX | XXX | XXX |
| EBITDA Margin | 19% | XXX | 27% | XXX | XXX | XXX |
| EBITDA Growth | 18% | XXX | (15%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 34% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 55% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| G&A Expenses to Revenue | 6% | XXX | 6% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 35% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
FirstCash Public Comps
See public comps and valuation multiples for other Consumer Finance comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| FirstCash | XXX | XXX | XXX | XXX | XXX | XXX |
| Bajaj Housing Finance | XXX | XXX | XXX | XXX | XXX | XXX |
| AU Small Finance Bank | XXX | XXX | XXX | XXX | XXX | XXX |
| BDO Unibank | XXX | XXX | XXX | XXX | XXX | XXX |
| SBI Cards & Payment Services | XXX | XXX | XXX | XXX | XXX | XXX |
| OneMain Financial | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
FirstCash M&A Activity
FirstCash acquired XXX companies to date.
Last acquisition by FirstCash was on XXXXXXXX, XXXXX. FirstCash acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by FirstCash
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialFirstCash Investment Activity
FirstCash invested in XXX companies to date.
FirstCash made its latest investment on XXXXXXXX, XXXXX. FirstCash invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by FirstCash
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout FirstCash
| When was FirstCash founded? | FirstCash was founded in 1988. |
| Where is FirstCash headquartered? | FirstCash is headquartered in United States. |
| How many employees does FirstCash have? | As of today, FirstCash has over 22K employees. |
| Who is the CEO of FirstCash? | FirstCash's CEO is Rick L. Wessel. |
| Is FirstCash publicly listed? | Yes, FirstCash is a public company listed on Nasdaq. |
| What is the stock symbol of FirstCash? | FirstCash trades under FCFS ticker. |
| When did FirstCash go public? | FirstCash went public in 1991. |
| Who are competitors of FirstCash? | FirstCash main competitors are Bajaj Housing Finance, AU Small Finance Bank, BDO Unibank, SBI Cards & Payment Services. |
| What is the current market cap of FirstCash? | FirstCash's current market cap is $9B. |
| What is the current revenue of FirstCash? | FirstCash's last 12 months revenue is $4B. |
| What is the current revenue growth of FirstCash? | FirstCash revenue growth (NTM/LTM) is 12%. |
| What is the current EV/Revenue multiple of FirstCash? | Current revenue multiple of FirstCash is 3.0x. |
| Is FirstCash profitable? | Yes, FirstCash is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of FirstCash? | FirstCash's last 12 months EBITDA is $739M. |
| What is FirstCash's EBITDA margin? | FirstCash's last 12 months EBITDA margin is 19%. |
| What is the current EV/EBITDA multiple of FirstCash? | Current EBITDA multiple of FirstCash is 15.6x. |
| What is the current FCF of FirstCash? | FirstCash's last 12 months FCF is $295M. |
| What is FirstCash's FCF margin? | FirstCash's last 12 months FCF margin is 8%. |
| What is the current EV/FCF multiple of FirstCash? | Current FCF multiple of FirstCash is 39.2x. |
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