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- True Fit
True Fit Funding, Investors & Competitors
True Fit has raised $135M across 5 funding rounds, most recently a $30M undisclosed-stage round in December 2021.
Last True Fit funding round
$30M
Undisclosed stage · Dec 2021
Cumulative funding True Fit raised
$135M
across 5 funding rounds
Key investors in True Fit
Jump Capital
Signal Peak Ventures
Intel Capital
Georgian
Promus Ventures
Cross Creek
Novel TMT Ventures
BYU Cougar Capital
About True Fit
True Fit is a Boston-headquartered fit personalization platform powering size recommendations and style discovery for over 200 apparel and footwear brands including Macy's, Nike, and L.L.Bean. Its Genome database analyzes 150 million shopper profiles and 1 billion products, driving 20-30% revenue lifts through AI-driven fit scores. The Confidence Engine integrates with Shopify and Adobe Commerce, while True Insight provides merchandising analytics. True Fit processes 50 million monthly shopper interactions across mobile and web.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
True Fit Funding History
True Fit has raised a total of $135M across 5 funding rounds.
True Fit's first fundraising round was a $11M Series A in June 2014. The most recent completed round was a $30M undisclosed-stage round in December 2021.
True Fit funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Dec 2021 | Undisclosed stage | Georgian (lead); Jump Capital; Espresso Capital; Signal Peak Ventures; Intel Capital | $30M | True Fit is a company that has raised a total of $150.36M to $154.16M across 9 to 11 funding rounds, with investors including Espresso Capital, Georgian, Intel Capital, Jump Capital, and Signal Peak Ventures participating in prior rounds such as Series A, B, C, and D up to 2021. |
| Jan 2018 | Series C | Georgian (lead); Jump Capital; Signal Peak Ventures; Intel Capital; Cross Creek | $55M | True Fit is a Boston-based company providing a data-driven personalization platform for apparel and footwear, leveraging artificial intelligence to offer personalized style, fit, and analytics solutions. In January/February 2018, it closed a $55 million Series C funding round led by Georgian Partners, with participation from existing investors Jump Capital, Signal Peak Ventures, and Intel Capital, as well as new investor Cross Creek Capital. The funding aimed to further develop its AI data platform, advance personalized solutions, and expand offerings with open APIs, AI-driven integrations, personal outfitting, chatbot virtual stylists, and enhanced visualizations. The investment highlighted True Fit's rapid growth, including tripling commercial growth year-on-year in 2017, surpassing 55 million registered users, and maintaining a presence on the top 200 major global enterprise retail websites. The company was expanding its network of retailers and partners across North America, the UK, EU, Asia, and South America. CEO William R. Adler emphasized the shift toward data-driven personalization in retail to drive growth and competition. True Fit continued operations in the competitive e-commerce personalization space, focusing on AI tools to reduce returns and improve customer experiences for brands and retailers. |
| Jul 2016 | Series B | Jump Capital (lead); Promus Ventures; BYU Cougar Capital; Signal Peak Ventures; Intel Capital | $25M | True Fit is a Boston-based personalization platform for footwear and apparel, using its Fashion Genome data platform to improve digital shopping experiences by decoding fit, reducing returns, and driving sales for retailers. It serves major brands with AI-driven models based on product data from thousands of brands, buying behavior, and user preferences from millions of members. The company positions itself as a 'Spotify for fashion,' enabling seamless personalization across devices and channels. In July 2016, True Fit raised a $25 million Series B funding round led by Jump Capital, with participation from Signal Peak Ventures and Intel Capital. This brought total funding to $40 million following a prior $15 million round in January 2015. The funds were allocated to meet rising demand, drive innovation in the Genome platform, hire staff for retail customer service, and expand the data science team to accelerate market growth. True Fit claimed at the time to deliver a five percent lift in net revenue for its retail customers, highlighting its impact on the online apparel market transitioning to digital. Investors praised the platform's potential to transform digital shopping in fashion, akin to established categories like books and electronics. The round aligned with growing e-commerce in apparel, where True Fit aimed to forge more global brand partnerships. Later developments included additional funding, such as a $30 million growth round years after with different leads like Georgian, where ARR growth was reported at 85%, but these post-date the 2016 event. |
| Jun 2014 | Series A | - | $15M | True Fit is a machine learning-driven personalization platform for apparel and footwear that helps retailers guide consumers to properly fitted clothing and shoes. The company raised $10.6 million in Series A funding in 2014 from investors including Founder Collective and Breakaway Ventures. |
| Jun 2014 | Series A | Signal Peak Ventures (lead); Breakaway Ventures; Novel TMT Ventures; Promus Ventures; Jump Capital; Guggenheim Partners | $11M | True Fit is a footwear and apparel discovery platform that uses advanced machine learning algorithms to deliver personalized fit recommendations, size guidance, and curated collections matching consumers' style and performance needs. The platform's Genome maps detailed attributes of clothing and shoes, powering tools like the Confidence Engine for fit ratings and the Discovery Engine for personalized merchandising. True Fit partners with major retailers and brands including Nordstrom, Macy's, Adidas, and Under Armour to optimize digital shopping experiences and boost net revenue through better fit accuracy. In a Series B round announced around June 2014, True Fit raised $25 million from Jump Capital, Signal Peak Ventures, and Intel Capital, bringing total funding to $40 million. Signal Peak Ventures participated as a key investor consistent with the query details, though lead status is not explicitly confirmed in sources. The funds supported rising demand, growth, innovation, and expansion into markets like the UK and Europe. At the time, True Fit's user base exceeded 20 million, adding 1.5 million new users monthly across 300 million page views on its retailer network. |
Who has invested in True Fit?
11 investors have backed True Fit across its funding rounds, including Jump Capital, Signal Peak Ventures, Intel Capital, Georgian, Promus Ventures and Cross Creek.
Lead investors include Georgian, Jump Capital and Signal Peak Ventures.
True Fit Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Jun 2014 | ||
| 4 | Lead | Jun 2014 | ||
| 3 | Participant | Jul 2016 | ||
| 2 | Participant | Jun 2014 | ||
| 2 | Lead | Jan 2018 | ||
| 1 | Participant | Jun 2014 | ||
| 1 | Participant | Jun 2014 | ||
| 1 | Participant | Jun 2014 | ||
| 1 | Participant | Dec 2021 | ||
This data is available for Pro users. Sign up to see all 11 True Fit investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialTrue Fit Competitors
True Fit competitors include listed companies like Alibaba Group, SoundHound and Salesforce, and private ones like Clay, Seismic and Nuvemshop.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $153B | $15B | $277B | 1.7x | ||
| Private | $200M | - | $7.1B | 35.5x | ||
| Private | $250M | - | $3B | 12.0x | ||
| Publicly listed | $169M | $19M | $2.6B | 11.2x | ||
| Publicly listed | $42B | $13B | $196B | 5.1x | ||
| Private | - | - | $3.1B | - |
True Fit Public Comps
True Fit is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, SAP, CrowdStrike, Salesforce, ServiceNow, Snowflake, Pinduoduo and Adobe.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 4.0x | 3.6x | 17.6x | 13.9x | |||
| $112B | $51B | 4.4x | 4.2x | 9.7x | 9.7x | |||
| $153B | $15B | 1.8x | 1.7x | 18.2x | 13.6x | |||
| $42B | $13B | 5.9x | 5.5x | 18.6x | 17.2x | |||
| $4.8B | ($12M) | 49.7x | 43.0x | (19156.0x) | 145.8x | |||
| $42B | $13B | 5.4x | 5.1x | 17.5x | 12.0x | |||
| $13B | $2.6B | 10.8x | 9.4x | 55.9x | 24.4x | |||
| $4.7B | ($1.3B) | 25.1x | 20.6x | (92.4x) | 119.4x | |||
This data is available for Pro users. Sign up to see all True Fit competitors and their valuation data. Start Free Trial | ||||||||
Common questions about True Fit
| When was True Fit founded? | True Fit was founded in 2010. |
| Where is True Fit headquartered? | True Fit is headquartered in Boston, MA, United States. |
| Is True Fit publicly listed? | No, True Fit is a private, VC-backed company. |
| How much funding has True Fit raised? | True Fit has raised $135M across 5 funding rounds. |
| What was True Fit's last funding round? | True Fit's last funding round was a $30M undisclosed-stage round in December 2021, led by Georgian. |
| Who are True Fit's investors? | True Fit's investors include Jump Capital, Signal Peak Ventures, Intel Capital, Promus Ventures, Georgian, Breakaway Ventures, Novel TMT Ventures, Guggenheim Partners, Espresso Capital, BYU Cougar Capital and 1 other. |
| Which companies are comparable to True Fit? | Companies comparable to True Fit include Alibaba Group, Clay, Seismic, SoundHound, Salesforce and Nuvemshop. |
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