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FirstCash Valuation Multiples

Discover FirstCash's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like BDO Unibank, AU Small Finance Bank, Bajaj Housing Finance, Klarna and more.

FirstCash Overview

About FirstCash

FirstCash Holdings Inc is an operator of pawn stores in the U.S., Latin America and the U.K. The company's primary line of business is the operation of retail pawn stores, also known as pawnshops. It also operates a retail POS payment solutions business. Its two business lines are organized into four reportable segments: The U.S. pawn segment consists of pawn operations in some of U.S. states and the District of Columbia; The Latin America pawn segment consists of pawn operations in Mexico, Guatemala, El Salvador and Colombia; The U.K. pawn segment consists of pawn operations in England, Scotland and Wales; and The retail POS payment solutions segment consists of the operations of American First Finance, LLC, which offers products in the U.S.


Founded

1988

HQ

United States

Employees

22.0K

Financials (LTM)

Revenue: $4B
EBITDA: $763M

EV

$12B

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FirstCash Financials

FirstCash reported last 12-month revenue of $4B and EBITDA of $763M.

In the same LTM period, FirstCash generated $2B in gross profit, $763M in EBITDA, and $373M in net income.

Revenue (LTM)


FirstCash P&L

In the most recent fiscal year, FirstCash reported revenue of $4B and EBITDA of $1000M.

FirstCash is profitable as of last fiscal year, with gross margin of 50%, EBITDA margin of 27%, and net margin of 9%.

See analyst estimates for FirstCash
LTMLast FY202320242025202620272028
Revenue$4B$4B$3B$3B$4B
Gross Profit$2B$2B$2B$2B$2B
Gross Margin51%50%48%48%50%
EBITDA$763M$1000M$907M$986M$1000M
EBITDA Margin19%27%29%29%27%
EBIT Margin14%15%12%13%15%
Net Profit$373M$330M$219M$259M$330M
Net Margin10%9%7%8%9%
Net Debt-$2B---

Financial data powered by Morningstar, Inc.

FirstCash Stock Performance

FirstCash has current market cap of $9B, and enterprise value of $12B.

Market Cap Evolution


FirstCash's stock price is $209.42.

FirstCash share price decreased by 4.8% in the last 30 days, and increased by 55.0% in the last year.

FirstCash has an EPS (earnings per share) of $7.54.

See more trading valuation data for FirstCash
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$12B$9B-2.0%-4.8%11.4%55.0%$7.54

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FirstCash Valuation Multiples

FirstCash trades at 3.0x EV/Revenue multiple, and 15.3x EV/EBITDA.

See NTM and 2027E valuation multiples for FirstCash

EV / Revenue (LTM)


FirstCash Financial Valuation Multiples

As of June 3, 2026, FirstCash has market cap of $9B and EV of $12B.

FirstCash has a P/E ratio of 24.6x.

LTMLast FY202320242025202620272028
EV/Revenue3.0x3.2x3.7x3.4x3.2x
EV/EBITDA15.3x11.7x12.9x11.8x11.7x
EV/EBIT21.1x20.7x29.9x25.9x20.7x
EV/Gross Profit5.8x6.3x7.7x7.2x6.3x
P/E24.6x27.8x41.9x35.5x27.8x
EV/FCF33.5x22.0x32.8x24.7x22.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified FirstCash Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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FirstCash Margins & Growth Rates

FirstCash grew revenue by 17% but EBITDA decreased by 14% in the last fiscal year.

In the most recent fiscal year, FirstCash reported gross margin of 50%, EBITDA margin of 27%, and net margin of 9%.

See estimated margins and future growth rates for FirstCash

FirstCash Margins

Last FY202420252026202720282029
Gross Margin50%48%50%52%
EBITDA Margin27%29%27%20%
EBIT Margin15%13%15%15%
Net Margin9%8%9%10%
FCF Margin15%14%15%10%

FirstCash Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth17%8%8%17%
Gross Profit Growth20%8%13%20%
EBITDA Growth(14%)9%1%(14%)
EBIT Growth14%16%25%14%
Net Profit Growth31%18%28%31%
FCF Growth(17%)33%13%(17%)

Data powered by FactSet, Inc. and Morningstar, Inc.

FirstCash Operational KPIs

FirstCash's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

FirstCash's Rule of 40 is 37% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

FirstCash's Rule of X is 62% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for FirstCash
LTMLast FY202320242025202620272028
Rule of 4032%37%---
Bessemer Rule of X51%62%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
G&A Expenses to Revenue6%6%6%5%6%
Opex to Revenue-35%35%35%35%

Data powered by FactSet, Inc. and Morningstar, Inc.

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FirstCash Competitors

FirstCash competitors include BDO Unibank, AU Small Finance Bank, Bajaj Housing Finance, Klarna, OneMain Financial, SBI Cards & Payment Services, Katılımevim, Credit Acceptance, Ally Financial and Cholamandalam.

Most FirstCash public comparables operate across Consumer Finance.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
BDO Unibank4.1x---
AU Small Finance Bank7.1x6.8x--
Bajaj Housing Finance15.7x37.7x49.6x-
Klarna1.1x1.0x7.2x27.2x
OneMain Financial5.8x5.7x11.6x11.4x
SBI Cards & Payment Services5.7x5.6x--
Katılımevim17.4x---
Credit Acceptance5.2x5.2x18.6x-

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Acquisitions by FirstCash

FirstCash has acquired 3 companies to date.

Last acquisition by FirstCash was on August 14th 2025. FirstCash acquired H&t Group for $478M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by FirstCash

H&t Group
American First Finance
Cash America
Description
H&t Group is a London-headquartered pawnbroker operating 280 UK stores offering loans up to £100,000 secured by gold, jewelry, and luxury watches. Listed on the London Stock Exchange since 2017, it provides foreign exchange in 40 currencies and valuation services for Rolex and Patek Philippe items.
American First Finance is a technology platform for point-of-sale financing targeting credit-constrained consumers. It offers lease-to-own and installment payment options for furniture, electronics, appliances, and automotive services through retail partners. The proprietary system integrates with merchant point-of-sale terminals for instant credit decisions, serving over 10,000 locations nationwide with headquarters in Clearwater, Florida.
Cash America operated pawnshops and payday advance stores under brands like Cash America Pawn, SuperPawn, and Cashland in the United States and Mexico. The Fort Worth-headquartered firm offered secured loans against merchandise and short-term cash advances until its acquisition by FirstCash in 2016.
HQ CountryUnited KingdomUnited StatesUnited States
HQ City
London
Dallas, TX
Fort Worth, TX
Deal Date14 Aug 202528 Oct 202128 Apr 2016
Valuation$478M$1B$994M
EV/Revenue
EV/EBITDA

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About FirstCash

When was FirstCash founded?FirstCash was founded in 1988.
Where is FirstCash headquartered?FirstCash is headquartered in United States.
How many employees does FirstCash have?As of today, FirstCash has over 22K employees.
Who is the CEO of FirstCash?FirstCash's CEO is Rick L. Wessel.
Is FirstCash publicly listed?Yes, FirstCash is a public company listed on Nasdaq.
What is the stock symbol of FirstCash?FirstCash trades under FCFS ticker.
When did FirstCash go public?FirstCash went public in 1991.
Who are competitors of FirstCash?FirstCash main competitors include BDO Unibank, AU Small Finance Bank, Bajaj Housing Finance, Klarna, OneMain Financial, SBI Cards & Payment Services, Katılımevim, Credit Acceptance, Ally Financial, Cholamandalam.
What is the current market cap of FirstCash?FirstCash's current market cap is $9B.
What is the current revenue of FirstCash?FirstCash's last 12 months revenue is $4B.
What is the current revenue growth of FirstCash?FirstCash revenue growth (NTM/LTM) is 13%.
What is the current EV/Revenue multiple of FirstCash?Current revenue multiple of FirstCash is 3.0x.
What is the current EBITDA of FirstCash?FirstCash's last 12 months EBITDA is $763M.
What is FirstCash's EBITDA margin?FirstCash's last 12 months EBITDA margin is 19%.
What is the current EV/EBITDA multiple of FirstCash?Current EBITDA multiple of FirstCash is 15.3x.
What is the current FCF of FirstCash?FirstCash's last 12 months FCF is $348M.
What is FirstCash's FCF margin?FirstCash's last 12 months FCF margin is 9%.
What is the current EV/FCF multiple of FirstCash?Current FCF multiple of FirstCash is 33.5x.
How many companies FirstCash has acquired to date?As of June 2026, FirstCash has acquired 3 companies.
What was the largest acquisition by FirstCash?$1B acquisition of American First Finance on 28th October 2021 was the largest M&A FirstCash has done to date.
What companies FirstCash acquired?FirstCash acquired American First Finance, Cash America, and H&t Group.
In how many companies FirstCash has invested to date?FirstCash hasn't invested in any companies yet (or none have been disclosed publicly).

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