PrizePicks Acquisition, Valuation, Funding & Investors

PrizePicks was acquired by Allwyn for $2.5B in September 2025.

PrizePicks acquisition price

$2.5B

Acquired by Allwyn · Sep 2025

PrizePicks EBITDA multiple at acquisition

7.4x

EV/EBITDA · Sep 2025

Cumulative funding PrizePicks raised

$900K

across 1 funding round

Key investors in PrizePicks

  • Phoenix Capital Ventures (PCV)
  • Parlay Capital Holdings
  • Phil Hellmuth
  • AMJ Ventures

PrizePicks Overview

About PrizePicks

PrizePicks is a leading daily fantasy sports operator in North America, specializing in real-money over/under prop bets on player performances. Atlanta-headquartered, the platform covers NFL, NBA, MLB, NHL, esports, and more across 30-plus states where sports betting remains restricted. Partnerships include the Atlanta Braves, Miami Marlins, and Charlotte Hornets for promotions and jersey patches. Launched in 2018 as part of Performance Predictions, PrizePicks reaches over 60 percent of the U.S. population digitally via prizepicks.com, iOS, and Android apps, positioning it as a primary alternative to full sports wagering in markets like California, Texas, and Florida.


Founded

2015

HQ

United StatesAtlanta, GA

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Valuation

$2.5B (acquired Sep 2025)

PrizePicks Acquisition

PrizePicks was acquired by Allwyn for $2.5B on 22 September 2025.

The acquisition price implies a 7.4x EBITDA multiple.

Before the acquisition PrizePicks had raised $900K across 1 funding round.

Allwyn International AG, the lottery-led gaming entertainment company based in Lucerne, agreed on 22 September 2025 to buy approximately 62.3 per cent of PrizePicks, the Atlanta-based daily fantasy sports operator, for an expected initial cash consideration of 1.6 billion US dollars. That implied an upfront enterprise value of 2.5 billion dollars, and performance-contingent payments of up to about 1.0 billion dollars in 2029, based on 2026 to 2028 results, could lift the implied enterprise value to a maximum of 4.15 billion dollars. Allwyn said the deal gives it entry into the United States sports and entertainment industry beyond its Illinois Lottery operation, and that PrizePicks is complementary to its casual entertainment portfolio. PrizePicks continues as a standalone brand led by chief executive Mike Ybarra, with the existing leadership retaining most of its ownership interest. Completion took place on 16 January 2026, financed through cash and debt. PrizePicks was founded in 2015 and offers pick-style daily fantasy games across more than 45 United States jurisdictions. It generated adjusted EBITDA of 339 million dollars in the 12 months to June 2025, with revenue growth of over 60 per cent.

PrizePicks acquisition details
AcquirerDateTypePriceEV/EBITDA
22 Sep 2025PE buyout$2.5B7.4x

Sources: prizepicks.com, dealroom.co, prnewswire.com

PrizePicks Funding History

PrizePicks has raised a total of $900K across 1 funding round.

PrizePicks funding rounds

PrizePicks funding rounds
DateStageInvestorsRaised
Jul 2020SeedPhoenix Capital Ventures (PCV) (lead); Parlay Capital Holdings; Phil Hellmuth; AMJ Ventures$900K

Who has invested in PrizePicks?

4 investors have backed PrizePicks across its funding rounds, including Phoenix Capital Ventures (PCV), Parlay Capital Holdings, Phil Hellmuth and AMJ Ventures.

Lead investors include Phoenix Capital Ventures (PCV).


PrizePicks Investors

Investors in PrizePicks by funding rounds participated
InvestorHQRoundsRoleFirst check
Phoenix Capital Ventures (PCV)United StatesAtlanta, GA1LeadJul 2020
Parlay Capital HoldingsUnited StatesAtlanta, GA1ParticipantJul 2020

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PrizePicks Competitors

PrizePicks competitors include listed companies like Sportradar, Better Collective and Gentoo Media, and private ones like Dream Sports, Dream11 and Picklebet.

Public and private companies comparable to PrizePicks
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SportradarSwitzerlandSwitzerlandPublicly listed$1.4B$597M$4B2.3x
Dream SportsIndiaMumbaiPrivate$723M-$5B6.9x
Dream11IndiaMumbaiPrivate$273M-$8B29.3x
Better CollectiveDenmarkDenmarkPublicly listed$378M$97M$386M1.7x
Gentoo MediaMaltaMaltaPublicly listed$111M$33M$111M-
PicklebetAustraliaBrisbanePrivate$12M-$75M6.3x

PrizePicks Public Comps

PrizePicks is no longer listed, but its public comps include Bally's Intralot, Brightstar Lottery, Genius Sports, Tabcorp, Rush Street Interactive, Betsson, Playtech, Cirsa Enterprises, Accel Entertainment and Sportradar.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Bally's Intralot$581M$151M7.1x4.4x27.4x9.8x
Brightstar Lottery$2.5B$915M2.7x2.7x7.5x5.9x
Genius Sports$669M($47M)3.3x2.3x(46.9x)8.2x
Tabcorp$1.8B$276M1.0x1.0x6.6x5.8x
Rush Street Interactive$1.1B$20M1.1x0.8x61.2x5.0x
Betsson$1.3B$343M0.9x0.9x3.7x4.5x
Playtech$856M($26M)1.5x1.4x(49.2x)4.3x
Cirsa Enterprises$2.6B$847M2.3x2.1x7.0x6.6x

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Common questions about PrizePicks

When was PrizePicks founded?PrizePicks was founded in 2015.
Where is PrizePicks headquartered?PrizePicks is headquartered in Atlanta, GA, United States.
Is PrizePicks publicly listed?No, PrizePicks was acquired by Allwyn in September 2025.
Who acquired PrizePicks?PrizePicks was acquired by Allwyn in September 2025.
How much was PrizePicks acquired for?PrizePicks was acquired for $2.5B in September 2025.
How much funding has PrizePicks raised?PrizePicks has raised $900K across 1 funding round.
What was PrizePicks' last funding round?PrizePicks' last funding round was a $900K seed round in July 2020, led by Phoenix Capital Ventures (PCV).
Who are PrizePicks' investors?PrizePicks' investors include Phoenix Capital Ventures (PCV), Parlay Capital Holdings, Phil Hellmuth and AMJ Ventures.
Which companies are comparable to PrizePicks?Companies comparable to PrizePicks include Sportradar, Dream Sports, Dream11, Better Collective, Gentoo Media and Picklebet.

See companies similar to PrizePicks

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