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Genius Sports Valuation Multiples
Discover Genius Sports' revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Tabcorp, Playtech, Betsson, Brightstar Lottery and more.
Genius Sports Overview
About Genius Sports
Genius Sports Ltd is a B2B provider of scalable, technology-led products and services to the sports, sports betting, and sports media industries. Its services are organized into three key product areas including Sports Technology and Services; Betting Technology, Content and Services; and Media Technology, Content and Services. All of its products are powered by proprietary technology and robust data infrastructure. It generates maximum revenue from the Betting Technology, Content and Services division. Geographically, the company derives a majority of its revenue from Europe.
Founded
2020
HQ

Employees
2.4K
Website
Sectors
Financials (LTM)
EV
$1B
Valuation Multiples
Start free trialGenius Sports Financials
Genius Sports reported last 12-month revenue of $809M and EBITDA of $194M.
In the same LTM period, Genius Sports generated $248M in gross profit, $194M in EBITDA, and had net loss of ($67M).
Revenue (LTM)
Genius Sports P&L
In the most recent fiscal year, Genius Sports reported revenue of $669M and EBITDA of $136M.
Genius Sports is unprofitable as of last fiscal year, with gross margin of 23%, EBITDA margin of 20%, and net margin of (17%).
Financial data powered by Morningstar, Inc.
Genius Sports Stock Performance
Genius Sports has current market cap of $2B, and enterprise value of $1B.
Market Cap Evolution
Genius Sports' stock price is $6.09.
Genius Sports share price increased by 3.9% in the last 30 days, and decreased by 41.1% in the last year.
Genius Sports has an EPS (earnings per share) of $-0.42.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1B | $2B | 0.7% | 3.9% | 37.5% | -41.1% | $-0.42 |
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Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialGenius Sports Valuation Multiples
Genius Sports trades at 1.8x EV/Revenue multiple, and 7.5x EV/EBITDA.
EV / Revenue (LTM)
Genius Sports Financial Valuation Multiples
As of June 3, 2026, Genius Sports has market cap of $2B and EV of $1B.
Genius Sports has a P/E ratio of (24.2x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Genius Sports Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Genius Sports Margins & Growth Rates
Genius Sports grew revenue by 49% and EBITDA by 100% in the last fiscal year.
In the most recent fiscal year, Genius Sports reported gross margin of 23%, EBITDA margin of 20%, and net margin of (17%).
Genius Sports Margins
Genius Sports Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Genius Sports Operational KPIs
Genius Sports' revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.
Genius Sports' Rule of 40 is 77% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Genius Sports' Rule of X is 151% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Genius Sports Competitors
Genius Sports competitors include Tabcorp, Playtech, Betsson, Brightstar Lottery, ZEAL Network, Accel Entertainment, Cirsa Enterprises, DigiPlus Interactive, Tokyotokeiba and Better Collective.
Most Genius Sports public comparables operate across Online Betting and ViceTech.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 1.0x | 1.0x | 6.8x | 6.0x | |||
| 1.4x | 1.4x | 5.4x | 5.1x | |||
| 0.8x | 0.8x | 3.1x | 3.4x | |||
| 2.0x | 2.0x | 4.4x | 4.3x | |||
| 4.8x | 3.8x | 14.6x | 12.7x | |||
| 1.0x | 0.9x | 6.1x | 6.0x | |||
| 1.5x | 1.5x | 4.8x | 4.7x | |||
| 0.4x | 0.2x | 2.2x | 2.5x | |||
This data is available for Pro users. Sign up to see all Genius Sports competitors and their valuation data. Start Free Trial | ||||||
Genius Sports VC Funding History
Before going public, Genius Sports raised $15M in total equity funding, across 1 round.
Genius Sports Funding Rounds
Acquisitions by Genius Sports
Genius Sports has acquired 6 companies to date.
Last acquisition by Genius Sports was on February 5th 2026. Genius Sports acquired Legend for $1B (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Genius Sports
| Description | Legend is a software firm delivering digital marketing, SEO optimization, and UX design services to enhance online presence. | Sports Innovation Lab is a Boston-headquartered research firm evaluating technology products for the sports industry. Founded in 2014, it maintains a digital market research platform and advisor network of 200 executives to benchmark innovations in fan engagement, analytics, and operations. The lab advises teams from MLB, NBA, and NFL on vendor selections, publishing annual reports on trends like VR broadcasting and AI scouting. | Spirable is a London-headquartered SaaS platform for personalized video marketing. Brands upload product images and videos, which merge with customer data from CRM systems and social feeds to generate individualized content. Retailers like ASOS and Nike use it to produce thousands of tailored videos daily, increasing engagement rates through automated distribution on email and social channels. | Second Spectrum is a sports technology company developing AI-powered tracking and analytics software for professional leagues. Headquartered in Los Angeles, it supplies computer vision systems to the NBA as the official data provider, capturing player movements and ball trajectories. The platform integrates augmented reality features for fan engagement on smart TVs and mobile devices, partnering with media broadcasters worldwide. | |
| HQ Country | |||||
| HQ City | - | Boston, MA | London | Los Angeles, CA | |
| Deal Date | 5 Feb 2026 | 18 Sep 2025 | 17 Aug 2021 | 6 May 2021 | |
| Valuation | $1B | undisclosed | $55M | $200M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Genius Sports acquisitions and their M&A valuation multiples. Start Free Trial | |||||
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Start Free TrialAbout Genius Sports
| When was Genius Sports founded? | Genius Sports was founded in 2020. |
| Where is Genius Sports headquartered? | Genius Sports is headquartered in United Kingdom. |
| How many employees does Genius Sports have? | As of today, Genius Sports has over 2K employees. |
| Who is the CEO of Genius Sports? | Genius Sports' CEO is Mark Locke. |
| Is Genius Sports publicly listed? | Yes, Genius Sports is a public company listed on NYSE. |
| What is the stock symbol of Genius Sports? | Genius Sports trades under GENI ticker. |
| When did Genius Sports go public? | Genius Sports went public in 2021. |
| Who are competitors of Genius Sports? | Genius Sports main competitors include Tabcorp, Playtech, Betsson, Brightstar Lottery, ZEAL Network, Accel Entertainment, Cirsa Enterprises, DigiPlus Interactive, Tokyotokeiba, Better Collective. |
| What is the current market cap of Genius Sports? | Genius Sports' current market cap is $2B. |
| What is the current revenue of Genius Sports? | Genius Sports' last 12 months revenue is $809M. |
| What is the current revenue growth of Genius Sports? | Genius Sports revenue growth (NTM/LTM) is 39%. |
| What is the current EV/Revenue multiple of Genius Sports? | Current revenue multiple of Genius Sports is 1.8x. |
| What is the current EBITDA of Genius Sports? | Genius Sports' last 12 months EBITDA is $194M. |
| What is Genius Sports' EBITDA margin? | Genius Sports' last 12 months EBITDA margin is 24%. |
| What is the current EV/EBITDA multiple of Genius Sports? | Current EBITDA multiple of Genius Sports is 7.5x. |
| What is the current FCF of Genius Sports? | Genius Sports' last 12 months FCF is ($40M). |
| What is Genius Sports' FCF margin? | Genius Sports' last 12 months FCF margin is (5%). |
| What is the current EV/FCF multiple of Genius Sports? | Current FCF multiple of Genius Sports is (36.1x). |
| How many companies Genius Sports has acquired to date? | As of June 2026, Genius Sports has acquired 6 companies. |
| What was the largest acquisition by Genius Sports? | $1B acquisition of Legend on 5th February 2026 was the largest M&A Genius Sports has done to date. |
| What companies Genius Sports acquired? | Genius Sports acquired Legend, Second Spectrum, Spirable, FanHub Media, Oppia Performance, and Sports Innovation Lab. |
| In how many companies Genius Sports has invested to date? | Genius Sports hasn't invested in any companies yet (or none have been disclosed publicly). |
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