📣 VC round data is live. Check it out!

Genius Sports Valuation Multiples

Discover Genius Sports' revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Tabcorp, Playtech, Betsson, Brightstar Lottery and more.

Genius Sports Overview

About Genius Sports

Genius Sports Ltd is a B2B provider of scalable, technology-led products and services to the sports, sports betting, and sports media industries. Its services are organized into three key product areas including Sports Technology and Services; Betting Technology, Content and Services; and Media Technology, Content and Services. All of its products are powered by proprietary technology and robust data infrastructure. It generates maximum revenue from the Betting Technology, Content and Services division. Geographically, the company derives a majority of its revenue from Europe.


Founded

2020

HQ

United Kingdom

Employees

2.4K

Financials (LTM)

Revenue: $809M
EBITDA: $194M

EV

$1B

Valuation Multiples

Start free trial

Valuation Multiples for 15K+ Public Comps

AdidasAirbnbAmazonCiscoCoca-ColaDellDropboxIBMIntelMcDonaldsNikeNVIDIASamsungSpotifyTeslaToyota
Browse Valuation Multiples

Genius Sports Financials

Genius Sports reported last 12-month revenue of $809M and EBITDA of $194M.

In the same LTM period, Genius Sports generated $248M in gross profit, $194M in EBITDA, and had net loss of ($67M).

Revenue (LTM)


Genius Sports P&L

In the most recent fiscal year, Genius Sports reported revenue of $669M and EBITDA of $136M.

Genius Sports is unprofitable as of last fiscal year, with gross margin of 23%, EBITDA margin of 20%, and net margin of (17%).

See analyst estimates for Genius Sports
LTMLast FY202320242025202620272028
Revenue$809M$669M$413M$511M$669M
Gross Profit$248M$154M$69M$129M$154M
Gross Margin31%23%17%25%23%
EBITDA$194M$136M$6M$16M($71M)
EBITDA Margin24%20%1%3%(11%)
EBIT Margin(8%)(21%)(17%)(11%)(21%)
Net Profit($67M)($112M)($86M)($63M)($112M)
Net Margin(8%)(17%)(21%)(12%)(17%)

Financial data powered by Morningstar, Inc.

Genius Sports Stock Performance

Genius Sports has current market cap of $2B, and enterprise value of $1B.

Market Cap Evolution


Genius Sports' stock price is $6.09.

Genius Sports share price increased by 3.9% in the last 30 days, and decreased by 41.1% in the last year.

Genius Sports has an EPS (earnings per share) of $-0.42.

See more trading valuation data for Genius Sports
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$2B0.7%3.9%37.5%-41.1%$-0.42

Benchmark Trading Valuation Multiples by Industry

Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.

Start Free Trial

Genius Sports Valuation Multiples

Genius Sports trades at 1.8x EV/Revenue multiple, and 7.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Genius Sports

EV / Revenue (LTM)


Genius Sports Financial Valuation Multiples

As of June 3, 2026, Genius Sports has market cap of $2B and EV of $1B.

Genius Sports has a P/E ratio of (24.2x).

LTMLast FY202320242025202620272028
EV/Revenue1.8x2.2x3.5x2.9x2.2x
EV/EBITDA7.5x10.7xn/m89.7x(20.6x)
EV/EBIT(21.6x)(10.3x)(20.4x)(26.0x)(10.3x)
EV/Gross Profit5.9x9.5x21.2x11.4x9.5x
P/E(24.2x)(14.6x)(19.0x)(25.8x)(14.6x)
EV/FCF(36.1x)54.4x(42.6x)83.0xn/m

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Genius Sports Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

FactSetMorningstar
Start Free Trial

Genius Sports Margins & Growth Rates

Genius Sports grew revenue by 49% and EBITDA by 100% in the last fiscal year.

In the most recent fiscal year, Genius Sports reported gross margin of 23%, EBITDA margin of 20%, and net margin of (17%).

See estimated margins and future growth rates for Genius Sports

Genius Sports Margins

Last FY202420252026202720282029
Gross Margin23%25%23%38%
EBITDA Margin20%3%(11%)27%
EBIT Margin(21%)(11%)(21%)5%
Net Margin(17%)(12%)(17%)(1%)
FCF Margin4%3%1%(13%)

Genius Sports Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth49%24%31%49%
Gross Profit Growth144%87%20%144%
EBITDA Growth100%188%(535%)(485%)
EBIT Growth(133%)(21%)151%(133%)
Net Profit Growth(94%)(26%)77%(94%)
FCF Growth(594%)(151%)(69%)(2512%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Genius Sports Operational KPIs

Genius Sports' revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Genius Sports' Rule of 40 is 77% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Genius Sports' Rule of X is 151% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Genius Sports
LTMLast FY202320242025202620272028
Rule of 4063%77%---
Bessemer Rule of X120%151%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue7%8%7%7%8%
G&A Expenses to Revenue24%31%21%24%31%
R&D Expenses to Revenue4%5%6%5%5%
Opex to Revenue-44%34%36%44%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Genius Sports Competitors

Genius Sports competitors include Tabcorp, Playtech, Betsson, Brightstar Lottery, ZEAL Network, Accel Entertainment, Cirsa Enterprises, DigiPlus Interactive, Tokyotokeiba and Better Collective.

Most Genius Sports public comparables operate across Online Betting and ViceTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Tabcorp1.0x1.0x6.8x6.0x
Playtech1.4x1.4x5.4x5.1x
Betsson0.8x0.8x3.1x3.4x
Brightstar Lottery2.0x2.0x4.4x4.3x
ZEAL Network4.8x3.8x14.6x12.7x
Accel Entertainment1.0x0.9x6.1x6.0x
Cirsa Enterprises1.5x1.5x4.8x4.7x
DigiPlus Interactive0.4x0.2x2.2x2.5x

This data is available for Pro users. Sign up to see all Genius Sports competitors and their valuation data.

Start Free Trial

Genius Sports VC Funding History

Before going public, Genius Sports raised $15M in total equity funding, across 1 round.


Genius Sports Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Oct-15Undisclosed stageThree Hills Capital Partners$15M-Genius Sports Group is a leading B2B SaaS provider in sports data technology, primarily collecting and processing odds, fixtures, and results data for bookmakers and lottery operators to automate sportsbook management. Its main asset at the time was Betgenius, founded in 2000 with headquarters in London and around 110 employees, plus offices in Australia, Bulgaria, Denmark, Estonia, and Lithuania. In 2015, Three Hills Capital Partners invested in Genius Sports Group through a combination of £10 million in debt and a minority equity position of approximately 5%, totaling around £15.4 million equivalent with the equity portion. The capital supported strategic acquisitions in scouting and sports data collection, with potential for additional funding. For FY 2014, the company reported revenues of £15.0 million and EBITDA of £5.1 million. CEO Mark Locke outlined an aggressive growth strategy targeting new territories like North and South America, acquisitions, new products, and clients, aligned with developments in sports and betting sectors. Three Hills supported Genius Sports through growth and acquisitions until fully exiting in June 2023 after the company's NYSE listing in April 2021.

Acquisitions by Genius Sports

Genius Sports has acquired 6 companies to date.

Last acquisition by Genius Sports was on February 5th 2026. Genius Sports acquired Legend for $1B (EV/Revenue multiple available to Pro users).

See M&A valuation multiples

Latest Acquisitions by Genius Sports

Legend
Sports Innovation Lab
Spirable
Second Spectrum
Description
Legend is a software firm delivering digital marketing, SEO optimization, and UX design services to enhance online presence.
Sports Innovation Lab is a Boston-headquartered research firm evaluating technology products for the sports industry. Founded in 2014, it maintains a digital market research platform and advisor network of 200 executives to benchmark innovations in fan engagement, analytics, and operations. The lab advises teams from MLB, NBA, and NFL on vendor selections, publishing annual reports on trends like VR broadcasting and AI scouting.
Spirable is a London-headquartered SaaS platform for personalized video marketing. Brands upload product images and videos, which merge with customer data from CRM systems and social feeds to generate individualized content. Retailers like ASOS and Nike use it to produce thousands of tailored videos daily, increasing engagement rates through automated distribution on email and social channels.
Second Spectrum is a sports technology company developing AI-powered tracking and analytics software for professional leagues. Headquartered in Los Angeles, it supplies computer vision systems to the NBA as the official data provider, capturing player movements and ball trajectories. The platform integrates augmented reality features for fan engagement on smart TVs and mobile devices, partnering with media broadcasters worldwide.
HQ CountryUnited StatesUnited StatesUnited KingdomUnited States
HQ City
-
Boston, MA
London
Los Angeles, CA
Deal Date5 Feb 202618 Sep 202517 Aug 20216 May 2021
Valuation$1Bundisclosed$55M$200M
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Genius Sports acquisitions and their M&A valuation multiples.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

About Genius Sports

When was Genius Sports founded?Genius Sports was founded in 2020.
Where is Genius Sports headquartered?Genius Sports is headquartered in United Kingdom.
How many employees does Genius Sports have?As of today, Genius Sports has over 2K employees.
Who is the CEO of Genius Sports?Genius Sports' CEO is Mark Locke.
Is Genius Sports publicly listed?Yes, Genius Sports is a public company listed on NYSE.
What is the stock symbol of Genius Sports?Genius Sports trades under GENI ticker.
When did Genius Sports go public?Genius Sports went public in 2021.
Who are competitors of Genius Sports?Genius Sports main competitors include Tabcorp, Playtech, Betsson, Brightstar Lottery, ZEAL Network, Accel Entertainment, Cirsa Enterprises, DigiPlus Interactive, Tokyotokeiba, Better Collective.
What is the current market cap of Genius Sports?Genius Sports' current market cap is $2B.
What is the current revenue of Genius Sports?Genius Sports' last 12 months revenue is $809M.
What is the current revenue growth of Genius Sports?Genius Sports revenue growth (NTM/LTM) is 39%.
What is the current EV/Revenue multiple of Genius Sports?Current revenue multiple of Genius Sports is 1.8x.
What is the current EBITDA of Genius Sports?Genius Sports' last 12 months EBITDA is $194M.
What is Genius Sports' EBITDA margin?Genius Sports' last 12 months EBITDA margin is 24%.
What is the current EV/EBITDA multiple of Genius Sports?Current EBITDA multiple of Genius Sports is 7.5x.
What is the current FCF of Genius Sports?Genius Sports' last 12 months FCF is ($40M).
What is Genius Sports' FCF margin?Genius Sports' last 12 months FCF margin is (5%).
What is the current EV/FCF multiple of Genius Sports?Current FCF multiple of Genius Sports is (36.1x).
How many companies Genius Sports has acquired to date?As of June 2026, Genius Sports has acquired 6 companies.
What was the largest acquisition by Genius Sports?$1B acquisition of Legend on 5th February 2026 was the largest M&A Genius Sports has done to date.
What companies Genius Sports acquired?Genius Sports acquired Legend, Second Spectrum, Spirable, FanHub Media, Oppia Performance, and Sports Innovation Lab.
In how many companies Genius Sports has invested to date?Genius Sports hasn't invested in any companies yet (or none have been disclosed publicly).

See public comps similar to Genius Sports

Lists including Genius Sports

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial