Talon.One Acquisition, Valuation, Funding & Investors

Talon.One was acquired by Adyen for $878M in April 2026.

Talon.One acquisition price

$878M

Acquired by Adyen · Apr 2026

Cumulative funding Talon.One raised

$130M

across 2 funding rounds

Key investors in Talon.One

  • CRV
  • Meritech Capital Partners
  • Square Peg Capital
  • Silversmith Capital Partners

Talon.One Overview

About Talon.One

Talon.One is a Berlin enterprise-software company providing an API-first platform for promotions, loyalty programs and customer incentives. Brands use its rule engine to design, test and run discounts, referral campaigns, points programs, coupons and personalised rewards across digital and physical channels. The platform integrates with commerce, customer-data and marketing systems so campaign logic can be managed centrally while offers are evaluated in real time. Talon.One was founded in 2015 and operates internationally from offices that include London, Boston and Singapore. Customers include large retailers, consumer brands and digital platforms such as Adidas, Sephora and Carlsberg. The company earns recurring subscription and usage-based software revenue. Its product is intended to replace hard-coded promotion logic with configurable infrastructure that commercial teams can operate without repeated engineering releases.


Founded

2015

HQ

GermanyBerlin

Website

talon.one

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Valuation

$878M (acquired Apr 2026)

Talon.One Acquisition

Talon.One was acquired by Adyen for $878M on 22 April 2026.

Before the acquisition Talon.One had raised $130M across 2 funding rounds.

Adyen acquired Talon.One, a Berlin-based loyalty and incentives platform, for €750 million in an all-cash transaction announced on April 23, 2026. The deal is expected to close in H2 2026, subject to regulatory approvals. Talon.One co-founders Christoph Gerber and Sebastian Haas will reinvest a meaningful portion of their proceeds into newly issued Adyen shares as part of the transaction structure. Talon.One is projected to generate approximately €60 million in annual recurring revenue by the end of 2026 and has been growing at 30-40% annually. The platform serves over 300 global merchants including major brands such as Adidas, Sephora, Nordstrom, Bilt, and Panera Bread. Founded in 2015, Talon.One provides a real-time decisioning engine for loyalty programs and promotional pricing, enabling brands to adjust offers and pricing dynamically across online and in-store channels. The acquisition represents Adyen's strategic expansion into loyalty and incentives management, leveraging meaningful overlap with Adyen's existing merchant base. The deal will be financed through Adyen's available cash resources.

Talon.One acquisition details
AcquirerDateTypePrice
22 Apr 2026Strategic M&A$878M

Sources: adyen.com, talon.one

Talon.One Funding History

Talon.One has raised a total of $130M across 2 funding rounds.

Talon.One's first fundraising round was a seed round in January 2016. The most recent completed round was a $130M undisclosed-stage round in July 2025.

Talon.One funding rounds

Talon.One funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2025Undisclosed stageMeritech Capital Partners (lead); Silversmith Capital Partners (lead); CRV$130MTalon.One, founded in 2015 and based in Berlin, Germany, is an enterprise loyalty and promotion software platform that enables brands to build personalized, scalable promotions and loyalty programs. The company's platform is designed to be compatible with any technology stack and serves retailers, quick-service restaurants, grocery chains, and financial institutions with a headless architecture, Rule Engine, and deep partner integrations for seamless deployment across online and in-store channels. In July 2025, Talon.One announced a $135 million growth funding round led by new investors Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV. The company employed 230 people at the time of the round and counted over 270 customers globally, including major brands such as H&M, Adidas, Costa Coffee, Sephora, Ticketmaster, and Nordstrom. The funding was directed toward accelerating innovation in artificial intelligence to deliver predictive insights and intelligence, deepening enterprise capabilities across sectors, and strengthening the company's market position in the US, UK, Europe, and APAC. Talon.One was recognized as a major player in Gartner's 2025 Market Guide for Loyalty Program Vendors and IDC's 2024 MarketScape report for Loyalty Software Providers.
Jan 2016SeedSquare Peg Capital-Square Peg's live portfolio identifies Talon.One as a seed investment first partnered with in 2016. The firm repeated after Talon.One's later sale that it had backed founders Christoph Gerber and Sebastian Haas since that year. Talon.One was founded in Berlin in 2015 to provide an application-programming-interface-based promotion and loyalty engine for large merchants. The platform lets businesses construct, manage and measure individualized promotions without building separate campaign logic for each channel. Its rule engine connects customer, pricing and transaction data so brands can apply incentives in real time. The company's early commercial model was recurring business software rather than consumer coupon distribution, with customers integrating the engine into their own digital and physical sales channels. The founding team released an alpha product in 2016 and moved toward a commercial promotion-engine launch the following year, placing Square Peg's entry near the start of product development. Talon.One later expanded to hundreds of global merchants and raised substantial growth capital, but those later financings are distinct from Square Peg's original seed entry. Square Peg's entry occurred before the product's broad commercial expansion and years before the company's later large growth rounds. The current portfolio page and Square Peg's exit commentary together support the investor relationship, year and seed-stage classification while avoiding an unsupported exact date.

Who has invested in Talon.One?

4 investors have backed Talon.One across its funding rounds, including CRV, Meritech Capital Partners, Square Peg Capital and Silversmith Capital Partners.

Lead investors include Meritech Capital Partners and Silversmith Capital Partners.


Talon.One Investors

Investors in Talon.One by funding rounds participated
InvestorHQRoundsRoleFirst check
Square Peg CapitalAustraliaSydney1ParticipantJan 2016
Silversmith Capital PartnersUnited StatesBoston, MA1LeadJul 2025

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Talon.One Competitors

Talon.One competitors include listed companies like Rezolve AI and Capillary Technologies India, and private ones like CRMBonus, Newlinks Technology, Postscript and ADA.

Public and private companies comparable to Talon.One
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CRMBonusBrazilSão PauloPrivate$22M-$374M17.0x
Newlinks TechnologyChinaBeijingPrivate--$1B-
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$550M2.2x
ADAMalaysiaKuala LumpurPrivate$72M-$550M-
Capillary Technologies IndiaIndiaIndiaPublicly listed$78M$13M$430M3.7x

Talon.One Public Comps

Talon.One is no longer listed, but its public comps include Appier Group, Eurowag, ZoomInfo, Sprout Social, Groupon, QuinStreet, Quadient, Rezolve AI, Deluxe and Beijing Quanshi World.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Appier Group$277M$43M2.9x2.4x18.7x12.9x
Eurowag$2.6B$116M0.5x3.1x10.8x7.7x
ZoomInfo$1.2B$326M1.9x1.9x7.3x4.8x
Sprout Social$458M($31M)1.3x1.2x(18.9x)7.3x
Groupon$498M($19M)1.4x1.4x(38.6x)9.4x
QuinStreet$1.3B$61M0.9x0.8x18.4x8.7x
Quadient$1.2B$97M1.1x1.2x13.7x5.4x
Rezolve AI$47M($109M)14.7x2.2x(6.3x)(12.0x)

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Common questions about Talon.One

When was Talon.One founded?Talon.One was founded in 2015.
Where is Talon.One headquartered?Talon.One is headquartered in Berlin, Germany.
Is Talon.One publicly listed?No, Talon.One was acquired by Adyen in April 2026.
Who acquired Talon.One?Talon.One was acquired by Adyen in April 2026.
How much was Talon.One acquired for?Talon.One was acquired for $878M in April 2026.
How much funding has Talon.One raised?Talon.One has raised $130M across 2 funding rounds.
What was Talon.One's last funding round?Talon.One's last funding round was a $130M undisclosed-stage round in July 2025, led by Meritech Capital Partners and Silversmith Capital Partners.
Who are Talon.One's investors?Talon.One's investors include Square Peg Capital, Silversmith Capital Partners, CRV and Meritech Capital Partners.
Which companies are comparable to Talon.One?Companies comparable to Talon.One include CRMBonus, Newlinks Technology, Postscript, Rezolve AI, ADA and Capillary Technologies India.

See companies similar to Talon.One

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