True Fit Funding, Investors & Competitors

True Fit has raised $135M across 5 funding rounds, most recently a $30M undisclosed-stage round in December 2021.

Last True Fit funding round

$30M

Undisclosed stage · Dec 2021

Cumulative funding True Fit raised

$135M

across 5 funding rounds

Key investors in True Fit

  • Jump Capital
  • Signal Peak Ventures
  • Intel Capital
  • Georgian
  • Promus Ventures
  • Cross Creek
  • Novel TMT Ventures
  • BYU Cougar Capital

True Fit Overview

About True Fit

True Fit is a Boston-headquartered fit personalization platform powering size recommendations and style discovery for over 200 apparel and footwear brands including Macy's, Nike, and L.L.Bean. Its Genome database analyzes 150 million shopper profiles and 1 billion products, driving 20-30% revenue lifts through AI-driven fit scores. The Confidence Engine integrates with Shopify and Adobe Commerce, while True Insight provides merchandising analytics. True Fit processes 50 million monthly shopper interactions across mobile and web.


True Fit Funding History

True Fit has raised a total of $135M across 5 funding rounds.

True Fit's first fundraising round was a $11M Series A in June 2014. The most recent completed round was a $30M undisclosed-stage round in December 2021.

True Fit funding rounds

True Fit funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2021Undisclosed stageGeorgian (lead); Jump Capital; Espresso Capital; Signal Peak Ventures; Intel Capital$30MTrue Fit is a company that has raised a total of $150.36M to $154.16M across 9 to 11 funding rounds, with investors including Espresso Capital, Georgian, Intel Capital, Jump Capital, and Signal Peak Ventures participating in prior rounds such as Series A, B, C, and D up to 2021.
Jan 2018Series CGeorgian (lead); Jump Capital; Signal Peak Ventures; Intel Capital; Cross Creek$55MTrue Fit is a Boston-based company providing a data-driven personalization platform for apparel and footwear, leveraging artificial intelligence to offer personalized style, fit, and analytics solutions. In January/February 2018, it closed a $55 million Series C funding round led by Georgian Partners, with participation from existing investors Jump Capital, Signal Peak Ventures, and Intel Capital, as well as new investor Cross Creek Capital. The funding aimed to further develop its AI data platform, advance personalized solutions, and expand offerings with open APIs, AI-driven integrations, personal outfitting, chatbot virtual stylists, and enhanced visualizations. The investment highlighted True Fit's rapid growth, including tripling commercial growth year-on-year in 2017, surpassing 55 million registered users, and maintaining a presence on the top 200 major global enterprise retail websites. The company was expanding its network of retailers and partners across North America, the UK, EU, Asia, and South America. CEO William R. Adler emphasized the shift toward data-driven personalization in retail to drive growth and competition. True Fit continued operations in the competitive e-commerce personalization space, focusing on AI tools to reduce returns and improve customer experiences for brands and retailers.
Jul 2016Series BJump Capital (lead); Promus Ventures; BYU Cougar Capital; Signal Peak Ventures; Intel Capital$25MTrue Fit is a Boston-based personalization platform for footwear and apparel, using its Fashion Genome data platform to improve digital shopping experiences by decoding fit, reducing returns, and driving sales for retailers. It serves major brands with AI-driven models based on product data from thousands of brands, buying behavior, and user preferences from millions of members. The company positions itself as a 'Spotify for fashion,' enabling seamless personalization across devices and channels. In July 2016, True Fit raised a $25 million Series B funding round led by Jump Capital, with participation from Signal Peak Ventures and Intel Capital. This brought total funding to $40 million following a prior $15 million round in January 2015. The funds were allocated to meet rising demand, drive innovation in the Genome platform, hire staff for retail customer service, and expand the data science team to accelerate market growth. True Fit claimed at the time to deliver a five percent lift in net revenue for its retail customers, highlighting its impact on the online apparel market transitioning to digital. Investors praised the platform's potential to transform digital shopping in fashion, akin to established categories like books and electronics. The round aligned with growing e-commerce in apparel, where True Fit aimed to forge more global brand partnerships. Later developments included additional funding, such as a $30 million growth round years after with different leads like Georgian, where ARR growth was reported at 85%, but these post-date the 2016 event.
Jun 2014Series A-$15MTrue Fit is a machine learning-driven personalization platform for apparel and footwear that helps retailers guide consumers to properly fitted clothing and shoes. The company raised $10.6 million in Series A funding in 2014 from investors including Founder Collective and Breakaway Ventures.
Jun 2014Series ASignal Peak Ventures (lead); Breakaway Ventures; Novel TMT Ventures; Promus Ventures; Jump Capital; Guggenheim Partners$11MTrue Fit is a footwear and apparel discovery platform that uses advanced machine learning algorithms to deliver personalized fit recommendations, size guidance, and curated collections matching consumers' style and performance needs. The platform's Genome maps detailed attributes of clothing and shoes, powering tools like the Confidence Engine for fit ratings and the Discovery Engine for personalized merchandising. True Fit partners with major retailers and brands including Nordstrom, Macy's, Adidas, and Under Armour to optimize digital shopping experiences and boost net revenue through better fit accuracy. In a Series B round announced around June 2014, True Fit raised $25 million from Jump Capital, Signal Peak Ventures, and Intel Capital, bringing total funding to $40 million. Signal Peak Ventures participated as a key investor consistent with the query details, though lead status is not explicitly confirmed in sources. The funds supported rising demand, growth, innovation, and expansion into markets like the UK and Europe. At the time, True Fit's user base exceeded 20 million, adding 1.5 million new users monthly across 300 million page views on its retailer network.

Who has invested in True Fit?

11 investors have backed True Fit across its funding rounds, including Jump Capital, Signal Peak Ventures, Intel Capital, Georgian, Promus Ventures and Cross Creek.

Lead investors include Georgian, Jump Capital and Signal Peak Ventures.


True Fit Investors

Investors in True Fit by funding rounds participated
InvestorHQRoundsRoleFirst check
Jump CapitalUnited StatesChicago, IL4LeadJun 2014
Signal Peak VenturesUnited StatesSalt Lake City, UT4LeadJun 2014
Intel CapitalUnited StatesSanta Clara, CA3ParticipantJul 2016
Promus VenturesUnited StatesChicago, IL2ParticipantJun 2014
GeorgianCanadaToronto2LeadJan 2018
Breakaway VenturesUnited StatesBoston, MA1ParticipantJun 2014
Novel TMT VenturesUnited StatesNew York City, NY1ParticipantJun 2014
Guggenheim PartnersUnited StatesChicago, IL1ParticipantJun 2014
Espresso CapitalCanadaToronto1ParticipantDec 2021

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True Fit Competitors

True Fit competitors include listed companies like Alibaba Group, SoundHound and Salesforce, and private ones like Clay, Seismic and Nuvemshop.

Public and private companies comparable to True Fit
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$277B1.7x
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x
SeismicUnited StatesSan Diego, CAPrivate$250M-$3B12.0x
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.6B11.2x
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$196B5.1x
NuvemshopBrazilSão PauloPrivate--$3.1B-

True Fit Public Comps

True Fit is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, SAP, CrowdStrike, Salesforce, ServiceNow, Snowflake, Pinduoduo and Adobe.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B4.0x3.6x17.6x13.9x
Tencent$112B$51B4.4x4.2x9.7x9.7x
Alibaba Group$153B$15B1.8x1.7x18.2x13.6x
SAP$42B$13B5.9x5.5x18.6x17.2x
CrowdStrike$4.8B($12M)49.7x43.0x(19156.0x)145.8x
Salesforce$42B$13B5.4x5.1x17.5x12.0x
ServiceNow$13B$2.6B10.8x9.4x55.9x24.4x
Snowflake$4.7B($1.3B)25.1x20.6x(92.4x)119.4x

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Common questions about True Fit

When was True Fit founded?True Fit was founded in 2010.
Where is True Fit headquartered?True Fit is headquartered in Boston, MA, United States.
Is True Fit publicly listed?No, True Fit is a private, VC-backed company.
How much funding has True Fit raised?True Fit has raised $135M across 5 funding rounds.
What was True Fit's last funding round?True Fit's last funding round was a $30M undisclosed-stage round in December 2021, led by Georgian.
Who are True Fit's investors?True Fit's investors include Jump Capital, Signal Peak Ventures, Intel Capital, Promus Ventures, Georgian, Breakaway Ventures, Novel TMT Ventures, Guggenheim Partners, Espresso Capital, BYU Cougar Capital and 1 other.
Which companies are comparable to True Fit?Companies comparable to True Fit include Alibaba Group, Clay, Seismic, SoundHound, Salesforce and Nuvemshop.

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