Talon.One Acquisition, Valuation, Funding & Investors

Talon.One was acquired by Adyen for $878M in April 2026.

Talon.One acquisition price

$878M

Acquired by Adyen · Apr 2026

Cumulative funding Talon.One raised

$130M

across 1 funding round

Key investors in Talon.One

  • CRV
  • Meritech Capital Partners
  • Silversmith Capital Partners

Talon.One Overview

About Talon.One

Talon.One is a Berlin-headquartered incentives platform that integrates loyalty programs, promotions, and gamification for enterprise retailers and brands. Launched in 2015, the company operates from offices in London, Boston, and Singapore, powering campaigns for Adidas, Sephora, and Carlsberg with API-driven personalization using customer data. Talon.One earned recognition in Gartner's 2023 Market Guide for Loyalty Program Vendors and IDC's 2024 MarketScape for Loyalty Software Providers, supporting rule-based engines for real-time discount validation.


Founded

2015

HQ

GermanyBerlin

Website

talon.one

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Valuation

$878M (acquired Apr 2026)

Talon.One Acquisition

Talon.One was acquired by Adyen for $878M on 22 April 2026.

Before the acquisition Talon.One had raised $130M across 1 funding round.

Adyen acquired Talon.One, a Berlin-based loyalty and incentives platform, for €750 million in an all-cash transaction announced on April 23, 2026. The deal is expected to close in H2 2026, subject to regulatory approvals. Talon.One co-founders Christoph Gerber and Sebastian Haas will reinvest a meaningful portion of their proceeds into newly issued Adyen shares as part of the transaction structure. Talon.One is projected to generate approximately €60 million in annual recurring revenue by the end of 2026 and has been growing at 30-40% annually. The platform serves over 300 global merchants including major brands such as Adidas, Sephora, Nordstrom, Bilt, and Panera Bread. Founded in 2015, Talon.One provides a real-time decisioning engine for loyalty programs and promotional pricing, enabling brands to adjust offers and pricing dynamically across online and in-store channels. The acquisition represents Adyen's strategic expansion into loyalty and incentives management, leveraging meaningful overlap with Adyen's existing merchant base. The deal will be financed through Adyen's available cash resources.

Talon.One acquisition details
AcquirerDateTypePrice
22 Apr 2026Strategic M&A$878M

Sources: adyen.com, talon.one

Talon.One Funding History

Talon.One has raised a total of $130M across 1 funding round.

Talon.One funding rounds

Talon.One funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2025Undisclosed stageMeritech Capital Partners (lead); Silversmith Capital Partners (lead); CRV$130MTalon.One, founded in 2015 and based in Berlin, Germany, is an enterprise loyalty and promotion software platform that enables brands to build personalized, scalable promotions and loyalty programs. The company's platform is designed to be compatible with any technology stack and serves retailers, quick-service restaurants, grocery chains, and financial institutions with a headless architecture, Rule Engine, and deep partner integrations for seamless deployment across online and in-store channels. In July 2025, Talon.One announced a $135 million growth funding round led by new investors Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV. The company employed 230 people at the time of the round and counted over 270 customers globally, including major brands such as H&M, Adidas, Costa Coffee, Sephora, Ticketmaster, and Nordstrom. The funding was directed toward accelerating innovation in artificial intelligence to deliver predictive insights and intelligence, deepening enterprise capabilities across sectors, and strengthening the company's market position in the US, UK, Europe, and APAC. Talon.One was recognized as a major player in Gartner's 2025 Market Guide for Loyalty Program Vendors and IDC's 2024 MarketScape report for Loyalty Software Providers.

Who has invested in Talon.One?

3 investors have backed Talon.One across its funding rounds, including CRV, Meritech Capital Partners and Silversmith Capital Partners.

Lead investors include Meritech Capital Partners and Silversmith Capital Partners.


Talon.One Investors

Investors in Talon.One by funding rounds participated
InvestorHQRoundsRoleFirst check
Silversmith Capital PartnersUnited StatesBoston, MA1LeadJul 2025

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Talon.One Competitors

Talon.One competitors include listed companies like Rezolve AI and Litium, and private ones like CRMBonus, Postscript, ADA and Bloomreach.

Public and private companies comparable to Talon.One
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CRMBonusBrazilSão PauloPrivate$22M-$374M17.0x
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
ADAMalaysiaKuala LumpurPrivate$72M$1M$550M-
BloomreachUnited StatesSan Francisco, CAPrivate$150M-$2.2B14.7x
LitiumSwedenSwedenPublicly listed$8M$2M$20M1.9x

Talon.One Public Comps

Talon.One is no longer listed, but its public comps include Eurowag, Rezolve AI, Ibotta, Groupon, Appier Group, QuinStreet, Deluxe, Sprout Social, ZoomInfo and Quadient.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Eurowag$2.7B$119M0.5x3.0x10.3x7.5x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Ibotta$342M$7M2.5x2.4x114.9x15.3x
Groupon$498M($19M)1.7x1.7x(45.9x)11.4x
Appier Group$281M$44M3.4x2.9x21.6x15.7x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Deluxe$2.1B$379M1.2x1.2x6.7x5.6x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x

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Common questions about Talon.One

When was Talon.One founded?Talon.One was founded in 2015.
Where is Talon.One headquartered?Talon.One is headquartered in Berlin, Germany.
Is Talon.One publicly listed?No, Talon.One was acquired by Adyen in April 2026.
Who acquired Talon.One?Talon.One was acquired by Adyen in April 2026.
How much was Talon.One acquired for?Talon.One was acquired for $878M in April 2026.
How much funding has Talon.One raised?Talon.One has raised $130M across 1 funding round.
What was Talon.One's last funding round?Talon.One's last funding round was a $130M undisclosed-stage round in July 2025, led by Meritech Capital Partners and Silversmith Capital Partners.
Who are Talon.One's investors?Talon.One's investors include Silversmith Capital Partners, CRV and Meritech Capital Partners.
Which companies are comparable to Talon.One?Companies comparable to Talon.One include CRMBonus, Rezolve AI, Postscript, ADA, Bloomreach and Litium.

See companies similar to Talon.One

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