Sociolla Acquisition, Valuation, Funding & Investors

Sociolla was acquired by General Atlantic for $1.1B in December 2025.

Sociolla acquisition price

$1.1B

Acquired by General Atlantic · Dec 2025

Sociolla revenue

$44M

Undisclosed stage · May 2021

Cumulative funding Sociolla raised

$226M

across 5 funding rounds

Key investors in Sociolla

  • Temasek
  • Jungle Ventures
  • East Ventures
  • L Catterton
  • EV Growth
  • Pavilion Capital

Sociolla Overview

About Sociolla

Sociolla is Jakarta-based e-commerce platform specializing in authentic beauty products for Indonesian women. It offers makeup, skincare, haircare, beauty devices, and perfumes exclusively from authorized distributors and brand owners. Sociolla stocks over 500 brands including Estée Lauder, MAC, and local labels, ensuring product genuineness through direct partnerships. Launched in 2016, the platform expanded to physical Sociolla Stores in major cities like Jakarta and Surabaya, combining online sales with in-store experiences for over 1 million users.


Founded

2014

HQ

IndonesiaJakarta

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$44M (May 2021)

Valuation

$564M (Oct 2022)

Sociolla Acquisition

Sociolla was acquired by General Atlantic for $1.1B on 4 December 2025.

Before the acquisition Sociolla had raised $226M across 5 funding rounds.

Sociolla, an Indonesia-based omnichannel retailer focused on beauty and personal care products, originated as an online beauty review platform in 2015 and now operates 150 stores across Indonesia stocking 3,000–5,000 mid-range local and international brands. In December 2025, U.S. growth investor General Atlantic acquired a majority controlling stake of 54% (or 53.3% per some reports) in Sociolla, valuing the business at approximately US$595.5 million. The deal was structured primarily through secondary share purchases from existing investors, including full exits by Pavilion Capital and L Catterton, reductions by East Ventures and EDBI, and conversion of outstanding convertible notes totaling $37 million issued in 2022, alongside a $10 million primary capital injection. Prior to the transaction, Sociolla had raised over $170 million from investors such as Temasek, Jungle Ventures, Venturra, and UOB Venture Management. The investment supports Sociolla's expansion in Indonesia's fast-growing beauty market, where it has achieved profitability for three years and 50% sales growth in 2025, with plans for 500 stores including entry into Papua and beyond Java. Internationally, Sociolla operates three stores in Vietnam and targets Thailand, Philippines, Malaysia, and Singapore, leveraging its omnichannel model combining online discovery and in-store testing for competitive advantage in underserved second- and third-tier cities.

Sociolla acquisition details
AcquirerDateTypePrice
  • General Atlantic
4 Dec 2025PE buyout$1.1B

Sources: techinasia.com

Sociolla Valuation

Sociolla is currently valued at $564M, based on its Series F in October 2022. Read the announcement ↗

The $60M round was led by L Catterton and Temasek, with participation from East Ventures and Jungle Ventures.

Sociolla valuation by funding round

Sociolla valuation by funding round
DateStageValuation
Oct 2022Series F$564M

Sociolla Revenue

Sociolla's latest recorded revenue is $44M, as of its undisclosed-stage round in May 2021.

Sociolla revenue by funding round

Sociolla revenue and valuation multiple by funding round
DateRevenue *Stage
May 2021$44MUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Sociolla Funding History

Sociolla has raised a total of $226M across 5 funding rounds.

Sociolla's first fundraising round was a $12M Series C in May 2018. The most recent completed round was a $60M Series F in October 2022.

Sociolla funding rounds

Sociolla funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2022Series FL Catterton (lead); Temasek (lead); East Ventures; Jungle Ventures$60M$564MSociolla, the Indonesian beauty retail and e-commerce group also known as Social Bella, raised more than USD 60 million in a Series F round in October 2022. The round was led by Temasek and L Catterton, with existing backers East Ventures and Jungle Ventures also taking part. The financing took the total raised since 2018 to around USD 225 million. The company combines an online beauty platform with a growing network of physical stores across Indonesia. The new funds were to support its omnichannel expansion and its own-brand portfolio. Sociolla was founded by John Rasjid and later reported EBITDA profitability and revenue growth of more than 30 percent in 2025.
May 2021Undisclosed stageL Catterton (lead); East Ventures; Indies Capital Partners; Jungle Ventures$56M-Social Bella International, operating under the brand Sociolla, is Indonesia's leading omnichannel beauty and personal care platform founded in 2015. The company operates a digital ecosystem comprising the e-commerce site Sociolla, community platform SOCO, beauty and lifestyle publication Beauty Journal, and Lilla by Sociolla (a mom-and-baby marketplace), along with an end-to-end distributor service for beauty and personal care brands. By 2021, the company had grown to over 42 million users and operated 21 physical stores across nine Indonesian cities plus one store in Ho Chi Minh City following expansion into Vietnam in October 2020. In May 2021, Social Bella closed a funding round of IDR 818 billion ($56.4–56.6 million USD) led by L Catterton, with participation from Indies Capital, East Ventures, and Jungle Ventures. This marked L Catterton's first investment in Indonesia. The company had previously raised $58 million in its Series E round in July 2020 from Temasek, Pavilion Capital, and Jungle Ventures. L Catterton joined Social Bella's board of directors as part of the investment to support the company's expansion targeting Gen Z and millennial consumers. The company achieved significant growth, with store count increasing twentyfold in two years, demonstrating traction despite pandemic challenges, though the 2021 financial year saw net losses increase 130% due to rising operating expenses.
Jul 2020Series ETemasek; Jungle Ventures; Pavilion Capital$58M-Sociolla is the flagship e-commerce platform of Social Bella, an Indonesian beauty tech company founded in 2015 that has evolved into a comprehensive ecosystem serving the beauty and personal care market. It includes online and offline channels with six Sociolla stores in Indonesia at the time, consumer review platform SOCO, Beauty Journal media, and the newly launched Lilla by Sociolla for expecting mothers and children. Social Bella raised US$58 million in a Series E funding round on July 6, 2020, from existing investors Temasek, Pavilion Capital, and Jungle Ventures, following a US$40 million Series D in September 2019 led by East Ventures Growth with the same investors participating. The funds were allocated to enhance technology infrastructure, support the new Lilla business unit, and drive growth amid the COVID-19 pandemic, where the company reported significant increases in organic traffic, record-high basket sizes on Sociolla online, and projected user base of around 30 million in 2020. Leaders highlighted the ecosystem's adaptability, deep consumer insights, and competitive positioning in Indonesia's burgeoning beauty sector, projected by Euromonitor to reach $8.5 billion by 2022, with Southeast Asia's online personal care and beauty market at $15 billion and 25-30% annual growth per Facebook and Bain. Investors like Jungle Ventures emphasized Sociolla's unique comprehensive platform, enabling regional expansion opportunities.
Sep 2019Series DEV Growth (lead); Temasek (lead)$40M-Sociolla is an Indonesian e-commerce platform specializing in cosmetics and beauty products. In 2020, the manager of the Sociolla platform reported revenue of US$43.5 million (Rp620 billion), nearly double the previous year's figure. This traction highlights growth in the beauty sector amid rising consumer demand for cosmetics, perfume, hair care, and beauty tools. Later data shows Sociolla's online store sociolla.com generated US$6 million in revenue in 2024, primarily from Care Products (100% of sales), all from 1P model with no 3P GMV. Projections indicate flat growth into 2025-2026, with January 2026 monthly revenue at US$0.6 million.
May 2018Series CEV Growth (lead)$12M-Sociolla, an Indonesia-based beauty e-commerce and social platform, raised US$12 million in a funding round led by EV Growth in May 2018. EV Growth was established by East Ventures, Sinar Mas Digital Ventures, and YJ Capital, with participation from istyle Inc. and a major Singapore institutional investor. The funds were allocated to marketing beauty products under Sociolla's distributed brands and product development, including its SOCO platform.

Who has invested in Sociolla?

7 investors have backed Sociolla across its funding rounds, including Temasek, Jungle Ventures, East Ventures, L Catterton, EV Growth and Pavilion Capital.

Lead investors include L Catterton, Temasek and EV Growth.


Sociolla Investors

Investors in Sociolla by funding rounds participated
InvestorHQRoundsRoleFirst check
TemasekSingaporeSingapore3LeadSep 2019
Jungle VenturesSingaporeSingapore3ParticipantJul 2020
East VenturesIndonesiaJakarta2ParticipantMay 2021
L CattertonUnited StatesGreenwich, CT2LeadMay 2021
EV GrowthSingaporeSingapore2LeadMay 2018

This data is available for Pro users. Sign up to see all 7 Sociolla investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Sociolla Competitors

Sociolla competitors include listed companies like Betterware de Mexico and Moonpig Group, and private ones like KKW Beauty, GP Club, Lush Fresh Handmade Cosmetics and ipsy.

Public and private companies comparable to Sociolla
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
KKW BeautyUnited StatesLos Angeles, CAPrivate$100M-$1B10.0x
GP ClubSouth KoreaSeoulPrivate--$1.3B-
Lush Fresh Handmade CosmeticsUnited KingdomPoolePrivate--$1.5B-
ipsyUnited StatesSan Francisco, CAPrivate$150M-$800M5.3x
Betterware de MexicoMexicoMexicoPublicly listed$763M$140M$618M1.0x
Moonpig GroupUnited KingdomUnited KingdomPublicly listed$501M$140M$1.1B2.5x

Sociolla Public Comps

Sociolla is no longer listed, but its public comps include Moonpig Group, Apotea, Tuhu Car, Gold.com, Bluestone Jewellery, Hepsiburada, Syoung Group, GoodRx, Chicmax Cosmetic and DocMorris.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moonpig Group$501M$140M2.6x2.5x9.1x9.1x
Apotea$734M$47M1.5x1.4x23.9x18.9x
Tuhu Car$2.5B$84M0.2x0.2x6.3x6.4x
Gold.com$26B$180M0.1x0.1x7.5x7.5x
Bluestone Jewellery$259M$41M5.1x4.2x31.8x33.0x
Hepsiburada$1.7B($50M)0.5x0.4x(17.7x)65.0x
Syoung Group$747M$45M1.5x1.4x24.0x18.3x
GoodRx$797M$173M1.8x1.8x8.3x5.8x

This data is available for Pro users. Sign up to see all Sociolla competitors and their valuation data.

Start Free Trial

Common questions about Sociolla

When was Sociolla founded?Sociolla was founded in 2014.
Where is Sociolla headquartered?Sociolla is headquartered in Jakarta, Indonesia.
Is Sociolla publicly listed?No, Sociolla was acquired by General Atlantic in December 2025.
Who acquired Sociolla?Sociolla was acquired by General Atlantic in December 2025.
How much was Sociolla acquired for?Sociolla was acquired for $1.1B in December 2025.
What is Sociolla's valuation?Sociolla was last valued at $564M in its Series F in October 2022.
How much funding has Sociolla raised?Sociolla has raised $226M across 5 funding rounds.
What was Sociolla's last funding round?Sociolla's last funding round was a $60M Series F in October 2022, led by L Catterton and Temasek.
Who are Sociolla's investors?Sociolla's investors include Temasek, Jungle Ventures, East Ventures, L Catterton, EV Growth, Indies Capital Partners and Pavilion Capital.
What is Sociolla's revenue?Sociolla's latest recorded revenue is $44M (May 2021).
Which companies are comparable to Sociolla?Companies comparable to Sociolla include KKW Beauty, GP Club, Lush Fresh Handmade Cosmetics, ipsy, Betterware de Mexico and Moonpig Group.

See companies similar to Sociolla

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial